Bildungswerk der Wirtschaft für Hamburg und Schleswig-Holstein e.V.

What Bildungswerk der Wirtschaft für Hamburg und Schleswig-Holstein e.V. does

Bildungswerk der Wirtschaft für Hamburg und Schleswig-Holstein e.V. (BWH-SH) is a registered non-profit association (eingetragener Verein) that delivers vocational training, continuing education, and HR consulting services to companies, employer associations, schools, and individuals across the two northern German federal states of Hamburg and Schleswig-Holstein. The organization was created in 2020 through the merger of gefas – Gesellschaft für Arbeitsmarkt- und Strukturpolitik e.V. and Bildungswerk der Wirtschaft Hamburg e.V., and operates from two co-located offices in Hamburg (Kapstadtring 10) and Rendsburg (Paradeplatz 9), each embedded within the regional Haus der Wirtschaft employer-association infrastructure. It is governed by a board chaired by Michael Thomas Fröhlich of UVNord, with Sebastian Schulze as Managing Director.

BWH-SH's service portfolio spans three interconnected lines: (1) fee-based open seminars and in-company training (e.g., AEVO exam prep at €549, leadership and labor-law seminars at €290–€980, blended-learning digital courses at €70–€790); (2) subsidized HR consulting and coaching for SMEs, including the BMAS/ESF-funded INQA-Coaching program (up to 80% subsidized) and HR services spanning recruitment, outplacement, and personnel development; and (3) publicly funded project mandates covering migrant labor-market integration (AnkerJob.SH under the IQ Netzwerk, 2026–2028), AI and digitalization support for SMEs (Regionales Zukunftszentrum Nord), and youth school-to-work transition programs (SCHULEWIRTSCHAFT, MINT4girls, nordbord, lüttIng). Member associations such as NORDMETALL, AGV Nord, UVNord, AGA Nord, and ChemieNord provide governance and demand pipelines, and the Forum für Personal- und Organisationsentwicklung connects over 45 member companies including Beiersdorf, Siemens, Drägerwerk, Aurubis, Otto, Deutsche Bank, and Hamburger Sparkasse.

Technology infrastructure consists of bildungswerk.digital — a joint LMS and virtual classroom platform co-operated with INW — which delivers self-paced online courses and live webinars alongside the in-person seminar catalog. The website is hosted by Werbung.sh and uses Google Analytics, Google Fonts, reCAPTCHA, YouTube, Vimeo, and Newsletter2Go under EU-US Data Privacy Framework compliance. BWH-SH is AZAV-certified, enabling delivery of publicly funded employment and training services, and is a member of ADBW e.V., the national network of German economic training bodies. Revenue is generated through per-participant seminar fees, corporate memberships, consulting engagements, and EU/federal/state grants (primarily ESF Plus, BMAS, BAMF, and the Schleswig-Holstein MBWFK), with most fee-based services tax-exempt under §4 Nr. 22a UStG.

Name

Bildungswerk der Wirtschaft für Hamburg und Schleswig-Holstein e.V.

Legal name

Bildungswerk der Wirtschaft für Hamburg und Schleswig-Holstein e.V.

Website

https://bwh-sh.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bildungswerk der Wirtschaft für Hamburg und Schleswig-Holstein e.V. is a non-profit vocational training and continuing education provider serving companies, employer associations, schools, and job seekers across the two northern German states of Hamburg and Schleswig-Holstein from offices in Hamburg and Rendsburg.

Ownership category

akta.pro rank

Product category

Vocational Training and Continuing Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

akta.pro secondary industries

Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE), Production & Manufacturing Operations (TPM, OEE, SMED) (EDABAKAK)

Keywords

• Vocational training services
• Continuing professional education
• HR consulting services
• Apprenticeship coordination
• Employer association services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seminar and Training Fees: BWH-SH generates revenue from fee-based seminars, courses, and training programs. Pricing varies by course type: open seminars range from €145 (member special price) to €980 per participant, with specialized courses like AEVO exam prep at €549 plus exam fees. Some programs are free for members of NORDMETALL and AGV Nord. Some programs qualify for public funding subsidies (e.g., Hamburger Weiterbildungsbonus). Revenue is recognized on a per-participant basis.
2. Project and Consulting Services: Revenue from consulting mandates including INQA-Coaching (up to 80% subsidized), personnel services (recruitment, outplacement, HR development), and digital transformation consulting for SMEs. Also funded through publicly subsidized programs.
3. EU/Government-Funded Project Grants: Significant operating revenue is derived from EU and German federal/regional government grants. These include: ESF Plus funding for AnkerJob.SH (IQ Netzwerk, 2026-2028), ESF Plus MY TURN/FRESH for women with migration backgrounds, INQA-Coaching (BMAS + EU), and the Regional Future Center (RZ Nord) for AI/digitalization support for SMEs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BWH-SH delivers vocational training, continuing education, and HR consulting services to companies, employer associations, schools, and individuals in the Hamburg and Schleswig-Holstein region. Offerings include open seminars, in-house corporate training, digital self-paced courses via bildungswerk.digital, AEVO exam preparation, INQA-Coaching for SMEs, and government-funded integration programs for migrants and women. The organization is AZAV-certified, enabling it to deliver publicly funded employment and training services.

Differentiator

Problem solved

Functional benefit

Brands

• bildungswerk.digital: Gemeinsames digitales Bildungsangebot von BWH-SH und INW für zeit- und ortsunabhängige Online-Seminare.
• NETZWERK Q / Netzwerk Q 4.0
• nordbildung
• ADBW e.V.
• AnkerJob.SH

Products and services

• AEVO Exam Preparation Course (Ausbilderschein IHK)

Quantifiable outcome

• Over 15 years of experience with approximately 3,000 satisfied participants in AEVO exam prep courses with a very high pass rate.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ADBW e.V. (Arbeitsgemeinschaft der Bildungswerke der Deutschen Wirtschaft)coreStrategic or Co-development Partner · 1 January 2020BWH-SH is a member of ADBW e.V., the national network of German economic training bodies founded in 1990. ADBW coordinates cross-regional offerings, events, and institutional relationships at the federal, European, and international levels. Membership provides access to best-practice sharing, joint program development, and policy advocacy.
• nordbildung – Bildungsverbund für die Metall- und Elektroindustrie gGmbHcoreStrategic or Co-development Partnernordbildung is a Bildungsverbund (training consortium) for the Metal & Electrical industry, initiated by NORDMETALL and AGV Nord. It operates a nationwide partner network of seven training companies serving M+E companies with standardized and customized educational offerings. BWH-SH participates as a partner in this network, delivering programs like Smart Movers and M+E-focused courses.
• INW (Initiative Neue Gewerkschaftspolitik)coreTechnology or IntegrationINW co-operates bildungswerk.digital with BWH-SH. INW provides and maintains the digital learning platform (LMS, Virtual Classroom) while BWH-SH curates and delivers course content. This is a technology partnership enabling BWH-SH's online course delivery.
• NORDMETALL Verband der Metall- und Elektroindustrie e.V.coreStrategic or Co-development PartnerNORDMETALL is a co-initiator of the Smart Movers program alongside AGV Nord and BWH-SH. As a founding member and employer association for the M+E sector, NORDMETALL drives demand for BWH-SH's vocational training programs and provides strategic direction for sector-specific offerings.
• AGV Nord - Allgemeiner Verband der Wirtschaft Norddeutschlands e.V.coreStrategic or Co-development PartnerAGV Nord co-initiated the Smart Movers program with NORDMETALL and BWH-SH. As the leading employer association for northern German business, AGV Nord directs member companies to BWH-SH services and contributes to program design.
• Bundesamt für Migration und Flüchtlinge (BAMF)coreOthersBAMF administers the IQ Netzwerk (Integration durch Qualifizierung) program, of which AnkerJob.SH is a part. BAMF provides federal funding oversight and program administration for migrant integration through training and employment services.
• Bundesministerium für Arbeit und Soziales (BMAS)coreOthersBMAS co-funds the INQA-Coaching program and the IQ Netzwerk (via ESF Plus) that BWH-SH participates in. It provides the regulatory framework and federal budget allocation for these workforce development initiatives.
• Europäischer Sozialfonds Plus (ESF Plus)coreOthersESF Plus is the primary EU funding mechanism supporting BWH-SH's project operations. The AnkerJob.SH project (€6.56B total ESF Plus budget for Germany 2021-2027), MY TURN/FRESH program, and INQA-Coaching all receive ESF Plus co-funding. ESF Plus is administered at federal (BMAS) and state levels.
• Schleswig-Holstein Ministry for General and Vocational Education (MBWFK)minorOthersThe Schleswig-Holstein Ministry for Education co-finances the IQ Netzwerk Schleswig-Holstein, which includes the AnkerJob.SH project. It provides state-level funding alignment and policy support for BWH-SH's integration programs.
• UVNord – Vereinigung der Unternehmensverbände in Hamburg und Schleswig-Holstein e.V.coreChannel Partner/ Reseller/ DistributorUVNord is represented on BWH-SH's board (Chair: Michael Thomas Fröhlich) and serves as the primary umbrella employer association for Hamburg and Schleswig-Holstein. It directs member companies to BWH-SH services and provides governance oversight.
• ChemieNord - Arbeitgeberverband für die Chemische Industrie in Norddeutschland e.V.minorChannel Partner/ Reseller/ DistributorChemieNord is represented on BWH-SH's board (Alexander Warstat) and channels member companies in the chemical industry to BWH-SH's training and HR services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DIHK Service GmbH: The service arm of the German Chamber of Commerce and Industry (DIHK) coordinates federal-level vocational training standards and offerings across all regional IHKs, serving as a national-level counterpart to BWH-SH's employer-association training model.
• TÜV Rheinland Akademie: The training arm of TÜV Rheinland offers a broad portfolio of vocational, certification, and management training across Germany with national marketing reach and well-developed online platforms, competing for the same corporate and SME training budgets.
• DEKRA Akademie: DEKRA's training division delivers AZAV-certified vocational and labor-market integration programs across Germany, directly overlapping with BWH-SH's publicly funded employment and continuing education portfolio while offering broader geographic coverage.

Direct peers

• Bildungswerk der Wirtschaft Nordrhein-Westfalen: A regional Bildungswerk der Wirtschaft for North Rhine-Westphalia, operating the same employer-association-affiliated model of vocational and continuing education through ADBW e.V.; structurally identical to BWH-SH and a benchmark for cross-state expansion pathways.
• IHK Hamburg: The Hamburg Chamber of Commerce is both a regulator (issuing AEVO exams) and a direct provider of vocational and continuing education courses to the same regional employer and job-seeker audience that BWH-SH serves, competing for the same AEVO and Weiterbildung budgets.
• W.A.F. Institut für Betriebsrätefortbildung: A specialized private institute offering Betriebsverfassungsrecht and labor-law compliance training to works councils and HR professionals in Germany, directly competing with BWH-SH's labor-law and compliance seminar line.
• IHK zu Kiel: The combined IHK Schleswig-Holstein chamber operates as the primary exam-issuing and continuing education provider in the same Schleswig-Holstein geography where BWH-SH's Rendsburg office delivers training, creating direct overlap in vocational offerings.
• BBQ Berufliche Bildungszentren: A private vocational training provider operating across multiple German states including northern Germany, delivering AEVO, continuing education, and labor-market integration courses in direct competition with BWH-SH's open seminar and government-funded program offerings.
• Bildungswerk der Hessischen Wirtschaft: Hessen's regional Bildungswerk der Wirtschaft, an ADBW e.V. sister organization offering comparable vocational training, HR consulting, and digital learning programs to Hessen employers under the same governance and funding model as BWH-SH.

Emerging players

• IBB Institut für Berufliche Bildung: A private vocational training provider with a strong AZAV-certified online course portfolio targeting job seekers and career changers; overlaps with BWH-SH's bildungswerk.digital self-paced offerings and Bildungsförderung-funded training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5RFo3Qmzwsrxe8u0JWqqFA
• LinkedInlinkedin.com/company/bildungswerk-der-wirtschaft-hamburg-e-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bildungswerk der Wirtschaft für Hamburg und Schleswig-Holstein e.V.