By BÉTON
By BÉTON is a French non-profit industry association founded in 2015 that serves as the unified voice of the French concrete sector, operating the bybeton.fr content platform, a monthly Bnews newsletter, and the Trophée Béton student architecture competition for construction professionals, architects, and policymakers.
- Company typePrivate
- Founded-
- HeadquartersClichy, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What By BÉTON does
By BÉTON is a French non-profit industry association (loi 1901) founded in 2015 to serve as the unified communications, education, and advocacy platform for the French concrete sector. The association was jointly created by three founding industry bodies — Cimbéton (the cement industry association), SNBPE (the National Syndicate of Ready-Mix Concrete), and FIB (the Federation of Concrete Industries) — and operates from a registered office at 16 bis boulevard Jean Jaurès in Clichy, France, with a small team of 11 employees. Its mission is to promote concrete's structural and environmental qualities, counter public misconceptions, and showcase industry innovation to construction professionals, architects, public authorities, and the general public.
The organization's core product is the bybeton.fr content platform, organized around six thematic pillars — Décarbonation & Environnement, Tendances & Innovation, Architecture & Art, Construire & Aménager, Villes & Territoires, and Culture Béton — covering low-carbon concrete, recycled concrete, biosourced concrete, ultra-high-performance fiber-reinforced concrete (BFUP), 3D concrete printing, and other sector innovations. It also publishes the monthly Bnews newsletter, runs an interactive Carbon Footprint Quiz, organizes the annual Trophée Béton student architecture competition, and maintains active social media presence across Twitter, Facebook, YouTube, LinkedIn, Pinterest, and Instagram. Governance is led by President and legal representative François PETRY, with François REDRON serving as editorial director.
The business model is non-commercial: By BÉTON does not sell products or services and provides all content free of charge, with activities funded by its three founding industry bodies. The French concrete filière it represents is substantial in scale — generating €9 billion in annual revenue, supporting roughly 100,000 direct jobs and 1 million related jobs, and operating 4,300+ production sites across France — but this scale belongs to the broader sector rather than to the association itself. Its strategic role is essentially reputational and informational: defending and advancing the industry's public position amid growing environmental scrutiny over cement and concrete.
By BÉTON firmographics
Firmographics- Name
- By BÉTON
- Legal name
- L'Association By BÉTON
- Website
- https://bybeton.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- By BÉTON is a French non-profit industry association founded in 2015 that serves as the unified voice of the French concrete sector, operating the bybeton.fr content platform, a monthly Bnews newsletter, and the Trophée Béton student architecture competition for construction professionals, architects, and policymakers.
- Ownership category
- akta.pro rank
By BÉTON industry classification
Industry- Product category
- Construction Industry Trade Association
- NAICS
- Cement and Concrete Product Manufacturing (3273)
- SIC
- Cement, Hydraulic (3241), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)
- akta.pro secondary industry
- Ready-Mix Concrete Production & Delivery (IMADAAAA)
Keywords
Where By BÉTON is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
By BÉTON business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Industry Information Services: By BÉTON is an industry association (L'Association By BÉTON, governed by the law of July 1, 1901) representing the French concrete sector. It does not operate a commercial revenue model. Its activities are funded by its founding members: Cimbéton (Cement Industry), SNBPE (National Syndicate of Ready-Mix Concrete), and FIB (Federation of Concrete Industries). The organization provides information services, educational content, and industry advocacy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
By BÉTON product offering
Product offeringCore offering
By BÉTON operates a free, open-access informational and educational content platform about concrete for the French market, covering decarbonation, innovation, architecture, urban planning, and concrete culture. It publishes articles, news, a monthly newsletter (Bnews), interactive educational tools such as a carbon footprint quiz, and runs the annual Trophée Béton architecture competition for students. The organization does not sell products or services; it functions as the unified communications brand for the French concrete industry.
Product overview
By BÉTON is a unified content platform operated by LA FILIÈRE BÉTON (the French concrete industry association), uniting three key industry bodies: Cimbéton (Cement Industry), SNBPE (National Union of Ready-Mixed Concrete), and FIB (Federation of Concrete Industries). The platform serves as an informational and educational resource about concrete, offering articles, news, quizzes, and a monthly newsletter. Content is organized into six thematic pillars: Décarbonation & Environnement, Tendances & Innovation, Architecture & Art, Construire & Aménager, Villes & Territoires, and Culture Béton. The site also features the Trophée Béton architectural award and covers topics including low-carbon concrete, concrete recycling, biosourced concrete, and architectural projects. No software products or digital tools are offered beyond the content platform itself.
Differentiator
Problem solved
Functional benefit
Products and services
- By BÉTON Website (bybeton.fr) Informational content website operated by L'Association By BÉTON, providing articles, news, and educational resources about concrete materials, architecture, innovation, sustainability, and the French construction industry. Content is organized into six thematic pillars: Décarbonation & Environnement, Tendances & Innovation, Architecture & Art, Construire & Aménager, Villes & Territoires, and Culture Béton.
- Bnews Newsletter Monthly email newsletter delivering curated content from the By BÉTON platform to subscribers, featuring the best articles and news about the French concrete industry.
- Carbon Footprint Quiz Interactive web-based quiz about the carbon footprint of concrete, designed to educate readers and dispel misconceptions about concrete's environmental impact.
- Trophée Béton Competition Annual architecture student competition organized by By BÉTON that recognizes innovative uses of concrete in student architectural projects.
Companies that use By BÉTON
Customer profileSegments3 records
Ideal customer profiles3 records
By BÉTON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
By BÉTON partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- CeribcoreCerib (Centre Technique Industriel) partnered with Rdecof to develop and patent the 3D concrete lattice (résille 3D béton) manufacturing process. Cerib provides formulation expertise and performance verification capabilities.
- RdecofcoreRdecof, an engineering company from Aveyron, partnered with Cerib to develop and patent the 3D concrete lattice manufacturing process. Rdecof develops and optimizes prototypes and mold designs.
- Cimbéton (Industrie Cimentière)coreCimbéton (Cement Industry) is one of the three founding partners of By BÉTON. It represents the cement manufacturing sector within the unified brand initiative.
- SNBPE (Syndicat National du Béton Prêt à l'Emploi)coreSNBPE (National Syndicate of Ready-Mix Concrete) is one of the three founding partners of By BÉTON. It represents the ready-mix concrete sector.
- FIB (Fédération des Industries du Béton)coreFIB (Federation of Concrete Industries) is one of the three founding partners of By BÉTON. It represents various concrete product manufacturers.
- IDBAT ProductioncoreIDBAT Production, a company specializing in architectural concrete products and facings, handles the industrial exploitation and commercialization of the 3D concrete lattice product range.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
By BÉTON competitors and assessment
Company assessmentDirect peers
- American Concrete Institute (ACI): Leading authority on concrete technology, design, and construction in the US. Comparable to By BÉTON as an industry/technical reference body that publishes standards, education, and advocacy content about concrete.
- Portland Cement Association (PCA): US-based trade association representing cement companies, focused on promoting concrete use and advancing sustainability. Direct functional peer to By BÉTON, serving the analogous role in the North American market.
- GCCA (Global Cement and Concrete Association): Global industry association for the cement and concrete value chain, with sustainability and decarbonization programs. Closely mirrors By BÉTON's mandate, just at a global scale.
- ERMCO (European Ready Mixed Concrete Organization): European federation of national ready-mixed concrete associations. Comparable to By BÉTON as SNBPE (one of By BÉTON's founders) is itself an ERMCO member, and ERMCO performs a parallel advocacy role at the EU level.
- Cembureau: The European cement industry association, based in Brussels, representing the cement sector at EU level — directly comparable to By BÉTON as a higher-geography trade body for the same material chain.
Others
- Fédération Française du Bâtiment (FFB): France's main building industry federation representing contractors. Comparable as a French construction-sector advocacy body and a potential stakeholder audience for By BÉTON, though it serves contractors rather than materials producers.
Regional players
- Concrete NZ: New Zealand's concrete industry association promoting concrete as a sustainable building material. Similar mission to By BÉTON, but serving a geographically distinct, smaller market.
- UK Concrete: Trade body for the UK concrete industry, performing a similar advocacy, education, and sustainability promotion role as By BÉTON, but for the British market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
By BÉTON social profiles
Digital presenceBy BÉTON financial estimates
Financial estimateRevenue estimate
Valuation estimate
By BÉTON leadership team
Management profileNumber of profiles
Profiles2 records
By BÉTON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
By BÉTON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about By BÉTON
What does By BÉTON do?
By BÉTON operates a free, open-access informational and educational content platform about concrete for the French market, covering decarbonation, innovation, architecture, urban planning, and concrete culture. It publishes articles, news, a monthly newsletter (Bnews), interactive educational tools such as a carbon footprint quiz, and runs the annual Trophée Béton architecture competition for students. The organization does not sell products or services; it functions as the unified communications brand for the French concrete industry.
Is By BÉTON a public or private company?
By BÉTON is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was By BÉTON founded?
By BÉTON was founded in -1. It employs 11 to 50 people.
Where is By BÉTON based?
By BÉTON is headquartered in Clichy, France, in the Europe region.
How does By BÉTON make money?
One revenue line is on record: industry Information Services.
Who are By BÉTON's main competitors?
Direct peers on record are American Concrete Institute (ACI), Portland Cement Association (PCA), GCCA (Global Cement and Concrete Association), ERMCO (European Ready Mixed Concrete Organization) and Cembureau. Fédération Française du Bâtiment (FFB) is listed as an others. Regional players are Concrete NZ and UK Concrete.
Does By BÉTON have an API?
No public API is recorded for By BÉTON.
What industry is By BÉTON in?
By BÉTON's product category is Construction Industry Trade Association. Its primary akta.pro industry code is IMADAAAG, Cement Manufacturing (Portland, Blended & Specialty), with a secondary code of IMADAAAA, Ready-Mix Concrete Production & Delivery. Its NAICS code is 3273 and its SIC code is 3241.