C2 Association Strategies

What C2 Association Strategies does

C2 Association Strategies is a Virginia-based Association Management Company (AMC) founded by Cameron Curtis that delivers outsourced management, consulting, and staffing services to professional and trade associations across the United States. Operating from Alexandria, VA with a 13-person team, the firm sells a single core offering, Organization Solutions, which bundles interim executive leadership (CEO/COO/CMO), organizational culture and DEIB optimization, association start-up support, strategic planning, governance and committee management, board design and succession planning, member value proposition development, industry partner program and tradeshow sales, convention/event/education management, and branding, marketing, communications, and social media management. The service catalog is modular: clients can add or contract services based on project or program requirements, and pricing is quote-based rather than standardized. Customers are nonprofit and trade associations; the firm publicly references engagements with NDTA, LGBT Meeting Professionals Association, AACTE, Aphasia Access, PCMA Capital Chapter, Landscape Contractors Association MD DC VA, NACE, and the Alliance for Innovative Regulation, spanning healthcare, education, events, engineering, landscape, and regulatory verticals.

The company generates revenue exclusively through professional services fees tied to consulting, staffing, and ongoing management contracts. Go-to-market is sales-led, executed through direct outreach, referrals, industry networks, and the leadership profile of founder Cameron Curtis, who holds CAE and CMM credentials, serves as 2025-2026 chair of ASAE's CAE Commission, sits on the Events Industry Council leadership council, and serves on the SocialOffset board. Marketing channels include industry association leadership, professional publishing (a 2023 contributed chapter to 'Deserts to Mountaintops'), the company website, and testimonial-driven referrals. The company also packages select thought leadership into downloadable education products such as the C2 Belonging Blueprint Workbook. C2 is privately held, self-funded, and founder-owned with no disclosed institutional investors, parent entity, acquisitions, or subsidiaries.

From a technology standpoint, C2 is a human-delivery professional services firm; there are no proprietary software products, APIs, integrations, or AI/ML capabilities referenced. Underlying tools appear to be standard association management and member engagement software deployed for clients, supplemented by the company's own website and basic digital presence. The firm is bootstrapped, single-jurisdiction (U.S.), and growth-oriented primarily through client additions and adjacent productized intellectual property rather than geographic expansion, M&A, or platform investment.

Name

C2 Association Strategies

Legal name

C2 Association Strategies

Website

https://c2associationstrategies.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

C2 Association Strategies is a Virginia-based Association Management Company providing outsourced management, consulting, and staffing services to U.S. professional and trade associations, including interim executive leadership, event management, governance, and DEIB program support, delivered through a 13-person team.

Ownership category

akta.pro rank

Product category

Association Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Association management
• Nonprofit consulting
• Trade association services
• Membership management
• Association strategy

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Association Management Services: Provides comprehensive association management services including expertise, staffing, and resources that allow professional and trade associations to meet their long-term goals. Services can be customized and scaled based on client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

C2 Association Strategies is a Virginia-based Association Management Company that provides nonprofit management expertise, staffing, and resources to professional and trade associations. Its core offering, called Organization Solutions, encompasses strategic leadership and planning, transformational change management, governance and committee management, board design and succession planning, administrative and operations services, member value proposition development, industry partner program development, convention and event management, and branding/marketing communications. Services are customized to each client's needs and can be scaled up or down based on project or program requirements.

Product overview

C2 Association Strategies operates as a service-based Association Management Company offering a unified portfolio of nonprofit consulting and management services. The core offering is Organization Solutions, which encompasses multiple service modules including strategic leadership and planning, transformational change management, governance and committee management, board design and succession planning, administrative and operations services, member value proposition development, industry partner program development, convention and event management, and branding/marketing communications. The company also offers educational resources through its C2 Belonging Blueprint Workbook, which supports DEIB initiatives. Services are customized to client needs and can be scaled up or down based on project requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Organization Solutions A comprehensive suite of association management services including strategic leadership, change management, governance optimization, event management, and marketing communications designed to help professional and trade associations achieve their long-term goals.

Quantifiable outcome

• Turned around organizational finances in relatively quick amount of time with streamlined budgeting approach
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SocialOffsetminorOthersC2's founder Cameron Curtis serves on the board of directors for SocialOffset, a nonprofit that provides socially conscious alternatives to event and destination boycotts. This is a board position held by the company founder, representing personal involvement rather than a commercial partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmithBucklin: SmithBucklin is the largest Association Management Company (AMC) in the U.S., providing full-service management for professional and trade associations - directly comparable to C2's core offering and the same client type C2's founder previously served at SmithBucklin.
• Association Headquarters (AH): AH is a mid-sized AMC providing full-service association management, strategic consulting, and event management to professional societies and trade associations - a direct peer in the same target customer segment.
• Virtual, Inc. Virtual, Inc. is an established AMC that manages standards bodies, consortia, and professional associations - operating in the same AMC delivery model with similar association clients (e.g., healthcare, technology consortia) as C2.
• Kellen Company: Kellen is an AMC serving trade associations and professional societies across food, beverage, consumer products, and other verticals - competing head-to-head with C2 for association management contracts.
• Management Solutions Plus (MSP): Management Solutions Plus is a smaller AMC providing association management, meeting planning, and consulting services to healthcare, scientific, and professional associations - a size-comparable direct peer to C2.
• Columinate: Columinate is a credit union and association management consulting firm; while more credit-union focused, its AMC-style managed services and fractional executive model are analogous to C2's fractional CMO/CEO offerings for associations.

Broad incumbents

• MCI USA: MCI USA is a large, globally scaled association and events management firm (part of MCI Group) that competes with C2 for association management and meeting/conference business, but operates with a much broader portfolio and larger bench.

Others

• ASAE (American Society of Association Executives): ASAE is the primary industry body and membership association for association professionals and AMCs - relevant as the ecosystem/credentialing authority that C2 and its founder engage with (Curtis serves on ASAE-affiliated councils).
• AMC Institute: AMC Institute is the trade association for association management companies; C2 would be a peer member here and the body sets standards for the AMC category C2 competes in.
• Association Forum (formerly ASAE Foundation): Association Forum is a membership community for association professionals in the Chicago/Midwest corridor - relevant as an industry community and credentialing ecosystem that competes for the same association clients and professional talent as C2.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C2 Association Strategies