Cross Connection Control

What Cross Connection Control does

Cross Connection Control, operating commercially as Syncta, is a US-based vertical SaaS provider focused on backflow testing data management and cross-connection control compliance. The company operates two modular solutions on a shared platform: a Water Purveyor Solution for municipal and utility-side tracking, notifications, and compliance reporting, and a Backflow Tester Solution for independent testing professionals handling scheduling, routing, test submission, and records. The platform is delivered as a cloud-based web application with companion native mobile apps for iOS and Android (branded C3 Backflow), enabling field-based digital data capture as a replacement for handwritten worksheets and scanning workflows.

The underlying technology stack is a multi-tenant SaaS architecture with browser-based access and mobile clients distributed through Apple App Store and Google Play Store. Core features include digital backflow test data entry, automated test status tracking with reminder notifications, site survey storage, and state-specific compliance report generation. The product emphasizes ease-of-use and domain specialization over technical novelty, and there is no evidence of AI/ML capabilities, public APIs, or third-party integrations.

Syncta is a wholly-owned subsidiary of Watts Water Technologies, branded under the Watts family with social media profiles carrying the 'WattsSyncta' handle and a '© 2024 Watts' footer. The company employs 7 people and operates from North Andover, Massachusetts. Its go-to-market combines direct sales (Book a Demo) for enterprise purveyors with product-led growth via a free trial for SMB testers. Revenue is generated through SaaS subscriptions, though specific pricing tiers and revenue figures are not publicly disclosed. Named customers are exclusively small backflow testing operations across Colorado, Florida, and Nevada.

Name

Cross Connection Control

Legal name

Syncta

Website

https://c3backflow.com

Company type

Private

Operating status

Operating

Short description

Cross Connection Control (dba Syncta) is a US vertical SaaS subsidiary of Watts Water Technologies that provides cloud-based backflow testing data management and cross-connection compliance reporting for water utilities and independent backflow testers.

Ownership category

akta.pro rank

Product category

Backflow Testing & Cross-Connection Control Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Backflow Prevention & Cross-Connection Control (EUANAAAI)

Keywords

• Backflow testing software
• Cross-connection control
• Water utility compliance
• Backflow data entry
• Purveyor program management

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): Syncta operates as a cloud-based SaaS platform providing access to its backflow data entry app. The platform offers a free trial period, suggesting a subscription-based revenue model where customers pay recurring fees for access to the application, data storage, reporting features, and compliance tools. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cross Connection Control (operating as Syncta) provides a cloud-based SaaS platform for backflow assembly data entry, test result compilation, professional report generation, and compliance tracking for cross-connection control programs. The platform is offered in two tailored solutions: a Water Purveyor Solution that automates test tracking, customer notifications, and state compliance reporting, and a Backflow Tester Solution that streamlines scheduling, routing, test submission, and customer management. It is accessible via web browser and native iOS/Android mobile apps.

Product overview

Syncta is a data entry and backflow testing management platform offered as two tailored solutions: the Water Purveyor Solution and the Backflow Tester Solution. The platform operates via web browser and also offers native mobile applications for iOS and Android. The purveyor solution automates test tracking, customer notifications, and compliance reporting, while the tester solution streamlines scheduling, routing, test submission, and management tasks.

Differentiator

Problem solved

Functional benefit

Brands

• Syncta: Data entry app and backflow testing application for water purveyors and backflow testers

Products and services

• Water Purveyor Solution

Quantifiable outcome

• Saves hours of time and eliminates reams of paper per customer report cycle
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WattscoreOthersSyncta is a subsidiary/brand of Watts (© 2024 Watts), a water technology company. The company operates under the Watts corporate umbrella, benefiting from Watts' brand credibility, distribution networks, and customer relationships in the water utility and HVAC industries. Syncta appears to be a wholly-owned subsidiary focused on digital solutions for cross-connection control.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Backflow Solutions: One of the longest-running software vendors focused on backflow prevention testing and cross-connection control program management, directly competing with Syncta for the same water purveyor and licensed tester customers.
• CrossTek Software: Provides backflow test management and cross-connection control software used by water utilities and certified testers; comparable in vertical specialization, customer base, and dual purveyor/tester focus.
• PipeLogix: Field-data software used in water and sewer inspection workflows, including tablet-based inspection and reporting that competes with Syncta's mobile field-data capture value proposition.

Broad incumbents

• Cityworks (Trimble): Asset and work-order management platform widely used by water utilities; offers broader capability than Syncta and could bundle cross-connection control features that displace a standalone point solution.
• Lucity: Utility-focused asset and maintenance management suite for water and wastewater; competes for the same municipal water utility wallet, particularly at the purveyor level.
• Trimble Unity: Cloud-based water and wastewater utility monitoring and asset management platform; broader scope than Syncta but competes for purveyor IT/OT budget that funds cross-connection programs.
• Esri Utility Network: GIS-centric utility network management used by most US water utilities; often the system of record that purveyors would extend with cross-connection functionality rather than a standalone tool.
• Badger Meter: Smart metering and AMI/analytics provider for water utilities; competes at the utility-solutions level and represents the kind of incumbent that could absorb backflow test tracking into a broader water-utility software stack.

Emerging players

• Sedaru: Operational analytics and field-workflow platform for water utilities, with overlap on compliance tracking and field inspection workflows relevant to cross-connection control programs.
• Hydrant Manager: Specialty mobile/field utility software for hydrant and related water-asset workflows; comparable in field-service DNA and SMB/municipal buyer persona to Syncta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WattsSyncta
• YouTubeyoutube.com/channel/UCojdx6h4rxHiDpYRhH6qnjg
• Facebookfacebook.com/WattsSyncta
• LinkedInlinkedin.com/company/wattssyncta
• Instagraminstagram.com/watts_syncta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Connection Control