CAAMG | Caixa de Assistência dos Advogados de Minas Gerais

Name

CAAMG | Caixa de Assistência dos Advogados de Minas Gerais

Legal name

Caixa de Assistência dos Advogados de Minas Gerais

Website

https://caamg.org.br

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. OAB-MG membership fee allocation: CAAMG is a non-profit entity funded primarily through mandatory OAB-MG membership fees (anuidade). Membership fees are collected by OAB-MG, and a portion is directed to CAAMG to fund its social assistance programs. Members must be adimplente (fee-compliant) to access CAAMG benefits.
2. Partner commission income (convenios): CAAMG operates a network of 5,500+ partner establishments across Minas Gerais offering discounted goods and services to members. While benefits are extended to members at preferential rates, the partnership model generates administrative and referral value for the institution.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels14 records

Core offering

CAAMG is a non-profit social assistance entity serving as the social arm of OAB-MG (Order of Attorneys of Brazil, Minas Gerais Section). It delivers a comprehensive portfolio of free and subsidized benefits to active lawyers, law interns, and their dependents, including health and wellness services (vaccination campaigns, Espaço Saúde e Bem-Estar, OAB Saúde health insurance, CAAMG Farma pharmacy discounts, CAAlmamente mental health), shared offices across 23 cities, sports and fitness programs (Academia +Fit, JAM multi-sport games, Corra e Movimente-se, Dance e Movimente-se, TotalPass gym network access), a 5,500+ partner discount network (Convênios), social assistance (Centro Social, Auxílio Extraordinário Desastre Natural, Melhor Idade senior program), and pension planning (OAB Prev).

Product overview

CAAMG (Caixa de Assistência dos Advogados de Minas Gerais) is a non-profit social assistance entity for lawyers in Minas Gerais, founded in 1942, serving as the social arm of OAB-MG. The organization offers a comprehensive portfolio of benefits and services organized into several pillars: (1) Health Services including OAB Saúde health insurance, CAAMG Farma pharmacy discounts, CAAlmamente mental health support, Espaço Saúde e Bem-Estar wellness centers with massage/physiotherapy/pilates/acupuncture/nutrition services, and annual vaccination campaigns; (2) Sports and Fitness including Academia + Fit gym, TotalPass partnership network (30,000+ affiliated gyms), JAM multi-sport games, Corra e Movimente-se treadmill running competition, and Dance e Movimente-se dance competition; (3) Professional Support including 26 shared offices across 23 cities, OAB Prev pension, and digital services; (4) Social and Cultural Programs including Centro Social, Melhor Idade senior program, Coral choir, and disaster relief assistance; (5) Partnerships and Discounts including the Rede de Convênios network of 5,500+ partners offering 5-50% discounts across various sectors. The organization also provides OAB VOX radio, Classificados classifieds, Meu Primeiro Certificado first certificate program, and Anuidade Zero zero-fee program.

Differentiator

Problem solved

Functional benefit

Brands

• Academia + FIT: Fitness academy exclusive to Mineira lawyers offering gym facilities and personal training services
• Espaço Saúde e Bem-Estar
• OAB Saúde
• CAAMG Farma
• Corra e Movimente-se
• Dance e Movimente-se
• JAM (Jogos da Advocacia Mineira)
• Escritórios Compartilhados
• Meu Primeiro Certificado
• Rádio CAAMG
• Melhor Idade
• Café com a Presidente

Products and services

• Espaço Saúde e Bem-Estar Health and wellness centers offering massage (R$60), physiotherapy, pilates (R$35), acupuncture (R$60), nutritionist consultations, manicure/pedicure (R$40), and barber services at below-market rates for OAB-MG lawyers and dependents. Original unit in Belo Horizonte (Rua Ouro Fino, 395, Cruzeiro); second unit in Juiz de Fora (Rua Marechal Deodoro, 552).
• Academia + Fit Exclusive gym for the Minas Gerais legal community located at Rua dos Timbiras, 3.488, Barro Preto, Belo Horizonte. Provides free gym access for OAB-MG members and hosts various sports activities.
• TotalPass Gym Network Access CAAMG-intermediated partnership providing members access to 30,000+ affiliated gyms and studios across Brazil covering approximately 250 sports modalities at differentiated rates.
• OAB Saúde (ADVMED Health Insurance) Health insurance plan offered in partnership with ADVMED platform for lawyers and dependents registered with OAB-MG.
• CAAMG Farma (CAAfarma) Assistance pharmacy program offering medications at discounted prices to OAB-MG lawyers and dependents.
• CAAlmamente Mental health and psychological support program providing mental wellness services to the Minas Gerais legal community.
• Escritórios Compartilhados Network of 26 free shared offices distributed across 23 cities in Minas Gerais, providing workstations, meeting rooms, virtual hearing facilities, reception services, printing/scanning, and professional infrastructure for OAB-MG lawyers and interns.
• Rede de Convênios Network of 5,500+ partner establishments across Minas Gerais offering OAB-MG members 5%-50% discounts on health, education, leisure, technology, wellness, tourism, gastronomy, and general services.
• Centro Social CAAMG Social assistance center providing support services to OAB-MG lawyers and their families, including the Auxílio Extraordinário Desastre Natural emergency aid program (97 requests processed between 2025-April 2026).
• OAB Prev Pension and retirement planning program for OAB-MG lawyers.
• Campanha de Vacinação Tetravalente Antigripal Annual tetravalent flu vaccination campaign delivered via drive-thru at CAAMG headquarters and at 256+ vaccination points across OAB-MG subsections throughout Minas Gerais. Free for compliant members; R$62 cost per dose for dependents.
• Auxílio Extraordinário Desastre Natural Emergency financial assistance program for OAB-MG lawyers affected by natural disasters such as floods and landslides, supporting recovery of home and professional workspace.
• JAM - Jogos da Advocacia Mineira Annual multi-sport games competition for the Minas Gerais legal community. The 22nd edition (2024) gathered over 5,000 registrants and ~4,000 competing athletes from 163 cities across 39 sports modalities.
• Corra e Movimente-se Annual indoor treadmill running competition exclusively for OAB-MG lawyers with virtual qualifying rounds via Zoom and in-person finals at Academia + Fit. Features 5km and 10km categories in male and female divisions across multiple age groups.
• Dance e Movimente-se Annual dance competition for OAB-MG lawyers held during the Month of Advocacy celebration in August, with individual, couple, and group categories.
• Melhor Idade Senior program for OAB-MG members aged 60+ offering dance/mobility, memory, and painting workshops at OAB-MG headquarters on Rua Albita, 250, Cruzeiro, Belo Horizonte.
• Personal CAAMG (Personal Trainer Online) Online personal training program providing guided fitness instruction for OAB-MG lawyers.
• Meu Primeiro Certificado Program assisting young OAB-MG lawyers in obtaining their first professional certificate.

Quantifiable outcome

• Free flu vaccination for 15,000+ lawyers and interns across 256+ locations in 2026
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Comissão das Mulheres Advogadas (CMA) - OAB-MGminorStrategic or Co-development Partner · 1 March 2026CAAMG partnered with the Commission of Women Lawyers (CMA) of OAB-MG to co-host 'Meu Momento — Conexão CAAMG', a self-care and empowerment event for women lawyers held at the Espaço Saúde e Bem-Estar in March 2026. The event was part of the broader 'Espaço Saúde e Bem-Estar Itinerante' initiative targeting women lawyers during Women's Month.
• TotalPasscoreChannel Partner/ Reseller/ Distributor · 1 December 2025CAAMG entered a partnership with TotalPass, a Brazilian corporate wellness platform, to provide OAB-MG members with discounted access to 30,000+ partner gyms, studios, and sports centers nationwide, covering approximately 250 sports modalities. Each OAB-MG member in good standing can include up to 3 dependents. The partnership was officially launched in December 2025 with a rollout event in Minas Gerais interior.
• Minas Tenis ClubecoreStrategic or Co-development Partner · 12 November 2025CAAMG conducted an institutional visit to Minas Tênis Clube (founded 1935), one of Brazil's most respected sports and social clubs, to explore new partnership opportunities benefiting the legal community. CAAMG President Ângela Botelho met with Minas Tênis Clube President Carlos Henrique Martins Teixeira to discuss joint initiatives in wellness, sports, and leisure for OAB-MG members.
• OAB-MG (Ordem dos Advogados do Brasil - Secao Minas Gerais)coreStrategic or Co-development PartnerCAAMG is the legally mandated social assistance arm (braço social) of OAB-MG. OAB-MG collects mandatory annual membership fees (anuidade) from lawyers and interns, a portion of which funds CAAMG's operations. The two institutions share leadership (President Gustavo Chalfun of OAB-MG works closely with CAAMG President Ângela Botelho), co-host events (JAM, inaugurations, Fan Fest), and jointly invest in subsection infrastructure. CAAMG is overseen by OAB-MG's Conselho Pleno which approves CAAMG's annual budget.
• 5,500+ Partner Establishments (Convênios Network)coreGTM or Marketing PartnerCAAMG maintains a network of 5,500+ partner establishments (conveniados) across Minas Gerais offering OAB-MG members 5–50% discounts on goods and services in categories including health, education, leisure, technology, wellness, tourism, and gastronomy. The network is managed by CAAMG's Diretor Segundo-Secretário Rodrigo Botti, expanded through a 2nd Campaign of Expansion with subsection delegates, and accessible via convenios.caamg.com.br. A real-world example: an OAB-MG member saved over R$900 (21%+) on a refrigerator purchase through the partner network.
• SESC Venda NovaminorStrategic or Co-development PartnerCAAMG uses SESC Venda Nova facilities in Belo Horizonte as the primary venue for the annual JAM (Jogos da Advocacia Mineira) sports games, Brazil's largest legal community sports competition. The partnership provides CAAMG with world-class sporting infrastructure for 39 sports modalities.
• Governo do Estado de Minas Gerais (State Government)coreStrategic or Co-development PartnerCAAMG President Gustavo Chalfun (as OAB-MG president) and CAAMG leadership maintain regular institutional dialogue with Governor Romeu Zema and state legislators to advance legal profession interests, including the regular payment of dativo (court-appointed counsel) fees (~R$9 million/month), priority service legislation for lawyers, and deferral of court costs and legal fees. Governor Zema publicly affirmed the state's commitment to supporting Minas Gerais lawyers.
• AssembleiaLegislativa de Minas Gerais (ALMG)coreStrategic or Co-development PartnerCAAMG, through OAB-MG leadership, works with ALMG (Minas Gerais State Legislature) to advance two key bills: PL 2755/2024 (deferral of court costs and legal fees) and PL 2815/2024 (priority service for lawyers at state public offices). OAB-MG President Gustavo Chalfun met with ALMG President Tadeu Martins Leite to secure legislative support.
• Subsecão de Juiz de Fora - OAB-MGcoreStrategic or Co-development PartnerCAAMG and the OAB-MG Subsection in Juiz de Fora jointly inaugurated a new Espaço Saúde e Bem-Estar location in Juiz de Fora on March 26, 2026 (opened March 30). The subsection provided the physical space and CAAMG provided operational expertise and service model. This extends health and wellness services to the Zona da Mata region.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Others

• TotalPass: Brazilian corporate wellness platform partnered with CAAMG to provide 30,000+ gym access. While not a peer in mission, it is a relevant comparator for the scale and economics of corporate wellness intermediation that CAAMG leverages.

Direct peers

• CAASC - Caixa de Assistência dos Advogados de Santa Catarina: Santa Catarina bar assistance foundation providing similar welfare, health, and shared-office services to lawyers. Direct peer in scale and offering mix.
• CAASP - Caixa de Assistência dos Advogados de São Paulo: Largest state bar assistance foundation in Brazil, serving São Paulo lawyers with the same welfare, health, workspace, and social assistance mandate. Closest functional mirror of CAAMG's model, operating at significantly larger scale (~300K+ lawyers).
• CAA-BA - Caixa de Assistência dos Advogados da Bahia: Bahia state bar assistance foundation with comparable health, social, and member welfare programs. Another state-level peer within the OAB network that mirrors CAAMG's mandate and service pillars.
• CAA-PR - Caixa de Assistência dos Advogados do Paraná: State-level bar assistance foundation for Paraná lawyers, offering social, health, and professional support services. Directly comparable operating model to CAAMG with multi-city infrastructure and member-benefit focus.
• CAARS - Caixa de Assistência dos Advogados do Rio Grande do Sul: Rio Grande do Sul state bar assistance foundation serving lawyers with health, social, and professional development services. Same institutional mandate as CAAMG under the national OAB framework.

Emerging players

• OABPrev: Pension and retirement entity jointly created by OAB national sections; CAAMG operates its own OAB Prev program but OABPrev is the cross-state platform peer for financial/welfare services to lawyers.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xchat.whatsapp.com/DOK7dWQKVyzDG6H6t4kNRC
• YouTubeyoutube.com/CAAMGOAB
• Facebookfacebook.com/caaminas
• LinkedInlinkedin.com/company/caixadaadvocaciamg
• Instagraminstagram.com/caa_mg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAAMG | Caixa de Assistência dos Advogados de Minas Gerais