Caixa de Assistência dos Advogados de Pernambuco

What Caixa de Assistência dos Advogados de Pernambuco does

CAAPE (Caixa de Assistência dos Advogados de Pernambuco) is the mandatory assistance fund serving lawyers registered with OAB-PE (Ordem dos Advogados do Brasil – Seccional Pernambuco) in Brazil. Operating as a non-profit mutual benefit society under the national CONCAD (Coordenação Nacional das Caixas de Assistência dos Advogados) framework, CAAPE delivers a bundled portfolio of welfare benefits to its statutory membership, including health insurance (CAAPE Saúde via Unimed Recife and Select, with plans starting at R$ 279.04/month), dental coverage (Unidentis and Dental Gold), legal research tools (Jusbrasil partnership with up to 40% off biennial plans), fitness benefits (TotalPass), commercial discounts through 113+ convênio partnerships (covering automotive, retail, travel, education, gastronomy, and leisure), and community programming such as the OAB-PE Running Race and vaccination campaigns. The organization is led by President Pedro Silveira under the 2025-2027 triennium board (with Vice-President Delmiro Campos and Secretary-General Ana Firmino), and is governed by an elected directorate reporting through the CONCAD national coordination structure.

CAAPE distributes services through a hybrid physical-digital infrastructure: headquarters in the OAB-PE building in Recife, 32 subseccionais covering every major municipality in Pernambuco, WhatsApp consultation channels segmented by service (health, dental, pharmacy, kids), and online portals for health/dental enrollment and e-commerce (branded merchandise). The underlying technology stack is conventional — web-based member services, partner portals, and digital communication (website, Instagram, Linktree, WhatsApp Business) — with no proprietary platform or AI components described. Revenue derives from three streams: mandatory membership contributions bundled with OAB-PE subscription payments (recurring subscription), referral commissions from health/dental operators and commercial convênio partners (affiliate/referral), and ancillary merchandise sales (e.g., branded ceramic mugs at R$ 35.00). The customer base is exclusively OAB-PE registered lawyers and their dependents in Pernambuco, creating universal reach within a single professional segment and state.

Name

Caixa de Assistência dos Advogados de Pernambuco

Legal name

CAAPE - Caixa de Assistência dos Advogados de Pernambuco

Website

https://caape.org.br

Company type

Private

Founded year

2025

Operating status

Operating

Short description

CAAPE is the mandatory assistance fund for lawyers registered with OAB-PE in Pernambuco, Brazil. It delivers health and dental insurance, 113+ commercial discount partnerships, legal research tools, and welfare programs to members via 32 subseccionais.

Ownership category

akta.pro rank

Product category

Professional Association Benefits

NAICS

Health and Welfare Funds (52512)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Dental Indemnity (Fee-for-Service) Plans (HLAEAIAC)

Keywords

• Professional health insurance
• Dental insurance plans
• Advocate welfare benefits
• Legal professional discounts
• Bar association services

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Health Plan Memberships: CAAPE generates revenue through health insurance plan enrollments (CAAPE Saúde) with Unimed Recife and Select, offering plans starting at R$ 279.04 for lawyers and their dependents.
2. Dental Plan Memberships: Revenue from dental plan partnerships with Unidentis and Dental Gold, offering comprehensive dental coverage to members.
3. Merchandise Sales: Sale of CAAPE branded merchandise including mugs at R$ 35.00 through the online store.
4. Partnership Commissions: Revenue derived from partnership arrangements with commercial establishments offering discounts to CAAPE members, including automotive, retail, hospitality, and services sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CAAPE is the official non-profit assistance fund of OAB-PE, providing subsidized health insurance (CAAPE Saúde via Unimed Recife and Select), dental plans (Unidentis and Dental Gold), gym benefits (TotalPass), legal research platform access (Jusbrasil), and a network of 113+ commercial discount partnerships to lawyers registered with OAB-PE and their dependents across Pernambuco.

Product overview

CAAPE operates as a multi-benefit assistance program for lawyers in Pernambuco, offering a unified portfolio of health and wellness products. The core offerings include CAAPE Saúde (health insurance via Unimed Recife and Select partnerships), dental plans through Unidentis and Dental Gold, TotalPass gym benefits, and the Jusbrasil legal research platform partnership. These are complemented by a merchandise line (CAAPE mugs) and an extensive network of commercial convênios (discount partnerships) covering automobiles, retail, hospitality, and services. The product architecture functions as an integrated benefits platform rather than a modular software solution.

Differentiator

Problem solved

Functional benefit

Products and services

• CAAPE Saúde - Plano de Saúde Official medical assistance program offering health insurance plans through Unimed Recife and Select operators, with plans starting from R$ 279.04, enfermaria or apartment accommodation options, regional coverage, and dependent inclusion availability. Designed for OAB-PE registered lawyers and their families in Pernambuco.
• Plano Odontológico Unidentis Dental plan offered through partnership with Unidentis, providing complete and accessible dental coverage with broad network access and exclusive WhatsApp support for lawyers and dependents. Enrollment is available at caape.unidentis.com.br.
• Plano Odontológico Dental Gold Dental insurance plan in partnership with Dental Gold, a 28+ year market operator, offering lowest market prices, national coverage, point program with discounts, and quick service via WhatsApp at (83) 9673-2558. Targeted at CAAPE members and their dependents.
• Jusbrasil Legal Research Platform Access Legal research platform partnership offering up to 40% discount on biennial plans (24 months) via Pix, 35% discount on credit card payments, and free 1-year access to the Basic Legal Research Plan for lawyers admitted from March 2024. Targeted at OAB-PE registered lawyers.
• TotalPass Gym Benefit Gym and fitness benefit program available through partnership, providing access to a network of fitness establishments for CAAPE members.
• Caneca Branca CAAPE Official CAAPE white ceramic mug of high quality, suitable for coffee, tea, or decoration, priced at R$ 35.00 with QR code payment generation. Sold through the CAAPE online store.
• Caneca Preta CAAPE Official CAAPE black ceramic mug, priced at R$ 35.00 with QR code payment generation. Sold through the CAAPE online store.
• Convênios (Commercial Discount Partnership Network) Network of 113+ commercial partnerships offering discounts to CAAPE members on automobiles (Honda up to 30%, Chevrolet, BYD), fashion (Hugo Boss 20%, BOSS, Renner, Centauro 10%, Fila 15%), entertainment (Moviemax Cinema 50%, Classic Hall 15%), hospitality (Hoteis.com up to 25%, Movida 10%), e-commerce (AliExpress up to 80%), retail (Carrefour), and pet health (Pet Top 25%).

Quantifiable outcome

• Health plan savings - plans starting at R$ 279.04 with exclusive conditions not found in conventional market
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered minor, core and flagship.

• Secretaria de Desenvolvimento Sustentável de CaruaruminorStrategic or Co-development Partner · 19 September 2025Partnership for 1st Family Agriculture Fair at Caruaru Coworking OAB/PE, promoting sustainable development and community integration.
• JusbrasilcoreStrategic or Co-development Partner · 16 September 2025Legal research platform partnership offering up to 40% discount on biennial plans via Pix and 35% via credit card for OAB-PE members. Also includes free 1-year Basic Research Plan for lawyers admitted from March 2024.
• GOL Linhas Aéreas (via CONCAD)coreStrategic or Co-development Partner · 15 July 2025National airline partnership through CONCAD offering special commercial conditions for OAB-registered lawyers for flights up to 45 days in advance.
• Santa Cruz FC (Comissão Patrimonial)minorGTM or Marketing Partner · 20 June 2025Sports partnership offering 50% discount on Corrida do Povo registration for OAB members nationwide.
• UnidentiscoreStrategic or Co-development Partner · 8 May 2025Dental plan partnership with Unidentis offering complete, accessible dental coverage with national coverage and exclusive WhatsApp support at https://caape.unidentis.com.br/
• Dental GoldcoreStrategic or Co-development Partner · 8 May 2025Dental plan partnership with Dental Gold, a 28+ year market operator, offering lowest market prices, national coverage, quick service via WhatsApp (83) 9673-2558, and point program with discounts.
• UNINASSAUminorStrategic or Co-development Partner · 25 March 2025Educational partnership for entrepreneurship programs, tax return guidance, OAB Empreendedora project with technology access, training, courses, and podcasts. Lançamento planned for August 2025.
• CONCAD (Coordenação Nacional das Caixas de Assistência dos Advogados)coreStrategic or Co-development Partner · 1 January 2025National coordination of lawyer assistance boxes. CAAPE president Pedro Silveira serves as Coordinator of Management and Efficiency for CONCAD. Partnership enables national benefit programs including GOL airline partnership.
• MovidaminorGTM or Marketing PartnerCar rental partnership offering 10% discount across all categories.
• Unimed RecifecoreStrategic or Co-development PartnerCAAPE Saúde official medical assistance program partnership with Unimed Recife, offering health plans starting at R$ 279.04 with options for shared or private room accommodation, and regional coverage.
• Select (Saúde)coreStrategic or Co-development PartnerPartnership with Select health operator offering exclusive health insurance plans for CAAPE members.
• OAB-PE (Ordem dos Advogados do Brasil - Seccional Pernambuco)flagshipStrategic or Co-development PartnerPrimary organizational partnership with OAB-PE for joint events, health campaigns, and member services. CAAPE operates under OAB-PE leadership and coordinates benefits for registered lawyers.
• Honda (Concessionária)minorGTM or Marketing PartnerAutomotive partnership offering up to 30% discount on vehicles at Recife, Caruaru, and Jaboatão dos Guararapes dealerships. Includes 30% insurance deductible discount and 5% on accessories.
• ChevroletminorGTM or Marketing PartnerVehicle partnership through AMIGOS CHEVROLET platform, offering promotional conditions for all dealerships in Pernambuco.
• BYD ParviminorGTM or Marketing PartnerElectric vehicle partnership with monthly promotional campaigns and negotiable conditions for advocacy members at Imbiribeira dealership.
• Hugo BossminorGTM or Marketing PartnerFashion retail partnership at RioMar Shopping offering 20% discount on selected products, not applicable to promotional items or outlet stores.
• BOSSminorGTM or Marketing PartnerPremium fashion retail partnership at RioMar Shopping for advocacy members.
• AliExpressminorGTM or Marketing PartnerE-commerce partnership offering up to 80% on national product selection plus free shipping through exclusive CAAPE link.
• CentaurominorGTM or Marketing PartnerSports retail partnership offering 10% discount on website purchases.
• FilaminorGTM or Marketing PartnerSports brand partnership offering 15% discount on website purchases.
• Lojas RennerminorGTM or Marketing PartnerDepartment store partnership with discounts available through CAAPE partnership program.
• CarrefourminorGTM or Marketing PartnerRetail partnership with discounts through CAAPE partnership program.
• Pet TopminorGTM or Marketing PartnerPet health insurance partnership offering 25% discount on Diamond and Premium plans for first year, then 20% fixed discount. Coverage in Recife, Greater Metropolitan area, and other Northeast states.
• Moviemax CinemaminorGTM or Marketing PartnerEntertainment partnership offering 50% discount on tickets at Eldorado (Garanhuns) and Camará Shopping locations.
• Classic HallminorGTM or Marketing PartnerEvent venue partnership offering 15% discount on tickets using coupon CAAPE15 for self-produced events.
• Hoteis.comminorGTM or Marketing PartnerTravel accommodation partnership offering up to 25% on last-minute offers and 6% off on trips.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CAASP - Caixa de Assistência dos Advogados de São Paulo: The São Paulo state bar's official assistance fund, operating the same multi-benefit model (health plans, dental, partnerships, events) for OAB-SP lawyers. It is the largest and most mature of the 27 state-level caixas, serving as the de facto benchmark for CAAPE's structure and product set.
• CAARJ - Caixa de Assistência dos Advogados do Rio de Janeiro: The official assistance fund of OAB-RJ, offering health insurance, dental, commercial convênios, and events for Rio de Janeiro lawyers. Operates with a comparable subseccional network and product architecture, making it a directly comparable peer for CAAPE.
• CAAMG - Caixa de Assistência dos Advogados de Minas Gerais: Minas Gerais state bar's assistance entity delivering health plans, dental, partnerships, and exclusive benefits to OAB-MG lawyers. Closely mirrors CAAPE's operating model across insurance brokerage, discount network, and regional offices.
• CAARS - Caixa de Assistência dos Advogados do Rio Grande do Sul: Rio Grande do Sul's bar association assistance fund, providing health plans, dental, partnerships, and benefits to OAB-RS lawyers. Operates a parallel product suite and event-driven engagement model that closely tracks CAAPE's approach.
• CAARN - Caixa de Assistência dos Advogados do Rio Grande do Norte: The Rio Grande do Norte state bar's assistance entity, offering benefits and convênios to OAB-RN lawyers. Functions as a sister organization to CAAPE within the CONCAD national coordination structure.
• CAA/PR - Caixa de Assistência dos Advogados do Paraná: Paraná state bar assistance fund providing health, dental, and benefits programs to OAB-PR lawyers. Comparable in scale, structure, and revenue model, particularly relevant given Paraná's mature bar infrastructure.

Emerging players

• OABPrev - Previdência dos Advogados do Brasil: National pension and benefit entity created by OAB and CAAs collectively. It overlaps with CAAPE in serving the same OAB-PE lawyer population but focuses on retirement/investment products rather than health insurance and commercial discounts, making it an adjacent rather than direct competitor.

Broad incumbents

• CONCAD - Coordenação Nacional das Caixas de Assistência dos Advogados: The national coordinating body for all 27 state caixas. Not a commercial peer but the institutional umbrella under which CAAPE negotiates national partnerships (e.g., GOL) and shares best practices; CAAPE's president currently sits on CONCAD's leadership.

Regional players

• Mútua dos Advogados: Mutual aid society for Brazilian lawyers offering financial assistance, loans, and benefits across multiple states. Overlaps with CAAPE in serving the same OAB-PE lawyer base but focuses on financial assistance rather than health/dental and lifestyle benefits.

Others

• Unimed Recife: Healthcare operator that underwrites CAAPE Saúde health plans. Listed as a peer because it is both a critical partner and a potential disintermediator - Unimed could in theory market directly to OAB-PE lawyers, affecting CAAPE's broker value.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/caape_oab

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caixa de Assistência dos Advogados de Pernambuco