Centre For Analytics & Behavioural Change
The Centre for Analytics and Behavioural Change is a South African non-profit research organisation that applies computational social media analytics to detect manipulated narratives and disinformation, serving civil society, media, policymakers, and tech platforms across Africa.
- Company typePrivate
- Founded2020
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Centre For Analytics & Behavioural Change does
The Centre for Analytics and Behavioural Change (CABC) is a South African non-profit research organisation headquartered in Cape Town at the University of Cape Town's Graduate School of Business, where it was incubated by the Allan Gray Centre for Values-Based Leadership. The organisation conducts social media analytics and computational discourse analysis on South African and broader African online conversations, with a focus on tracking mis- and disinformation, coordinated inauthentic behaviour, and divisive narratives across thematic areas including democracy and elections, xenophobia and anti-immigrant sentiment, misogyny and tech-facilitated gender-based violence, public health misinformation, masculinity norms, and the just energy transition. Its core technical approach applies Nimmo's Coefficient of Traffic Manipulation (CTM) to isolate and quantify artificially amplified narratives, supported by multi-year datasets of public-domain social media activity.
CABC delivers its insights through reports, factsheets, podcasts (iono.fm), campaigns, and earned media placement in outlets such as Daily Maverick, News24, IOL, SABC and ECR. It operates sub-brands including heCareZA (misogyny and GBV analytics) and Social Media 4 Peace (SM4P), and hosts roundtables and convenings with media leaders, civil society organisations, and technology platforms including TikTok and Google.org. Strategic partnerships span the European Union, UNESCO, Ford Foundation, Impact Amplifier, Moxii Africa, Sonke Gender Justice, Sesame Workshop, and others, with programme activity delivered in South Africa and increasingly in Kenya and Nigeria.
The business model is grant-funded: CABC does not charge for its outputs and operates entirely on donor and institutional grants from regional and international philanthropic and governmental sources. With a team of approximately 11 employees, the organisation functions as a research-and-advocacy intermediary between civil society, media, policymakers, and technology platforms, translating large-scale social media analytics into evidence used to inform online safety, platform accountability, and social cohesion initiatives.
Centre For Analytics & Behavioural Change firmographics
Firmographics- Name
- Centre For Analytics & Behavioural Change
- Legal name
- The Centre for Analytics and Behavioural Change
- Website
- https://cabc.org.za
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Centre for Analytics and Behavioural Change is a South African non-profit research organisation that applies computational social media analytics to detect manipulated narratives and disinformation, serving civil society, media, policymakers, and tech platforms across Africa.
- Ownership category
- akta.pro rank
Where Centre For Analytics & Behavioural Change is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Centre For Analytics & Behavioural Change business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Donor Funding and Grants: CABC is a non-profit organisation that operates primarily through funding from institutional donors, foundations, and international development organisations. The organisation partners with donors at regional and international level to fund programmes focused on countering divisive content and promoting positive behavioural change online.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Centre For Analytics & Behavioural Change product offering
Product offeringCore offering
CABC produces social media analytics reports, factsheets and podcast content that track and analyse online conversations in South Africa across thematic areas including democracy, xenophobia, misogyny, public health and the just energy transition. Its research uses computational methods and Nimmo's Coefficient of Traffic Manipulation (CTM) to detect inauthentic or coordinated manipulation of public discourse, with all outputs distributed free of charge to civil society, media and policy audiences.
Product overview
CABC is a non-profit research organization that does not offer commercial software products. Its offerings consist of social media analytics reports, factsheets, and podcast content produced through thematic project areas including Working for Democracy, Countering Xenophobia, Just Energy Transition, Countering Misogyny, and Public Health.
Differentiator
Problem solved
Functional benefit
Brands
- heCareZA: A project focused on gender-based violence and misogyny social media analytics
- Social Media 4 Peace (SM4P)
Products and services
- Social Media Analytics Reports Periodic analytical reports examining social media conversations, trends and narratives on topics including democracy, xenophobia, gender-based violence and public health in South Africa, produced for civil society, media and policy audiences.
- Factsheets Concise analytical documents providing data and insights on specific social media phenomena and trends, often tied to current events or ongoing CABC projects.
- Podcast Content Audio content distributed via iono.fm that discusses CABC's research findings, social issues and analytical insights related to its thematic focus areas.
- Dialogue Facilitation Structured dialogue facilitation services supporting conversations on social cohesion, masculinity, fatherhood and related themes with civil society and community partners.
Quantifiable outcome
- 909,250+ social media mentions analysed for LGBTQI norms research
- +2 more outcomes
Companies that use Centre For Analytics & Behavioural Change
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Centre For Analytics & Behavioural Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Centre For Analytics & Behavioural Change partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- UNESCO/EUcoreCoalition uniting media, civil society, and regulators to curb online harm and turn digital spaces into engines of peace through the Social Media 4 Peace (SM4P) project.
- TikTokcoreCABC partners with TikTok to host Women in Media Safety Roundtables across Sub-Saharan Africa, including events in Lagos, Abuja, and Nairobi to address tech-facilitated gender-based violence (TFGBV).
- Impact AmplifiercoreCABC collaborates with Impact Amplifier on the Africa Online Safety Platform, an Africa-wide project to address online safety at a systemic level, funded by Google.org.
- Moxii AfricamajorCABC and Moxii Africa co-hosted the Social Media 4 Peace (SM4P) project at Radisson Red Rosebank to enhance societal resilience against harmful online content.
- FuturelectminorCABC Executive Director Camaren Peter spoke with Futurelect's Regional Head of Programs for Southern Africa about democratic participation, civic education, and the role of social media in elections.
- Sonke Gender JusticeminorPartnered with CABC on the 'Beyond Father's Day' dialogue focusing on increasing father involvement and positive parenting practices.
- HeartlinesminorPartnered with CABC on dialogues about fatherhood and gender norms in South Africa.
- Innovation EdgeminorPartnered with CABC on initiatives related to father engagement and challenging harmful gender stereotypes.
- Sesame Workshop / Takalani SesameminorSesame Workshop used CABC research findings to build content for the 'Bond Through Play' campaign encouraging fathers to bond with children and challenge harmful gender stereotypes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Centre For Analytics & Behavioural Change competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Centre For Analytics & Behavioural Change social profiles
Digital presenceCentre For Analytics & Behavioural Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centre For Analytics & Behavioural Change leadership team
Management profileNumber of profiles
Profiles3 records
Centre For Analytics & Behavioural Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centre For Analytics & Behavioural Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centre For Analytics & Behavioural Change
What does Centre For Analytics & Behavioural Change do?
CABC produces social media analytics reports, factsheets and podcast content that track and analyse online conversations in South Africa across thematic areas including democracy, xenophobia, misogyny, public health and the just energy transition. Its research uses computational methods and Nimmo's Coefficient of Traffic Manipulation (CTM) to detect inauthentic or coordinated manipulation of public discourse, with all outputs distributed free of charge to civil society, media and policy audiences.
Is Centre For Analytics & Behavioural Change a public or private company?
Centre For Analytics & Behavioural Change is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Centre For Analytics & Behavioural Change founded?
Centre For Analytics & Behavioural Change was founded in 2020. It employs 11 to 50 people.
Where is Centre For Analytics & Behavioural Change based?
Centre For Analytics & Behavioural Change is headquartered in Cape Town, South Africa, in the Africa region.
How does Centre For Analytics & Behavioural Change make money?
One revenue line is on record: donor Funding and Grants.
Does Centre For Analytics & Behavioural Change have an API?
No public API is recorded for Centre For Analytics & Behavioural Change.