CABO EXPEDITIONS

What CABO EXPEDITIONS does

Cabo Expeditions (legal entity Cabo Adventures SA de CV) is a privately held eco-tourism tour operator founded in 2000 and headquartered at Plaza de la Danza along the Marina in Cabo San Lucas, Baja California Sur, Mexico. The company operates a portfolio of approximately 19 water-based and land-based adventure tours organized into four categories: snorkeling tours (Beach Hopper, Kayak and Snorkeling, Land's End Snorkel, Swimming with Whale Sharks, Espiritu Santo Island Expedition, Beach Day), whale watching (Zodiac Whale Watching, Whale Concert), land activities (Colors and Flavors City Tour, Parasailing, Paddleboard, Cabo Submarine), and combination packages (Snorkeling and Pirate Show, Sunset Pirate Show, catamaran sailing, parasailing combos). The firm employs nearly 60 full-time English-speaking staff, including PADI-certified rescue diver guides, and operates a fleet of Zodiac inflatable boats and a 60-foot semi-submersible submarine (Cabo Submarine) as core technical assets, with proprietary underwater hydrophone technology enabling passengers to hear whale songs during whale watching tours.

The business runs a direct-to-consumer model with per-person unit pricing of $52–$370 USD, offering a 15% online booking discount for advance reservations. Distribution spans an embedded FareHarbor booking platform on the caboexpeditions.com.mx website, phone reservations (+52-624-143-2700), a walk-in reservations office, and referral partnerships with cruise line activity directors and hotel concierge services. Customers are primarily tourist visitors to Los Cabos, with secondary demand from cruise ship passengers and local residents; the firm has been voted the #1 Whale Watching Company by families for 12 consecutive years.

The company holds SEMARNAT federal environmental licensing and WSIA parasailing certification, and is the only whale watching operator in Los Cabos authorized by the Mexican government — in coordination with the Mexican Navy — to conduct whale rescue operations. No funding rounds, M&A activity, leadership changes, or revenue figures are disclosed in available materials; the firm appears to be founder-owned and self-funded. Operations are seasonally constrained by whale (Dec–Apr) and whale shark (Oct–Apr) migration windows, with the Espiritu Santo expedition running April–September.

Name

CABO EXPEDITIONS

Legal name

Cabo Adventures SA de CV

Website

https://caboexpeditions.com.mx

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Cabo Expeditions is a privately held eco-tourism tour operator in Cabo San Lucas, Mexico, offering whale watching, snorkeling, parasailing, submarine, and land tours to Los Cabos visitors, cruise passengers, and families through a 19-product portfolio served via direct booking and cruise/hotel referrals.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK)

Keywords

• Eco-tourism services
• Whale watching tours
• Snorkeling excursions
• Marine adventure tours
• Water sports tours

Headquarters

HQ city

Cabo San Lucas

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Guided Tour and Activity Bookings: Revenue generated from selling tickets and reservations for guided water-based tours, land excursions, and adventure activities. Prices range from $52-$370 USD per person depending on activity. Includes both group shared tours and private/VIP exclusive tours.
2. Private and VIP Tours: Premium exclusive tours offered at higher price points for private groups seeking personalized experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CABO EXPEDITIONS (legally Cabo Adventures SA de CV) is a private eco-tourism tour operator founded in 2000 and based in Cabo San Lucas, Baja California Sur, Mexico. The company designs and sells water-based adventure excursions and nature experiences, including whale watching, snorkeling, and parasailing tours, catering to tourists visiting the Baja California Sur region.

Product overview

Cabo Expeditions is an eco-tourism tour operator in Los Cabos, Mexico offering a diverse portfolio of water-based adventures and land excursions. The company operates as a unified tour operator with its core products organized into five categories: Snorkeling Tours (including Beach Hopper, Kayak and Snorkeling, Land's End Snorkel, Swimming with Whale Sharks, Espiritu Santo Island Expedition, and Beach Day), Whale Watching (Zodiac Whale Watching Adventure and Whale Concert), Land Activities (Colors and Flavors City Tour, Parasailing, Paddleboard Experience, and Cabo Submarine), and Combo Tours (Snorkeling and Pirate Show, Sunset Pirate Show, Snorkeling on Catamaran, Sunset Sailing, Land and Sea, Parasailing and Todos Santos, Parasailing and Land's End). The company also emphasizes its commitment to environmental conservation through its Cabo Consciente campaign and whale rescue operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Whale Watching Tours
• Snorkeling Tours
• Parasailing Tours Towed-parachute water sports excursions offering aerial coastal views of Cabo San Lucas for individual tourists and small groups.

Quantifiable outcome

• Serving thousands of customers annually as the company of choice for whale watching in Los Cabos

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Too Rare To WearminorStrategic or Co-development PartnerNon-profit organization working to protect critically endangered sea turtles. Cabo Expeditions is a proud partner supporting environmental protection efforts beyond their local operations.
• Mexican NavycoreStrategic or Co-development PartnerCollaboration with Mexican Navy for whale rescue operations. Cabo Expeditions is the only whale watching tour company in Los Cabos trained and authorized to rescue whales, working jointly with the Navy to save and release whales tangled in fishing lines.
• SEMARNATcoreOthersFederal environmental agency that provides licensing and regulatory oversight for tour operations. Cabo Expeditions is SEMARNAT-approved and licensed.
• Cruise Lines (Multiple Partners)minorChannel Partner/ Reseller/ DistributorPartnerships with various cruise lines offering customized activity packages for cruise passengers. Company provides personalized packages meeting cruise line safety standards and scheduling requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pez Gato Catamaran: Los Cabos catamaran and snorkeling operator offering snorkeling, sunset sails, and private charters that overlap with Cabo Expeditions' combo and catamaran tour products.
• Tropicat Boat Tours: Cabo San Lucas catamaran tour operator running snorkeling, sunset, and party cruises that compete with Cabo Expeditions' catamaran and combo offerings.
• Cabo Sails Private Charter: Los Cabos private yacht and catamaran charter operator targeting the same premium/VIP segment that Cabo Expeditions serves with private tours and catamaran combos.
• Cabo Adventures: Sister brand operating under the same legal entity (Cabo Adventures SA de CV), offering directly overlapping snorkeling, whale watching, parasailing, and adventure tours in Los Cabos with shared distribution and operational infrastructure.
• Cabo Trek: Long-established Los Cabos tour operator focused on snorkeling, whale watching, and coastal adventure experiences — directly competing for the same tourist customers and cruise line referrals.
• Wild Cabo Tours: Cabo San Lucas-based eco-tour operator running snorkeling, whale watching, and water adventure tours targeting the same tourist and family segments.
• Buccaneer Queen Cabo: Pirate-themed sunset and snorkeling tour operator in Cabo San Lucas marina, directly competing with Cabo Expeditions' Snorkeling and Pirate Show and Sunset Pirate Show products.

Broad incumbents

• Viator (Tripadvisor): Global online tour marketplace and discovery channel where Cabo Expeditions already lists; comparable as a distribution and competitive alternative that aggregates many similar Los Cabos tour operators.
• GetYourGuide: Global tours and activities marketplace offering direct booking of Los Cabos snorkeling, whale watching, and adventure experiences; functions both as a distribution channel for and a competitor to operators like Cabo Expeditions.

Regional players

• East Cape Excursions: Baja California Sur-based adventure operator focused on East Cape waters (closer to Los Barriles), offering snorkeling, diving, and wildlife tours in an adjacent but non-overlapping geography to Los Cabos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/caboexpeditions
• YouTubeyoutube.com/user/CaboExpeditions
• Facebookfacebook.com/caboexpeditions
• Instagraminstagram.com/caboexpeditions
• LinkedInlinkedin.com/company/cabo-expeditions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CABO EXPEDITIONS