Caddis Sports

What Caddis Sports does

Caddis Sports is a privately held, family-run outdoor recreation e-commerce company headquartered in Battle Ground, Washington. Founded in 2003 and operating with approximately 7 employees, the company sells fishing, camping, and cooler products directly to consumers through a Shopify-powered website, supplemented by a wholesale reseller program and an Impact.com-powered affiliate channel. Its catalog spans multiple sub-brands — Caddis Sports (fishing float tubes, waders, fins, and accessories), Blue Coolers and Cobalt Coolers (roto-molded coolers), Mountain Summit Gear (camping furniture and kitchens), Alpine Mountain Gear (backpacking equipment), and Rapid Shelter (pop-up tents and canopies). The flagship product is the 60 Quart Ice Vault roto-molded cooler, which uses rotational molding with high-density polyethylene to create continuous thick walls with uninterrupted insulation, advertised for up to 10-day ice retention and IGBC-certified bear resistance, with wheeled and non-wheeled variants priced at $319.99 and $249.99 respectively. Product pricing spans from $3 for replacement parts to $799.99 for an 8ft pontoon boat, with a 90-day satisfaction guarantee and a 5-year warranty on hard-sided coolers.

The business model is a direct-to-consumer commerce operation with no disclosed venture capital, private equity, or institutional funding. The company explicitly emphasizes minimal overhead, no celebrity endorsement or paid-agency marketing, and a no-middlemen supply chain that it uses to undercut premium cooler brands on price while maintaining feature parity on durability and ice retention. Marketing channels include organic social (Facebook, Instagram), email newsletter, a company blog ("Caddis News"), affiliate commissions, and customer testimonials from professional athletes and outdoor personalities. Shipping is offered within the United States (free on orders $75+, excluding HI and AK) and Canada, with USD and CAD currency support. The company self-attests to WCAG 2.1 Level AA website accessibility and carries an IGBC bear-resistance certification on its flagship cooler. Revenue, headcount growth, and financial details are not disclosed.

Name

Caddis Sports

Legal name

Caddis Sports

Website

https://caddissports.com

Company type

Private

Operating status

Operating

Short description

Caddis Sports is a privately held, family-run outdoor recreation e-commerce company selling fishing float tubes, waders, roto-molded coolers, tents, and camping gear through five sub-brands via a Shopify direct-to-consumer storefront serving US and Canadian consumers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Rotomolded coolers
• Outdoor camping gear
• Fishing float tubes
• Waders and footwear
• Portable coolers

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via their Shopify e-commerce platform. Products sold at retail prices with free shipping on orders over $75. Includes new products, parts, accessories, and scratch & dent items.
2. Reseller/Wholesale Distribution: B2B wholesale channel through their 'Become a Reseller' program, selling products in bulk to retailers.
3. Affiliate Program: Marketing partnership revenue share through their affiliate program (Impact.com integration) where partners earn commissions for referred sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Caddis Sports designs, sources, and sells outdoor recreation products including roto-molded coolers (under Blue Coolers and Cobalt Coolers sub-brands), fishing float tubes, waders and fins, tents and shelters, chairs, and camp kitchen equipment. Products are sold primarily direct-to-consumer through a Shopify-powered website, supplemented by a reseller/wholesale program and an affiliate marketing channel. The company emphasizes premium-spec performance (up to 10-day ice retention, IGBC bear resistance certification) at value price points versus premium cooler brands.

Product overview

Caddis Sports is an outdoor recreation company offering a multi-brand portfolio of fishing and camping products. The core offering centers on Caddis Sports branded float tubes, waders, and fishing accessories, complemented by sub-brands Blue Coolers (roto-molded coolers), Mountain Summit Gear (camping furniture and kitchen equipment), Alpine Mountain Gear (backpacking gear), and Rapid Shelter (quick-setup tents). Products include fishing equipment (float tubes, fins, rod holders, waders), camping gear (tents, shelters, chairs, tables, camp kitchen equipment), and outdoor coolers (60 Quart Ice Vault series in wheeled and non-wheeled variants). The company also offers replacement parts for Blue Coolers products and open-box Scratch & Dent items. The product line is powered by Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Coolers: Roto-molded coolers and cooler accessories
• Mountain Summit Gear
• Alpine Mountain Gear
• Rapid Shelter

Products and services

• Float Tubes

Quantifiable outcome

• 4.8+ star ratings on major cooler products with 150+ reviews per product
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• YETI Holdings: Public market leader in premium roto-molded coolers and outdoor drinkware. Directly competes with Caddis Sports' Blue Coolers line across the same cooler, drinkware, and outdoor gear categories, though at a much higher price point and with vastly larger marketing spend.
• RTIC Outdoors: Value-positioned DTC cooler and outdoor goods brand. Closest direct competitor to Caddis's value-premium strategy, offering roto-molded coolers at price points comparable to Blue Coolers' sub-$300 tier with similar DTC e-commerce distribution.
• Orca Coolers: Specialty roto-molded cooler brand popular with hunters, anglers, and outdoor enthusiasts. Directly competes with Blue Coolers on IGBC-certified bear-resistant coolers and lifetime-warranty positioning, serving overlapping hunting and fishing customer segments.
• Pelican Products: Manufacturer of premium roto-molded coolers and protective cases with strong bear-resistance and ice-retention credentials. Competes head-to-head with Caddis Sports' Blue Coolers in the rugged, IGBC-certified cooler segment aimed at hunters and extreme outdoor users.

Broad incumbents

• Igloo Products: Long-established mass-market cooler brand owned by Dometic, offering a broad cooler portfolio from value to premium. Overlaps with Caddis Sports on entry-level coolers and outdoor/camping gear at retail price points well below Blue Coolers.
• The Coleman Company: Iconic incumbent outdoor recreation brand selling coolers, tents, chairs, and camp kitchen gear. Overlaps with Caddis Sports' Mountain Summit Gear, Alpine Mountain Gear, and Rapid Shelter sub-brands on tents, chairs, and camp furniture categories.
• Cabela's / Bass Pro Shops: Dominant specialty outdoor retailer (now part of the same parent company) selling fishing, hunting, camping, and cooler products. Acts both as a potential retail channel for Caddis Sports products and a competitor through its in-store brand assortments.

Emerging players

• Bison Coolers: Texas-based roto-molded cooler brand targeting hunters, anglers, and tailgaters. Directly competes with Blue Coolers in the value-premium cooler tier with similar IGBC certification, lifetime warranty, and DTC-plus-retail distribution.
• Engel Coolers: Specialty cooler brand known for high-performance roto-molded and injection-molded coolers used by serious anglers and hunters. Competes with Blue Coolers on ice-retention claims and rugged outdoor use cases.
• Outdoor Vitals: DTC outdoor brand focused on ultralight backpacking tents, sleeping pads, and camping gear. Compares to Caddis Sports' Alpine Mountain Gear and Rapid Shelter sub-brands in the value-positioned camping/backpacking category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CaddisSportsUSA
• Instagraminstagram.com/caddissportsusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caddis Sports