Cadena Pirenaica

What Cadena Pirenaica does

Cadena Pirenaica is a privately held, multi-platform communication group headquartered in Encamp, Andorra, operating as the self-described Nº1 media group in the Pyrenees region. The group produces and distributes radio, television, digital, and editorial content across Andorra, the Catalan and French Pyrenees, Catalonia, and Spain. Its owned media portfolio includes radio stations Ràdio Valira (40+ years on-air), R7P, and Pròxima FM; television channels Pirineus TV, Aran TV, and Tot TV; the Sortida magazine (20,000 free copies across 15 counties); and digital properties Pirineus Digital, Valira TV, filmusical.com, and the QFem Andorra tourism app. The group also distributes major national brands across the Pyrenees, including Antena 3, La Sexta, RAC 1, Onda Cero, Europa FM, La Vanguardia, Mundo Deportivo, and La Dépêche du Midi, reaching audiences measured in the hundreds of thousands per channel (e.g., Pyrénées FM reaches 198,000 listeners; La Dépêche du Midi reaches 730,000 Sunday readers; Lleida TV reaches 105,000 monthly viewers with 7.2% market share).

Underlying the content business is a proprietary technical infrastructure: more than 30 local FM and DTT repeaters, three fully digital mobile TV units capable of handling up to 20 simultaneous cameras, satellite uplink capability, point-to-point and point-to-multipoint audio/video streaming, and a co-founded fiber optic operation (Cadí Telecom, since 2015) serving 2,000+ residential subscribers with TV, fixed telephony, and 4G mobile services in the Pyrenees. The group complements its broadcast assets with a Central de Mitjans (Media Center) service that plans and buys advertising across owned and partner channels, leveraging commercial agreements with Grupo Godó and Atresmedia for Andorra-based advertisers seeking national reach, plus a strategic communication consulting line via its alliance with Intermèdia.

Cadena Pirenaica generates revenue through eight primary streams: radio advertising (slot-based pricing €8-15 per spot), television advertising and production, publishing and digital advertising, corporate communication services, technology infrastructure and managed services, media planning/buying commissions, the filmusical.com subscription music service, and custom app development. Customers span Andorran banks and insurers (Crèdit Andorrà, MoraBanc, BC Morabanc), regional retailers, government bodies (Govern d'Andorra), educational institutions (La Salle Barcelona, Universitat Oberta La Salle), and event organizers. Pricing is predominantly transactional and per-spot, with subscription billing on filmusical.com. The company employs 17 people and operates regional offices in La Seu d'Urgell, Puigcerdà, and Barcelona, with leadership centered on CEO Eduard Navarro and a team of content, technical, and commercial directors.

Name

Cadena Pirenaica

Legal name

PROMARTS, S.A.

Website

https://cadenapirenaica.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cadena Pirenaica is a privately held Andorran multi-platform communication group operating radio, television, digital, and print media across the Pyrenees, Catalonia, Spain, and France, serving advertisers, corporates, and institutions with broadcasting infrastructure, media buying, and corporate communications services.

Ownership category

akta.pro rank

Product category

Broadcasting and Media Services

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Cable Network Groups & Portfolio Operators (Multi-Channel Brands) (MPABAFAO)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

Keywords

• Media broadcasting services
• Radio advertising sales
• Television broadcasting
• Corporate communications consulting
• Audiovisual production services

Headquarters

HQ city

Encamp

HQ country

Andorra

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Radio Advertising: Broadcasting advertising spots across 9 radio programs via 15 radio stations, including own stations (Ràdio Valira, R7P/RAC1, Pròxima FM) and distributed partner stations (Onda Cero, Europa FM, RAC 105, RAC 1, BBC, Pyrénées FM, Radio Tele-Taxi). Revenue is generated through commercial advertising slots priced by time slot, with published tariff schedules.
2. Television Advertising and Production: Own TV channels (Pirineus TV, Aran TV, Tot TV) and distribution of national channels (Antena 3, La Sexta, Lleida TV, La Xarxa, TDI network) generate advertising revenue. The group also produces TV spots, programs, documentaries, and cinema advertising.
3. Publishing and Digital Advertising: Commercial management of own publications (Sortida magazine, Pirineus Digital) and distributed publications (La Vanguardia, Mundo Deportivo, La Dépêche du Midi, Segre, Diario Financiero) generates advertising revenue.
4. Corporate Communication Services: Full-service corporate communication including press office, event coverage, corporate video, press trips, internal communication, spokesperson training, and crisis communication, offered through strategic alliance with Intermèdia.
5. Technology Infrastructure Services: Technical infrastructure and maintenance services provided to 15 radio and 6 television stations, mobile unit rentals for live event coverage, satellite uplink services, audio/video streaming, and fiber optic services via Cadí Telecom.
6. Media Center / Central de Mitjans: Media buying and planning service that contracts advertising spaces across own and third-party media, leveraging commercial agreements with Grupo Godó and Atresmedia to offer competitive rates for cross-regional campaigns.
7. filmusical.com Music Streaming: Tax-free background music subscription for businesses via 5 channels (24 hours), with customizable channels featuring jingles, ads, and service announcements. Revenue generated through subscription fees offering up to 90% cost savings versus music rights societies.
8. App Development: Design and development of mobile apps for leisure, tourism, and hospitality sectors, serving clients across Catalonia, Andorra, and Colombia.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cadena Pirenaica is a private communication group operating a multi-platform media portfolio across radio, television, digital, and publishing in Andorra and the Pyrenees region. It owns and operates 15 radio stations (including Ràdio Valira, R7P, and Pròxima FM) and 6 television channels (including Pirineus TV, Aran TV, and Tot TV), distributes national media brands (Antena 3, RAC1, Onda Cero, Europa FM), and sells advertising, audiovisual production, media planning, and corporate communication services. It is also co-founder of Cadí Telecom, the first fiber optic operator in the Pyrenees.

Product overview

Cadena Pirenaica is a communication group operating as the #1 media group in the Pyrenees with capacity in Andorra, the Pyrenees, Catalonia, and Spain. The company operates a multi-platform media portfolio spanning owned and distributed radio (Ràdio Valira, R7P, Pròxima FM, Pirineus TV, Aran TV, Tot TV), publications (Sortida magazine, Pirineus Digital), and digital platforms (Valira TV, filum), alongside comprehensive services including audiovisual productions, media central, advertising agency, communication consulting, and technology provision. The group also distributes major national channels (Antena 3, RAC1, Onda Cero, Europa FM) and publishes regional newspapers. Founded over 30 years ago, the company provides infrastructure services through Cadí Telecom (fiber optic operator) and maintains 3 digital mobile units with capacity for up to 20 simultaneous cameras.

Differentiator

Problem solved

Functional benefit

Brands

• filmusical.com: Music streaming service providing tax-free ambient music channels for businesses, operating 24/7 with five music channels and custom channel options.
• QFem Andorra
• Valira TV

Quantifiable outcome

• 198,000 listeners reached by Pyrénées FM across 13 stations in France and Andorra
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cadí TelecomcoreStrategic or Co-development Partner · 1 January 2015Since 2015, Cadena Pirenaica is a co-founder of Cadí Telecom, the first fiber optic operator in the Pyrenees. Cadí Telecom serves over 2,000 residential fiber subscribers with television, fixed telephony, and 4G mobile services (domestic and international), providing the region's critical telecommunications infrastructure.
• IntermèdiacoreStrategic or Co-development PartnerCadena Pirenaica has formed a strategic alliance with Intermèdia, a communication consultancy agency. Together they combine two expert teams in Catalonia and Andorra, offering the broadest range of communication consulting services including strategic communication, press office, public affairs, crisis management, internal communication, spokesperson training, election campaigns, clipping, digital reputation, and graphic design.
• Grupo GodócoreChannel Partner/ Reseller/ DistributorCadena Pirenaica holds strategic commercial agreements with Grupo Godó (La Vanguardia, El Mundo Deportivo, RAC 1, RAC 105) enabling Andorra-based clients to access Catalan national media at preferential rates. Cadena Pirenaica distributes RAC 1 and RAC 105 in Andorra and the Pyrenees.
• AtresmediacoreChannel Partner/ Reseller/ DistributorCadena Pirenaica holds strategic commercial agreements with Atresmedia (Antena 3, La Sexta, Onda Cero, Europa FM) enabling Andorra-based clients to advertise in Spanish national media at special rates. Cadena Pirenaica distributes Onda Cero and Europa FM in Andorra and the Pyrenees.
• TDI (Televisions Digitals Independents)minorChannel Partner/ Reseller/ DistributorTDI is a network of local digital televisions in Andorra, Catalonia, and the Balearic Islands. Cadena Pirenaica's Pirineus TV and Tot TV are member stations of the TDI network, which also includes Canal 4, Canal Taronja, CAT 4 TV, Catalan TV, Empordà TV, ETV Llobregat TV, L'Ebre TV, Ràdio Arrels, Televisió del Ripollès, TV Costa Brava.
• La Xarxa de Televisions LocalsminorChannel Partner/ Reseller/ DistributorCadena Pirenaica distributes La Xarxa (Local Television Network) content through its Pyrenees broadcasting footprint.
• Prensa Leridana / Grup SegreminorChannel Partner/ Reseller/ DistributorCadena Pirenaica distributes Lleida TV (owned by Prensa Leridana of Grup Segre, in collaboration with Paeria and Diputació de Lleida) which has been broadcasting since May 2001. Cadena Pirenaica also distributes the Segre newspaper and serves as commercial representative for Segre in Andorra.
• La Sexta (Atresmedia)minorChannel Partner/ Reseller/ DistributorCadena Pirenaica distributes La Sexta, the national Spanish television channel operated by Atresmedia, in the Pyrenees region.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Grup Godó: Owner of La Vanguardia, Mundo Deportivo, RAC1, and RAC 105 — exactly the brands Cadena Pirenaica distributes in Andorra/Pyrenees. A larger Catalan media conglomerate with national reach; serves as both a strategic partner and an adjacent competitor in regional advertising sales.
• Cadena SER (Prisa): Spain's leading national radio network and part of Grupo Prisa. Comparable in radio broadcasting and multi-platform audio, but operates at national scale rather than hyper-local Pyrenees focus.
• COPE (CadenaCOPE): Spanish national radio network with local station affiliates across Spain. Comparable business model in radio advertising sales with regional/local station structure; competes indirectly for Spanish national advertiser budgets that Cadena Pirenaica accesses via its distribution partners.
• Atresmedia: Owner of Antena 3, La Sexta, Onda Cero, and Europa FM — Cadena Pirenaica's other key distribution partner. Major Spanish national broadcaster; comparable only at the multi-platform level but at vastly larger scale.
• Corporació Catalana de Mitjans Audiovisuals (CCMA / TV3): Catalan public broadcaster operating TV3, Catalunya Ràdio, and digital properties. Comparable in producing Catalan-language content for Catalonia/Pyrenees, but as a publicly-funded incumbent operating at much larger scale.

Regional players

• Groupe La Dépêche: Owner of La Dépêche du Midi (730,000 readers, distributed by Cadena Pirenaica). A larger regional French media group covering Midi-Pyrénées; comparable in regional print and multi-platform model but operating primarily in southern France.
• France Bleu Pyrénées: Public regional radio station covering the French Pyrenees. Comparable on the French side of Cadena Pirenaica's Pyrénées FM distribution, but operates in a different geography (France only) under public-service funding rather than commercial ad sales.

Direct peers

• La Xarxa de Televisions Locals: Catalan local television network of which Cadena Pirenaica's Pirineus TV is a member. Network of comparable-size local TV broadcasters across Catalonia sharing content and advertising — directly comparable as a local TV peer and partner.
• Grup Segre (Prensa Leridana): Owner of Lleida TV and the Segre newspaper in Lleida province; Cadena Pirenaica distributes both. It is a regional Catalan multi-platform media group of comparable size, geography, and content focus (local news, Lleida/Pyrenees region).
• TDI (Televisions Digitals Independents): Network of independent local digital televisions across Andorra, Catalonia, and the Balearic Islands. Cadena Pirenaica's Pirineus TV and Tot TV are members; a directly comparable peer network of small regional DTT operators with shared content/sales infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CadenaPirenaica
• Facebookfacebook.com/338803636245762
• Instagraminstagram.com/cadenapirenaica
• LinkedInlinkedin.com/company/cadenapirenaica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadena Pirenaica