Cadena SER Euskadi

What Cadena SER Euskadi does

Cadena SER Euskadi is the Basque Country regional operation of Spain's Cadena SER radio network, owned by PRISA Group (Sociedad Española de Radiodifusión). It operates three FM stations — Radio Bilbao, Radio Vitoria, and Radio San Sebastián — covering the provinces of Biscay, Álava, and Gipuzkoa, with regional headquarters in Bilbao including the Sala BBK venue. Founded in 1925, the operation employs 33 people and produces live radio programming, podcasts, and digital content in Spanish (and where relevant Basque) across local news, sports coverage of Athletic Bilbao and regional teams, cultural programming, current affairs, and lifestyle topics.

Its core technology is a regional FM broadcasting infrastructure augmented by web streaming, mobile applications, and podcast distribution platforms. The content portfolio spans flagship Cadena SER franchises localized for the Basque market (Hora 14 Euskadi, Hoy por Hoy Euskadi, La Ventana Euskadi, Hora 25 Euskadi, A Vivir Euskadi) alongside differentiated programs such as SER Ciclista, SER Viajeros, La Ventana de la Memoria, Las Voces de Kepa Junkera, and the media literacy series Piensa Críticamente, Haz Click Sabiamente. The network distributes through its own digital properties and major social platforms including TikTok, YouTube, Twitter, Facebook, Instagram, Twitch, and WhatsApp.

The business model is advertising-supported. Revenue derives from spot commercials, sponsorships, and branded content aired during programming, sold to local businesses, regional brands, and government and public institutions in the Basque Country (including Osakidetza, EUDEL, and municipal governments). The operation is wholly owned by PRISA Group, leveraging group-level advertising sales, content sharing, and multi-platform distribution. A flagship multi-year partnership with BBK Foundation produces the annual Premios ODS (Sustainable Development Goals Awards), now in its fourth edition in 2026, which anchors the brand's ESG positioning and generates institutional engagement.

Name

Cadena SER Euskadi

Legal name

Sociedad Española de Radiodifusión, S.L.U.

Website

https://cadenaser.eus

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cadena SER Euskadi operates three regional FM radio stations (Radio Bilbao, Radio Vitoria, Radio San Sebastián) and podcast/digital channels serving Basque Country audiences with localized news, sports, and cultural programming, monetized via advertising and wholly owned by PRISA Group.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Regional radio broadcasting
• Live news programming
• Podcast distribution
• Sports coverage
• Advertising airtime

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Traditional radio advertising model including spot commercials, sponsorships, and branded content partnerships aired during programming

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cadena SER Euskadi is a regional radio broadcasting service for the Basque Country (Euskadi) that delivers live FM radio programming across Bilbao, Vitoria-Gasteiz, and San Sebastián, supplemented by digital live streaming, podcasts, and social media distribution. Its programming includes local news bulletins, sports coverage (notably Athletic Bilbao), cultural and lifestyle content, and current affairs analysis in Spanish and Basque. The service supports an advertising-supported business model selling commercial airtime, sponsorships, and branded content to local businesses and institutions seeking to reach the Basque Country audience.

Product overview

Cadena SER País Vasco is a regional radio broadcasting network serving the Basque Country (Euskadi) region, operating as part of Spain's leading radio group Cadena SER (Sociedad Española de Radiodifusión, part of PRISA media group). The network operates multiple regional stations including Radio Bilbao, Radio Vitoria, and Radio San Sebastián, offering live radio streaming services, local news coverage, sports programming, and cultural content. The portfolio includes diverse podcast programs such as news programs (Hora 14, Hoy por Hoy, La Ventana, Hora 25), lifestyle content (A Vivir País Vasco), specialized topics (SER Ciclista, SER Viajeros), historical programming (La Ventana de la Memoria), media literacy content (Piensa Críticamente, Haz Click Sabiamente), and cultural features (Las Voces de Kepa Junkera). The network also organizes community initiatives like the Premios ODS sustainable development awards in partnership with BBK foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Hora 14 Olahraga: Daily news program for Basque Country
• Hoy por Hoy Olahraga
• La Ventana Olahraga
• A Vivir Olahraga
• Premios ODS Olahraga

Products and services

• Cadena SER Euskadi Regional Radio Broadcasting Continuous live FM radio broadcasting service covering the Basque Country (Euskadi), providing local news, sports coverage, cultural programming, and current affairs analysis in Spanish and Basque languages to regional listeners.
• Radio Bilbao

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BBK Foundation (Fundación BBK)flagshipStrategic or Co-development Partner · 10 June 2026BBK Foundation and Cadena SER jointly organize the annual Premios ODS (Sustainable Development Goals Awards), now in its fourth edition in 2026. The partnership recognizes individuals, companies, and entities contributing to a more sustainable Basque Country. The gala was held at the Sala BBK venue in Bilbao, demonstrating a multi-year commitment to sustainable development advocacy in the region.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Podimo: Podimo is an emerging podcast platform operating in Spain with subscription and ad-supported models, competing with traditional broadcasters like Cadena SER Euskadi for premium podcast advertising spend and listener attention in the Spanish-speaking market.

Broad incumbents

• COPE (Cadena COPE): COPE is one of Spain's two major national commercial radio networks alongside Cadena SER, offering similar news, talk, and sports programming with regional station affiliates including in the Basque Country, directly competing for the same listener and advertiser base.
• Onda Cero: Onda Cero is Spain's third major national commercial radio network (part of Atresmedia), competing directly with Cadena SER and COPE for national and regional advertising and audience share, with similar network-affiliated local station structure.
• Radio Marca: Radio Marca is Spain's leading sports-focused radio network (part of Unidad Editorial), competing with Cadena SER Euskadi's sports programming — particularly Athletic Bilbao coverage — for sports audiences and sports-related advertising in the Basque Country.
• RNE (Radio Nacional de España): RNE is Spain's national public radio broadcaster, operating Radio 1, Radio 3, Radio 5, and the classical Radio Clásica, with regional stations including Radio Nacional de España en el País Vasco, competing with Cadena SER Euskadi for listeners and public/institutional messaging.

Regional players

• RAC1: RAC1 is the leading commercial radio station in Catalonia, operating with a similar regional-stronghold model as Cadena SER Euskadi but in a different Spanish region, making it a structurally comparable regional commercial radio operator.

Direct peers

• Radio Euskadi (Euskal Irratia): Euskal Irratia is the public radio broadcaster of the Basque Autonomous Community, directly competing with Cadena SER Euskadi for Basque-language and regional audiences across the same three provinces with overlapping local news and cultural programming.

Others

• EITB (Euskal Telebista): EITB is the Basque Country's public broadcasting group, operating both television and radio (including Euskal Irratia), serving as the public-sector counterpart to Cadena SER Euskadi's commercial regional broadcasting within the same territory and audience.
• iVoox: iVoox is Spain's leading podcast hosting and listening platform, competing with Cadena SER Euskadi's podcast distribution by aggregating independent and regional podcast content and providing Spanish-language podcast discovery infrastructure.
• Los 40 (PRISA): Los 40 is the music-focused radio network of PRISA Group, the same parent company as Cadena SER Euskadi, sharing corporate resources, technology infrastructure, and digital platforms while targeting a different (younger/music) audience segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cadena-ser-euskadi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadena SER Euskadi