Caderode

What Caderode does

Caderode is a Brazilian corporate furniture manufacturer and retailer founded circa 1994–1995 in Flores da Cunha, Rio Grande do Sul, with approximately 220 employees and a 30-year operating history under the brand identity "Caderode - Mobiliário para Inquietos." The company designs and produces office seating (Way, Apollo, Zenith, Shape Cruzeiro, Sitta, Glád lines), workstations and desks including the Nature natural-wood-veneer line, electric height-adjustable desks (Nord), floor-to-ceiling partitions, acoustic private cabins (VALL — Work, Call, Meet), collaborative shelving (Grid), decorative armchairs (Ateliê), and made-to-measure corporate furniture (ATMOS). Core technical features include proprietary touch-latch (Fecho Toque) automatic door opening, FSC-certified wood sourcing, and NR17 ergonomic certification on key chair models.

Name

Caderode

Legal name

Caderode Store - 00366257000161

Website

https://caderode.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Caderode is a Brazilian corporate furniture manufacturer and retailer based in Flores da Cunha, Rio Grande do Sul, producing ergonomic office chairs, workstations, electric desks, partitions, and custom corporate furniture for sale through national retail stores and e-commerce.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Furniture Retailers (449110)

SIC

Office Furniture (2520), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA), Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Office furniture
• Ergonomic chairs
• Corporate seating
• Workspace solutions
• Office partitions

Headquarters

HQ city

Flores da Cunha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Corporate Furniture Sales: Primary revenue from selling office chairs, furniture, partitions, collaborative furniture, decorative armchairs, private booths, and custom furniture solutions directly to corporate clients and through retail stores.
2. E-commerce Direct Sales: Online sales through store.caderode.com.br offering chairs, electric tables, drawers, accessories, and outlet products with national delivery.
3. Custom Furniture Projects: Custom-designed furniture solutions (planejados) for corporate environments requiring personalized, integrated experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Caderode manufactures and sells corporate office furniture including ergonomic chairs, desks and workstations, floor-to-ceiling partitions, private acoustic cabins, decorative armchairs, collaborative shelving, and custom-designed furniture solutions. The company distributes its products through physical retail stores across all Brazilian regions, an e-commerce platform, phone/WhatsApp sales, and dedicated corporate project services for offices, financial institutions, and educational institutions.

Product overview

Caderode is a Brazilian corporate furniture company with 30+ years of experience, offering comprehensive workspace solutions for offices. The product portfolio includes seven core categories: (1) Cadeiras (chairs) including Way, Apollo, Zenith, Shape Cruzeiro, Sitta, and Glád lines for different office roles; (2) Mobiliário (furniture) featuring the Nature line with desks, filing cabinets, and meeting tables; (3) Divisórias Piso-Teto (floor-to-ceiling partitions) for space customization; (4) Cabines Privativas (private cabins) in Work, Call, and Meet models; (5) Ateliê (decorative armchairs); (6) Planejados (custom furniture) including ATMOS line; and (7) Colaborativo (collaborative furniture) featuring the Grid shelving system. The company also operates an e-commerce store (Caderode Store) selling chairs, electric desks (Nord), drawers, and power outlet accessories. All products are designed for corporate environments including offices, meeting rooms, auditoriums, waiting areas, and home offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadeiras (Chairs) Corporate seating solutions including ergonomic chairs for offices, meeting rooms, and home office, with models such as Way, Apollo, Zenith, Shape Cruzeiro, Sitta, and Glád in President, Director, Management, and Operative configurations.
• Mobiliário (Furniture) Corporate furniture line including desks, cabinets, filing systems, and meeting tables, featuring the Nature line with workstations in natural wood veneer finishes and aluminum structures.
• Nature Furniture Line Exclusive design furniture line interpreting contemporaneity for sophisticated offices, featuring natural wood veneer finishes, black-painted aluminum structures, and accessories including filing cabinets, drawers, and meeting tables with 30mm chamfered edges.
• Grid Collaborative Shelving System Collaborative shelving system inspired by technical grid concepts, with 20x20cm tubular steel structure, recessed shelves, structural panels, and accessories such as niches and cachepots.
• Divisórias Piso-Teto (Floor-to-Ceiling Partitions) Floor-to-ceiling partition walls allowing customization of corporate environments with flexible walls and adjustable privacy.
• Cabines Privativas VALL (Private Cabins) Private cabin solutions in three models — Work, Call, and Meet — providing necessary privacy for focused work and calls without sacrificing collectivity.
• Ateliê (Decorative Armchairs) Decorative armchairs designed to transform the office into a more pleasant and inspiring environment.
• Planejados (Custom Furniture) — ATMOS line Custom-designed furniture offering complete, integrated, and personalized experiences for corporate environments, with the ATMOS line addressing dynamic and personalized corporate space demands.
• Colaborativo (Collaborative Furniture Category) Collaborative furniture lines promoting creativity and partnerships at work, encompassing products such as the Grid shelving system.
• Nord Electric Height-Adjustable Desk Electric height-adjustable desk allowing employees to alternate between sitting and standing, with 3 position memories, integrated USB charging, 25mm/second adjustment speed, and up to 78kg load capacity.

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tok&Stok: Major Brazilian furniture and home décor retailer with showrooms across Brazil. Adjacent competitor to Caderode in the design-conscious corporate and home-office furniture retail segment in Brazil.

Broad incumbents

• Vitra: Swiss designer furniture manufacturer with global reach in office and home. Competes with Caderode at the high-design end of the corporate market, especially in architect-specified projects.
• IKEA: Global home and office furniture retailer with growing Brazilian footprint. Competes with Caderode primarily in the SMB and home-office segments through lower price points and standardized modular solutions.
• Knoll: Premium US office and contract furniture brand now part of MillerKnoll. Competes with Caderode in architectural-grade office seating, workstations, and acoustic solutions for corporate and institutional clients.
• Steelcase: Global leader in office furniture and workspace solutions, headquartered in the US. Competes with Caderode for the same corporate accounts in Brazil but operates at much larger scale and broader product breadth across seating, desks, and architectural interiors.
• MillerKnoll (Herman Miller): Global premium office furniture conglomerate including Herman Miller, Knoll, and Design Within Reach. Targets the same high-end corporate and architectural specification accounts as Caderode's premium Way, Apollo, and Nature lines.
• Haworth: Privately held global office furniture manufacturer with strong presence in Brazil. Competes with Caderode in ergonomic seating, workstations, and architectural interior solutions for corporate clients.

Direct peers

• Móveis Florense: Brazilian premium custom furniture company with strong corporate and residential design presence. Competes with Caderode in the custom corporate furniture (Planejados) segment with a more design-led, showroom-driven model.
• Ornare: Brazilian premium custom furniture manufacturer serving high-end corporate and residential clients. Comparable to Caderode's Planejados/ATMOS custom solutions business in targeting bespoke corporate workspace fit-outs.
• Frisokar: Brazilian manufacturer specializing in office chairs and ergonomic seating for corporate clients. Direct competitor to Caderode in the ergonomic chair category serving Brazilian B2B accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/caderodeoficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caderode