Barista | Microtorréfacteur

What Barista | Microtorréfacteur does

Café Barista Microtorréfacteur is a Montreal-based specialty coffee micro-roastery founded in 2004 that roasts single-origin and blended coffees daily Monday through Saturday in the Italian tradition, sourcing from Ethiopia, Colombia, Indonesia, Nicaragua, Guatemala, Peru, and Kenya. Its product portfolio spans espresso blends (Cremone, Autentico, Gran Barista, Venezia, Bio Uno, Bio Due), filter coffees (Africano, Nero, Dolce, Marrone), Nespresso-compatible capsules, tasting boxes (MABOÎTE), seasonal/collaboration blends (Café Terrasse, Mélange 20 ans, Withenshaw collaborations, Fondation Simple Plan), espresso equipment (Rocket, Stone, Moccamaster, Chemex, Hario), and accessories. Operations combine a physical coffee shop and roastery at 111 rue de Louvain Ouest with a Shopify-powered direct-to-consumer e-commerce storefront (cafebarista.ca), a dedicated B2B wholesale platform (Barista Entreprise at baristaentreprise.com) for retailers and merchants, and structured training delivered through the National Barista Institute.

The company monetizes through unit-priced coffee sales (250g to 2.5kg bags from CAD $11.75 to $26.50), the MONCAFÉ recurring subscription (15% discount with free shipping at $35+), hardware sales (new and open-box espresso machines and grinders with up to $600 in open-box discounts), Nespresso-compatible capsule sales (six-pack at $51), gift sets, and professional barista training including Espresso 101, Latte Art Advanced, Intensive, and commercial courses. Customer segments span home coffee enthusiasts (primary), retailers and merchants (wholesale), and aspiring/professional baristas (training), with co-branded collaborations (Anne-Marie Withenshaw) and charity partnerships (Fondation Simple Plan) extending brand reach. Fairtrade Canada and Québec Vrai certifications apply to the Bio line, and the company ships Canada-wide including remote territories via Canada Post, Dicom, and Nationex.

Name

Barista | Microtorréfacteur

Legal name

Café Barista

Website

https://cafebarista.ca

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Barista Microtorréfacteur is a Montreal-based micro-roastery founded in 2004 that roasts Italian-tradition specialty coffee daily and sells espresso blends, filter coffees, capsules, equipment, and barista training through D2C e-commerce, a wholesale B2B platform, and a physical boutique.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Espresso blends
• Coffee subscription service
• Espresso equipment retail
• Barista training programs

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Sales: Primary revenue stream from selling freshly roasted coffee beans in various formats (whole bean, ground) for espresso, filter, and cold brew. Products sold in 250g, 500g, 1kg, and 2.5kg bags. Includes organic/fair trade certified options (Bio Uno, Bio Due, Bio Tre).
2. MONCAFÉ Subscription: Recurring subscription model offering 15% discount on all coffee purchases with free shipping at $35+. Coffee roasted fresh daily Monday to Saturday and shipped to subscribers.
3. Espresso Equipment Sales: Sales of residential and commercial espresso machines, grinders, and accessories. Includes Rocket machines, Moccamaster, Stone espresso machines, open-box equipment, and accessories like Chemex, Hario Mizudashi, and grinders.
4. Capsule Sales: Nespresso-compatible coffee capsules sold individually and in bulk boxes (6 boxes x 10 capsules for $51).
5. Barista Training: Revenue from barista training programs including Espresso 101, Latte Art Advanced, Intensive barista training, and professional commercial courses at the National Barista Institute.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Barista Microtorréfacteur is a Montreal-based micro-roastery founded in 2004 that roasts and sells freshly roasted specialty coffee blends (espresso, filter, and Nespresso-compatible capsules), retails premium espresso machines and barista accessories, and offers a professional barista training program through its Institut National du Barista. It operates a direct-to-consumer Shopify storefront, a Montréal boutique, a coffee subscription service (MONCAFÉ), and a B2B division (Barista Entreprise) supplying independent retailers.

Product overview

Barista | Microtorréfacteur is a micro-roastery offering a comprehensive coffee portfolio consisting of espresso blends (Cremone, Autentico, Gran Barista, Venezia, Bio Uno, Bio Due, Décaféiné), filter coffees (Africano, Nero, Dolce, Marrone, Bio Due Filtre, Bio Uno Filtre), and Nespresso-compatible capsules. The product line includes subscription service MONCAFÉ (15% savings), tasting boxes (MABOÎTE in espresso, filter, and capsule formats), and seasonal/special blends like Café Terrasse, Mélange 20 ans, and Fondation Simple Plan. They sell espresso machines (Rocket, Stone, Stone Lite) and accessories (Moccamaster, Chemex, Hario Mizudashi, grinders). Additional offerings include barista training through Institut National du Barista and Anne-Marie Withenshaw collaboration blends. Equipment is available new or as open-box with discounts up to $600. Free delivery in Canada starts at $40 (or $35 for subscribers).

Differentiator

Problem solved

Functional benefit

Brands

• MABOÎTE: Coffee tasting boxes containing multiple coffee varieties for discovery purposes, including espresso and filter coffee box options.
• Mélange Confetti
• Mélange Royal
• BARISTA X WITHENSHAW

Products and services

• Espresso Coffee Blends

Quantifiable outcome

• Freshness guaranteed through daily roasting Monday to Saturday
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Anne-Marie WithenshawcoreStrategic or Co-development PartnerCollaboration with celebrity barista and cookbook author Anne-Marie Withenshaw on signature coffee blends. Two products created: Mélange Confetti (chocolate and floral notes) and Mélange Royal (hazelnut and brown sugar). Joint marketing with recipe videos and pastry pairing content on YouTube and blog. Anne-Marie promotes products with her personal brand.
• Fondation Simple PlanminorGTM or Marketing PartnerCharitable partnership creating a special fundraising café blend 'Fondation Simple Plan' with caramel and praliné notes. Supports the Foundation's charitable initiatives.
• Rocket EspressocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Rocket espresso machines and equipment. Dedicated collection page on website showcasing Rocket product line.
• Fairtrade Canada and Québec VraicoreOthersCertified organic and fair trade partner for Bio Uno, Bio Due, Bio Tre espresso and filter coffees. Certifications ensure ethical sourcing and environmental standards.
• HariominorChannel Partner/ Reseller/ DistributorReseller of Hario Mizudashi cold brew maker included in Duo Cold Brew bundle ($45) with 500g of Café Terrasse coffee.
• MoccamasterminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Moccamaster filter coffee makers. Blog article provides detailed review of Moccamaster KBGV Select.
• ChemexminorChannel Partner/ Reseller/ DistributorReseller of Chemex coffee makers and accessories. 'Cadeau Amateurs de Chemex' gift box available ($79.99 promotional).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Café Saint-Henri: Montreal-based micro-roastery with retail locations and a subscription model (Le Club). Directly competes with Barista on Quebec specialty coffee, DTC e-commerce, and subscription mechanics, serving a similar home-enthusiast customer.
• Phil & Sebastian Coffee Roasters: Montreal-based specialty coffee roaster focused on quality sourcing and barista training. Closely comparable in craft positioning, single-origin focus, and Quebec specialty coffee retail presence.
• Dispatch Coffee: Montreal specialty roaster with café locations, subscription service, and B2B wholesale channel. Overlaps with Barista on DTC, subscription, equipment retail, and wholesale merchant relationships.
• Pilot Coffee Roasters: Toronto-based specialty coffee roaster with cafés, training academy, and wholesale channel. Comparable in specialty single-origin sourcing, subscription model, and barista training program offerings.
• Forty Thieves Coffee Co. Canadian specialty micro-roaster with subscription service and DTC focus. Comparable in micro-roastery positioning, subscription mechanics, and Canadian DTC specialty coffee market.
• Myriade: Montreal third-wave coffee shop and roaster with multiple locations. Comparable in Montreal specialty café/roastery hybrid model and Italian/European roasting tradition.
• Fratello Coffee Roasters: Montreal specialty roaster with cafés, wholesale channel, and barista training. Directly comparable on Montreal specialty coffee retail, B2B wholesale, and educational programming.

Broad incumbents

• Kicking Horse Coffee: Large Canadian specialty coffee roaster owned by Lavazza with national grocery distribution and broader product line. Competes in the same Canadian specialty segment but at much larger scale with significantly broader retail footprint.
• Bridgehead Coffee: Ottawa-based specialty roaster with cafés and Fairtrade certified products. Comparable on Fairtrade positioning and Canadian specialty coffee retail, though at broader regional scale.

Emerging players

• Zab Coffee: Montreal specialty coffee shop and emerging roaster with strong café presence. Comparable in Montreal third-wave positioning and consumer-facing café/roastery model, though narrower product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/CafeBarista
• YouTubeyoutube.com/channel/UCunoFojHQY6ESrbuST0llDw
• Facebookfacebook.com/CafeBarista
• LinkedInlinkedin.com/company/2243208
• Instagraminstagram.com/baristamtl
• TikToktiktok.com/@baristamtl
• Pinterestpinterest.ca/baristamtl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barista | Microtorréfacteur