Café Origen Selecto

What Café Origen Selecto does

Café Origen Selecto (legal name Origen Selecto) is a privately held Mexican B2B coffee service company founded in 2011 and headquartered in Mérida, Yucatán. The company sources 100% organic certified coffee from farms in Huatusco, Veracruz, cultivated on volcanic soils at over 1,200 meters above sea level, and roasts weekly to deliver freshness. Its core commercial model is the "comodato" equipment-lending program: professional coffee machines from JURA, BUNN, Gaggia, FuturMat, and Nuova Simonelli are installed at client locations at no initial cost, with the client paying only for the coffee consumed while the supplier handles installation, training, preventive and corrective maintenance, and ongoing supply.

The business targets hotels, restaurants and cafeterías, corporate offices, and auto dealerships, supported by named enterprise accounts including BMW, Land Rover, Lincoln, Ericsson, Iberdrola, and Airbus, alongside hospitality and food-service clients such as Design Hotels member properties and Axolotl. Operations span 17 Mexican states with regional offices in Mérida (South/Central Mexico) and Durango (North Mexico), a 14-person team, and a secondary direct-to-consumer channel via an own e-commerce store shipping nationwide through DHL, FedEx, and RedPack. Revenue is generated through three streams: recurring B2B coffee supply under the comodato model, direct equipment sales, and certified technical-support services covering more than 20 coffee-machine brands. Certifications include USDA Organic, SAGARPA, KOSHER, and DAKKS, supporting both domestic HORECA positioning and latent export credibility.

The company is independently owned and founder-managed, with no disclosed venture or private-equity backing. Its positioning rests on vertical integration from farm to cup, a zero-capex client onboarding model, weekly roasted-to-order supply, and a multi-brand equipment portfolio that allows it to match machine tier to client volume across boutique and chain segments.

Name

Café Origen Selecto

Legal name

Origen Selecto

Website

https://cafeorigenselecto.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Café Origen Selecto is a Mexican B2B coffee service company that supplies 100% organic Huatusco, Veracruz coffee and lends professional JURA, BUNN, Gaggia, and FuturMat machines on a comodato basis to hotels, restaurants, offices, and auto dealerships across 17 Mexican states.

Ownership category

akta.pro rank

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Organic Coffee Supply (Recurring): Recurring revenue from periodic coffee supply to B2B clients. Customers receive scheduled deliveries and pay only for what they consume. Coffee is 100% organic certified from Mexican origin.
2. Equipment Sales: Direct sales of professional coffee machines including JURA, BUNN, Gaggia, FuturMat, Nuova Simonelli, and other brands through e-commerce store.
3. Technical Support Services: Certified technical maintenance and repair services for over 20 coffee machine brands, including preventive and corrective maintenance, parts replacement, and machine adaptations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Provides 100% Mexican organic certified coffee to businesses through a "comodato" (equipment lending) model, installing professional espresso machines at client sites at no initial cost while delivering recurring coffee supplies. The company also sells coffee, equipment, and accessories through an e-commerce store and provides certified technical maintenance for more than 20 coffee machine brands across 17 Mexican states.

Product overview

Café Origen Selecto is a Mexican B2B coffee service company that provides organic coffee with a full equipment loan (comodato) model to businesses. The core offering combines five varieties of organic coffee (Expreso, Americano, Bourbon, Doble Tueste, and Descafeinado) sourced from Veracruz volcanic soil farms with professional coffee machine equipment from brands like JURA, Gaggia, BUNN, Futurmat, and Nuova Simonelli. The company installs machines at client sites at no initial cost, provides barista training, ongoing technical support, and automatic coffee supply. Target sectors include restaurants/cafeterias, offices/corporates, auto dealerships, and hotels. The product portfolio centers on the comodato service model supplemented by direct coffee sales through their e-commerce store, and certified technical support services for over 20 coffee machine brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Servicio de Comodato de Cafeteras B2B coffee machine lending program in which professional espresso and brewing equipment is installed at client sites (hotels, restaurants, offices, dealerships) at zero initial investment, paired with recurring organic coffee supply and full technical maintenance.
• Café Origen Selecto 100% Orgánico Mexicano House brand of 100% Mexican organic certified coffee, offered in varieties including Expreso, Americano, Bourbon, Doble Tueste, and Descafeinado; sold to business clients on recurring supply contracts and to consumers via e-commerce.
• Soporte Técnico para Cafeteras Certified technical maintenance, installation, and repair service for more than 20 commercial coffee machine brands, available to both comodato clients and external operators across Mexico.
• Tienda en Línea Café Origen Selecto Company-owned e-commerce store selling coffee beans, capsules, equipment, accessories, and spare parts directly to end customers, with pricing in Mexican pesos.
• Cafetera JURA X10 Professional automatic coffee machine from JURA, offered for sale or installation through the comodato program to hotels, offices, and restaurants.
• Cafetera JURA E8 JURA automatic coffee machine available through the company's sales and equipment-lending portfolio for B2B clients.
• Cafetera VETRO PRO Commercial espresso machine available for B2B supply and installation.
• Cafetera Nuova Nera a Botón 2 Grupos Two-group traditional espresso machine from Nuova Simonelli supplied by the company for B2B hospitality clients.
• Cafetera Nuova Nera a Botón Nuova Simonelli traditional espresso machine offered as part of the company's B2B equipment supply program.
• Cafetera Nuova 1 Grupo Single-group Nuova Simonelli espresso machine available through the company's equipment portfolio.
• Cafetera Ruby 1 Grupo Single-group espresso machine supplied by the company for commercial coffee service clients.
• Cafetera Futurmat Ottima Evo 2 Grupos Automática Two-group automatic espresso machine from FuturMat available through the company's B2B equipment catalog.
• Cafetera Futurmat Ottima Evo 1 Grupo Single-group FuturMat espresso machine offered as part of the company's B2B supply portfolio.
• Futurmat F3 2 Grupos Two-group FuturMat espresso machine distributed by the company to commercial clients.
• Cafetera Gaggia 2 Grupos Two-group Gaggia espresso machine available for sale or installation through the company's B2B and e-commerce channels.
• BUNN Cafetera / Percoladora ICB Twin SH High-volume twin BUNN percolator supplied to commercial hospitality and foodservice operators.
• BUNN Cafetera / Percoladora ICB Twin Twin BUNN percolator distributed by the company for high-volume commercial brewing applications.
• BUNN Cafetera / Percoladora DUAL Dual BUNN percolator supplied by the company for commercial brewing needs.
• Café y Cápsulas Origen Selecto Retail line of Origen Selecto branded coffee beans and capsules sold through the company's e-commerce store.
• Refacciones y Accesorios para Cafeteras Spare parts and accessories for commercial coffee machines available via the company's e-commerce store.

Quantifiable outcome

• +23% increase in post-visit satisfaction for auto dealership clients
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• JURAcoreTechnology or IntegrationPrimary equipment partner providing super-automatic coffee machines (E8, W8, Z10, X10) for the comodato model. JURA machines feature Pulse Extraction Process technology, CLARIS Smart water filtration, and award-winning design. Service includes technical support and maintenance.
• BUNNcoreTechnology or IntegrationEquipment partner providing commercial percolators and brewing systems (ICB Twin, ICB Twin SH, DUAL, CRESCENDO) for high-volume hospitality operations including hotels and restaurants. BUNN Infusion Series technology enables multiple recipes from single machines.
• GaggiamajorTechnology or IntegrationEquipment partner providing professional espresso machines (Gaggia 2 Groups / La Nera, VETRO PRO) for boutique hotels and premium HORECA applications. Features copper boiler technology and SMARTIA remote monitoring platform.
• FuturMatmajorTechnology or IntegrationEquipment partner providing high-resistance espresso machines (Ottima Evo, F3) designed for high-volume restaurant, hotel, and breakfast bar operations.
• Envía YaminorOthersLogistics partner providing shipping services through DHL, FedEx, and RedPack for e-commerce deliveries throughout Mexico.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cafeorigenselecto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café Origen Selecto