Familie Querfeld

What Familie Querfeld does

Familie Querfeld is a privately held, family-run Viennese hospitality group, incorporated as FAM Querfeld Consulting GmbH in Austria, that operates a portfolio of six historic coffeehouses and restaurants in Vienna: Café Landtmann (founded 1873), Café Mozart, Café Museum, Das Bootshaus (on the Alte Donau), Gasthaus Napoleon, and Crossfield's. The company runs a unified e-commerce gift voucher shop at gutscheine.cafe-wien.at, powered by the third-party platform of INCERT eTourismus GmbH, selling Print@Home digital vouchers, physical gift cards (€2.50 flat shipping), and occasion- or venue-specific experience vouchers (e.g., breakfast vouchers for two from €20) that are redeemable across any venue in the group. The tech stack is a standard e-commerce build with payment integrations (PayPal, Klarna, Sofortüberweisung, mPAY24 for Visa/MasterCard), QR/barcode voucher value lookup, and digital wallet storage, supplemented by web analytics (Google Analytics, etracker, Hotjar) and Facebook social plugins.

The business makes money through three streams: in-venue food and beverage sales at the six locations, gift voucher sales (recognized at point of sale and redeemed on-site), and patisserie/bakery product sales from Landtmann's Original Backstube, with same-day courier delivery within Vienna and postal delivery across Austria and Germany. Distribution is multi-channel: the self-serve online store, in-venue card sales by waitstaff, same-day Vienna courier, and postal shipping. The primary customer segment is individual gift buyers in Austria and Germany seeking authentic Viennese coffeehouse experiences, with a secondary corporate/B2B gifting segment. Marketing is digital-first (newsletter, Google Analytics tracking, Facebook presence) complemented by in-venue recommendations. The group also operates a vertically integrated patisserie production facility (Wiener Konditorei GesmbH) at Altmannsdorfer Straße 154-156 in Vienna's 23rd district.

The operating company is FAM Querfeld Consulting GmbH (Firmenbuchnummer FN 525341 k, UID ATU75168202), headquartered at Friedrichstraße 6 / 3. Stock, 1010 Vienna. With 15 total employees, no institutional investors, no public listing, and no disclosed financials, the business is a small, family-controlled multi-venue hospitality operator leveraging a heritage brand portfolio and digital voucher infrastructure.

Name

Familie Querfeld

Legal name

FAM Querfeld Consulting GmbH

Website

https://cafe-wien.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Familie Querfeld is a family-run Viennese hospitality group operating six historic coffeehouses and restaurants, including Café Landtmann, plus an e-commerce gift voucher shop serving individual and corporate gift buyers in Austria and Germany.

Ownership category

akta.pro rank

Product category

Viennese Coffeehouse Hospitality

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Patisseries & Viennoiserie (French-Style) (THAFAFAB), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Coffeehouse gift vouchers
• Viennese café experience
• Restaurant gift cards
• Austrian patisserie
• Breakfast experience vouchers

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gift Voucher Sales: Sale of physical and digital (Print@Home) gift vouchers for all Querfeld family cafés and restaurants. Vouchers are sold at set or custom amounts and redeemed at any of the group's venues. Revenue is recognized at point of sale; fulfillment occurs upon redemption or expiry.
2. Patisserie / Bakery Products: Sale and delivery of Landtmann's Original bakery/pastry products (cakes, tortes) ordered online and delivered by courier within Vienna or by post to Austria and Germany. Includes breakfast voucher packages bundled with specific café experiences.
3. In-Venue Food & Beverage: On-site dining revenue at Café Landtmann, Café Mozart, Café Museum, Das Bootshaus, Gasthaus Napoleon, and Crossfield's, where vouchers are redeemed and additional à la carte spending occurs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Familie Querfeld operates a portfolio of historic Viennese cafés and restaurants (Café Landtmann, Café Mozart, Café Museum, Crossfield's, Das Bootshaus, Gasthaus Napoleon) and sells branded gift vouchers and patisserie products through its e-commerce shop at gutscheine.cafe-wien.at. Vouchers are offered as Print@Home PDFs delivered by email or as physical gift cards shipped by post, and are redeemable across the group's venues. The group also produces and delivers Landtmann's Original bakery and patisserie items within Vienna and to Austria and Germany.

Product overview

Familie Querfeld operates a portfolio of Viennese coffee houses (Café Landtmann, Café Museum, Café Mozart, Crossfield's, Das Bootshaus, Gasthaus Napoleon) and offers a unified e-commerce gift voucher shop. The product portfolio consists of two main categories: (1) General value vouchers available for individual venues or all Querfeld coffee houses, sold as both physical gift cards (mailed or pickup) and Print@Home PDF vouchers, and (2) occasion-specific vouchers (Alles Gute, Danke, Liebe, Allgemein) as Print@Home format. Additionally, the shop offers experience-specific breakfast vouchers for Café Landtmann, Café Museum, Café Mozart, and Das Bootshaus at the Alte Donau. The vouchers can be customized with personal messages and have customizable denominations. The minimum order value is €1.

Differentiator

Problem solved

Functional benefit

Products and services

• Café Landtmann Gift Voucher (Print@Home)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Incert eTourismus GmbH & Co KGcoreTechnology or IntegrationIncert eTourismus GmbH & Co KG (based in Linz, Austria) is the technical provider and eCommerce platform operator for the Querfeld gift voucher shop (gutscheine.cafe-wien.at). They provide the eCommerce system, shopping cart functionality, and website infrastructure powering the online voucher sales.
• GLS (General Logistics Systems)minorOthersGLS is referenced in the AGB as the courier service used for returning undeliverable or uncollected packages from patisserie shops. Not a primary partnership but an operational logistics provider.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Café Sacher Wien: Companion café to Hotel Sacher, a competing Viennese institution for tourists and gift/cafe experiences. Comparable in prestige, brand heritage, and gift-style merchandise including the Original Sacher-Torte.
• Demel (K.u.K. Hofzuckerbäcker): Historic Viennese patisserie and café, comparable to Café Landtmann in heritage and tourist magnetism. Direct competitor in Viennese coffeehouse culture with its own patisserie production and gift/souvenir offerings.
• Café Hawelka: Long-established Viennese coffeehouse competing for both local regulars and tourist visits. Similar traditional atmosphere, historic standing, and café culture focus with no comparable chain scale.
• Café Central: Iconic Viennese coffeehouse directly competing for tourist and local coffeehouse traffic near Café Landtmann. Operates a similar full-service historic café model with in-house patisserie and gift voucher programs.
• Konditorei Oberlaa: Long-standing Viennese patisserie chain with multiple retail locations and a strong cake/torte offering. Directly comparable via vertical in-house patisserie production and Viennese coffeehouse-adjacent retail.
• Gerstner K.u.K. Hofzuckerbäcker: Historic Viennese imperial court confectioner with cafés and patisserie counters. Directly comparable as a heritage Viennese café-patisserie institution with retail gift/sweet collections.
• Julius Meinl am Graben: Historic Viennese coffee roaster and café/restaurant flagship. Competes for premium Viennese coffeehouse traffic and gifting clientele, with a comparable focus on branded retail and gift collections.

Broad incumbents

• Aida Café-Konditorei: Austrian chain of café-patisseries with multiple Viennese locations. Competes with the Querfeld venues for walk-in pastry and breakfast traffic, and has a comparable gift voucher offering.
• Ströck: Large Austrian bakery-café chain with broad retail presence across Vienna. A larger incumbent with overlapping café-bakery format but lower heritage positioning and a more standardized product mix.

Emerging players

• Joseph Brot: Viennese artisan bakery and café brand. Comparable on the in-house patisserie production and direct-to-consumer dessert channel, though smaller and more contemporary in positioning than the Querfeld heritage portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/familie-querfeld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Familie Querfeld