Caffè Motivo
Caffè Motivo is a single-location independent café in downtown Kamloops, British Columbia, serving JJ Bean coffee, in-house baked goods, and light breakfast and lunch items to walk-in customers, with a secondary catering service for local events and businesses.
- Company typePrivate
- Founded-
- HeadquartersKamloops, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Caffè Motivo does
Caffè Motivo is a single-location independent café operating at 229 Victoria Street in downtown Kamloops, British Columbia, Canada. The business serves walk-in customers with coffee sourced from JJ Bean, fresh baked goods prepared in-house daily, and a small menu of light breakfast and lunch items (e.g., pesto chicken melt, Spanish Shaken Espresso). It also offers a catering add-on service for events and local businesses, with orders placed via email and delivered within Kamloops for a $20 delivery fee plus 15% gratuity on orders over $100.
The operating model is traditional retail food service with no proprietary technology — only standard café equipment for coffee preparation, baking, and food service. The café is open up to seven days a week (weekdays from 6 AM, with Thursday through Saturday closing at 6 PM; Sunday from 8 AM), supported by a team of approximately five employees. The primary customer segment is local residents and downtown visitors, including morning commuters and pet-friendly patio patrons; a secondary segment is corporate and event catering customers in the Kamloops area.
The go-to-market is direct-to-consumer through physical foot traffic and word-of-mouth, supplemented by an organic Instagram presence (@motivocaffe) used to showcase menu items, seasonal offerings, and community engagement. The business is privately held, with no disclosed funding, no parent company, and no public ticker. Revenue is generated through two streams: (1) point-of-sale retail sales of coffee, baked goods, and light meals, and (2) transaction-fee catering orders. There is no modular product architecture, no app, and no online ordering platform beyond email-based catering requests.
Caffè Motivo firmographics
Firmographics- Name
- Caffè Motivo
- Website
- https://caffemotivo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caffè Motivo is a single-location independent café in downtown Kamloops, British Columbia, serving JJ Bean coffee, in-house baked goods, and light breakfast and lunch items to walk-in customers, with a secondary catering service for local events and businesses.
- Ownership category
- akta.pro rank
Caffè Motivo industry classification
Industry- Product category
- Specialty Coffee Shop
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
- akta.pro secondary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Caffè Motivo is headquartered
LocationHeadquarters
- HQ city
- Kamloops
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Caffè Motivo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure
Revenue model
- Retail Coffee and Food Sales: In-store sales of coffee, fresh baked goods, light lunches, and breakfasts prepared in-house daily. Customers pay at point of sale for individual items.
- Catering Services: Catering orders for events with delivery available. Catering orders are placed via email and incur delivery fees ($20) and gratuity (15% on orders over $100).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Catering delivery and service fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Caffè Motivo product offering
Product offeringCore offering
Caffè Motivo is a single-location café in downtown Kamloops, British Columbia that sells freshly brewed coffee sourced from JJ Bean, fresh baked goods prepared in-house daily, and light breakfasts and lunches made on-site. In addition to in-store walk-in service, the business offers catering for events and local businesses with delivery available.
Product overview
Caffè Motivo is a single-location coffee shop and café offering a unified product and service experience. The core offerings consist of fresh coffee from JJ Bean, in-house baked goods, and daily-made light lunches and breakfasts. Catering services are offered as an add-on module, providing food and beverage catering for events with delivery options. The company operates as a single retail establishment in downtown Kamloops with no technology platform or modular product architecture.
Differentiator
Problem solved
Functional benefit
Companies that use Caffè Motivo
Customer profileSegments2 records
Ideal customer profiles2 records
Caffè Motivo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caffè Motivo partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Caffè Motivo competitors and assessment
Company assessmentDirect peers
- JJ Bean Coffee Roasters: Specialty coffee roaster and café chain based in Vancouver, BC. JJ Bean is both Caffè Motivo's coffee supplier and a direct operational peer — both run neighborhood cafés with house-baked goods, light meals, and specialty espresso drinks in the BC market, making the operating model closely comparable.
- Pallet Coffee Roasters: Vancouver-based specialty roaster and café operator with a strong neighborhood-café identity. Comparable as a BC-focused independent specialty café serving third-wave coffee alongside house-baked items.
- Milano Coffee Roasters: BC-based specialty roaster and café operator. Operates café locations serving espresso drinks and house-made pastries under a similar neighborhood-coffee-shop model.
- Bean Around the World Coffee Bar & Roastery: Independent Vancouver specialty roaster and café chain with a community-café format comparable to Caffè Motivo. Both are neighborhood espresso-and-baked-goods concepts with light food service.
- Blenz Coffee: Canadian specialty coffee chain headquartered in Vancouver with cafés throughout BC and Western Canada. Operates a comparable neighborhood café model serving espresso-based drinks, baked goods, and light food in a similar community-oriented format.
- Thom Bargen Coffee Roasters: Canadian specialty coffee roaster and café operator with a focused neighborhood-café model. Comparable as a small-format specialty roaster/café running in-house baking and light food alongside signature espresso drinks.
Regional players
- Café Mela (or similar Kamloops-area independent cafés): Other independent coffee shops in the Kamloops trade area serving espresso, pastries, and light meals. Represents the directly competing local neighborhood-café peer set for downtown Kamloops.
- Revive Café: Independent Kamloops-area café with a similarly positioned local neighborhood offering including baked goods and light meals. Provides a same-geography competitive reference point for Caffè Motivo's positioning.
Broad incumbents
- Tim Hortons: Canada's dominant QSR coffee chain with broad national presence including Kamloops. Competes at the lower end of the coffee-and-baked-goods market from which Caffè Motivo must differentiate on quality and experience.
- Starbucks: Global coffee chain with multiple Kamloops locations. Represents the broad-incumbent competitive baseline that defines customer expectations for coffee-shop experience and pricing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Caffè Motivo social profiles
Digital presenceCaffè Motivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caffè Motivo leadership team
Management profileNumber of profiles
Caffè Motivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caffè Motivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caffè Motivo
What does Caffè Motivo do?
Caffè Motivo is a single-location café in downtown Kamloops, British Columbia that sells freshly brewed coffee sourced from JJ Bean, fresh baked goods prepared in-house daily, and light breakfasts and lunches made on-site. In addition to in-store walk-in service, the business offers catering for events and local businesses with delivery available.
Is Caffè Motivo a public or private company?
Caffè Motivo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caffè Motivo founded?
Caffè Motivo was founded in -1. It employs 1 to 10 people.
Where is Caffè Motivo based?
Caffè Motivo is headquartered in Kamloops, Canada, in the North America region.
How does Caffè Motivo make money?
Two revenue lines are on record. Retail Coffee and Food Sales are the primary driver. The others are catering Services.
Who are Caffè Motivo's main competitors?
Direct peers on record are JJ Bean Coffee Roasters, Pallet Coffee Roasters, Milano Coffee Roasters, Bean Around the World Coffee Bar & Roastery, Blenz Coffee and Thom Bargen Coffee Roasters. Regional players are Café Mela (or similar Kamloops-area independent cafés) and Revive Café. Broad incumbents are Tim Hortons and Starbucks.
Does Caffè Motivo have an API?
No public API is recorded for Caffè Motivo.
What industry is Caffè Motivo in?
Caffè Motivo's product category is Specialty Coffee Shop. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes, with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722515 and its SIC code is 5810.