Cercle des Agriculteurs de Genève

What Cercle des Agriculteurs de Genève does

Cercle des Agriculteurs de Genève (CAGE) is a Swiss agricultural cooperative founded in 1868 and headquartered in Satigny, Geneva canton. The cooperative operates a multi-format physical infrastructure consisting of 4 Landi retail stores, 3 agricultural depots, 3 motoculture workshops, and 2 grain silos, all concentrated within the Geneva region. It serves a mix of farmer-members (sociétaires), winegrowers and viticulturists, gardening consumers, professional contractors, and the general public who shop the Landi-branded stores. The cooperative holds the canton's largest assortment of GRTA-certified (Geneva Regional Terroir Alimentaire) local terroir products, with 800+ certified references distributed across its retail network.

The core product set spans retail goods (gardening, household, pet, hardware, food), agricultural supplies (crop inputs, animal nutrition, equipment), motoculture services (chainsaw and equipment maintenance, blade sharpening, repair), grain storage and handling via the two cereal silos, and specialty output including locally produced malt for craft breweries launched in 2015. Energy-related distribution (wood pellets, firewood, solar panels, fuel cards) is delivered through a partnership with Agrola, extending the assortment into household energy. There is no proprietary technology stack described; operations are run on conventional cooperative/retail ERP and partner-network infrastructure including Fenaco and Landi group systems, with no public-facing e-commerce channel.

The business model is a member-owned cooperative. Revenue is generated across four streams: (1) retail margin on Landi store sales to members and the general public, (2) service fees from agricultural depots and motoculture workshops, (3) silo storage and grain-handling fees (including the locally malted-barley vertical), and (4) commission and distribution fees on partner products, notably Agrola energy and GRTA-certified goods. Distribution is exclusively physical and localized to Geneva canton; sales channels, partner relationships (Landi, Agrola, Fenaco, Swiss Brasseries, Unireso, GRTA), and the cooperative's sociétaire base form the principal commercial moat rather than technology.

Name

Cercle des Agriculteurs de Genève

Legal name

Le Cercle des Agriculteurs de Genève et environs

Website

https://cage.ch

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Cercle des Agriculteurs de Genève (CAGE) is a Geneva-based agricultural cooperative founded in 1868, operating 4 Landi retail stores, 3 agricultural depots, 3 motoculture workshops, and 2 grain silos serving farmer-members, gardeners, and local consumers across Geneva canton.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Flour Milling and Malt Manufacturing (31121), Lawn and Garden Equipment and Supplies Retailers (4442), Malt Manufacturing (311213)

SIC

Wholesale-Farm Product Raw Materials (5150), Grain Mill Products (2040)

akta.pro primary industry

Seed Collection, Processing & Storage (Provenance/Genetics) (AFAMACAB)

akta.pro secondary industries

Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK), Fiber Crop Contract & Identity-Preserved Farming (Traceable/Certified Programs) (AFAGAFAG)

Keywords

• Agricultural cooperative
• Farm supply retail
• Cereal storage services
• Garden center products
• Motoculture equipment

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail product sales: Retail sales of agricultural products, gardening supplies, hardware, GRTA terroir products, and motoculture equipment through 4 Landi stores in Geneva.
2. Agricultural services: Cereal collection, storage, selection, drying, and conservation services at silos in Satigny and La Praille.
3. Agricultural supplies: Sales of seeds, fertilizers, pesticides, and professional farming equipment through agricultural depots.
4. Motoculture services: Sales, repair, maintenance, and rental of motoculture equipment including lawn mowers, robot mowers, and chainsaws.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cercle des Agriculteurs de Genève (CAGE) is a Geneva-based agricultural cooperative that operates four Landi retail stores selling gardening supplies, hardware, household products, and GRTA-certified local terroir products. It also runs three agricultural supply depots for professional farmers, three motoculture workshops offering equipment sales, repair and rental services, and two cereal silos that provide grain collection, drying, storage, and processing — including a malterie producing local malt for Swiss craft breweries since 2015.

Product overview

Cercle des Agriculteurs de Genève (CAGE) is a cooperative founded in 1868, operating a multi-format retail and agricultural services business. The company offers a unified portfolio centered around four Landi retail stores, agricultural supply depots, motoculture workshops, and industrial grain/malt processing facilities. Core offerings include: Jardinerie (garden center with plants, flowers, landscaping), Quincaillerie (hardware store), Produits du terroir (GRTA-certified local foods and beverages with 800+ references), motoculture equipment sales/repair/rental, and silo services for cereal storage and malt production. The business serves farmers, viticulturists, garden professionals, and general consumers across Geneva canton.

Differentiator

Problem solved

Functional benefit

Brands

• Landi: Garden center and hardware retail brand operating 4 stores in the canton of Geneva
• GRTA (Genève Région Terre Avenir)

Products and services

• Landi Magasins (Retail Stores) Four Landi-branded retail stores across Geneva offering gardening supplies, hardware, household goods, plants, motoculture equipment, and GRTA-certified local products (wines, beers, regional foods) for farmers, professionals, and general consumers.
• GRTA Local Terroir Products Distribution of over 800 GRTA (Genève Région Terre Avenir)-certified regional references including local wines, beers, flours, and other terroir specialties guaranteed for regional origin.
• Silo Services (Cereal Storage and Processing)

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Geneva Cereal Farmers (Orge brassicole producers)coreStrategic or Co-development Partner · 1 January 2015Local farmers growing barley for the maltery project. CAGE processes and malts the barley locally, creating a complete local supply chain from field to brewery.
• GRTA (Genève Région Terre Avenir)coreStrategic or Co-development PartnerGRTA is a local certification guaranteeing the regional origin of products. CAGE is the primary retail outlet for GRTA products, offering over 800 references of certified local wines, beers, and food products. The partnership supports local producers and short supply chains.
• LandicoreChannel Partner/ Reseller/ DistributorLandi is the retail brand operated by CAGE across 4 stores in Geneva. The partnership provides a recognized retail brand for agricultural, garden, and home products.
• AgrolaminorStrategic or Co-development PartnerAgrola provides energy solutions including pellet heating systems and photovoltaic installations, offered as part of CAGE's comprehensive services.
• FenacocoreStrategic or Co-development PartnerFenaco is the parent cooperative group. CAGE benefits from group health insurance rates and is part of the larger agricultural cooperative network in Switzerland.
• Swiss Brasseries (Artisanal breweries)coreStrategic or Co-development PartnerCAGE's maltery produces local malt from Geneva-grown barley for Swiss craft breweries. The maltery, celebrating 10 years in 2025, supports the local craft beer industry.
• UniresominorGTM or Marketing PartnerUnireso provides public transport integration for Caves Ouvertes event, offering unlimited transport passes with event tickets.
• Swiss Craft Beverage ProducerscoreChannel Partner/ Reseller/ DistributorVarious local wine producers and breweries whose products are sold through GRTA certification at CAGE stores.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Fenaco: Fenaco is the parent Swiss agricultural cooperative group with which CAGE has a strategic partnership for group health insurance and shared services. Comparable as the overarching cooperative umbrella for retail (Landi), agricultural inputs, and food processing across Switzerland.
• Coop (Switzerland): Coop is a major Swiss retailer and cooperative with garden centers (Coop Bau+Hobby) and extensive local product lines. Comparable as a broad Swiss retail incumbent with overlapping garden, hardware, and local food offerings.
• Jumbo (Genossenschaft Migros Aare): Jumbo is a Migros-affiliated big-box format specializing in DIY, garden, and household products. Comparable as a competitor to CAGE's Quincaillerie and Jardinerie offerings within the Geneva retail catchment.
• Migros: Migros is Switzerland's largest retailer and operates Do it + Garden as well as regional product lines. Comparable as a broad incumbent competing with CAGE's Landi stores for gardening, household, and local terroir products in the Geneva market.

Regional players

• Ramseier Suisse AG: Ramseier is a major Swiss beverage producer that sources fruit and operates beverage processing facilities. Comparable as a Swiss processor relying on local agricultural raw materials and serving the regional food and beverage value chain.

Direct peers

• UFA (Fenaco subsidiary): UFA is Fenaco's animal feed and crop production division supplying seeds, fertilizers, and plant protection to Swiss farmers. Directly comparable to CAGE's Comptoirs Agricoles depots that distribute professional agricultural inputs to member farmers.
• Landi Schweiz (Landi Switzerland retail network): Landi is the retail brand under which CAGE operates its four Geneva stores; Landi Schweiz is the wider national retail network of Fenaco-affiliated agricultural cooperatives selling gardening, hardware, and local products across rural Switzerland. Direct peer on retail format and assortment.
• Volg / fenaco (Detailhandel): Volg is a Fenaco-owned small-format Swiss retail chain offering groceries and rural household products. Comparable to CAGE's Landi stores as a regional cooperative retail format serving rural and peri-urban Swiss customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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