CAHPERD

What CAHPERD does

CAHPERD (California Association for Health, Physical Education, Recreation and Dance) is a nonprofit professional membership association founded in 1930 and headquartered at 1960 Blue Oaks Blvd, Suite 190-103, Roseville, CA. The organization serves individual professionals across California's health, physical education, recreation, dance, and athletic coaching disciplines — its primary customer segments are K-12 and community-based health and physical educators, recreation specialists, dance educators, and athletic coaches — through a portfolio that includes five membership tiers (Professional $95, Transitional $60, Student $30, Retired $47.50, Associate $44, all annual and non-refundable), the annual CAHPERD State Conference (e.g., 2026 in Oakland, CAHPERD27 in February 2027 in San Diego), the National Adapted Physical Education Conference (NAPEC, in its 54th year in October 2026), a peer-reviewed e-Journal published twice yearly and archived on Cal State Open Journals, a more frequent e-Newsletter, professional development workshops, and advertising opportunities.

The association's underlying technology is limited to standard website infrastructure (cahperd.org) supporting membership enrollment, conference registration, and digital publication delivery, with no disclosed proprietary systems, AI/ML capabilities, or mobile applications. Distribution is direct-to-consumer through the website and an active social presence across Facebook, Twitter/X, Instagram, and TikTok (@cahperd).

The business model is a recurring subscription-plus-events structure: annual membership dues form the base recurring revenue stream, layered with conference registration and exhibitor fees, advertising sold against the membership and journal audience, and workshop revenue. CAHPERD also provides legislative advocacy on behalf of its members before the California legislature, State Board of Education, and government agencies — a service that compounds member retention but does not itself generate direct revenue.

Name

CAHPERD

Legal name

California Association for Health, Physical Education, Recreation and Dance

Website

https://cahperd.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CAHPERD is a California-based nonprofit professional membership association serving health, physical education, recreation, dance, and athletic coaching professionals through tiered annual memberships, an annual state conference, the National Adapted Physical Education Conference, peer-reviewed publications, and legislative advocacy.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAALAE

Education Professionals (Teacher/Administrator CE, CPD)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYTHAHACAK

Sponsorship, Exhibitor & Partnership Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Professional membership association
• Physical education advocacy
• Health education conferences
• Recreation professional development
• Dance education resources

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from multiple categories including Professional ($95), Transitional ($60), Student ($30), Retired ($47.50), and Associate ($44) members.
2. Conference Revenue: Registration fees for annual state conferences and the National Adapted Physical Education Conference (NAPEC), including exhibitor fees and additional program items.
3. Publications: CAHPERD e-Journal published twice annually with peer-reviewed articles and application-focused content; e-Newsletter distributed more frequently. Revenue potential through advertising to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CAHPERD is a California statewide nonprofit professional membership association that delivers tiered membership programs, two annual conferences (CAHPERD State Conference and the National Adapted Physical Education Conference/NAPEC), peer-reviewed publications (CAHPERD Journal and e-Newsletter), and workshops for HPERD professionals. Members receive discounted conference fees, legislative advocacy before California policy bodies, eligibility for leadership roles, scholarships/grants, and negotiated industry discounts.

Product overview

CAHPERD (California Association for Health, Physical Education, Recreation and Dance) is a professional association serving HPERD professionals across California. The organization provides a portfolio of conferences (annual State Conference and National Adapted Physical Education Conference), peer-reviewed publications (CAHPERD Journal and e-Newsletter), and membership programs with multiple tiers. These offerings work together to support professional development, advocacy, and networking for educators and practitioners in health, physical education, recreation, dance, and related movement fields.

Differentiator

Problem solved

Functional benefit

Brands

• NAPEC (National Adapted Physical Education Conference): Annual national conference focused on adapted physical education, featuring the 54th edition NAPEC54 in October 2026.
• CAHPERD Journal

Products and services

• CAHPERD Membership Tiered professional membership for HPERD professionals in California, providing discounted conference fees, publications, legislative advocacy representation, leadership eligibility, voting rights, scholarships, grants, and negotiated industry discounts.
• CAHPERD State Conference Annual statewide conference bringing together leaders, educators, and innovators across HPERD fields for professional development, networking, and learning sessions on instructional strategies, inclusive practices, tech integration, and leadership. Includes an Innovation Hub exhibit hall.
• National Adapted Physical Education Conference (NAPEC) Specialized annual national conference focused on adapted physical education, promoting inclusion and best practices for serving students with disabilities in physical education settings.
• CAHPERD Journal Peer-reviewed e-journal published twice yearly containing articles on current trends, teaching strategies, and research relevant to HPERD disciplines, available openly through the Cal State Open Journals platform.
• CAHPERD e-Newsletter Electronic newsletter disseminated frequently to inform members of current issues, upcoming events, legislative actions, professional interest stories, and news about individual members.
• Professional Development Workshops Workshops and educational sessions providing hands-on learning and practical strategies for HPERD professionals at various career stages, offered alongside conferences and as standalone events.
• Advertising Services Advertising placements targeting health educators, physical educators, recreation specialists, dance educators, and athletic coaches through CAHPERD publications, the e-Newsletter, conferences, and digital channels.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• PE Central: An online professional development site serving physical education teachers with lesson plans, assessments, and resources. Comparable as a PE-educator-facing resource and engagement channel, though not a membership-based association.
• OPEN Physical Education: An emerging provider of physical education curriculum, training, and resources targeting PE teachers. Comparable to CAHPERD on the professional development and curriculum side, though operating as a curriculum/content provider rather than a membership association.
• Phys Ed Nation: A community and content platform aimed at physical educators, offering networking and resources. Comparable to CAHPERD on the community/networking dimension for HPERD professionals, though primarily digital and not conference-driven.

Broad incumbents

• SHAPE America: The national professional association for health and physical educators, formed from the historic AAHPERD merger. SHAPE America is the most direct national counterpart to CAHPERD and competes for the same educator mindshare and CE programming.
• California Teachers Association (CTA): California's largest educator union and professional association. While broader in scope than CAHPERD, CTA competes for dues dollars and engagement from the same K-12 educator base across California.
• National Education Association (NEA): The largest U.S. educator professional association, providing CE, advocacy, and member benefits that overlap with CAHPERD's offerings at a national scale. Relevant for benchmarking association operating models and member value propositions.

Regional players

• California Federation of Teachers (CFT): California-based educator union representing teachers and classified school employees. A regional peer competing for the same California K-12 membership base and offering overlapping advocacy and professional development benefits.
• California School Boards Association (CSBA): California-focused association serving school board members and administrators with advocacy, training, and policy resources. Comparable in structure — a California nonprofit association providing advocacy and professional development — though serving administrators rather than HPERD practitioners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/cahperd
• Facebookfacebook.com/CAHPERD
• Instagraminstagram.com/cahperd
• TikToktiktok.com/@cahperd
• LinkedInlinkedin.com/company/cahperd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAHPERD