What Cala Coffee does

Cala Coffee Roasters LLC is a privately held specialty coffee roaster and mobile catering operator headquartered in Alabama. The company runs three cafes in the Birmingham metropolitan area — Mountain Brook (2409 Montevallo Rd), Cahaba Heights/Vestavia Hills (3950 Autumn Ln), and Downtown Birmingham (1826 3rd Ave N #101) — alongside a centralized roastery and camper cart operations site at 3614 6th Ave S that supports a mobile espresso bar catering service covering six Alabama cities (Birmingham, Huntsville, Hoover & Vestavia Hills, Tuscaloosa, Auburn, Montgomery). Core products include freshly roasted whole-bean coffee sold through a Shopify-powered e-commerce store, a recurring monthly subscription service, branded merchandise, and gift cards (cafe and online store variants), with catering line items spanning mobile coffee carts, brew box delivery, and bulk hot/iced coffee for weddings, corporate events, and private gatherings. The underlying technology stack is conventional and asset-light: Shopify for direct-to-consumer transactions and Toasttab for mobile ordering and bulk catering logistics, with no proprietary platform, model, or patents disclosed.

Cala Coffee generates revenue across five streams: in-person cafe beverage and pastry sales, e-commerce coffee bag purchases, monthly subscriptions, professional services catering for events, and a wholesale B2B program for other businesses requiring registration. Coffee bags retail between $19 and $26 (with the experimental Work In Progress SKU ranging from $19 to $99 across size options), subscriptions bill monthly, catering is custom-quoted per event, and wholesale operates on transaction-based pricing with free shipping on DTC orders over $50. Customer segmentation is hybrid: individual consumers and coffee enthusiasts form the primary persona, event planners and corporate clients form the primary business segment, and wholesale buyers are a secondary business segment. Distribution runs through five channels — three retail cafe storefronts, a Shopify DTC storefront, mobile cart direct sales, a wholesale portal, and the Toasttab ordering platform — all within a single-country, domestic footprint in the Southeastern United States. The company has roughly 9 employees, no disclosed institutional funding, and no parent company or subsidiaries.

Name

Cala Coffee

Legal name

Cala Coffee Roasters LLC

Website

https://calacoffeeco.com

Company type

Private

Operating status

Operating

Short description

Cala Coffee Roasters is a privately held Alabama specialty coffee roaster operating three Birmingham-metro cafes, a mobile espresso bar catering service across six Alabama cities, and a direct-to-consumer e-commerce and subscription business. It serves individual coffee enthusiasts, event planners, corporate clients, and wholesale B2B buyers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roaster & Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee roasting
• Mobile coffee catering
• Coffee subscription service
• Wholesale coffee supply
• Specialty cafe operations

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cafe Retail Sales: In-person coffee and beverage sales at three Birmingham-area cafe locations (Mountain Brook, Cahaba Heights, Downtown Birmingham). Cafes offer coffee drinks, pastries, and food items.
2. Coffee Bag Sales: E-commerce sales of roasted coffee beans through the online store. Products include single bags and subscription options for recurring deliveries.
3. Coffee Subscriptions: Recurring subscription model for regular coffee deliveries to customers.
4. Event Catering Services: Mobile espresso bar catering for weddings, corporate events, private gatherings, and parties. Services include coffee cart rental, brew box delivery, and bulk hot/iced coffee orders.
5. Wholesale B2B: Wholesale coffee sales to other businesses including cafes, restaurants, and offices through a dedicated wholesale program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Cala Coffee is a Birmingham, Alabama-based specialty coffee roaster that operates three retail cafes, an in-house roastery at 3614 6th Ave S, a direct-to-consumer online store and subscription program, a mobile espresso cart catering service active across six Alabama cities, and a B2B wholesale program for outside accounts.

Product overview

Cala Coffee Roasters operates as a specialty coffee company with a multi-channel business model combining direct-to-consumer e-commerce, three physical cafe locations in the Birmingham, Alabama area, and mobile catering services. The core offering consists of freshly roasted whole bean coffee sold through online and in-store channels, supplemented by subscription services for recurring deliveries. The product portfolio spans retail coffee products (Coffee Bags, Subscriptions), merchandise (Merch), gift cards (Cafe Gift Cards, Online Store Gift Cards), and an experiential catering division featuring mobile espresso bars for events (Mobile Coffee Cart Catering, Wedding Coffee Bar Catering, Corporate Coffee Catering, Private Events Coffee Catering). The company also offers self-serve catering options (Brew Box Delivery, Bulk Hot/Iced Coffee), B2B wholesale coffee supply, and cafe venue rental. Recent offerings include limited-edition collaborative blends like the Werewolf Blend created with The Brook & The Bluff, single-origin selections like Colombia Caturra Floral, and experimental roasts under the Work In Progress label.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Roasted Coffee Bags

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• The Brook & The BluffminorStrategic or Co-development PartnerCollaborative partnership to create the Werewolf Blend coffee, celebrating the band's upcoming album release. A portion of proceeds supports Mason Music Foundation. This partnership combines music and coffee culture while giving back to the community.
• Mason Music FoundationminorOthersCharitable beneficiary of the Werewolf Blend collaboration. Proceeds from Werewolf Blend coffee sales support the foundation's music education mission.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Cala Coffee online store for direct-to-consumer sales of coffee bags, subscriptions, merchandise, and gift cards.
• ToasttabcoreTechnology or IntegrationRestaurant and catering ordering platform used for mobile ordering at cafe locations and bulk catering orders for events. Cala Coffee uses Toasttab for their catering cart orders.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Revelator Coffee: Specialty coffee roaster also headquartered in Birmingham, Alabama, with a cafe/wholesale model targeting the same local market and customer base as Cala Coffee.
• Stumptown Coffee Roasters: Specialty coffee roaster with owned cafes and wholesale distribution; comparable to Cala in combining roastery operations, retail cafes, and a direct-trade positioning.
• Blue Bottle Coffee: Specialty coffee roaster and cafe operator with strong DTC e-commerce and subscription programs, directly comparable to Cala's cafe-plus-roastery-plus-subscription model.
• Intelligentsia Coffee: Specialty roaster operating cafes and wholesale accounts with a direct-trade sourcing story closely mirroring Cala's positioning.
• Counter Culture Coffee: Specialty roaster distributing through wholesale and DTC channels with an emphasis on sustainability and education, paralleling Cala's specialty/education angle.
• Verve Coffee Roasters: Specialty roaster with owned cafes, e-commerce, and subscription offerings; similar combination of retail, DTC, and subscription revenue streams.
• La Colombe Coffee Roasters: Specialty roaster with cafes, wholesale, and DTC subscriptions; comparable scale and channel mix to Cala's multi-channel model.
• Onyx Coffee Lab: Specialty roaster competing on quality and direct-trade sourcing, with cafes and e-commerce; comparable to Cala's positioning in the premium specialty segment.
• Glitterbox Coffee: Independent specialty coffee operator in the Birmingham market; directly competes with Cala for the same local specialty coffee customer.

Regional players

• Colectivo Coffee: Regional specialty roaster and cafe operator with strong presence in the upper Midwest; comparable specialty-roaster-plus-cafe model but geographically distinct from Cala's Alabama base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/calacoffeeco
• Instagraminstagram.com/calacoffeeco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cala Coffee