Cala Luna Boutique Hotel

What Cala Luna Boutique Hotel does

Cala Luna Boutique Hotel is a privately held, family-owned luxury boutique hotel operating since approximately 1992 in Playa Tamarindo, Guanacaste, Costa Rica, currently led by second-generation steward Federico Pilurzu (son of co-founder Antonio Pilurzu). The property offers five accommodation categories — standalone bungalow-style suites (Secluded Deluxe Rooms with 1 King or 2 Queens, an Adults-Only Getaway Suite) and 2-3 bedroom villas with private pools — emphasizing privacy and quiet over conventional hotel density. Co-founder Griet Depypere oversees La Senda Magical Farm, a 74-hectare sister property 24 km from the hotel that supplies organic ingredients to the on-site restaurants (Cala Luna Origen for farm-to-table breakfast/dinner; Caleta for poolside lunch) and houses the world's largest meditation labyrinth.

The hotel's technology footprint is conventional hospitality SaaS: TravelClick for reservations and booking management, an Amadeus-built website (calaluna.com), and AdRoll for display retargeting. Physical infrastructure includes 1,400 solar panels and water recycling systems supporting a public commitment to 100% environmental neutrality by 2027. The Lahari Wellness Center provides spa and holistic treatments (sound therapy, blue clay, cacao ceremonies, meditation).

Revenue is generated through six streams: accommodation, food & beverage, spa/wellness services, adventure activities (surf, diving, zipline, horseback, kayak, fishing), destination weddings and events (up to 5,000-person amphitheater at La Senda), and retreat hosting (corporate and wellness). Distribution combines direct-to-consumer bookings (website + phone), consortia partnerships (Preferred Hotels & Resorts, Healing Hotels of the World, Kind Traveler, I Prefer Hotel Rewards), and curated activity partnerships (Tamarindo Surf Academy, Monkey Jungle Canopy Tours). Customer mix spans seven identifiable segments — wellness travelers, couples/honeymooners, families, wedding parties, digital nomads, eco-conscious travelers, and corporate groups — with no disclosed enterprise anchors or concentrated accounts.

Name

Cala Luna Boutique Hotel

Legal name

Cala Luna Boutique Hotel

Website

https://calaluna.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Cala Luna Boutique Hotel is a family-owned luxury boutique resort in Tamarindo, Costa Rica, offering standalone suites and private-pool villas with farm-to-table dining, a wellness center, and adventure activities. It serves leisure and wellness travelers, couples, families, wedding parties, and corporate retreat clients.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Luxury Eco-Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Eco-Resorts (THAGACAK)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Boutique hotel accommodation
• Luxury eco-resort
• Wellness retreat hospitality
• Destination wedding venue
• Farm-to-table dining

Headquarters

HQ city

Playa Tamarindo, Guanacaste

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Room and villa rentals including standalone bungalow-style suites (Secluded Deluxe Rooms with 1 King or 2 Queens), adults-only Getaway Suite, and 2-3 bedroom villas with private pools. Privacy and quiet emphasized with standalone buildings.
2. Food & Beverage: Two restaurants: Cala Luna Origen for breakfast and dinner with organic farm-to-table cuisine; Caleta for lunch, snacks and poolside drinks. Cocktails and apothecary drinks using ingredients from their organic farm.
3. Spa & Wellness Services: Lahari Spa treatments, holistic wellness packages, and wellness ceremonies including cacao ceremonies, sound journeys, drum circles, and meditation sessions.
4. Activities & Adventures: Surf lessons, scuba diving, ziplining, horseback riding, kayaking, snorkeling, sailing, fishing tours, turtle watching, and various La Senda experiences including labyrinth meditation, cooking classes, and Temazcal ceremonies.
5. Wedding & Event Services: Destination wedding packages (Classic, Chic, Tropical) including officiant services, photography, florals, decor, DJ, and coordination. Natural outdoor amphitheater venue rent with capacity up to 5,000 for concerts.
6. Retreat Hosting: Corporate retreats, team-building events, and wellness retreats with meeting spaces, activities, and farm-to-table dining at La Senda.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Cala Luna Boutique Hotel operates a barefoot luxury eco-resort in Tamarindo, Costa Rica, selling standalone bungalow suites, private-pool villas, farm-to-table dining at two restaurants, full-service spa and holistic wellness experiences, destination wedding packages, and curated adventure activities. Revenue is generated primarily from accommodation bookings, with ancillary revenue from food and beverage, the Lahari Spa, weddings, retreats, and excursions linked to its sister property La Senda 74-hectare organic farm.

Product overview

Cala Luna Boutique Hotel is a luxury barefoot eco-resort in Tamarindo, Costa Rica, offering standalone bungalow-style accommodations and private villas with pools. The property features two dining venues: Cala Luna Origen for farm-to-table breakfast and dinner, and Caleta for poolside lunch and snacks. The Lahari Spa provides wellness treatments, while the sister property La Senda Magical Farm offers agricultural experiences and meditation activities including the world's largest labyrinth. The hotel specializes in destination weddings, adventure activities, and holistic wellness experiences, emphasizing sustainable and eco-compassionate practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Secluded Deluxe Room 1 King
• Secluded Deluxe Room 2 Queens
• Getaway Suite 1 King - Adults Only
• Villa 2 Bedrooms with Private Pool
• Villa 3 Bedrooms with Private Pool
• Cala Luna Origen Restaurant
• Caleta Restaurant and Bar
• Lahari Spa and Wellness Center
• La Senda Magical Farm Experience
• Destination Wedding Services
• Adventure Activities

Quantifiable outcome

• 100% environmental neutrality target by 2027
• +1 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreStrategic or Co-development PartnerAffiliation with Preferred Hotels & Resorts (Lifestyle collection) provides marketing distribution, booking platform access, and loyalty program integration for the boutique hotel.
• Healing Hotels of the WorldcoreStrategic or Co-development PartnerMembership network for wellness-focused hotels, positioning Cala Luna as a destination for health, healing, and holistic travel experiences.
• Kind TravelerminorGTM or Marketing Partner'Every Stay Gives Back' program - socially-conscious booking platform where part of proceeds support charitable causes, aligning with the hotel's sustainability values.
• I Prefer Hotel RewardsminorChannel Partner/ Reseller/ DistributorParticipation in I Prefer loyalty program allowing guests to earn and redeem points for stays, driving repeat bookings and customer retention.
• Tamarindo Surf AcademyminorStrategic or Co-development PartnerSponsored surf instruction service providing lessons to hotel guests at nearby beach. Academy offers equipment and instruction for all skill levels.
• Monkey Jungle Canopy ToursminorChannel Partner/ Reseller/ DistributorZiplining canopy tour operator in Guanacaste, promoted as an activity available to Cala Luna guests through the hotel's experiences platform.
• Tamarindo Fishing ToursminorChannel Partner/ Reseller/ DistributorDeep-sea fishing tour operator offering offshore fishing adventures available through the hotel for guest bookings.
• La Senda Magical FarmcoreStrategic or Co-development PartnerFamily-owned sister property spanning 74 hectares. Organic farm produces ingredients for Cala Luna's restaurant. Houses world's largest meditation labyrinth, wellness center, and geodesic dome venue. Both properties share ownership (Griet and partner oversee La Senda).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harmony Hotel Nosara: Boutique yoga-and-wellness hotel on Costa Rica's Nicoya Peninsula with sustainability focus, surf culture, and farm-to-table dining—similar barefoot luxury and wellness positioning.
• Hotel Belmar: Family-owned boutique eco-hotel in Monteverde, Costa Rica with sustainability certifications, organic farm, and wellness focus—comparable independent eco-luxury operator.
• The Springs Resort & Spa: Costa Rica luxury resort near Arenal with hot springs, adventure activities, and wellness offerings—similar full-service resort targeting affluent experiential travelers.
• Lapa Rios Lodge: Eco-luxury lodge on Costa Rica's Osa Peninsula with sustainability focus, wilderness immersion, and wellness experiences—comparable boutique eco-resort positioning with farm-to-table dining.
• Tabacón Thermal Resort & Spa: Costa Rica luxury resort combining thermal hot springs, full-service spa, and rainforest immersion with sustainability certifications—directly comparable wellness-and-nature positioning.
• Hotel Punta Islita: Boutique beachfront resort in Guanacaste, Costa Rica offering standalone villas, wellness programming, and sustainability initiatives in the same region and customer segments as Cala Luna.
• Nayara Springs: Adults-only luxury resort near Arenal Volcano, Costa Rica featuring private villas with plunge pools, full-service spa, and immersive nature experiences for affluent wellness travelers.
• Casa Chameleon Las Catalinas: Boutique adults-only resort in Guanacaste, Costa Rica with private villas, sustainability practices, and curated experiences targeting similar wellness-focused couples and luxury travelers.

Broad incumbents

• Four Seasons Resort Costa Rica at Peninsula Papagayo: International luxury chain resort in Guanacaste, Costa Rica serving similar affluent travelers but with broader brand portfolio, larger scale, and global loyalty infrastructure.
• Andaz Costa Rica Resort at Peninsula Papagayo: Hyatt-affiliated luxury resort in the same Guanacaste region, competing for the same premium leisure market with broader corporate infrastructure and Hyatt loyalty distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmFEUMkE_FpUdP7FxC87E0w
• Facebookfacebook.com/CalaLunaBoutiqueHotel
• LinkedInlinkedin.com/company/cala-luna-boutique-hotel
• Instagraminstagram.com/calalunahotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cala Luna Boutique Hotel