Calciomercato.it
Calciomercato.it is an Italian digital sports media platform operated by Web 365 Srl, delivering football transfer news, match analysis, and Serie A coverage since 1997. It serves Italian football fans and industry professionals via a free, ad-supported website and multi-channel social media presence.
- Company typePrivate
- Founded1997
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Calciomercato.it does
Calciomercato.it is an Italian digital sports media platform operated by Web 365 Srl, headquartered in Rome. Founded in 1997 and acquired by a Roman entrepreneurial group in 2005, the platform focuses on football (calcio) transfer news, Serie A and international match coverage, exclusive interviews, live coverage (Dirette Live), video content, and Fantacalcio (fantasy football). Its primary audience is Italian football fans, with industry professionals serving as a secondary segment. The editorial team comprises 14 staff including a Direttore Responsabile (Editor-in-Chief), Responsabile Editoriale, journalists, a social media manager, and dedicated YouTube content creators (Lorenzo Polimanti, Giorgio Trobbiani).
The platform runs on a Web 2.0 content publishing architecture with no disclosed AI/ML capabilities, proprietary APIs, or differentiated technical stack, distributing content through a website and a multi-channel social presence spanning Facebook, X, Instagram, Telegram, and YouTube. Its business model is free, advertising-supported, with digital advertising managed through a partnership with The Core SRL (theCoreAdv) and supplementary content licensing. The go-to-market is direct-to-consumer via SEO-led organic traffic and social referral, monetized through display advertising, video advertising, and sponsored content integrations. The company formalized its journalistic status by registering as a Testata Giornalistica at the Court of Rome in 2024.
Calciomercato.it firmographics
Firmographics- Name
- Calciomercato.it
- Legal name
- Web 365 Srl
- Website
- https://calciomercato.it
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calciomercato.it is an Italian digital sports media platform operated by Web 365 Srl, delivering football transfer news, match analysis, and Serie A coverage since 1997. It serves Italian football fans and industry professionals via a free, ad-supported website and multi-channel social media presence.
- Ownership category
- akta.pro rank
Calciomercato.it industry classification
Industry- Product category
- Sports Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Streaming Platforms (MPACAAAE)
- akta.pro secondary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where Calciomercato.it is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Calciomercato.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Advertising: The site generates revenue through display advertising, with The Core SRL (theCoreAdv) managing advertising activities on the platform. Banners and promotional content are displayed to website visitors.
- Content Licensing: The site's content is protected by copyright and cannot be reused publicly without citing the source. This suggests potential licensing of content to third parties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Calciomercato.it product offering
Product offeringCore offering
Calciomercato.it is an Italian digital sports news portal operated by Web 365 Srl, delivering real-time football transfer news, Serie A match reports, exclusive interviews, and live coverage of Italian and international football. Content is distributed for free to consumers via its website and is monetized through advertising and content licensing.
Product overview
Calciomercato.it is a single-platform editorial portal operated by Web 365 Srl, delivering news, in-depth analysis, and live updates on Italian and international football transfers and Serie A. The site features live broadcasting (Dirette Live), on-demand video content distributed via YouTube, and fantasy football coverage (Fantacalcio). It operates as a unified news platform rather than a modular product suite, with sections covering Primo Piano (featured news), Notizie (news), Mercato (transfer market), Esclusive (exclusive content), Serie A, and Estero (international).
Differentiator
Problem solved
Functional benefit
Products and services
- Calciomercato.it
Companies that use Calciomercato.it
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Calciomercato.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Calciomercato.it partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Core SRL (theCoreAdv)coreAdvertising concession partnership where The Core SRL manages all advertising activities on the Calciomercato.it website, including banner ads and promotional content placements.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Calciomercato.it competitors and assessment
Company assessmentDirect peers
- Tuttomercatoweb (TMW): TMW is Italy's most direct competitor to Calciomercato.it — both operate as specialized digital football transfer-market news portals serving Italian fans and professionals with similar coverage of Serie A and international transfers, primarily monetized through display advertising.
Broad incumbents
- Tuttosport: Historic Turin-based Italian sports newspaper with extensive digital coverage of Serie A and football transfers; competes with Calciomercato.it for the same Italian football fan and advertiser segments across desktop and mobile.
- Sportmediaset (Mediaset Sport): Digital sports media property of the Mediaset broadcaster group covering Italian football, transfers, and live commentary; competes with Calciomercato.it as a higher-resource general-interest sports news and video platform.
- Sky Sport Italia: Italian arm of Sky's sports division, combining premium live rights with deep news, transfers, and analysis coverage; overlaps directly with Calciomercato.it's football news and live updates audience while commanding significantly larger budgets.
- Goal.com: Global football-specific digital media network covering transfers, news, and live coverage in many languages; competes with Calciomercato.it in international transfer market coverage and English-language football commentary reaching the same Italian fan segments.
- La Gazzetta dello Sport: Italy's flagship sports newspaper (and Corriere della Sera group) with a leading digital sports newsroom covering Serie A, transfers, and live coverage; serves the same Italian football audience as Calciomercato.it but with much broader editorial and multimedia resources.
- Corriere dello Sport-Stadio: Major Italian sports daily with a sizable digital sports operation covering Serie A, transfer market, and football business; directly competes with Calciomercato.it for Italian football news eyeballs and advertising budgets across text and video.
Regional players
- Football Italia: English-language digital publication covering Italian Serie A transfers and news for an international audience; covers substantially the same football-transfer vertical as Calciomercato.it but serves primarily non-Italian readers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Calciomercato.it social profiles
Digital presenceCalciomercato.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calciomercato.it leadership team
Management profileNumber of profiles
Profiles10 records
Calciomercato.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calciomercato.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calciomercato.it
What does Calciomercato.it do?
Calciomercato.it is an Italian digital sports news portal operated by Web 365 Srl, delivering real-time football transfer news, Serie A match reports, exclusive interviews, and live coverage of Italian and international football. Content is distributed for free to consumers via its website and is monetized through advertising and content licensing.
Is Calciomercato.it a public or private company?
Calciomercato.it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Calciomercato.it founded?
Calciomercato.it was founded in 1997. It employs 11 to 50 people.
Where is Calciomercato.it based?
Calciomercato.it is headquartered in Rome, Italy, in the Europe region.
How does Calciomercato.it make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are content Licensing.
Who are Calciomercato.it's main competitors?
Tuttomercatoweb (TMW) is listed as a direct peer. Broad incumbents are Tuttosport, Sportmediaset (Mediaset Sport), Sky Sport Italia, Goal.com, La Gazzetta dello Sport and Corriere dello Sport-Stadio. Football Italia is listed as a regional player.
Does Calciomercato.it have an API?
No public API is recorded for Calciomercato.it.
What industry is Calciomercato.it in?
Calciomercato.it's product category is Sports Digital Media. Its primary akta.pro industry code is MPACAAAE, Sports Streaming Platforms, with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 51621 and its SIC code is 4833.