What スパイラル（株） does

スパイラル株式会社 (Spiral Co., Ltd.) operates a single facial-specialty esthetic salon branded Calmía (カルミア) at ロアール並木通り 2F in Naka Ward, Hiroshima, Japan. Founded in May 2002 and incorporated in November 2002, the company employs 22 staff and serves individual female consumers in the Hiroshima area seeking solutions for persistent skin concerns including acne, spots and discoloration, wrinkles, sagging, sensitivity, and redness. Its core offering is a 'Skin Regeneration Facial' (肌再生フェイシャル) built around a medical-beauty collaboration model: a board-certified physician at the affiliated Calmía Beauty Dermatology Clinic provides ongoing training and medical oversight to all estheticians, distinguishing the brand from typical beauty salons.

The service menu is built on proprietary diagnostic and treatment hardware — a Skin Scanner, a 40x magnification Skin Microscope, electroporation/LED/EMS combination devices, crystal and diamond peeling systems, and a proprietary lymph massage technique. Treatments range from 45 to 75 minutes and include Cell Active, Cell Refle, Luminous Care C/D, Pore Rescue, and shorter Aquaporin and Gel Rich options. Customer acquisition is direct-to-consumer through the company website, Instagram (@calmia_hiroshima), Google reviews (4.5+ stars verified by Trustindex), and a toll-free phone line, with a structured 'Trial Menu' (お試しメニュー) offered to first-time visitors.

Revenue is generated through two streams: pay-per-visit single sessions at 13,200–26,400 JPY (tax-included) and a tiered monthly subscription ('Passport') system — Silver at 9,900 JPY, Gold at 12,375 JPY, and Platinum at 14,850 JPY — with a one-time 20,000 JPY enrollment fee. The company explicitly states no high-pressure sales, no long-term contracts, and no loans. To date the company is privately held with no external funding, has 14,000+ cumulative customers since 2002, and receives recurring recognition from cosmetics manufacturers at national industry conferences.

Name

スパイラル（株）

Legal name

スパイラル株式会社

Website

https://calmia.cc

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

スパイラル株式会社 operates Calmía, a single-location facial esthetic salon in Hiroshima, Japan. Founded in 2002, it serves individual female consumers with medical-collaborative skin regeneration treatments sold via monthly subscriptions and pay-per-visit pricing.

Ownership category

akta.pro rank

Product category

Esthetic Salon Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Classic/European Facials (HSALADAA)

akta.pro secondary industries

Hydrating & Barrier Repair Facials (HSALADAD), Sensitive Skin & Rosacea-Calming Treatments (HSALADAF)

Keywords

• Facial esthetic services
• Beauty salon treatments
• Skin regeneration facials
• Medical aesthetic skincare
• Esthetic facial care

Headquarters

HQ city

Hiroshima (広島)

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Pay-per-visit ( 都度払い / one-time treatment fees): Customers pay for each treatment session individually at regular (non-discounted) prices. This provides flexibility for customers who prefer not to commit to a monthly subscription. Prices range from 13,200 JPY to 26,400 JPY per session depending on the treatment.
2. Subscription / Membership Passport Plans (定額プラン / パスポート): Monthly fixed-fee subscription plans (Silver, Gold, Platinum Passports) providing regular facial treatments at discounted rates compared to pay-per-visit pricing. Customers commit to monthly visits to achieve cumulative skin improvement results. Revenue is recurring and predictable. An enrollment fee of 20,000 JPY applies (occasionally waived during campaigns).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Spiral Co., Ltd. operates the Calmia (カルミア) esthetic salon in Hiroshima, Japan, providing facial skincare treatments through a medical-beauty collaboration model. The core service is the Skin Regeneration Facial (的美肌再生フェイシャル), supported by specialized treatment procedures (Cell Active, Luminous Care C/D, Pore Rescue, Cell Refle, Aquaporin, Refre, Gel Rich) and offered under three monthly subscription passport plans (Silver, Gold, Platinum) or pay-per-visit pricing, targeting women with persistent skin concerns.

Product overview

スパイラル（株）operates Calmian (カルミア), a facial-specialist aesthetic salon chain founded in Hiroshima in 2002. The core offering is the Skin Regeneration Facial (的美肌再生フェイシャル), a medical-beauty collaborative treatment targeting fundamental skin improvement rather than surface-level effects. The portfolio consists of three subscription tiers — Silver Passport (シルバーパスポート, 9,000 yen/month), Gold Passport (ゴールドパスポート, 11,250 yen/month), and Platinum Passport (プラチナパスポート, 13,500 yen/month) — each providing access to specific treatment menus at discounted rates versus single-visit pricing. The treatment lineup includes specialized procedures such as Cell Active (EMS-equipped facial device with electroporation and LED), Luminous Care C/D (crystal/diamond peeling with serum infusion), Pore Rescue (pore suction treatment), and Cell Refle (serum infusion with beauty device), alongside diagnostic tools including a Skin Scanner and Skin Microscope (40x magnification). A trial menu is offered for first-time visitors to experience the salon's approach before committing to a subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• 的美肌再生フェイシャル (Skin Regeneration Facial)
• シルバーパスポート (Silver Passport)

Quantifiable outcome

• Over 14,000 customers have experienced skin regeneration and achieved visible 'no-foundation skin' results
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Medical Coat Co., Ltd. (株式会社メディココート)minorStrategic or Co-development PartnerListed as a joint user of customer data in Calmìa's privacy policy under joint data utilization ('個人情報の共同利用'). The two companies jointly use customer feedback, opinions, and consultation content for product improvement and new product development purposes. Individual identification is not performed.
• Medical Corporation Yushinkai (、医療法人社団游心会)coreStrategic or Co-development PartnerCalmia's affiliated beauty dermatology clinic (カルミア肌皮膚科) operated by Medical Corporation Yushinkai serves as the advisory medical institution for the salon. The clinic director provides medical oversight and trains all estheticians. Yushinkai's clinic is co-branded and linked from the salon website.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TBCグループ (TBC Group): Largest Japanese aesthetic and beauty treatment chain, providing facial and body treatments through multi-location salons. Comparable in service category (esthetic facial/body treatments) and Japanese female consumer target, but operates at significantly larger scale and broader portfolio.
• ミスパリ (Miss Paris): Major Japanese beauty salon chain with broad facial and body treatment offerings across many locations. Comparable Japanese-female, results-focused esthetic positioning, though at larger scale and broader portfolio including diet and body treatments.

Direct peers

• エルセーヌ (Elsecine): Long-established Japanese facial salon chain offering subscription-based facial skincare programs for women. Closely comparable business model, target customer (Japanese women seeking skin improvement), and recurring subscription revenue structure — but with national multi-location footprint versus Calmia's single Hiroshima salon.
• たかの友梨ビューティクリニック (Takano Tomoko Beauty Clinic): High-end Japanese beauty clinic chain offering premium facial treatments and recurring customer programs. Comparable premium positioning, Japanese female demographic targeting, and clinic-aesthetic hybrid service model.
• シーズ・ラボ (Seeds Lab): Japanese 'medical beauty' aesthetic salon brand specializing in results-oriented facial treatments under medical supervision. Closely comparable to Calmia's medical-aesthetic positioning, subscription-based model, and skin-improvement focus on persistent concerns.
• スリムビューティハウス (Slim Beauty House): Japanese aesthetic salon chain combining facial skincare with body treatment programs in recurring/subscription formats. Similar recurring revenue mechanics and Japanese women's beauty-clinic positioning to Calmia, though more body-focused.

Emerging players

• バイオエステ (BioEsthe): Regional Japanese facial esthetic salon chain focused on personalized skin-improvement programs. Comparable to Calmia in target demographic and subscription-style service model but operates from a smaller chain footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/calmia_hiroshima
• LinkedInlinkedin.com/company/%E3%82%B9%E3%83%91%E3%82%A4%E3%83%A9%E3%83%AB%EF%BC%88%E6%A0%AA%EF%BC%89

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about スパイラル（株）