What Audi India does

Audi India is the Indian sales, marketing, and after-sales operation of the German luxury automaker Audi, operating since 2007 as a division of Škoda Auto Volkswagen India Private Limited (SAVWIPL). The company sells a portfolio of luxury SUVs (Q3, Q3 Sportback, Q5, Q7, Q8, SQ8, RS Q8 Performance) and executive sedans (A4, A6), supported by the A8L Security armoured variant, the limited-edition Nuvolari hybrid supercar, and the certified pre-owned Audi Approved Plus program. Underlying technology centers on proprietary quattro all-wheel drive, the Audi Space Frame lightweight architecture, HD Matrix LED headlights with laser light, and a connected car stack via the myAudi Connect app, with a "Charge My Audi" EV network of 6,500+ charging points across 28 states through partnerships with Shell India, Adani Total Energies, Charge Zone, Statiq, and others.

The business model combines new vehicle sales (one-time, ex-showroom pricing ranging from ~₹52 lakh for Q3 to ₹1.77 crore for SQ8), recurring after-sales revenue through authorized service centers, genuine parts, Audi Extended Warranty, Service Plans, and 24/7 roadside assistance, plus a growing pre-owned and accessories revenue stream. Distribution runs through an authorized dealer network, including a new five-touchpoint partnership with Popular Vehicles in Telangana and Andhra Pradesh, plus omnichannel booking via "Book My Audi" online. Customer segments comprise affluent individual buyers (driving ~1 in 3 repeat customers), corporate and government fleets (including the A8L Security), and first-time luxury buyers entering via certified pre-owned as new car prices have risen ~20% over five years. SUVs contribute nearly 60% of the ~4,510 units sold in CY2025, and the brand leverages its global Formula 1 association via the Audi Revolut F1 Team as a technology and brand asset.

Name

Audi India

Legal name

ŠKODA AUTO Volkswagen India Private Limited

Website

https://audi.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Audi India, a division of Škoda Auto Volkswagen India, sells luxury SUVs (Q3, Q5, Q7, Q8, SQ8, RS Q8) and sedans (A4, A6) to affluent Indian consumers through authorized dealers, supported by certified pre-owned, after-sales service, and a 6,500+ point EV charging network.

Ownership category

akta.pro rank

Product category

Luxury Automobiles

NAICS

Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Luxury automotive vehicles
• Premium suv sedans
• Electric vehicle sales
• Certified pre-owned cars
• Automotive after-sales service

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Audi India generates the majority of its revenue from the sale of new luxury automobiles across its portfolio of SUVs (Q3, Q3 Sportback, Q5, Q7, Q8, SQ8, RS Q8) and sedans (A4, A6). Vehicles are sold through authorized dealer network at ex-showroom prices.
2. Pre-owned / Certified Vehicle Sales: Audi India operates the Audi Approved Plus program for certified pre-owned vehicles. The company notes that it now sells one pre-owned car for every new vehicle sold, with 5% growth in pre-owned business in the first nine months of 2025. Pre-owned sales complement new vehicle revenue.
3. After-sales Service & Parts: Revenue from authorized service centers, genuine parts replacement, extended warranties, service plans, and accident management services through the dealer network.
4. Accessories & Customization: Sale of vehicle accessories, individual configuration options, and customization through the Audi Shop and dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Audi India sells luxury automobiles through an authorized dealer network, offering a lineup of SUVs (Q3, Q3 Sportback, Q5, Q7, Q8, SQ8, RS Q8 Performance), executive sedans (A4, A6), and electric vehicles. The company complements vehicle sales with the Audi Approved Plus certified pre-owned program, after-sales service through authorized centers, genuine parts, extended warranties, service plans, roadside assistance, and the myAudi Connect connected-car app.

Product overview

Audi India operates as a division of Škoda Auto Volkswagen India Private Limited, offering a portfolio of luxury vehicles across multiple segments. The current lineup includes compact to full-size SUVs (Q3, Q3 Sportback, Q5, Q7, Q8), high-performance variants (SQ8, RS Q8 Performance), and executive sedans (A4, A6). The product range spans internal combustion engines and electric vehicles, supported by digital services including the myAudi Connect app for vehicle connectivity. Ownership is supported through Audi Approved Plus pre-owned vehicles, extended warranties, service plans, and 24/7 roadside assistance. The brand also participates in Formula 1 racing through the Audi Revolut F1 Team and offers the limited-edition Nuvolari hybrid supercar.

Differentiator

Problem solved

Functional benefit

Brands

• Audi Approved Plus: Certified pre-owned Audi vehicle program offering quality-assured used cars.
• My Auras
• myAudi Connect
• Charge My Audi

Products and services

• Audi Q3 Luxury compact SUV combining confident design with practical extras, featuring bold dynamic presence, quattro all-wheel drive, and versatile interior with up to 1,525 litres of luggage space.
• Audi Q3 Sportback Luxury coupe SUV combining the design aesthetics of a coupe with the power and functionality of the Q3, featuring quattro all-wheel drive and luggage compartment from 530 to 1,400 litres.
• Audi Q5 Luxury mid-size SUV delivering balanced performance and everyday practicality with impressive equipment levels, refined execution, and quattro all-wheel drive for engaging driving dynamics.
• Audi Q7 Full-size luxury SUV featuring powerful quattro drive, sporty design, impressive proportions, and room for up to seven people with adaptive air suspension and dynamic driving performance.
• Audi Q8 Luxury SUV coupe blending athleticism and elegance with quattro architecture, sloping roofline, HD Matrix LED headlights with Audi laser lights, and up to 1,755 litres of luggage space.
• Audi SQ8 High-performance SUV combining sports car emotions with SUV spaciousness, featuring a 4.0-litre V8 TFSI engine producing 373 kW and 770 Nm torque, accelerating 0-100 km/h in 4.1 seconds.
• Audi RS Q8 Performance Top-tier performance SUV with powerful V8 engine delivering 471 kW output and 850 Nm torque, accelerating 0-100 km/h in 3.6 seconds, featuring ceramic brakes and quattro all-wheel drive.
• Audi A4

Quantifiable outcome

• Nearly 1 in 3 Audi India buyers is a repeat customer
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Wondrlab India Pvt. Ltd.minorGTM or Marketing PartnerAudi India launched the 'That quattro feeling' marketing campaign in partnership with Wondrlab India Pvt. Ltd., aimed at emotionally connecting Audi owners and prospective customers with Audi's all-wheel drive technology. Wondrlab is a creative and marketing agency.
• Audi Revolut F1 TeamcoreStrategic or Co-development PartnerAudi competes in Formula 1 with the Audi Revolut F1 Team, featuring drivers Nico Hulkenberg and Gabriel Bortoleto. F1 serves as a technology platform to demonstrate 'Vorsprung durch Technik' and showcases Formula 1-inspired technologies in road cars including the RS 5 plug-in hybrid.
• Popular Vehicles & Services Limited (Imperion Cars Private Limited)minorChannel Partner/ Reseller/ DistributorPopular Vehicles & Services Limited secured a partnership with Audi India through its subsidiary Imperion Cars Private Limited, receiving three Letters of Intent to establish five Audi touchpoints across Hyderabad, Visakhapatnam, and Vijayawada in Telangana and Andhra Pradesh. The agreement enables taking over existing Audi dealer operations and grants exclusive Audi presence in Visakhapatnam and Vijayawada.
• Volkswagen Group (Skoda Auto Volkswagen India)coreStrategic or Co-development PartnerAudi India operates as a division of Škoda Auto Volkswagen India Private Limited, sharing the Volkswagen Group platform, technology, supply chain, and dealer network. The group is responsible for planning Audi's EV strategy and product lineup for India, including evaluation of India-EU FTA impact on import duties.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Porsche India: Porsche India is a sibling brand under the Volkswagen Group umbrella and competes with Audi at the high-performance/SUV-coupe end (Cayenne, Macan vs. Q8, SQ8, RS Q8). Same parent (SAVWIPL) means shared back-end, but customer overlap is direct.
• Jaguar Land Rover India: Jaguar Land Rover India competes with Audi in luxury SUVs (Range Rover, Defender, Discovery) and sedans (XF, XE), with comparable price points and a similar brand-positioning strategy in the Indian market.
• Mercedes-Benz India: Mercedes-Benz India is Audi's primary direct competitor in the Indian luxury car market, offering a similarly broad SUV (GLA, GLC, GLE, GLS, G-Class) and sedan (A-Class, C-Class, E-Class, S-Class) lineup, with comparable dealer footprint, pricing tiers, and a parallel EQ-series EV push.
• BMW India: BMW India competes head-to-head with Audi across SUVs (X1, X3, X5, X7) and sedans (3 Series, 5 Series, 7 Series), including performance M variants. BMW is one of the top three German luxury brands in India and is explicitly cited by Audi as a primary competitor.
• Volvo Cars India: Volvo Cars India is a direct competitor in the premium/luxury SUV and sedan segment, with a strong focus on safety, plug-in hybrids, and EVs (XC40 Recharge, C40 Recharge, EX40). Volvo shares Audi's positioning between mainstream premium and ultra-luxury.
• Lexus India: Lexus India competes with Audi in the premium SUV (NX, RX, LX) and sedan (ES, LS) segments, with a parallel luxury-import positioning and growing hybrid/EV portfolio. Lexus is Toyota's luxury arm and a direct rival for affluent Indian buyers.

Emerging players

• BYD India: BYD India is an emerging player in India's premium EV segment, with models like the Seal and Atto 3 priced near Audi's entry-level offerings. While not a direct luxury competitor, BYD pressures Audi from below on EV value perception.
• Tesla India: Tesla entered the Indian market and represents an emerging EV-native luxury competitor. While initial volumes are small, Tesla's brand cachet and EV technology narrative compete directly with Audi's e-tron positioning for affluent, tech-forward Indian buyers.

Broad incumbents

• Lamborghini India: Lamborghini India operates under the same Volkswagen Group India structure (SAVWIPL) and competes at the ultra-luxury end (Huracán, Urus, Revuelto). It is not a direct volume competitor but addresses the same affluent buyer Audi targets at the top of the range.
• Rolls-Royce Motor Cars India: Rolls-Royce India competes at the ultra-luxury end, overlapping with Audi's A8L Security and RS Q8 Performance buyers. Not a direct volume peer but shares the same high-net-worth customer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/audiin
• Facebookfacebook.com/audiindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi India