Cámara Costarricense de Hoteles

Name

Cámara Costarricense de Hoteles

Legal name

Cámara Costarricense de Hoteles

Website

https://camaradehoteles.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Trade Association

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Convention and Visitors Bureaus (561591), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Organizations (8600), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Hotel industry association
• Tourism promotion services
• Hospitality trade chamber
• Hotel advocacy representation
• Occupancy statistics research

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: The Chamber generates revenue through membership fees from affiliated hotels. The association provides benefits including representation, international promotion, business networking opportunities, training, statistical services, and access to strategic partner offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Cámara Costarricense de Hoteles is a membership-based trade association that represents approximately 650 affiliated hotels across Costa Rica. It provides industry advocacy before public and private entities, international tourism promotion, hotel occupancy statistical surveys, business networking events (Mercadito Turístico, Ruedas de Negocios), training programs, the "Turismo a Mi Manera" promotional platform featuring member hotel offers, and access to a network of more than 35 strategic partner providers.

Product overview

Cámara Costarricense de Hoteles (CCH) is a chamber of commerce/industry association representing the Costa Rican hotel sector since 1940. The organization operates as a service platform offering advocacy representation, international tourism promotion, business networking events, industry training, and statistical surveys. Key services include the 'Turismo a Mi Manera' promotional platform, the annual 'Mercadito Turístico' networking event, hotel occupancy surveys, and the 'Guía de Hoteles' directory. CCH also organizes the annual CCH OPEN charity golf tournament. The organization connects 650+ affiliated hotels and maintains strategic partnerships with service providers offering added value to members.

Differentiator

Problem solved

Functional benefit

Brands

• Turismo a Mi Manera: A promotional platform featuring special offers and deals from affiliated member hotels throughout the year.

Products and services

• Representación (Industry Advocacy) Advocacy and representation services protecting hotel industry interests before public and private entities in Costa Rica. Offered to affiliated member hotels.
• Promoción Internacional International tourism promotion services that position Costa Rica as a destination at major global trade fairs, driving international visitors to member hotels.
• Ruedas de Negocios (Business Roundtables) National and international business roundtable events that promote commercial contacts and transactions among affiliated member hotels and partners.
• Capacitación (Training Programs) Training talks and workshops on topics relevant to the hotel industry, delivered to affiliated member hotels and their staff.
• Sondeos de Ocupación Hotelera Statistical surveys measuring the evolution of hotel occupancy, rates, and average revenue for the Costa Rican hotel sector. Provided to affiliated hotels and sector stakeholders.
• Turismo a Mi Manera Year-round promotional platform featuring offers and deals from affiliated member hotels, including special packages for holidays such as Valentine's Day and Semana Santa. Targets domestic and international tourists.
• Mercadito Turístico Annual business networking event connecting tourism companies with solidarist associations to promote internal tourism and commercial linkages. Offered to member hotels and tourism partners.
• Guía de Hoteles Online hotel directory at costaricanhotels.com providing information about affiliated member hotels throughout Costa Rica for tourists and travel agents.
• CCH OPEN (Torneo de Golf) Annual charity golf tournament recognizing members and sector contributors, with proceeds benefiting causes such as ASCADA (Alzheimer's Association).
• Sazón Michelin: Pasta y Pizza Course Professional culinary training course taught by Michelin-standard Italian chefs, organized in collaboration with the Italian Chamber of Commerce and Universidad Latina for hotel culinary staff.

Quantifiable outcome

• Hotels project 75-85% occupancy rates during peak seasons (Holy Week, year-end holidays)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Nestlé ProfessionalminorGTM or Marketing PartnerStrategic partner providing food and beverage solutions to affiliated hotels.
• SealyminorGTM or Marketing PartnerStrategic partner providing bedding solutions to member hotels.
• Corredora Mutual SegurosminorGTM or Marketing PartnerInsurance broker partner offering risk management and insurance services to hotels.
• Banco NacionalcoreGTM or Marketing PartnerNational bank partner providing financial services to affiliated hotels.
• VolariscoreGTM or Marketing PartnerAirline partner collaborating on international promotion and tourism business missions. Organized events in Peru and Mexico to promote Costa Rica.
• Azabache TravelminorChannel Partner/ Reseller/ DistributorTravel agency partner for tourism services.
• Red Costarricense de Turismo AccesibleminorStrategic or Co-development PartnerPartner promoting accessible tourism services.
• Telecable EmpresarialminorGTM or Marketing PartnerBusiness telecommunications partner.
• Master EventsminorStrategic or Co-development PartnerEvent planning partner, collaborated on Mercadito Turístico events connecting hotels with associations.
• Expediciones TropicalesminorChannel Partner/ Reseller/ DistributorTour operator partner for adventure tourism services.
• BCNetworkminorGTM or Marketing PartnerBusiness consulting network partner.
• EcowaminorGTM or Marketing PartnerSustainability partner providing eco-friendly solutions.
• Cámara de Comercio ItalianaminorStrategic or Co-development PartnerItalian-Commerce Chamber partner for culinary tourism initiatives and training programs.
• Travel Experiences MarketminorChannel Partner/ Reseller/ DistributorTravel experiences marketplace partner.
• Safe Travel AssistanceminorGTM or Marketing PartnerTravel assistance and insurance partner.
• WhagonsminorGTM or Marketing PartnerMarketing and creative solutions partner.
• Vamos a TuristearcoreGTM or Marketing PartnerKey promotional partner for internal tourism campaigns and Mercadito Turístico events.
• Best DMCminorChannel Partner/ Reseller/ DistributorDestination management company partner.
• Cámara Nacional de Turismo (Canatur)coreStrategic or Co-development PartnerNational Tourism Chamber partner with whom CCH collaborates on sector advocacy, competitiveness concerns, and joint requests to government.
• Universidad Latina de Costa RicaminorStrategic or Co-development PartnerAcademic partner for culinary training programs, hosting Michelin-standard chef courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UKHospitality: UKHospitality is the trade association for the UK's hospitality industry including hotels, restaurants, and pubs. It mirrors CCH's advocacy, training, and member-benefit structure in a mature tourism market.
• Hotel Association of Canada (HAC): HAC is the national trade body for Canada's hotel industry, offering advocacy, training, and member benefits. Its mission, membership model, and engagement cadence closely parallel CCH's structure and value proposition.
• Caribbean Hotel and Tourism Association (CHTA): CHTA is a regional association representing hotels and tourism stakeholders across the Caribbean. It mirrors CCH's role of advocating for hotels in a tourism-dependent geography, organizing events, and providing statistical/marketing services to members.
• HOTREC (Hotels, Restaurants, Pubs & Cafés in Europe): HOTREC is the umbrella trade association representing the European hospitality industry at the EU level. It parallels CCH in advocacy and industry representation, though at a supranational rather than national scale.
• American Hotel & Lodging Association (AHLA): AHLA is the national trade association representing the U.S. hotel and lodging industry. Like CCH, AHLA exists to advocate for hotels, deliver member services, and represent the industry before government — making it the most directly comparable peer in terms of mission, GTM motion, and member-benefit model.

Broad incumbents

• World Travel & Tourism Council (WTTC): WTTC is a global industry body representing the broader travel and tourism value chain (not hotels alone). It serves as a broader-incumbent peer given its overlapping mission around tourism advocacy, statistics, and policy influence.

Regional players

• Cámara Nacional de Turismo del Perú (CANATUR): Peru's national tourism chamber represents a comparable mix of hotels, tour operators, and tourism services in another Spanish-speaking Latin American market. It functions similarly to CCH as a membership-based industry body promoting destination competitiveness.
• Irish Hotels Federation (IHF): The IHF represents Ireland's hotel and guesthouse sector, providing advocacy, training, and industry statistics. It is a national association operating in a smaller, tourism-heavy economy — closely analogous to CCH's role in Costa Rica.
• Asociación de Hoteles y Moteles de México A.C. The Mexican hotel trade association serves a similarly tourism-dependent Latin American economy. It is a regional peer with a comparable mandate of hotel advocacy, networking events, and member promotion.

Others

• Instituto Costarricense de Turismo (ICT): ICT is the Costa Rican government's national tourism board, performing destination promotion and statistics that overlap with CCH's international promotion role. It is an adjacent/ecosystem peer rather than a direct competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/camarahoteles
• Instagraminstagram.com/turismoamimanera
• LinkedInlinkedin.com/company/c%C3%A1mara-costarricense-de-hoteles

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cámara Costarricense de Hoteles