Cámara de Turismo de El Salvador

What Cámara de Turismo de El Salvador does

Cámara de Turismo de El Salvador (CASATUR) is a non-profit, non-political industry association founded in 1978 that serves as the unified private-sector voice of El Salvador's tourism industry. Headquartered in San Benito, San Salvador with 25 employees, the organization represents tour operators, hotels, restaurants, transport providers (ground, air, maritime), independent tourism professionals, and institutional members (associations, government bodies, MICE organizers). CASATUR's functional mandate is sector representation before government institutions, business advisory in legal/tax/marketing matters, and the coordination of networking, training, and information services to its member base.

CASATUR's core products are membership-based rather than technology-based: (1) an affiliation/socio membership program with individually quoted annual dues that grants access to advocacy, advisory, events, training, and a monthly bulletin; (2) the El Salvador Travel Market, an annual B2B boutique event combining buyer matching with familiarization trips; (3) the Breakfast Brief platform, a monthly forum co-hosted with MITUR and CORSATUR; and (4) a tourism-map distribution initiative covering 100 strategic points nationwide including border crossings. No proprietary technology platform, mobile app, or digital product beyond a content website and event-management system is operated.

The business model is membership-fee-driven (subscription/recurring) supplemented by event-related revenue. Pricing is not publicly disclosed; prospective members submit an inquiry form and are quoted individually, with no tiered pricing visible. The organization is governed by a 12-person Junta Directiva and is funded solely through member fees with no disclosed external investors, parent company, or government subsidy. Operations were materially disrupted during the COVID-19 pandemic and have rebuilt toward active event programming and member-acquisition activity by 2026.

Name

Cámara de Turismo de El Salvador

Legal name

Cámara Salvadoreña de Turismo

Website

https://camaradeturismo.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Cámara de Turismo de El Salvador (CASATUR) is a non-profit tourism chamber founded in 1978 that represents El Salvador's private tourism sector — including tour operators, hotels, restaurants, transport providers, and guides — through membership services, advocacy, training, and signature B2B events.

Ownership category

akta.pro rank

Product category

Tourism Industry Association Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Tourism chamber services
• Industry advocacy representation
• Business networking events
• Professional training tourism
• Sector business advisory

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership dues: CASATUR generates revenue through annual membership fees charged to tourism sector businesses (tour operators, hotels, restaurants, transport providers, guides, consultants, and other tourism professionals). Membership grants access to networking events, business matching, training, and sector representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CASATUR is a non-profit tourism chamber that sells membership-based services to tourism businesses in El Salvador. Its offering includes sector representation before government bodies, business advisory (legal, tax, marketing), networking via events and business matching, professional training with member discounts, and monthly informative bulletins. It also organizes signature events such as the annual El Salvador Travel Market B2B event and the monthly Breakfast Brief series in partnership with MITUR and CORSATUR.

Product overview

CASATUR operates as a unified platform offering membership services and event-based products for El Salvador's tourism sector. The core offering consists of membership programs providing representation, advisory services, and networking, supported by signature events like El Salvador Travel Market and the Breakfast Brief platform. The organization also conducts tourism promotion initiatives including map distribution.

Differentiator

Problem solved

Functional benefit

Brands

• El Salvador Travel Market: Annual B2B boutique event that combines business meetings with FAM trips, bringing international wholesale buyers together with El Salvador's tourism elite.

Products and services

• CASATUR Membership/Affiliation Program

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• TagAirlinescoreGTM or Marketing Partner · 13 July 2026TagAirlines, the flagship airline of Guatemala and Mundo Maya, launched its Guatemala–San Salvador route in July 2026 with 4 weekly frequencies. CASATUR highlighted this as a significant development for tourism connectivity in the region, reflecting a working relationship around tourism promotion.
• MITUR (Ministerio de Turismo de El Salvador)flagshipStrategic or Co-development Partner · 1 January 2026MITUR (Ministerio de Turismo) partners with CASATUR on the monthly Breakfast Brief platform, a joint effort to bring together the main decision-makers of Salvadoran tourism to discuss the real agenda of the sector. This is described as a key ongoing collaboration.
• CORSATUR (Corporación Salvadoreña de Turismo)flagshipStrategic or Co-development Partner · 1 January 2026CORSATUR co-hosts the monthly Breakfast Brief events alongside MITUR and CASATUR, serving as a key government tourism body working in alliance with the private sector chamber to advance El Salvador's tourism competitiveness.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WTTC (World Travel & Tourism Council): Global tourism industry body that convenes CEOs and government leaders around travel and tourism competitiveness. Comparable institutional advocacy function but at global rather than national scale and targeting larger stakeholders.
• U.S. Travel Association: National U.S. travel industry association providing research, advocacy, and promotional services to its members. Same chamber-of-commerce for tourism model but at vastly larger scale and budget.

Others

• COTAL (Confederación de Organizaciones Turísticas de América Latina): Latin American confederation of tourism organizations that serves as an umbrella body for national tourism associations including equivalents of CASATUR. Thematic peer in the regional tourism association ecosystem.

Direct peers

• CANATUR Honduras (Cámara Nacional de Turismo de Honduras): The national tourism chamber of Honduras, operating the same private-sector tourism association model as CASATUR. Direct functional peer representing tourism businesses in a neighboring Central American country with comparable industry structure.
• ASONAHORES (Asociación de Hoteles y Turismo de la República Dominicana): Dominican Republic hotel and tourism association that combines lodging industry representation with broader tourism advocacy. Strong comparable in terms of member services, government liaison, and event-driven engagement model.
• Fedetur (Federación de Empresas de Turismo de Chile): Chilean federation of tourism enterprises operating as the unified private-sector tourism voice in Chile. Closely comparable membership, advocacy, and training/development model across Latin America.
• CATUR (Cámara de Turismo de Guatemala): Guatemala's national tourism chamber, the closest geographic peer to CASATUR. Serves the same function of representing tourism private sector interests and organizing industry events in a neighboring Central American market.
• ANAFAC (Asociación Nacional de Agencias de Viajes y Turismo): Mexican national association of travel agencies representing tour operators and travel intermediaries, with parallel advocacy, training, and networking functions similar to CASATUR's value proposition.
• AHATA (Asociación Hondureña de Agencias de Viajes y Turismo): Honduran association of travel agencies and tourism, providing member services and representation for tour operators and travel agencies. Comparable segment focus to CASATUR's tour operator members.

Regional players

• Caribbean Hotel and Tourism Association (CHTA): Caribbean-wide hospitality and tourism trade association with similar chamber-of-commerce style services for hotel and tourism members. Comparable member-driven model serving a multi-country region rather than a single nation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casatursv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cámara de Turismo de El Salvador