The Salvation Army Camden Kroc Center

What The Salvation Army Camden Kroc Center does

The Salvation Army Camden Kroc Center is a nonprofit community recreation facility operated by The Salvation Army's Eastern USA Territory and located at 1865 Harrison Avenue, Camden, New Jersey. The 125,000 square-foot building on a 24-acre campus is described as the only community center of its kind in Camden, and it delivers a bundled program portfolio spanning aquatics (swim lessons, open pool, water park), group fitness and wellness, after-school programming, summer camp, recreation, theater and event rentals, weekly Sunday worship services, and social services for residents in need. The center serves Camden children, youth, adults, families, church congregants, and lower-income residents, with all ages addressed through the same facility.

The operating model combines earned revenue and charitable funding. Members pay recurring monthly or annual dues that grant access to the fitness center, pool, and group classes; non-members can buy single-visit day passes; and program classes (swim lessons, group fitness) are sold individually through an online registration portal. Additional revenue comes from event and pool-party rentals, and the center participates in The Salvation Army's national charitable giving program for donations. Distribution is community-led: in-person enrollment at the facility, self-serve online registration at camdenkroc.usaeast.org, and walk-in day passes. Marketing runs through the center's website, a Facebook page (Salvation Army USA), a Constant Contact newsletter, SMS alerts, and an annual printed program guide. The center operates with approximately 35 employees and functions under the parent Salvation Army's brand, governance, and charitable infrastructure rather than as an independent enterprise.

Name

The Salvation Army Camden Kroc Center

Legal name

The Salvation Army

Website

https://camdenkroccenter.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salvation Army Camden Kroc Center is a 125,000 sq ft nonprofit community recreation facility in Camden, NJ, offering aquatics, fitness, after-school, summer camp, worship, and social services to local children, families, and residents under The Salvation Army's Eastern USA Territory.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Religious Organizations (8131), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Community recreation services
• Aquatics swim lessons
• Fitness wellness programs
• Youth after-school programs
• Faith-based community services

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual or monthly membership fees providing access to fitness facilities, pool, group fitness classes, and community programs. Membership described as more than a health club—emphasizing community belonging and support.
2. Day Passes: Single-visit day passes available for non-members wanting temporary access to facilities.
3. Program Classes: Revenue from aquatics lessons, fitness classes, and other programmed activities purchased separately.
4. Donations and Charitable Giving: The Salvation Army accepts donations through its giving platform, supporting operations and community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Salvation Army Camden Kroc Center operates a 125,000 square-foot community recreation and worship facility on 24 acres in Camden, New Jersey. It sells memberships, day passes, aquatics and swim lessons, group fitness classes, after-school programs, summer camp, recreation activities, church services, theater and pool-party rentals, and community social services. The center combines health, education, faith-based, and social-service programming under one roof for children, adults, families, and seniors in the Camden community.

Product overview

The Salvation Army Camden Kroc Center is a single unified community center facility offering a diverse portfolio of programs and services. The core offering is the 125,000 square-foot facility on 24 acres, which provides aquatics programs (including swim lessons and open pool hours), group fitness and wellness, after-school programs, summer camp, recreation, and church services. The center also features water park/pool facilities and theater space available for rentals. A membership program provides community access, with day passes available for single visits. Social services are offered to support the Camden community transformation in body, soul, and spirit.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatics Programs

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Salvation ArmycoreOthersThe Salvation Army Camden Kroc Center is operated by The Salvation Army Eastern USA Division. The center operates under the Salvation Army's charitable mission and brand, serving as a community center of the international Christian organization. The Salvation Army provides organizational oversight, funding support, and integration with broader social services.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• City of Camden Department of Recreation: Local municipal recreation provider offering public pools, fields, and youth programming at no or low cost. Competes for families seeking low-cost recreation, particularly on aquatics and youth programming.

Direct peers

• Salvation Army Kroc Center Chicago: Another Kroc Center operated by The Salvation Army, offering the same combination of aquatics, fitness, after-school, summer camp, and worship services. Directly comparable model, footprint, and programming under the same organizational umbrella.
• Jewish Community Center (JCC) of Southern New Jersey: Regionally focused nonprofit community center offering aquatics, fitness, after-school, summer camp, and membership programming. Comparable facility-driven, membership-supported nonprofit community center model.
• YMCA of Camden County: Local nonprofit fitness and family-services organization with membership model, swim programs, youth services, and community programs in the same geography. Most direct local peer competing for overlapping membership households.
• Boys & Girls Club of Camden County: Youth-focused nonprofit providing after-school programming, summer camp, and recreational activities in the same geography. Overlaps significantly on the children/youth segment that is a primary customer for the Kroc Center.
• Salvation Army Kroc Center San Diego: Sister Kroc Center in San Diego serving as a comprehensive community center under The Salvation Army's Eastern Territory umbrella. Closely matching facility/programming model makes it the most directly comparable peer.

Broad incumbents

• Planet Fitness (Camden area locations): National low-cost gym operator offering fitness center memberships at a lower price point. Competes for fitness-only subscribers who don't value the broader community programming and aquatics offered by the Kroc Center.
• Salvation Army Ray & Joan Kroc Corps Community Center (nationwide network): The wider Kroc Center network operates as the parent brand and broader portfolio of community centers. Camden is one node in this larger network, making the network the relevant broader incumbent for benchmarking facility utilization and programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SalvationArmyUSA
• LinkedInlinkedin.com/company/the-salvation-army-camden-kroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Camden Kroc Center