Cameron Jones Financial Management Ltd

What Cameron Jones Financial Management Ltd does

Cameron Jones Financial Management Ltd is a privately held UK financial advisory practice founded in 2017 and headquartered at Exmouth Marina, East Devon. The firm operates as an Appointed Representative of St. James's Place Wealth Management plc, delivering personalised, face-to-face financial planning and wealth management advice to private clients, business owners, and company directors across Devon, the West Country and beyond. Service offerings span investment planning (ISAs, Unit Trusts, bonds, discretionary portfolios), retirement planning (SIPPs, annuities, drawdown), protection planning (life, critical illness, income protection, estate administration), mortgages and specialist banking, corporate services (auto-enrolment, shareholder protection, exit planning), and intergenerational wealth management.

The firm's underlying technology is limited but purposeful: a goals-based financial planning approach underpinned by cashflow modelling tools that allow clients to visualise financial trajectories across life stages, supplemented by a suite of five online calculators (Inheritance Tax, Pension, Risk Reality, Mortgage, ISA) deployed on the website for top-of-funnel engagement. All investment solutions are sourced from St. James's Place's managed fund range (Polaris, InRetirement, Growth Portfolios), meaning Cameron Jones does not run proprietary investment infrastructure; its differentiation lies in advisory delivery rather than technology.

Revenue is generated primarily through ongoing advisory fees of 0.80% on account value plus banded initial advice charges (3% on first £250k, 2% on next £250k, 1% above £500k). Supplementary income streams include commissions on insurance and protection products from SJP's panel providers and procuration fees from mortgage lenders. Go-to-market is relationship-led, combining referrals, seminars led by Director Fiona Bolt, community sponsorships (Withycombe Ladies Rugby, Budleigh Salterton Bowls Club, Hospiscare), and a regional digital presence via website and LinkedIn. The firm employed nine staff as of 2026, with the founder as the primary client-facing adviser supported by a paraplanner, practice support, and apprentice administrative staff.

Name

Cameron Jones Financial Management Ltd

Legal name

Cameron Jones Financial Management Ltd

Website

https://cameronjonesfm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cameron Jones Financial Management Ltd is a UK-based, Exmouth-headquartered financial advisory practice operating as an Appointed Representative of St. James's Place, delivering personalised face-to-face wealth management, retirement, protection, and corporate financial planning to private clients and business owners across the South of England.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Discretionary Portfolio Management (Retail) (FSAAAAAH), Business Owner & Executive Financial Planning (FSAEAAAO), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)

Keywords

• Financial planning services
• Wealth management advice
• Retirement planning
• Investment advisory
• Protection planning

Headquarters

HQ city

Exmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Financial Advisory Fees: Initial advice charge applied in bands: 3% on first £250,000, 2% on next £250,000, 1% on any amount over £500,000. Ongoing advice charge of 0.80% based on value in account(s). Product charges and fund charges (0.09-0.69%) also apply.
2. Insurance and Protection Products: Commissions from life insurance, critical illness cover, disability insurance, and other protection products through St. James's Place panel providers.
3. Mortgage Procuration Fees: Procuration fees received from lenders for mortgage arrangements placed through their service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cameron Jones Financial Management Ltd provides personalised, face-to-face financial planning and wealth management advice to individuals and businesses across Devon, the West Country and beyond. Operating as an Appointed Representative of St. James's Place Wealth Management plc, the firm delivers advice across investment planning, retirement planning, protection planning, mortgages and specialist banking, corporate services, and intergenerational wealth management. The practice uses cashflow modelling tools to help clients visualise their financial futures at different life stages.

Product overview

Cameron Jones Financial Management Ltd operates as an Appointed Representative of St. James's Place, offering a comprehensive suite of financial planning and wealth management services. The core offering spans five main service areas: Investment Planning (covering ISAs, Unit Trusts, Investment Bonds, and discretionary management), Retirement Planning (including SIPPs, annuities, and drawdown options), Protection Planning (life, critical illness, income protection, wills, and estate administration), Mortgages and Specialist Banking, and Corporate Services. The company also provides digital tools through five online calculators (IHT, pension, risk reality, mortgage, and ISA) to help clients assess their financial position. Additional specialist services are delivered through referral partnerships for wills, legal advice, tax planning, and corporate lending. The service portfolio is supported by St. James's Place's investment management infrastructure, which provides access to globally selected fund managers through the Polaris, InRetirement, and Growth Portfolio ranges.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Planning

Quantifiable outcome

• Clients receive personalised cashflow modelling to help visualise their financial futures
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• St. James's Place Wealth Management plccoreChannel Partner/ Reseller/ Distributor · 1 January 2017Cameron Jones Financial Management Ltd is an Appointed Representative of St. James's Place Wealth Management plc, authorised and regulated by the Financial Conduct Authority. The firm represents only St. James's Place for wealth management products and services. SJP is one of the UK's largest financial advice companies managing over £220bn for over 1 million clients.
• Metro BanksupportingStrategic or Co-development PartnerMetro Bank works with St. James's Place and St. James's Place Investment Management Ltd to provide short-term lending facilities secured against investment portfolios. Also provides access to trust savings accounts.
• Kings Court TrustsupportingImplementation/ SI/ Consulting PartnerEstate administration service provider, chosen for commitment to client care and market leading services. Part of the St. James's Place Estate Administration Service.
• Clarke WilmottsupportingImplementation/ SI/ Consulting PartnerEstate administration service provider, chosen for commitment to client care and market leading services. Part of the St. James's Place Estate Administration Service.
• Pavilion RowsupportingImplementation/ SI/ Consulting PartnerEstate administration service provider, chosen for commitment to client care and market leading services. Part of the St. James's Place Estate Administration Service.
• Genus Trust CompanysupportingImplementation/ SI/ Consulting PartnerJersey-based trust company providing professional trustee services. Specialises in providing trustee services and represents interests of beneficiaries. Regulated by Jersey Financial Services Commission.
• Western Provident AssociationsupportingTechnology or IntegrationProvider of the Family Healthcare Plan offered in conjunction with St. James's Place, providing generation-spanning health protection for extended families.
• FlagstonesupportingTechnology or IntegrationPowers the SJP Cash Deposit Service, providing an online cash management platform enabling clients to compare, open and manage multiple deposit accounts and access exclusive rates.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saunderson House: UK-focused independent financial adviser providing discretionary wealth management to private clients, families, and businesses. Directly comparable in providing fee-based, face-to-face financial planning advice to UK HNW and business-owner segments.
• Chase de Vere (independent financial advisers): UK national independent financial adviser providing face-to-face financial advice to individuals and businesses. Comparable as a direct competitor in the UK IFA space targeting similar mass-affluent and HNW client segments.
• Wedlake Bell Financial Services / London-based boutique IFA firms: London-based independent financial adviser offering wealth management, financial planning, and corporate services. Comparable as a UK wealth advisory competitor serving similar HNW and business-owner client needs.
• Saltus Partners: UK independent wealth manager offering discretionary investment management and financial planning advice to high-net-worth individuals, families, and business owners. Comparable in client mix, advisory-led model, and HNW focus.

Broad incumbents

• Evelyn Partners (formerly Tilney): Large UK wealth manager and chartered accountancy group offering investment management, financial planning, and tax advice to private clients and intermediaries. Provides a benchmark for multi-service wealth advisory practices at greater scale.
• Rathbones Group: UK-listed discretionary fund manager and wealth manager with around £100bn AUM serving private clients, charities, and intermediaries. Comparable in providing discretionary investment management and financial planning to UK HNW individuals.
• Quilter Investors: UK wealth management division of Quilter plc offering financial planning, investment management, and platform services to UK advisers and clients. Comparable in serving mass-affluent and HNW segments through a multi-affiliate adviser model.
• St. James's Place Wealth Management: Parent group and UK wealth management giant managing over £220bn for 1M+ clients. Cameron Jones is an Appointed Representative; they sell exclusively SJP products and inherit SJP's brand, awards, and infrastructure - the most important comparative benchmark for size, fee structure, and capability set.

Emerging players

• Nutmeg (JPMorgan digital wealth manager): UK's largest digital wealth manager offering low-cost ISA, JISA, and pension portfolios via a robo-advisor and full advice model. Directly comparable as a competitor vying for the same UK mass-affluent clients with a lower-cost, technology-led alternative.

Regional players

• Rowley Turton (IFA): Independent financial adviser firm in the East Midlands serving individuals and businesses with personal financial planning, investment, and pension advice. Comparable as a UK regional IFA practice of similar size competing for the same mass-affluent client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cameronjonesfm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameron Jones Financial Management Ltd