Campbell Dental Practice

What Campbell Dental Practice does

Campbell Dental Practice, operating as Stoke Dental, is a privately-held dental service provider located at 3 Campbell Road in Stoke-on-Trent, Staffordshire, United Kingdom. Founded in 1915 by Mr. Arnold Wain as one of the first dental practices in the area, the practice has operated continuously for over 110 years and now trades under the Stoke Dental brand following a 2025 rebranding. The practice operates four modern surgeries under principal dentist Dr. Kin Parekh and serves both NHS and private patients with a team of approximately 10-11 members including associate dentists, a practice manager, dental hygienist/therapist, dental nurses, and reception staff.

The service portfolio is structured around four core categories: general dentistry (routine examinations, hygiene, fillings, extractions), cosmetic dentistry (composite bonding, veneers), Invisalign clear aligner orthodontics, and professional teeth whitening. The practice is equipped with iTero digital scanners and CBCT (cone beam computed tomography) imaging for diagnostics and treatment planning, and utilises AI-powered 3D digital planning tools within the Invisalign workflow. A Stoke Dental Membership Plan provides recurring revenue at £14 per month, while private treatment financing is facilitated through a partnership with Tabeo.

The business operates on a hybrid revenue model combining fee-for-service private treatments (ranging from £55 for hygiene to £4,800 for complex Invisalign), NHS contract revenue, and a subscription-based membership plan. Ancillary revenue streams include financing arrangements and product sales. Go-to-market is direct-to-consumer via a single physical practice, supported by online appointment booking through HSOne, phone/email contact, blog content marketing, and Google patient testimonials. The practice is positioned as a multi-generational family provider serving the Stoke-on-Trent community with a 5-year warranty on all private treatments.

Name

Campbell Dental Practice

Legal name

Stoke Dental

Website

https://campbelldental.co.uk

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1–10 employees

Short description

Campbell Dental Practice, operating as Stoke Dental, is a 110-year-old private dental practice in Stoke-on-Trent offering NHS and private general, cosmetic, and orthodontic treatments across four surgeries with advanced digital scanning technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Orthodontic Group Practices (HLABAKAC)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Invisalign orthodontic care
• Professional teeth whitening
• Preventive dental membership

Headquarters

HQ city

Stoke-on-Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Dental Treatments: Revenue from cosmetic and restorative treatments including composite bonding, veneers, crowns, and orthodontic procedures. Treatment costs vary from £65 for examinations to £890 for E-max crowns.
2. NHS Dental Treatments: Revenue from NHS dental care services provided to patients under the NHS dental contract
3. Membership Plan Subscription: Monthly subscription plan at £14/month offering two examinations and two hygiene visits annually plus 10% discount on additional treatments
4. Financing Arrangements: Partnership with Tabeo for interest-free financing over 6, 12, or 24 months, and 9.9% APR options for 36-60 months, making treatments more accessible

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Campbell Dental Practice (trading as Stoke Dental) is a four-surgery dental practice in Stoke-on-Trent delivering NHS and private general dentistry (examinations, hygiene, fillings, extractions), cosmetic dentistry (composite bonding, veneers), Invisalign clear aligner orthodontics, and professional teeth whitening. The practice complements treatment revenue with a £14/month subscription membership plan and Tabeo-backed financing, and backs all private work with a 5-year warranty.

Product overview

Campbell Dental Practice (now trading as Stoke Dental) operates as a dental service provider offering a comprehensive portfolio of treatments. The core service portfolio consists of General Dentistry (routine examinations, hygiene, fillings, extractions), Cosmetic Dentistry (composite bonding, veneers, whitening), and specialized orthodontics including Invisalign clear aligner treatment. The practice also offers a subscription-based Stoke Dental Membership Plan (£14/month) providing ongoing preventive care. Treatment add-ons include crowns, bridges, dentures, root canal therapy, and protective devices. Advanced technology includes iTero digital scanning and CBCT imaging for accurate diagnostics and treatment planning. All private treatments are backed by a 5-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care for NHS and private patients, including routine examinations (new patient £75, routine £60, emergency £65), hygiene cleans (£55 single / £100 double appointment, Airflow stain removal £80), white fillings, single and complex tooth extractions, root canal therapy, crowns, bridges, dentures, and night guards/sports guards. Aimed at local Stoke-on-Trent residents seeking preventive and routine restorative dental care.
• Cosmetic Dentistry Bespoke cosmetic dental treatments for adult private patients, including cosmetic composite bonding (from £280 per tooth), composite veneers (from £320 per tooth), Icon resin infiltration for white spot removal (from £290 per tooth), full porcelain veneers (from £695 per tooth), and E-max veneers (from £775 per tooth). Designed to enhance smile aesthetics and boost confidence.
• Invisalign Clear Aligner Treatment Clear aligner orthodontic treatment using virtually invisible, removable aligners made from SmartTrack material, with AI-powered 3D digital planning and iTero smile simulation. Tiered packages: Invisalign Simple £3,900, Invisalign Moderate £4,200, Invisalign Complex £4,800, all inclusive of complimentary teeth whitening, free retainers, and iTero 3D simulation. Aimed at adult private patients seeking discreet teeth straightening.
• Professional Teeth Whitening Professional teeth whitening treatments for adult private patients in three tiers: Gold (Boutique Whitening) at £299, Platinum (Enlighten Whitening with B1 shade guarantee) at £399, and Diamond (Enlighten Whitening with serum, toothpaste, and desensitising gel) at £649. Targeted at patients seeking a brighter, whiter smile with predictable shade outcomes.
• Stoke Dental Membership Plan Recurring monthly subscription dental plan at £14/month providing patients with two comprehensive dental examinations per year, two professional hygiene visits annually with Dr Rosh Rathi, 10% off all additional routine dental treatments, and the benefits of a 5-year private treatment warranty. Targeted at budget-conscious local patients seeking predictable preventive care costs.
• Restorative Dentistry (Crowns, Bridges, Dentures, Root Canal) Restorative dental procedures for NHS and private patients, including white fillings (1 surface from £170; 2 surfaces from £190), porcelain/zirconia crowns (£795), E-max crowns (£890), root canal therapy (anterior £520; posterior £750), bridges (from £745), acrylic dentures (from £550), chrome dentures (from £820), and protective devices such as night guards (£210), sports guards (£170), Essix retainers (£170 per arch), and Vivera retainers (£599 for 3 sets). Aimed at patients requiring tooth repair, replacement, or protection.
• 5-Year Private Treatment Warranty A 5-year warranty covering all private dental treatments provided by the practice, intended to give patients peace of mind and a lasting smile. Bundled with the Stoke Dental Membership Plan and qualifying private treatments, this warranty differentiates the practice within the Stoke-on-Trent market and signals confidence in clinical quality.

Quantifiable outcome

• 5-year warranty on all private treatments reflecting confidence in lasting quality
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Invisalign (Align Technology)coreTechnology or IntegrationStoke Dental is an accomplished Invisalign Comprehensive provider offering this advanced orthodontic treatment. Dr. Kin Parekh is an experienced provider with extensive training in clear aligner therapy using iTero technology for precise treatment planning.
• Enlighten WhiteningcoreTechnology or IntegrationProvider of Enlighten professional teeth whitening system with B1 shade guarantee. Diamond whitening package offered at £649, including Enlighten serum, whitening toothpaste, and desensitising gel pen.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Together Dental: UK dental group with a strong presence in the Midlands and North West, including the Stoke-on-Trent region. Comparable to Stoke Dental as a local/regional competitor offering both NHS and private dentistry.
• Rodericks Dental Partners: UK dental group with a large network of NHS and private practices. Comparable to Stoke Dental in treatment mix and dual NHS/private model, but operates across multiple sites with group-level operational support.
• Bupa Dental Care: One of the largest dental chains in the UK with hundreds of practices, offering both NHS and private treatments. Comparable to Stoke Dental in service mix (general + cosmetic + private/NHS), but operates at vastly greater scale and geographic reach.
• Dentex Health: UK dental group partnering with private and mixed NHS/private practices. Comparable to Stoke Dental in offering premium cosmetic and orthodontic services, but operates via a partnership/group model across multiple sites.

Regional players

• Aesthetic Dental Solutions: Independent UK dental practice focused on cosmetic dentistry, Invisalign, and smile makeovers. Comparable to Stoke Dental's premium cosmetic and orthodontic offering, particularly relevant as a competitor in the private dental market.

Direct peers

• Portman Dental Care: UK dental group focused on private and cosmetic dentistry, including Invisalign and aesthetic treatments. Highly comparable to Stoke Dental's premium cosmetic and Invisalign focus, though structured as a multi-site group rather than independent practice.
• Dental Beauty: UK group of independent dental practices offering general, cosmetic, and orthodontic treatments including Invisalign. Comparable to Stoke Dental in service mix and independent-practice positioning, with similar website-driven patient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campbell-dental-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell Dental Practice