Queen's for Camp Erin

What Queen's for Camp Erin does

Camp Erin Toronto is a charitable nonprofit that operates a free, weekend bereavement camp for youth ages 6 to 17 who are grieving the death of a significant person. Founded in 2009 as the first Camp Erin in Canada and originally housed under the Dr. Jay Children's Grief Centre, the program transitioned to Gilda's Toronto as its host organization in May 2020 following the closure of the Dr. Jay Centre. It operates as part of the Eluna network, the largest national network of grief programs for bereaved children and teens in North America.

The core offering is a 2-night, 3-day overnight camp experience at Camp Manitou that combines grief education and emotional support with traditional camp activities, delivered by bereavement professionals and trained volunteers. A complementary Mentors with Lived Experience (MLE) program allows past campers aged 16-17 to return as peer mentors. In 2025 the program served 100 grieving youth with 117 supporting volunteers and the organization has cumulatively supported over 1,000 campers and 1,000 volunteers between 2009 and 2024.

The organization generates no fee revenue from campers; the program is fully funded through individual donations, tiered corporate sponsorships (Stars $500-$1,500, Flames $1,501-$5,000, Firestarters $5,001-$10,000), in-kind contributions from a wide base of corporate supporters, and organizational backing from Eluna. Go-to-market is community-led: information sessions held annually in October and November, an email distribution list, an Instagram presence, Vimeo video testimonials, and word-of-mouth drive both camper applications and volunteer recruitment, with approximately 120 campers and 80-90 volunteers selected per annual cohort through application and interview processes.

Name

Queen's for Camp Erin

Legal name

Camp Erin Toronto

Website

https://camperintoronto.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Camp Erin Toronto is a charitable nonprofit operating a free weekend bereavement camp for grieving youth ages 6-17 in the Greater Toronto Area, funded entirely by donations and corporate sponsorships and hosted by Gilda's Toronto under the Eluna network.

Ownership category

akta.pro rank

Product category

Youth Bereavement Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth bereavement support
• Free grief camp
• Nonprofit youth services
• Peer grief education
• Children bereavement program

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization raises funds through individual donations at various levels, from small contributions to larger gifts. In 2025, donors helped raise $80,000.
2. Corporate Sponsorship: Corporate sponsors provide support at various tiers: Firestarters ($5,001-$10,000), The Flames ($1,501-$5,000), and The Stars ($500-$1,500). Sponsors include The SPROUT Foundation, James Cole Foundation, The Rotary Club of Toronto, Eluna, Alexander Family, The Nick and Lynn Ross Foundation, and others.
3. Foundation Support: Camp Erin Toronto receives organizational support from Eluna, a public nonprofit that supports children and families impacted by grief or addiction. Eluna was originally called The Moyer Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Camp Erin Toronto runs a free, weekend overnight bereavement camp for youth ages 6-17 who are grieving the death of a significant person. The program blends grief education and emotional support led by bereavement professionals with traditional camp activities such as canoeing and crafts, supported by 80-90 trained volunteers each year. A companion mentorship track, the MLE (Mentors with Lived Experience) program, enables past campers aged 16-17 to return as mentors, extending the community ecosystem beyond a single weekend.

Product overview

Camp Erin Toronto operates as a single core offering—a free bereavement camp program for grieving children and teens ages 6-17—rather than a technology platform. The main program is the Camp Erin Toronto overnight camp experience combining grief education with traditional camp activities. Supporting offerings include the MLE (Mentors with Lived Experience) Program for older past campers who return as mentors, and a donation system with tiered giving levels from $75 to $1500 that support various aspects of camper participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Erin Toronto (Annual Bereavement Weekend Camp) A free, weekend overnight bereavement camp for youth ages 6-17 grieving the death of a significant person, combining grief education and emotional support with traditional camp activities and delivered by bereavement professionals alongside 80-90 trained volunteers.
• MLE (Mentors with Lived Experience) Program A leadership and mentorship program for past campers aged 16-17 who have experienced the death of a parent, sibling, or primary caregiver, providing team-based mentorship training and roles within the Camp Erin weekend.

Quantifiable outcome

• 100 grieving children and youth served in 2025, with 117 volunteers supporting them
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ElunacoreStrategic or Co-development PartnerEluna is a public nonprofit that created and supports Camp Erin Toronto in part. Founded in 2000 in Seattle by former MLB pitcher Jamie Moyer and child advocate Karen Phelps Moyer, Eluna's mission is to support children and families impacted by grief or addiction. Camp Erin® is the largest national network of grief programs for bereaved children and teens.
• Gilda's TorontocoreStrategic or Co-development PartnerGilda's Toronto is the host organization for Camp Erin Toronto. Following the closure of Dr. Jay Children's Grief Centre in May 2020, Gilda's Toronto was selected to continue the legacy and traditions of Camp Erin Toronto.
• Camp ManitoucoreStrategic or Co-development PartnerThe venue for Camp Erin Toronto overnight camp. Located where the camp takes place for 2 nights, 3 days. Busing is provided from Toronto.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Camp Kesem: U.S.-based national network of free summer camps for children and teens affected by a parent's cancer. Operates a near-identical model (free, volunteer-driven, overnight camp for grieving youth) and is the closest direct comparator to Camp Erin Toronto.
• Comfort Zone Camp: The largest U.S. nonprofit bereavement camp for children and teens who have experienced the death of a parent, sibling, or caregiver. Runs free weekend and overnight grief camps with trained volunteers, mirroring Camp Erin Toronto's core offering.
• Camp Quality: Volunteer-driven overnight camps for children with cancer and their families, with a Canadian presence. Comparable delivery model (free, volunteer-supported overnight camps for children facing serious loss/illness) and similar fundraising/sponsorship structure.

Others

• Childhood Cancer Canada: Canadian national charity supporting children with cancer and their families, including bereavement-related programming. An adjacent, thematically related organization that shares part of Camp Erin Toronto's donor and partner ecosystem.
• Eluna: U.S. nonprofit that created and supports the Camp Erin® network globally; the parent network that Camp Erin Toronto operates within. Provides brand, training, and partial funding — an enabling/ecosystem partner rather than a direct competitor.

Regional players

• Kids Kount: Ontario-based grief and bereavement support program for children and adolescents, offering peer-support groups and education. Comparable Canadian geography, similar age cohort (children/youth), and complementary service delivery to Camp Erin Toronto.
• Bereaved Families of Ontario: Canadian provincial nonprofit offering peer-led bereavement support groups for families and children, including youth programming. Comparable mission (grief support for families/children) and complementary to Camp Erin Toronto's intensive weekend format.

Broad incumbents

• Gilda's Club: U.S. and Canadian network of clubhouses providing free social and emotional support for people impacted by cancer, including bereavement programming. Already the host institution for Camp Erin Toronto and the broader umbrella under which the program operates.
• Canuck Place Children's Hospice: British Columbia-based pediatric palliative care hospice providing grief and bereavement support for families with seriously ill children. Comparable in the bereavement-care category and demonstrates the model of hospice-linked youth grief services in Canada.
• Roger Neilson House: Ottawa-based pediatric hospice offering respite, end-of-life, and bereavement support for children and families. Comparable in providing hospice-affiliated pediatric grief and family support services in Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/Camperintoronto
• LinkedInlinkedin.com/company/queen-s-for-camp-erin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen's for Camp Erin