CLUBE CAMPESTRE DE VARGINHA

What CLUBE CAMPESTRE DE VARGINHA does

Clube Campestre de Varginha is a private, non-profit recreational sports club (associação civil sem fins lucrativos) located on Ilha Grande do Rio Verde in Varginha, Minas Gerais, Brazil. Founded on April 2, 1962 by a group of local rotarians and inaugurated on September 21 of the same year, the club has operated continuously for over 62 years. Its 338,000+ m² island property — 60% green area, 40% built — supports an extensive set of amenities: 11 swimming pools (including thermal, Olympic-style, and children's pools), 11 tennis courts (6 outdoor + 5 covered), 2 football fields plus 2 society fields, beach tennis courts, a modern gym with 30+ machines, 2 dry and 2 steam saunas, 26 barbecue areas, a fishing area with restaurant and huts, a water park with slides, and event venues including the Ranchão (capacity 150), Dourado III, the Central Restaurant, and the Social Headquarters (Sede Social, up to 800 people). The club also operates a youth Sports Schools (Escolinhas) program with nine disciplines — ballet, football, artistic gymnastics, jazz, jiu-jitsu, judo, swimming, and tennis — plus adult physical activities (yoga, pilates, hydrogymnastics, spinning, functional, cross-training). The business serves approximately 2,500 owner-member families (Proprietário Familiar), 124 contributor members (Associado Contribuinte, paying 20–45% above owner rates), 1 honorary member, and approximately 120 staff.

The club's core product is the membership itself, distributed via transfer of share quotas (cotas) among members; new members must be sponsored by an existing associate and complete a social questionnaire and background check. Revenue is generated through five streams: (1) monthly membership fees (mensalidades) set by the Diretoria and tiered by category; (2) facility rentals (aluguéis) of the Ranchão, Dourado III, Central Restaurant, and Social Headquarters for weddings, corporate events, and university graduations at R$100 to R$18,500 per event; (3) day invitation fees (convites) for non-Varginha visitors at R$100 weekdays and R$150 weekends/holidays, with group discounts and 7/14/28-day multi-day packages; (4) quota transfer administrative fees of R$6,720 per transfer; and (5) recurring sports school and physical activity program fees. Ancillary revenue includes a newly launched corporate sponsorship program (Patrocínio).

The go-to-market is direct-to-consumer and structurally word-of-mouth: members are acquired via quota transfer among existing members, and growth is constrained by the sponsoring-associate model rather than traditional marketing. Distribution is single-channel physical — the island facility — supplemented by an official mobile app (App Store / Play Store) for digital ID and boletos, a member portal (associados.campestrevarginha.com.br), a WhatsApp service center, an ombudsman, social media (Instagram, YouTube, 10,000+ followers), an internal PA system, and the official 'Ilha Grande' electronic and print magazine. Geographic scope is domestic and essentially local: the operating market is Varginha and the surrounding region of Minas Gerais, and convites are explicitly restricted to non-Varginha residents.

Name

CLUBE CAMPESTRE DE VARGINHA

Legal name

Clube Campestre de Varginha

Website

https://campestrevarginha.com.br

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Clube Campestre de Varginha is a 62-year-old private, non-profit recreational sports club on a 338,000+ m² island in Varginha, Minas Gerais, Brazil, serving ~2,500 owner-member families and 124 contributors with pools, tennis courts, sports schools, and event venues, monetized via monthly fees, facility rentals, day passes, and quota transfer fees.

Ownership category

akta.pro rank

Product category

Private Recreational Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Private sports club
• Recreational club membership
• Swimming and tennis facilities
• Event venue rentals
• Youth sports programs

Headquarters

HQ city

Varginha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Monthly membership fees (mensalidades): Members pay monthly fees which are set by the Board (Diretoria). Fees differ by category: Owner-Family, Owner-Individual, Contributor-Family (45% above Owner-Family), and Contributor-Individual (20% above Owner-Family, with a subsidized rate until age 30 or marriage). Fees fund maintenance, operations, and capital improvements.
2. Facility rental (aluguéis): Spaces such as the Ranchão, Dourado III, Central Restaurant, and Social Headquarters (Sede Social) are rented to members for private events including weddings, birthdays, corporate events, and parties. Revenue from rentals is separate from membership fees.
3. Day invitation fees (convites): Non-member visitors from outside Varginha pay invitation (convite) fees to access the club. Single-day invitations cost R$100 on weekdays and R$150 on weekends/holidays. Multi-day packages and group discounts are available. Children aged 6–12 receive 50% reduction.
4. Quota transfer fees: Members transferring their share quotas to new owners pay a transfer fee (R$6,720.00 per FAQ page, R$4,512.77 on the old quotes page). The club does not intermediate financial negotiations but charges this administrative fee.
5. Sports school fees (escolinhas de esportes): Children's and youth sports programs (football, ballet, artistic gymnastics, jazz, jiu-jitsu, judo, swimming, tennis) are offered with professional coaching, generating revenue through program fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Clube Campestre de Varginha is a private, non-profit recreational sports club that sells share quotas (cotas) and monthly membership subscriptions to families and individuals in Varginha, MG. Members gain access to a 338,000+ m² island facility featuring pools, tennis courts, football fields, a gym, saunas, a fishing area, barbecue areas, and event venues. The club also operates children's sports schools, physical activity classes, facility rentals, and a guest pass (convite) program for non-member visitors sponsored by members.

Product overview

CLUBE CAMPESTRE DE VARGINHA is a private recreational sports club offering a comprehensive range of leisure and fitness services. The club operates as a unified facility with interconnected services including: a modern gym (Academia) with fitness equipment and classes; aquatic facilities with 11 pools including thermal and recreational areas; sports courts for tennis (11 courts), football, beach tennis, and squash; rental venues for events including the Ranchão, Dourado III, and Social Headquarters; youth sports development programs (Escolinhas de Esportes) offering 9 disciplines; physical activity classes including yoga, pilates, spinning, and hydrogymnastics; wellness services including saunas; and membership services including guest passes, parent ID cards, and a transparency portal. The club's membership structure includes owner members, contributor members, and benefactor members with quota transfer options.

Differentiator

Problem solved

Functional benefit

Products and services

• Academia do Clube (Gym) Modern fitness facility with over 30 equipment pieces for strength, cardiovascular, and functional training, offering free physical assessments and qualified instructor guidance for club members.
• Escolinhas de Esportes (Sports Schools) Youth sports development program offering classes in ballet, football, artistic gymnastics, jazz, jiu-jitsu, judo, swimming, and tennis for children of various ages, with professional coaching.
• Atividades Físicas (Physical Activities Program) Group fitness program including stretching, running, cross-training, dance, hydrogymnastics, solo Pilates, spinning, functional training, and yoga for members.
• Locação de Espaços (Event Venue Rental) Event venue rental service including the Ranchão (up to 150 people), Dourado III (up to 15 people), Central Restaurant, and Social Headquarters for weddings, celebrations, corporate events, and family gatherings.
• Convites (Guest Passes) Guest invitation system allowing members to bring non-residents of Varginha to visit the club, with single-day, multi-day, and group pricing tiers (R$100 weekday, R$150 weekend/holiday).
• Patrocínio (Corporate Sponsorship Program) Corporate sponsorship program offering brand visibility through sporting tournaments, social events, physical spaces, and promotional actions targeting thousands of members, athletes, and families.
• Carteirinha de Genitores (Parent ID Cards) Special identification cards for parents and in-laws of members: Green card with limited access (pools, restaurant, fishing, bocha, walking areas) and 50% discount on invitations; Blue card for members with 25+ years of contribution and age 70+ with full club access.
• Monthly Membership Subscription (Mensalidade) Monthly membership subscription service with Owner-Family, Owner-Individual, Contributor-Family, and Contributor-Individual tiers, providing full access to club facilities. Fees set by the Board (Diretoria).

Quantifiable outcome

• 62 years of uninterrupted operation since founding in 1962
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iate Clube de Brasília: Large Brazilian private club offering a comprehensive set of leisure, sports, and event facilities to dues-paying members. Directly comparable as a non-profit civil-association club with broad recreational infrastructure.
• Sociedade Hípica Paulista: Long-established São Paulo private club focused on equestrian and broader sports/leisure activities under a membership model. Comparable in operating structure (civil association, quota-style memberships) and full-service recreation positioning.
• Clube de Campo de São Paulo: Large private country club in São Paulo offering a comparable mix of sports, leisure, and social facilities on a sizable green-area property. Same fundamental business model as Clube Campestre de Varginha (quota-based membership, broad sports and event infrastructure).
• Clube Paineiras do Morumbi: São Paulo-based private members' sports and recreation club with extensive pools, courts, gym, and event spaces. Operates with the same civil-association, quota-based membership structure as the subject company.
• Minas Tênis Clube: Belo Horizonte-based traditional sports and social club with multiple modalities (tennis, swimming, football, fitness). Comparable Minas Gerais regional peer with a similar full-service, membership-driven model.
• Athletic Club (São Paulo): Historic São Paulo social and sports club offering tennis, swimming, fitness, and event hosting under a traditional membership structure. Direct comparison for quota-based, multi-sport Brazilian country clubs.

Broad incumbents

• SESC (Serviço Social do Comércio): Nationwide Brazilian network of sports, leisure, and cultural facilities operated as a membership-based system across the country. Comparable as a subscription-driven recreation provider, though subsidized and much larger scale.
• Araxá Termas & Hotel: Established Minas Gerais leisure resort combining lodging, sports, and family recreation. Broader incumbent in the same state with overlapping sports/leisure services, though more hospitality-driven than a resident membership club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC...
• Instagraminstagram.com/campestrevarginha
• LinkedInlinkedin.com/company/clube-campestre-de-varginha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLUBE CAMPESTRE DE VARGINHA