Campground Consulting Group LLC

What Campground Consulting Group LLC does

Campground Consulting Group LLC is a US-based boutique consulting firm specializing exclusively in the outdoor hospitality industry, founded in 2011 as Gorin+Cohen Consulting Group and rebranded under its current name in 2020. The firm provides end-to-end advisory services across the full campground business lifecycle — Plan (feasibility studies, market research, business planning, site selection, permitting), Build (campground design, infrastructure consulting, in exclusive partnership with The Nadi Group), Manage (operations setup, technology and reservation systems, Vutility smart submetering), Market (marketing strategy, the proprietary Compass Insights™ intelligence report, website/SEO/AEO, paid media, content and email marketing), and Grow (revenue management and dynamic pricing, guest retention, multi-location expansion, long-term investment strategy). Its core technology stack is its proprietary feasibility methodology, 50+ years of accumulated financial modeling tools and benchmarking data, the Compass Insights™ report built on confirmed reservation data rather than vanity metrics, and exclusive deployment rights to Vutility's HotDrop and VoltDrop submetering hardware. The firm operates without a unified SaaS product, instead delivering expert-led consulting engagements.

The company's go-to-market is consultation-based and relationship-driven: prospective clients initiate engagement via a free discovery call, followed by consultant matching, custom scoping, and project or retainer delivery. Distribution is anchored by affiliations with industry associations (OHI, KOA, and multiple state associations), conference participation (OHI conferences, Glamping Show Americas, regional events), and a strong referral network from existing clients, lenders, and partners. The firm serves clients across all 50 US states and Canada, targeting five primary segments: entrepreneurs and first-time developers, established campground operators, real estate developers entering outdoor hospitality, municipalities and institutions, and multi-park owners and investors scaling portfolios.

Revenue is generated through professional services engagements (project-based or retainer) across feasibility, design, operations, marketing, and revenue management work, with pricing not publicly disclosed. The firm is privately held, bootstrapped, and owned and operated by founder Jayne Cohen; it operates with a lean team of approximately 11 employees augmented by senior consultants with deep industry backgrounds, including alumni of KOA, Sun Communities, Thousand Trails/ELS, Jellystone, and the National Association of RV Parks & Campgrounds.

Name

Campground Consulting Group LLC

Legal name

Campground Consulting Group LLC

Website

https://campgroundconsultinggroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Campground Consulting Group LLC is a US-based boutique consulting firm providing feasibility, design, operational, marketing, and revenue management advisory services exclusively to the outdoor hospitality industry, serving RV park owners, developers, investors, and municipalities across all 50 US states and Canada.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality Consulting

NAICS

Management Consulting Services (54161), Environmental Consulting Services (54162), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAAAGAE

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Outdoor hospitality consulting
• RV park feasibility studies
• Campground development consulting
• Revenue management services
• Campground marketing strategy

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting engagements including feasibility studies, business planning, operational audits, marketing strategy, and development guidance. Engagements are scoped to client needs and typically follow a project-based or retainer model.
2. Design & Development Services: Campground design and layout services delivered in partnership with The Nadi Group. Includes master site planning, infrastructure consulting, permitting strategy, and construction oversight.
3. Revenue Management Consulting: Ongoing revenue management and dynamic pricing strategy services including demand-based rate development, PMS configuration, and monthly optimization support.
4. Guest Retention & Marketing Services: Reputation management, loyalty program design, email marketing, and content marketing services. Can be structured as project engagements or ongoing retainers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Campground Consulting Group provides professional consulting services for the outdoor hospitality industry across the entire campground lifecycle — Plan (feasibility studies, market research, business planning, site selection, permitting), Build (campground design and layout, infrastructure consulting), Manage (operations, staffing, technology, reservation systems, smart submetering), Market (marketing, Compass Insights™ intelligence, SEO, paid advertising, content marketing), and Grow (revenue management, dynamic pricing, guest retention, multi-location expansion). Services are tailored to entrepreneurs, established operators, developers, municipalities, and multi-park owners across all 50 U.S. states and Canada.

Product overview

Campground Consulting Group offers a comprehensive suite of consulting services for the outdoor hospitality industry, structured across five phases of the campground business lifecycle: Plan (feasibility studies, market research, business planning, site selection, permitting), Build (campground design & layout, infrastructure consulting, in exclusive partnership with The Nadi Group), Manage (operations, staffing, technology & reservation systems, smart submetering via Vutility), Market (marketing, Compass Insights™ intelligence reports, website/SEO, paid advertising, content & email marketing), and Grow (revenue management & dynamic pricing, guest retention, multi-location expansion, long-term investment strategies). The firm does not offer a unified software product but rather delivers expert consulting engagements, proprietary reports like Compass Insights™, and technology implementation services (PMS configuration, Vutility submetering). Services are tailored to entrepreneurs, established operators, developers, municipalities, and multi-park owners across all 50 states and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Compass Insights™: The most advanced marketing intelligence report in outdoor hospitality — built on confirmed reservations, not vanity metrics.

Products and services

• Feasibility Studies & Market Research

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• The Nadi GroupcoreStrategic or Co-development PartnerExclusive partnership with The Nadi Group — a premier land planning firm with deep expertise in campground and outdoor hospitality development — for all land planning and site design services. CCG is the exclusive campground industry partner for The Nadi Group. This partnership delivers comprehensive site planning, utility routing, grading, drainage, and construction-ready drawing sets for campground developments.
• VutilitycoreStrategic or Co-development PartnerDavid Cohen serves as the exclusive Vutility Ambassador for the outdoor hospitality industry, introducing the patented HotDrop and VoltDrop electric monitoring solutions to RV park, marina, and manufactured housing owners. Vutility provides smart submetering technology enabling site-by-site electricity monitoring with no monthly fees, helping properties reduce utility costs by 15-20%.
• David Gorin & AssociatescoreStrategic or Co-development PartnerDavid Gorin founded David Gorin & Associates in 2002 after serving as President and CEO of the National Association of RV Parks & Campgrounds (1987-2001). In 2011, he joined forces with Jayne Cohen to form Gorin+Cohen Consulting Group, which was rebranded as Campground Consulting Group in 2020. Gorin was the first campground industry professional inducted into the RV/MH Hall of Fame.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campground-consulting-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campground Consulting Group LLC