Camping De Slangenburg

What Camping De Slangenburg does

Camping De Slangenburg — operating since 2023-11-01 under the trade name Wandelcamping Pluk de Dag — is a small-scale nature camping business located on the historic Landgoed Slangenburg near Doetinchem in the Achterhoek region of the Netherlands. The operator runs two recognized nature campsites (Natuurkampeerterreinen): Wandelcamping Pluk de Dag, classified in the Natuur Comfort category (formerly Camping De Slangenburg, which had operated from the late 1960s until the 2023 ownership change), and Natuurkampeerterrein Distelheide, classified Puur Natuur and managed operationally by Stichting Zorgboerderij Slangenburg. The estate spans nearly 600 hectares, includes Kasteel Slangenburg (held by Stichting Monumentenbezit), and is laid out in a 1679 formal park style featuring a 1.6 km entrance avenue and a 135-hectare double-trapezium lane system.

The business serves individual nature campers, hiking and walking enthusiasts, and long-distance hikers following the Pieterpad (stage Zelhem-Braamt runs directly past the site). Distribution runs through a direct e-commerce website (campingplukdedag.nl), the legacy campingdeslangenburg.nl site, the cross-platform Kamperen mobile app, and listing on the national Natuurkampeerterreinen.nl platform, which provides acceptance under the cross-border Natuurkampeerkaart valid across recognized nature campsites in the Netherlands and France. Revenue is generated from overnight camping accommodation fees; pricing is not publicly disclosed.

The operator is privately held by Dennie and Monica van Herwijnen, who acquired the business on November 1, 2023 and rebranded it to refocus the proposition on hikers; both owners previously operated a Wandelspecialist specialty retail store in Zoetermeer until November 2022, and that prior retail expertise is being applied to a planned reception area that will also offer hiking-gear solutions and a dedicated bad-weather indoor hospitality space. Headcount is approximately 6 and there are no institutional investors, subsidiaries, or funding rounds disclosed.

Name

Camping De Slangenburg

Legal name

Camping De Slangenburg

Website

https://campingdeslangenburg.nl

Company type

Private

Founded year

1968

Operating status

Closed

Headcount range

1–10 employees

Short description

Camping De Slangenburg (now operating as Wandelcamping Pluk de Dag) runs two small-scale nature campsites on the 600-hectare historic Landgoed Slangenburg near Doetinchem, Netherlands, serving hikers, walking enthusiasts, and Pieterpad trail users seeking peaceful, recognized Natuurkampeerterrein stays.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Nature camping
• Outdoor hospitality
• Campsite accommodation
• Hiking tourism
• Estate recreation

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Camping accommodation fees: Revenue generated from overnight stays at the camping and nature campsites. The campsite offers spots at Wandelcamping Pluk de Dag (Natuur Comfort) and Natuurkampeerterrein Distelheide (Puur Natuur).

Distribution channels3 records

Marketing channels3 records

Core offering

Camping De Slangenburg operates two small-scale nature camping sites on the historic 600-hectare Landgoed Slangenburg near Doetinchem, Netherlands: Wandelcamping Pluk de Dag (Natuur Comfort category) and Natuurkampeerterrein Distelheide (Puur Natuur category). The sites offer hedged pitches, direct access to walking and hiking routes, and lie on the Pieterpad long-distance trail. The Natuurkampeerkaart and the Kamperen app are made available to guests for access to affiliated nature campsites in the Netherlands and France.

Product overview

Camping De Slangenburg operates as two distinct nature camping products on Landgoed Slangenburg near Doetinchem in the Achterhoek region. The primary offering is Wandelcamping Pluk de Dag (formerly Camping De Slangenburg, renamed November 2023), a Natuur Comfort class camping site focused on hikers and nature lovers, managed by new owners Dennie & Monica van Herwijnen. The second product is Natuurkampeerterrein Distelheide, a Puur Natuur class camping site managed by Stichting Zorgboerderij Slangenburg. Both sites participate in the Natuurkampeerterreinen network, offering the Natuurkampeerkaart accessible via the Kamperen mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Wandelcamping Pluk de Dag A nature camping site (Natuur Comfort category) on Landgoed Slangenburg near Doetinchem, targeting walkers and nature lovers with spacious hedged pitches, located directly along the Pieterpad trail (stage Zelhem-Braamt), and offering reception services including hiking gear solutions from owners with a background in the hiking retail trade.
• Natuurkampeerterrein Distelheide

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stichting Zorgboerderij SlangenburgcoreOthersManages the Natuurkampeerterrein Distelheide. Provides care farm services while maintaining the nature campsite operations.
• Stichting MonumentenbezitminorStrategic or Co-development PartnerOwns Kasteel Slangenburg located in the heart of Landgoed Slangenburg. The castle is a historic 17th-century property that forms part of the estate's heritage offering.
• Benedictijnen Sint WillibrordsabdijminorOthersMonastery located in the southeast of Landgoed Slangenburg, offering a place of rest and Christian spirituality. The chapel is open daily with all prayer services freely accessible.
• Natuurkampeerterreinen.nlcoreChannel Partner/ Reseller/ DistributorNational platform for nature camping sites in the Netherlands. Both Wandelcamping Pluk de Dag and Natuurkampeerterrein Distelheide are recognized as Natuurkampeerterrein, listed on this platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Kampeertesten.nl: Dutch independent review and comparison platform for campsites. Comparable because it shapes booking decisions for the same small-campsite, Dutch nature camper segment, and is relevant as a marketing/discovery channel rather than a direct competitor.
• Stichting Zorgboerderij Slangenburg: Care-farm foundation that operates Natuurkampeerterrein Distelheide on the same estate. Not a direct competitor but a closely linked operational partner; relevant because they share estate infrastructure, visitor flows, and stewardship obligations for Landgoed Slangenburg.

Broad incumbents

• RCN Holiday Parks: Dutch network of holiday and camping parks focused on active outdoor families. Comparable target customer (outdoor and nature-oriented Dutch families) and overlap with small-scale Dutch camping, but RCN operates substantially larger and more amenitized parks.
• Landal GreenParks: Major Dutch operator of holiday parks with bungalows and campsites in scenic, often forested, locations across the Netherlands. Comparable as a competitor for nature-seeking family campers and hikers, though at much larger scale and with more developed amenities.
• Staatsbosbeheer campsites: Dutch state forestry service that operates a large portfolio of nature and forest campsites across the Netherlands. Comparable because they offer nature-anchored camping experiences in protected landscapes, although at much greater scale and with broader geographic reach than Camping De Slangenburg.
• Molecaten: Dutch family-owned operator of holiday parks and campgrounds across the Netherlands. Comparable as a competitor in the Dutch nature-and-family camping segment, though at considerably larger scale and with broader amenity offerings.

Emerging players

• Natuurhuisje.nl: Online booking platform focused on nature-based accommodations (cabins, tiny houses, campsites) across the Netherlands and Europe. Comparable because it funnels nature-oriented travelers — the same persona Camping De Slangenburg targets — but operates as a marketplace rather than as a single campsite operator.

Regional players

• Huttopia: European operator of nature campsites and canvas/glamping villages, with strong presence in France and expanding into the Benelux. Comparable as a nature-camping operator targeting similar outdoor-loving European travelers, but with different geography and a stronger glamping/canvas-lodge orientation.

Direct peers

• Pieterpad overnight stops (other stages): Other small-scale hostels, B&Bs, and campgrounds along the Pieterpad long-distance trail in the Netherlands and Belgium. Direct competitors for Pieterpad hikers (the 'Pieterpadders' segment) at each overnight stage, including comparable small independent operators near the Zelhem-Braamt stage.
• Natuurkampeerterreinen.nl network sites: The national network of recognized Natuurkampeerterreinen across the Netherlands, all sharing the Natuurkampeerkaart access system. Both Wandelcamping Pluk de Dag and Distelheide are members of this network, so other member sites (e.g., De Helleborus, Kampeerterrein De Bovenste Molen) compete for the same Natuurkampeerkaart-holding nature camping audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/camping-de-slangenburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping De Slangenburg