Camping Internacional La Marina

What Camping Internacional La Marina does

Camping Internacional La Marina is a privately-held Spanish camping and beach resort operator founded in 1980, operating 174 employees across a portfolio of four-to-five wholly-owned resort properties trading under the Samay Resorts umbrella. The flagship site is Camping Internacional La Marina on Costa Blanca (Alicante), complemented by Devesa Gardens in Costa Valenciana (Valencia), Camping Aranjuez in Madrid along the Rio Tajo, Camping Los Naranjos in Costa Azahar (Castellón), and El Pinet. The platform delivers an integrated leisure proposition organized around three accommodation tiers — Standard Parcels for tents, caravans, and campervans; Bungalow units; and premium Villa accommodations — augmented by a wide on-site experience stack including themed swimming pools and water parks, the Spa Marina Senses wellness circuit, children's entertainment zones (Marina Park, Marinaland, mini-club), Dinogolf thematic mini-golf, Rio Tajo kayaking, and guided Albufera nature excursions, alongside multi-site gastronomy venues.

Name

Camping Internacional La Marina

Legal name

Unknown - legal entity name not disclosed in source content

Website

https://campinglamarina.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Camping Internacional La Marina is a privately-held Spanish resort operator running the Samay Resorts portfolio of four-to-five beach and inland camping resorts across Alicante, Valencia, Madrid, and Castellón, serving family vacationers and nature/wellness tourists through direct online booking and on-site experiences.

Ownership category

akta.pro rank

Product category

Camping and Resort Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Cabin & Cottage Campgrounds (THAGAOAD), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Camping resort services
• Outdoor vacation rentals
• Holiday accommodation
• Beach camping resorts
• Family camping destinations

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Camping plot rentals: Rental of camping plots (parcelas) for tents, caravans, and camper vans on a nightly or seasonal basis.
2. Accommodation rentals: Rental of mobile homes/bungalows, villas, and other holiday accommodations. Multiple accommodation tiers offered including Standard, Bungalow, and Villa options.
3. On-site services and experiences: Revenue from on-site amenities including gastronomy/restaurants, SPA and wellness services, adventure activities (kayaking, cycling), children's clubs, and themed entertainment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Camping Internacional La Marina operates a portfolio of camping and beach resorts across Spain under the Samay Resorts brand, offering nightly and seasonal rentals of camping plots (parcelas), bungalows, villas, and mobile homes. The resorts also provide on-site amenities including themed swimming pools, Spa Marina Senses, Dinogolf, children's entertainment (mini-club, Marina Park, Marinaland), adventure activities (kayaking on Rio Tajo, cycling), nature excursions (Albufera), and on-site gastronomy.

Product overview

Samay Resorts is a portfolio of four beach and camping resorts strategically located across Spain in Costa Blanca (Alicante), Costa Valenciana (Valencia), Costa Azahar (Castellón), and Madrid (Aranjuez). The main camping product is Camping Internacional La Marina in Costa Blanca. The portfolio includes La Marina Camping Resort, Devesa Gardens, Camping Aranjuez, and Camping Los Naranjos. Accommodation options span bungalows, villas, and standard camping pitches. The resorts offer themed swimming pools and water parks, Spa Marina Senses wellness facilities, children's entertainment areas (mini-club, Marina Park, Marinaland), Dinogolf, kayaking on Rio Tajo, nature excursions in the Albufera, and sports facilities. The company also provides a blog platform called InspiraVacaciones for travel tips and destination experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Spa Marina Senses: Spa and wellness facility offering relaxation circuits and treatments at La Marina Camping Resort
• Marina Park
• Marinaland

Products and services

• La Marina Camping Resort Beachside camping resort located in Costa Blanca, Alicante, featuring mobile homes, bungalows, and pitches with amenities including mini-club, Marina Park, Marinaland children's areas, swimming pools, and sports facilities. Targeted at family vacationers and beach holiday seekers.
• Devesa Gardens Nature-focused resort in Costa Valenciana, Valencia, offering accommodation in natural surroundings with sports courts, cycling routes, and access to natural parks and sunsets. Targeted at nature enthusiasts and active travelers.
• Camping Aranjuez Resort in Madrid along the Rio Tajo river, spanning 45 kilometers for kayaking and canoeing activities, featuring bungalows and Levante accommodations with animation services. Targeted at adventure-seeking travelers and families.
• Camping Los Naranjos Resort in Costa Azahar, Castellón, offering camping pitches and accommodations in an orange grove setting. Targeted at families and nature-oriented travelers.
• Spa Marina Senses Spa and wellness facility offering a complete circuit for relaxation and wellbeing, combining leisure and wellness experiences at La Marina Camping Resort. Targeted at wellness and relaxation seekers.
• Dinogolf Thematic mini-golf attraction themed around the dinosaur era, offering original and fun experiences for families at La Marina Camping Resort.
• Bungalow Accommodations Self-catering bungalow accommodation option available across Samay Resorts locations, offering a mid-tier lodging option for families and groups.
• Villa Accommodations Premium self-catering villa accommodation option available at resort locations, offering upgraded lodging for families and groups seeking higher-end stays.
• Standard Camping Parcels Traditional camping pitch for tents, caravans, or campervans with varying sizes, available across Samay Resorts locations on a nightly or seasonal basis.
• Themed Swimming Pools Themed swimming pools and water parks with slides for the whole family at La Marina Camping Resort.
• Gastronomy Experiences Culinary experiences showcasing the gastronomy of Samay Resorts at their on-site restaurants and establishments, available to resort guests.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• eMascaróminorOthersDigital agency and technology partner responsible for website development and online platform maintenance. Located at emascaroleisure.com.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vacanceselect (Eurocamp/Al Fresco): Large European campground and mobile-home holiday operator serving family vacationers with multi-country reach — comparable target customer and accommodation model to Samay's bungalow/villa offerings.
• Huttopia: European operator of camping and glamping resorts across France, Spain, Netherlands, Canada, and China with a strong nature-immersion concept comparable to Samay's Devesa Gardens and natural-park positioning.
• KOA (Kampgrounds of America): North America's largest campground franchise network with developed RV sites, cabins, and deluxe accommodations plus family amenities — comparable business model and family-segment focus.

Others

• Booking.com (OTA channel perspective): Dominant OTA through which many Spanish camping resorts are discovered and booked — relevant as a distribution channel competitor to Samay's direct-booking model and a benchmark for the digital experience guests expect.

Direct peers

• Marjal Group: Spanish operator of multiple campings and resorts along the Costa Blanca and Murcia coast with similar accommodation tiers (bungalows, plots, villas) and family-oriented amenities — directly comparable to La Marina Camping Resort's positioning.
• Alannia Resorts: Spanish camping-resort chain with multiple Costa Blanca/Costa Azahar locations offering similar family entertainment infrastructure, wellness facilities, and diversified accommodation — operating in overlapping Spanish tourist geographies.
• Camping Las Dunas: Spanish beachfront camping resort on Costa de la Luz offering similar pitch, bungalow, and family-amenity positioning to La Marina Camping Resort.

Regional players

• MedPlaya: Spanish hotel chain operating along Costa del Sol and Valencia coast targeting family beach vacations — comparable value proposition in adjacent Spanish coastal geographies.
• Magic Costa Blanca: Costa Blanca-based hotel and apartment operator serving the same family vacationer segment in Alicante region — overlapping catchment and customer demographic with La Marina Camping Resort.

Emerging players

• Yogi Bear's Jellystone Park: Franchised family-camping resort network in North America with themed pools, mini-golf, kids' activities and cabin rentals — comparable integrated family entertainment concept to Samay's Marina Park/Marinaland/Dinogolf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/camping-internacional-la-marina

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping Internacional La Marina