Camping Cres & Lošinj by Jadranka turizam Ltd.

What Camping Cres & Lošinj by Jadranka turizam Ltd. does

Camping Cres & Lošinj, operated by Jadranka turizam d.o.o. (a subsidiary of Jadranka Group d.d.), manages four wholly-owned campsites on the Croatian Adriatic islands of Cres and Lošinj: Camp Čikat (4-star, Lošinj), Camp Slatina (4-star, Cres), Naturist Camp Baldarin (3-star, Cres), and Camp Bijar (2-star, Cres). The brand sells tent/caravan pitches, luxury mobile homes (Freedhome), and glamping tents primarily to European recreational travelers, with the largest source markets in Germany, Austria, Slovenia, Italy, and the Netherlands; ancillary revenue comes from the Aquapark Čikat (first on-water-park within a Croatian campsite), on-site dining, and long-stay flat-rate subscriptions at Camp Slatina starting from €3,400 per year.

The company operates a proprietary digital booking platform — interactive pitch maps for each campsite that allow guests to select and reserve an exact pitch number in real time. The platform integrates Istratech's MisH reception management software with Phobs d.o.o.'s web reservation engine and won the ADAC Camping Award 2024 in the "Camping Booking" category. Distribution runs through the multilingual direct website (7 languages), European tour operators (notably ADAC and the Slovenian Avtokampi portal), travel fairs such as Reise & Camping in Essen, and themed community events including the Pössl Rally and Europe Rally (300+ campers from 15 European countries). The company is privately held by Beta ulaganja d.d. (97.62% of Jadranka d.d. since February 2014), with no public ticker.

Name

Camping Cres & Lošinj by Jadranka turizam Ltd.

Legal name

Jadranka turizam d.o.o.

Website

https://camps-cres-losinj.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Camping Cres & Lošinj by Jadranka turizam d.o.o. operates four wholly-owned campsites (two 4-star, one 3-star naturist, one 2-star) across Croatia's Cres and Lošinj islands, serving European recreational travelers with pitches, luxury mobile homes, glamping, the Aquapark Čikat, and a proprietary interactive pitch-map booking platform.

Ownership category

akta.pro rank

Product category

Campsite & Outdoor Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Campsite accommodation services
• Outdoor holiday hospitality
• Mobile home rentals
• Glamping accommodation
• Adriatic camping resorts

Headquarters

HQ city

Mali Lošinj

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Campsite pitch fees: Guests pay per-night fees for camping pitches (tent, caravan, camper van spots). Pitches are categorized as Standard, Comfort, Premium, Premium Mare, Superior, and Superior Mare, with pricing varying by category, season, and campsite star rating. Arrivals/departures follow set days (Wednesday, Friday, Saturday, Sunday for pitches).
2. Mobile home and glamping rental: Fully equipped mobile homes (Type C, Freedhome luxury) and glamping tents (Bell tent, Glamping tent, Premium Glamping tent) are rented at nightly or weekly rates. Mobile home arrivals/departures are Fridays, Saturdays, and Sundays. A 30% deposit is required for confirmation.
3. Aquapark Čikat day tickets and concessions: Outside guests pay daily entry tickets to Aquapark Čikat (70-100 kn depending on season; children 3-6.99 years 40-70 kn; under 3 free). Additional revenue from deck chair and locker rentals. Free entry for campsite guests.
4. Flat-rate / seasonal camping agreements: Long-stay guests at Camp Slatina can purchase flat-rate (paušal) camping spots in the non-parcelled zone, signed for a full year with wintering service (storage of caravans). Starting from 3,400 EUR.
5. Loyalty program and ancillary services: The Camping Cres&Lošinj Card loyalty program earns points per stay redeemable for discounts. Additional ancillary revenue comes from on-site dining (Restaurant ŠIŠKA, terrace bar, fast food), retail, and marine/nautical services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Camping Cres & Lošinj operates four premium campsites spread across the Croatian Adriatic islands of Cres and Lošinj (Camps Čikat, Slatina, Bijar, and Naturist Camp Baldarin), offering tiered tent/caravan/camper pitches, luxury Freedhome mobile homes, glamping tents, on-site dining, and Aquapark Čikat (the first water park on the islands). The company runs an integrated loyalty scheme, multilingual booking platform with interactive real-time pitch maps (ADAC Camping Award 2024 winner), 360° virtual tours, and year-round operations at Camp Čikat — generating more than 710,000 overnight stays in peak years and serving primarily European outdoor and naturist travelers.

Product overview

Camping Cres & Lošinj is a multi-site camping brand managed by Jadranka turizam d.o.o., operating four campsites across the islands of Cres and Lošinj in Croatia: Camp Čikat (4-star, Lošinj), Camp Slatina (4-star, Cres), Camp Bijar (2-star, Cres), and Naturist Camp Baldarin (3-star, Cres). The brand offers a range of accommodation types including pitches (Standard, Comfort, Premium, Superior, Superior Mare), mobile homes (Freedhome luxury units), and glamping tents. Ancillary services include the Aquapark Čikat (first water park on the islands), interactive pitch maps for digital booking, 360° virtual tours, a loyalty program, and the Camping Cum Cane (CCC) pet-friendly project. The four camps are co-branded under the unified Camping Cres & Lošinj umbrella and share a common booking platform, loyalty scheme, and brand identity while maintaining individual campsite identities and ratings.

Differentiator

Problem solved

Functional benefit

Brands

• Freedhome: Luxury mobile homes offered at camps Čikat and Slatina, providing hotel-like vacation comfort.
• Camping Cum Cane (CCC)
• Camp Čikat Aquapark

Products and services

• Camp Čikat Four-star flagship campsite of the Camping Cres & Lošinj brand, situated in a pine forest in Čikat Bay on Lošinj Island. Largest campsite on the island, open year-round, offering tiered pitches (Comfort, Premium Mare, Superior, Superior Mare), Freedhome luxury mobile homes, glamping safari tents, the Aquapark Čikat, restaurants and bars, on-site excursion programs, and Leading Campings of Europe membership.
• Camp Slatina Four-star campsite on Cres Island in Martinšćica, awarded the ADAC Yellow Plate. Offers Premium and Superior pitches, Freedhome mobile homes overlooking one of Cres Island's most beautiful beaches, flat-rate (paušal) seasonal camping with caravan wintering/storage, and the pet-friendly Camping Cum Cane project. Suited to families and couples seeking a peaceful Adriatic holiday with sea views.
• Naturist Camp Baldarin Three-star naturist (nude-recreation) campsite on the southernmost tip of Cres Island, at Punta Križa, with ECOCAMPING certification. Provides 450 accommodation units (capacity 1,350 people), Superior pitches, three glamping formats (Bell tent, Glamping tent, Premium Glamping tent), dog-friendly facilities under the CCC project, and direct beach access in a preserved Mediterranean natural setting. Generates 120,000+ overnight stays annually.
• Camp Bijar Two-star campsite situated in a pine forest near the historic town of Osor on Cres Island, which connects the Cres and Lošinj islands. Although compact, it offers standard pitches in a forested coastal setting with proximity to cultural heritage sites for travelers seeking a simpler traditional camping holiday.
• Aquapark Čikat First water park on the Cres & Lošinj islands, located within Camp Čikat. Spans 6,312 m² with 2,890 m² of water surface across five pool areas, including a 25 m × 33 m half-Olympic pool, recreational hydromassage pools, children's pools with water slides, and an 110 m tube slide entered from an 8 m tower; all pools use seawater. Free for campsite guests; paid daily tickets for outside visitors. Designed by ACTION PARK (Spain) to highest EU safety standards.
• Freedhome Luxury Mobile Homes Premium glamping-grade mobile home rental units available at Camp Čikat (western area) and Camp Slatina, providing hotel-like vacation comfort. Features spacious terraces, Mediterranean vegetation views, and modern design with light colors and large glass surfaces. Built by Italian company Crippa, with arrivals/departures on Fridays, Saturdays, and Sundays and a 30% deposit for confirmation.
• Glamping Tents at Camp Baldarin Three luxury glamping accommodation types at Camp Baldarin — Bell tent, Glamping tent, and Premium Glamping tent — situated in a dedicated glamping area with own-terrace infrastructure. Some units include rooms, kitchen, and bathroom; others include cots. A separately offered glamping safari tent experience is also available at Camp Čikat by the sea.

Quantifiable outcome

• Over 710,000 overnight stays across four campsites in peak years
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Istratech (MisH reception program)coreTechnology or IntegrationIstratech provided the MisH reception management software integrated into the interactive pitch map system, enabling real-time availability tracking and booking.
• TRI McoreTechnology or IntegrationTRI M contributed to the development of the interactive pitch map project (an ADAC Camping Booking Award 2024 winner) that revolutionized the digital camping booking experience.
• Phobs d.o.o.coreTechnology or IntegrationPhobs d.o.o. provided the web booking mechanism integrated into the interactive pitch map system, enabling online sales of accommodation units by exact number based on real-time availability.
• Plavi svijet (Blue World Institute)minorStrategic or Co-development PartnerPlavi svijet (Blue World Institute) is a marine research organization based in Mali Lošinj that runs dolphin watching tours and educational programs. The Lošinj archipelago is the first marine protected area dedicated to bottlenose dolphins in the Mediterranean, and has been studied for over 30 years.
• Avtokampi (Slovenian portal)minorChannel Partner/ Reseller/ DistributorAvtokampi, the most prominent Slovenian camping web portal sponsored by Adria, organizes the annual Naj Kamp Adria awards. Camp Čikat has won this award for 8+ consecutive years.
• ADAC (General German Automobile Club)coreChannel Partner/ Reseller/ DistributorADAC is Germany's largest automobile club (million+ members) and the most influential camping assessor in Europe. Their Superplatz rating and Camping Award programs are key drivers of bookings from German-speaking markets.
• Small Luxury Hotels of the World (SLH)minorChannel Partner/ Reseller/ DistributorBoutique Hotel Alhambra, part of the Jadranka Group, is a member of Small Luxury Hotels of the World, promoting Lošinj as a luxury destination within the same group ecosystem as the campsites.
• Leading Campings of EuropecoreChannel Partner/ Reseller/ DistributorCamp Čikat has been a member of Leading Campings of Europe since 2019, joining as the 40th member. This is the most prestigious association of European camps.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Peers

• Istra Camping (Arena Hospitality):

Broad incumbents

• Valamar Riviera: Croatia's largest tourism company operating hotels and resorts across Istria, Kvarner, and Dalmatia. Overlaps with Jadranka/Camping Cres & Lošinj as a fellow Croatian hospitality operator targeting European guests, though focused on hotels rather than camping.
• Maistra: Major Istrian hospitality group operating hotels and resorts in Rovinj/Rabac. Comparable as a Croatian tourism conglomerate serving European leisure travelers with a similar calendar of seasonal demand and source-market mix.
• Eurocamp / Vacanceselect Group (Homair): Large European mobile-home and pitch operator with sites across France, Italy, Spain, Croatia, and beyond. Comparable in offering glamping/mobile-home accommodation and serving similar DACH and Benelux guests as Camping Cres & Lošinj.
• Plava Laguna (Istria): Croatian tourism operator with multiple campsites in Istria (e.g., Camping Stella Maris, Camping Park Umag) and a portfolio of hotels. Direct competitor for European family camping holidays on the Adriatic.

Direct peers

• Leading Campings of Europe (member camps): Premium association of European camps; Camp Čikat is the 40th member. Comparable peer camps include other member camps in Italy, France, Spain, and the Netherlands operating at similar 4–5 star standards and serving the same German/European source markets.
• Aminess Hotels & Campsites: Operates campsites and hotels across Istra and Kvarner including Aminess Park Camping and similar premium campsites. Directly competes for the same European family and naturist camping segments and shares ADAC-recognized standards.
• Camping Village Europa (Jesolo / Cavallino): Long-established high-end Adriatic campground with mobile homes, pitches, pools, and family amenities on the Italian Adriatic coast. Comparable to Camp Čikat in offering a premium, amenitized beach-camping experience for German-speaking families.

Regional players

• Orlando in Chianti / Vacanze Verdura (Italy): Other Leading Campings of Europe-style premium family camps in Italy. Comparable peers in scale, star-rating, and guest profile (premium European families), though based in a different Mediterranean region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camping-cres-losinj

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping Cres & Lošinj by Jadranka turizam Ltd.