Campus M University

Name

Campus M University

Legal name

Campus M21 GmbH (operational); Hochschule Mittweida, University of Applied Sciences (awarding institution)

Website

https://campus-m-university.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

University-Sponsored International Internships & Co-op Placements (EDAIAFAB), Faculty-Led Study Tours & Embedded Short Programs (Home Institution-Led) (EDAIAIAJ)

Keywords

• Private higher education
• Business management degrees
• Bachelor master programs
• Practice-oriented studies
• Sports marketing education

Headquarters

HQ city

München (Munich)

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: The university generates revenue through monthly tuition fees charged to students. The private university offers state-recognized degrees. Flexible payment models including installment plans or one-time payments are available. BAföG funding support is possible for eligible students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Campus M University delivers state-accredited bachelor's and master's degree programs in business management at three study centers in Munich, Nuremberg, and Palma de Mallorca. Programs are taught in small, in-person cohorts with integrated practice projects from corporate partners, culminating in degrees conferred by Hochschule Mittweida. A mandatory 3-month internship in the 6th semester and an optional 6-semester Personality Coaching program supplement the academic curriculum.

Product overview

Campus M University is a private university in Germany (with campuses in Munich, Nuremberg, and Palma de Mallorca) offering a portfolio of state-accredited bachelor's and master's degree programs in business management and applied sciences. The offering is structured as a multi-program platform: a set of 12+ specialized Bachelor of Arts programs (e.g., Sport Business, Marketing & Brands, Psychology & Communication, Eventmanagement, Tourism & Hospitality, Automotive Business, Entrepreneurship & Innovation, Global Communication) and 3 Master of Arts programs (Sport Marketing & Management, Marketing Management, Business Psychology). These core academic products are augmented by supplementary services including the optional Personality Coaching program (a 6-semester personal development track), real-world Praxis-Projekte with corporate partners (BMW, Adidas, FC Bayern München, Microsoft, Audi, Westwing), international Experience Weeks (partnered with Westfield Business School in Boston, San Francisco, Miami), and a Corporate Responsibility program spanning people development, environmental sustainability, social engagement, and societal responsibility. All programs lead to a state-recognized Bachelor of Arts or Master of Arts degree awarded by Hochschule Mittweida. The university operates on a full-time, in-person model with up to 20 hours of scheduled instruction per week, supplemented by the OPAL learning management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Arts – Sportmanagement & Sport Business A 6-semester bachelor's program focused on sports industry management, covering sports marketing, sports economics, and event organization within the broader sports business sector. Targeted at students seeking careers in the sports industry.
• Bachelor of Arts – Fußball Business A 6-semester bachelor's program specializing in football/soccer industry management, addressing club operations, football marketing, and sports economics. Targeted at students pursuing careers in professional football.
• Bachelor of Arts – Frauenfußball Business A 6-semester bachelor's program focused on women's football business, addressing the growing women's football market, sponsorship, and management of women's sports organizations.
• Bachelor of Arts – US-Sports A 6-semester bachelor's program focused on US sports industry management, covering leagues such as the NFL, NBA, and MLB, as well as the sports media and sponsorship landscape in North America.
• Bachelor of Arts – International Marketing & Brand Management A 6-semester bachelor's program covering international marketing strategies, brand management, and cross-cultural market analysis, with a focus on building and managing global brands.
• Bachelor of Arts – Fashion & Lifestyle Management A 6-semester bachelor's program combining fashion industry knowledge with lifestyle brand management, covering fashion marketing, trend analysis, and luxury brand strategy.
• Bachelor of Arts – Social Media & Content Creation A 6-semester bachelor's program focused on social media strategy, content creation, community management, and digital storytelling across platforms.
• Bachelor of Arts – Luxus- & Trend-Management A 6-semester bachelor's program covering luxury goods management, trend forecasting, and high-end brand positioning in global markets.
• Bachelor of Arts – Eventmanagement & Sportevents A 6-semester bachelor's program focused on sports event planning, covering project management, logistics, sponsorship, and execution of sporting events.
• Bachelor of Arts – Music, Festival & Entertainment A 6-semester bachelor's program covering music industry management, festival production, and entertainment event planning.
• Bachelor of Arts – Tourismus- & Hotelmanagement A 6-semester bachelor's program combining tourism management with hotel and hospitality operations, covering destination marketing, hospitality leadership, and guest experience.
• Bachelor of Arts – Sport- & Event-Tourismus A 6-semester bachelor's program focused on sports and event tourism, covering the organization of sporting events as tourism drivers and destination management.
• Bachelor of Arts – Automobil Business A 6-semester bachelor's program focused on automotive industry management, covering mobility concepts, automotive marketing, and the evolving business landscape of the automotive sector.
• Bachelor of Arts – Entrepreneurship & Innovation A 6-semester bachelor's program focused on startup creation, innovation management, and entrepreneurial thinking, teaching students how to develop business ideas into functioning models.
• Bachelor of Arts – Global Communication in Business & Culture A 6-semester bachelor's program in English covering global business communication, intercultural management, and international corporate communication.
• Bachelor of Arts – Psychologie & Kommunikation (Angewandte Psychologie) A 6-semester bachelor's program covering applied psychology and communication, with specializations in personnel psychology, sports psychology, health psychology, media psychology, and intercultural psychology.
• Bachelor of Arts – Wirtschafts- & Werbepsychologie A 6-semester bachelor's program covering business and advertising psychology, focusing on consumer behavior, persuasion techniques, and workplace psychology.
• Master of Arts – Sport Marketing & Management A master's program in advanced sports marketing strategy, sports management leadership, and the business aspects of professional sports organizations.
• Master of Arts – Marketing Management A master's program covering advanced marketing management topics, including strategic brand management, consumer insights, digital marketing, and marketing analytics.
• Master of Arts – Wirtschaftspsychologie (Business Psychology) A master's program in business psychology covering organizational psychology, consumer psychology, and the application of psychological principles in business contexts.

Quantifiable outcome

• 94% student recommendation rate on StudyCheck
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Hochschule Mittweida (University of Applied Sciences)coreStrategic or Co-development PartnerThe Hochschule Mittweida is the accredited parent university that grants state-recognized Bachelor and Master degrees. Campus M University operates as a Studienzentrum (study center) of Hochschule Mittweida. This partnership provides the degree-granting authority while Campus M delivers the practical-oriented study experience.
• BMWmajorStrategic or Co-development PartnerBMW is listed as a practice partner (Praxis-Partner) providing students with practical project opportunities, guest lectures, and industry exposure. Students benefit from real-world case studies and company insights.
• FC Bayern MünchenmajorStrategic or Co-development PartnerFC Bayern München is a key practice partner. The university has ongoing collaborations including practice projects and student Werkstudent positions in marketing. Former FC Bayern Marketing Director Andreas Jung has engaged with students for academic discourse.
• AdidasmajorStrategic or Co-development PartnerAdidas is a practice partner with ongoing collaborations. Students have conducted workshops at Adidas headquarters in Herzogenaurach with upper management. The partnership provides practical exposure to a leading global sports brand.
• MicrosoftminorStrategic or Co-development PartnerMicrosoft is listed as a practice partner (Praxis-Partner) of the university, providing students with technology industry exposure and potential project collaborations.
• AudiminorStrategic or Co-development PartnerAudi is listed as a practice partner (Praxis-Partner) of the university, providing students with automotive industry exposure.
• Nürnberg MesseminorStrategic or Co-development PartnerNürnberg Messe is a practice partner, providing students with trade show and exhibition industry exposure for event management students.
• WestwingminorStrategic or Co-development PartnerWestwing, the e-commerce home living company, is a practice partner providing students with e-commerce and lifestyle brand project opportunities.
• Westfield Business SchoolmajorStrategic or Co-development PartnerPartnership with Westfield Business School for Experience Weeks in Boston, San Francisco, and Miami starting 2025. Rafael de Cárdenas, CIO of Westfield Business School, conducted a Leadership Workshop for Master students. The partnership provides international exposure and networking opportunities.
• Hochschule Mittweida Partner Universities (International Exchange)minorStrategic or Co-development PartnerThrough Hochschule Mittweida's Akademisches Auslandsamt, students have access to partner universities worldwide for exchange semesters (5th or 6th semester). The university offers the MoveON portal to browse partner institutions by country.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutsche Sporthochschule Köln: Germany's public university dedicated to sport science and sport management. Comparable in sport-business curriculum relevance but operates as a public research university with broader sport science scope rather than a private tuition-based model.
• Hochschule Mittweida: Public Saxon University of Applied Sciences that serves as Campus M's parent and degree-granting institution. Highly relevant as the structural backbone of Campus M's offering, but operates as a broader public institution with multiple faculties beyond business management.

Direct peers

• Cologne Business School (CBS): Private German business school offering English- and German-taught bachelor's and master's programs in business management with an international orientation. Comparable in business-focused curriculum, international student exchanges, and practice-integrated pedagogy.
• SRH Hochschule Heidelberg: Private German university within the SRH group offering state-recognized bachelor's and master's programs with a focus on practice integration. Comparable in state-recognized degree delivery through private operations, business and psychology program portfolio, and partnership-based practical learning.
• ISM International School of Management: Private German business school offering bachelor's and master's degrees with strong emphasis on international and practice-oriented management education. Comparable in target segment (career-oriented students seeking business management degrees), tuition-based model, and small-cohort teaching approach.
• BSP Business & Law School: Private German university offering state-recognized bachelor's and master's programs in business, law, and related fields with multiple Berlin and Hamburg locations. Comparable in private state-recognized delivery, business degree portfolio, and city-based campus model.
• FOM Hochschule für Oekonomie & Management: One of Germany's largest private universities with multiple study centers and a focus on practice-oriented business and management degrees for working professionals. Directly comparable in mission (practical business education alongside employment), multi-location delivery, and state-recognized degree offering through partner institutions.
• IU International University of Applied Sciences: Germany's largest private, state-recognized university offering bachelor's and master's programs including business management, marketing, and psychology. Directly comparable in product (BA/MA degrees, state-accredited), target market (Abiturienten without NC access), and revenue model (subscription tuition), but with a much larger online/hybrid footprint.
• Hochschule Fresenius: Private German university group offering bachelor's and master's programs in business, psychology, and design. Closely comparable in subject mix (business, psychology, sport-related specializations), private tuition model, and small-group pedagogy, though it has a broader geographic footprint across Germany.
• HMKW Hochschule für Medien, Kommunikation und Wirtschaft: Private German university specializing in media, communication, and business programs. Comparable in focus on creative and marketing-adjacent business degrees, small-group structure, and private tuition model serving similar Abiturienten segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CampusMUniversity
• Instagraminstagram.com/campus_muniversity
• TikToktiktok.com/@campusmuniversity
• LinkedInlinkedin.com/school/campus-m-university

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus M University