Canal House Amsterdam

What Canal House Amsterdam does

Canal House Amsterdam is a 23-key luxury boutique hotel operating on Keizersgracht in Amsterdam's Jordaan district from three combined 17th century merchants' houses designated as a monumented site. The property is owned by Jessica Frankopan and operated under the legal entity A Curious Group of Hotels as part of The Curious Collection, which also encompasses L'Hotel Paris, Portobello Hotel London, and Drakes Hotel Brighton. Offerings include six individually designed room categories ranging from 17sqm Good Rooms to a 60sqm Best Room suite, with interiors by Marcel Wanders, plus food and beverage (breakfast and bar with locally sourced ingredients), private event hosting in the Great Room and Garden House, and a triple-width private garden designed by Dale & Heybrook.

Underlying operations run on a direct-book.com booking engine integrated with BookingSuite/Booking.com, with remarketing via Google Ads and email communications via Mailchimp. Revenue is generated from overnight accommodation (quote-based unit pricing with optional non-refundable Pre-Paid Rate at up to 10% off), F&B, bespoke private dining and events, and a Get Curious loyalty membership offering 12% off room rates across the four-property collection. Distribution spans direct website, phone/email, Booking.com, the Small Luxury Hotels of the World network, and travel agents.

The target customer is the luxury leisure traveller seeking a design-forward canal experience in central Amsterdam, with a secondary segment of private event hosts seeking a distinctive historic venue. The business is privately held with no disclosed external or institutional investment, and the parent group operates a centralised marketing and reservations function alongside property-level leadership.

Name

Canal House Amsterdam

Legal name

A Curious Group of Hotels

Website

https://canalhouse.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Canal House Amsterdam is a privately held 23-key luxury boutique hotel in three 17th century merchant houses on Keizersgracht, serving luxury leisure travellers and private event hosts as part of The Curious Collection.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodation
• Luxury canal hospitality
• Private event hosting
• Hotel loyalty program
• Food and beverage service

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Bookings: Primary revenue from overnight accommodation across 23 rooms ranging from Good Rooms (17sqm) to the Best Room suite (60sqm). Reservations guaranteed by credit card with minimum stay requirements on weekends.
2. Food & Beverage: Breakfast service (weekdays 07:30-11:00, weekends 08:00-11:30) and bar drinks (daily 12:00-late) featuring locally sourced ingredients, cocktails including the signature Canal House G&T.
3. Private Events & Dining: Bespoke private dining and event hosting including elegant suppers, parties, intimate weddings, product launches, baby showers, and afternoon tea. Works with selected chefs from their preferred list.
4. Get Curious Loyalty Membership: Loyalty programme offering 12% off room rates, room upgrades subject to availability, exclusive offers, priority event access, and newsletters across Curious Hotels properties in UK, France, and Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Canal House Amsterdam is a boutique hotel operating 23 individually designed bedrooms across six room categories in three 17th-century merchants' houses on the Keizersgracht canal. The hotel offers overnight accommodation, breakfast and bar service, private event hosting in the Great Room and garden, and participates in the Get Curious multi-property loyalty programme operated by A Curious Group of Hotels.

Product overview

Canal House Amsterdam is a boutique hotel operating as part of the Curious Hotels collection. The hotel offers accommodation across six room categories (Good, Better, Great, Exceptional, Outstanding, and Best) ranging from 17sqm to 60sqm, featuring design elements from Marcel Wanders and Dutch artwork. Additional offerings include food and beverage services (breakfast and bar), private dining and event spaces (Great Room, garden), and a loyalty program called Get Curious offering discounts across multiple hotels. The hotel is distinguished by its 17th-century architecture, largest private garden in Amsterdam, and eco-friendly Green & Spring amenities partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Green & Spring: Eco-friendly and sustainable amenities brand featured exclusively at Curious Hotels properties, including recycled plastic bottles and biodegradable packaging.

Products and services

• Canal House Hotel A boutique hotel comprised of three 17th-century merchants' houses overlooking the Keizersgracht canal in Amsterdam's Jordaan district, offering 23 bedrooms, a bar, the Great Room ballroom, and the largest private garden in central Amsterdam. Operations include overnight accommodation, food and beverage, and event hosting.
• Good Rooms Entry-level room category at 17sqm featuring silk wallpapers, purple velvets, hardwood floors, and design-classic furnishings with walk-in shower or bath. Available as a bookable unit for individual guests.
• Better Rooms Mid-tier room category at 22sqm with open plan bathroom design featuring deep Philippe Starck bathtubs and soft natural lighting from a lightwell with contemporary art.
• Great Rooms Spacious rooms at 25-35sqm ideal for longer stays with original features, deep Philippe Starck tubs with rainforest showers, and views of the canal or garden.
• Exceptional Rooms Large open-plan rooms at 27-35sqm with spacious bathrooms featuring walk-in rainforest showers and separate deep bathtubs, with views over the garden or canal.
• Outstanding Rooms Grand suites at 35sqm with canal views, high ceilings, Marcel Wanders artwork, separate rainforest showers, and Philippe Starck deep bathtubs.
• Best Room Suite Top-floor luxury suite at 60sqm with canal views, seating area, lounge with sofas, bathtub for two, bespoke two-person rainforest shower, and full-sized Green & Spring bath products.
• Food & Drink Breakfast service (weekdays 07:30-11:00, weekends 08:00-11:30) and bar drinks (daily 12:00-late) featuring locally sourced ingredients, cocktails, and curated wine selection, including the signature Canal House G&T.
• Private Dining Bespoke private dining events for elegant suppers, parties, baby showers, afternoon tea, and intimate weddings, with specially selected chefs and tailored styling.
• Private Events Event hosting in the classic Dutch architecture of the merchant house and garden for elegant suppers, creative meetings, parties, and product launches.
• Get Curious Membership Loyalty membership scheme offering up to 12% off room rates and free room upgrades across hotels in Paris, Amsterdam, London, and Brighton, plus exclusive offers, priority event access, and newsletters.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Curious CollectioncoreStrategic or Co-development PartnerCanal House is one of four properties in the Curious Hotel Collection: L'Hotel Paris, Canal House Amsterdam, Portobello Hotel London, and Drakes Hotel Brighton. The collection shares a loyalty programme (Get Curious), marketing presence, and consistent brand positioning around design-forward boutique hotels in cultural hotspots.
• Green & SpringcoreStrategic or Co-development PartnerExclusive eco-friendly amenity supplier providing biodegradable bath and body products in refillable bottles made from 100% post-consumer recycled plastic. Products are a key sustainability feature highlighted to guests.
• BookingSuite / Booking.comminorChannel Partner/ Reseller/ DistributorBookingSuite B.V. operates the hotel's online booking infrastructure and distribution through the Booking.com platform.
• Small Luxury Hotels of the World (SLH)minorChannel Partner/ Reseller/ DistributorAffiliated with the SLH network, providing distribution and marketing exposure to luxury travellers worldwide.
• Dale & Heybrook (Rose and Laura)minorStrategic or Co-development PartnerCelebrated gardening duo who designed Canal House's award-winning triple-width private garden, one of the largest in central Amsterdam.
• Marcel WanderscoreStrategic or Co-development PartnerRenowned Dutch designer whose contemporary gothic pieces feature throughout Canal House, including artwork in Outstanding Rooms and key furniture pieces in the Great Room.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Dylan Amsterdam: Boutique luxury hotel set in a 17th-century canal-side building on the Keizersgracht, Amsterdam. Highly comparable to Canal House in scale, location (Jordaan/canal belt), heritage architecture, and luxury leisure positioning.
• Pulitzer Amsterdam: Luxury hotel composed of 25 restored 17th- and 18th-century canal houses along the Keizersgracht and Prinsengracht. Direct heritage-cannel peer to Canal House, though operating at meaningfully larger scale (~225 keys).
• L'Hôtel Paris: Sibling property in The Curious Collection, a heritage boutique hotel in the Saint-Germain-des-Prés area of Paris (historic site of Oscar Wilde's death). Direct peer given shared brand, loyalty programme, distribution, and design-led boutique positioning.
• Hotel Seven One Seven: Tiny luxury boutique hotel (9 keys) in a historic canal-side building on the Prinsengracht. Comparable to Canal House in intimate scale, canal heritage setting, and personalised luxury positioning.
• Hotel Amigo Brussels: Heritage luxury boutique hotel operated by Rocco Forte in central Brussels. Comparable in heritage architecture, intimate scale, design-led positioning, and European city-centre luxury leisure customer base.
• Haymarket Hotel London: Design-led boutique hotel in central London operated by Firmdale. Comparable in intimate scale, individual room design, and luxury leisure traveller positioning within a European capital.
• The Toren Amsterdam: Boutique hotel housed in two 17th-century canal houses on the Keizersgracht. Comparable in heritage architecture, canal location, and small-luxury positioning, though at slightly larger scale than Canal House.
• Portobello Hotel London: Sibling property in The Curious Collection, a heritage boutique hotel in Notting Hill, London. Direct peer via shared Get Curious loyalty programme and group-level marketing and distribution infrastructure.

Broad incumbents

• Waldorf Astoria Amsterdam: Larger luxury heritage hotel on the Herengracht canal, part of a global chain. Competes for the same luxury leisure and event clientele but operates at much larger scale and broader service offering.
• De L'Europe Amsterdam: Iconic 5-star landmark hotel on the Amstel river offering heritage luxury with broader amenities (multiple restaurants, spa, event spaces). Larger incumbent serving overlapping luxury travellers in Amsterdam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/canal-house-amsterdam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canal House Amsterdam