Canared Eléctrica de Canarias, SL

What Canared Eléctrica de Canarias, SL does

CANARED Eléctrica de Canarias, S.L. is a private energy services company founded in 2014 and headquartered in San Cristóbal de La Laguna, Santa Cruz de Tenerife, Spain. Operating as the official IBERDROLA collaborator in the Canary Islands, the company delivers a portfolio spanning electricity supply management, free personalized energy advisory, custom photovoltaic solar installations (Smart Solar), electric vehicle plans (Smart Mobility), solar-powered urban charging stations for scooters and bicycles, and collective self-consumption solutions for property communities. It serves individuals, businesses, and property communities across Tenerife, Gran Canaria, La Gomera, and La Palma via five physical offices and IBERDROLA branded stands in commercial areas.

The company's product stack is supported by two proprietary mobile applications — the Smart Solar App, which provides real-time energy flow monitoring, remote installation control, excess energy tracking, and CO2 reduction visualization, and the Smart Mobility App, which enables scheduled EV charging and consumption history tracking optimized for off-peak pricing. Technology differentiation is positioned around ease of use and resource efficiency rather than proprietary hardware innovation, with the solar flooring charging stations representing the company's most distinctive technical offering.

Revenue is generated across five streams: recurring energy supply services, one-time solar installation projects, professional advisory services, subscription-based EV plans, and recurring collective self-consumption agreements. Pricing is quote-based and not publicly disclosed, with CANARED offering free advisory services and claiming best-in-market financing for solar projects. Distribution relies on direct office presence, IBERDROLA retail stands, website contact forms, phone sales, and organic social media channels (Instagram, Facebook, LinkedIn). The company is privately held with no disclosed institutional investment, no M&A activity, and a headcount of approximately five employees.

Name

Canared Eléctrica de Canarias, SL

Legal name

CANARED ELÉCTRICA DE CANARIAS, S.L.

Website

https://canared.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CANARED is a private Canary Islands energy services company serving as IBERDROLA's official collaborator, offering electricity supply, solar PV installations, EV plans, and collective self-consumption to individuals, businesses, and property communities across Tenerife, Gran Canaria, La Gomera, and La Palma.

Ownership category

akta.pro rank

Product category

Retail Energy Services

NAICS

Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Multi-Utility Distribution Companies (Electric + Gas/Water Distribution) (EUADABAJ)

akta.pro secondary industry

DER Program Operations & Customer/Installer Enablement (Applications, Portals, Inspections) (EUADALAO)

Keywords

• Energy advisory services
• Retail electricity supply
• Photovoltaic solar installation
• Electric vehicle charging
• Collective self-consumption

Headquarters

HQ city

La Laguna

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Energy Supply Services: Supply and management of electricity services including new connections, reactivation of existing supply points, and ongoing electricity supply management for residential, commercial, and industrial customers.
2. Solar Photovoltaic Installation: Custom photovoltaic solar system design, installation, and certification services for individuals, companies, and property communities. Includes subsidy processing assistance and financing options.
3. Energy Advisory Services: Free personalized energy consulting to optimize electricity bills by creating customized plans adapted to consumption habits. Includes post-sale services such as owner changes, plan adaptations, and power optimization.
4. Electric Vehicle Solutions: Smart Mobility services including EV plans for individuals and businesses, and solar-powered charging station access.
5. Collective Self-Consumption: Shared solar energy solutions for property communities, transforming buildings into energy generators with compensation for excess energy or battery storage options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Canared Eléctrica de Canarias, S.L. is an official IBERDROLA collaborator in the Canary Islands that provides energy advisory services, electricity supply management (new connections and reactivations), custom photovoltaic solar installations (Smart Solar), electric vehicle plans (Smart Mobility), solar-powered urban charging stations, and collective self-consumption solutions for property communities. The company operates across five offices in the Canary Islands and serves individuals, businesses, and property communities with personalized plans and bundled administrative handling.

Product overview

Canared Eléctrica de Canarias, SL is an official IBERDROLA partner in the Canary Islands offering a comprehensive energy services portfolio. The core offering consists of Energy Consulting (Asesoramiento Energético), Electricity supply, Smart Solar (photovoltaic installations with monitoring app), Smart Mobility (electric vehicle solutions), Charging Stations (solar-powered urban mobility charging), and Collective Self-Consumption (community solar). These services are complemented by After-Sales support and physical IBERDROLA Stands for customer assistance. The company leverages mobile applications (Smart Solar App, Smart Mobility App) to enable real-time energy monitoring, consumption tracking, and remote installation control. The portfolio targets individuals, businesses, property communities, and shared self-consumption solar communities across the Canary Islands.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Solar: Custom solar energy service that reduces electricity bills with CO2-free consumption, including app for real-time energy monitoring and excess compensation.
• Smart Mobility

Products and services

• Asesoramiento Energético Free personalized energy advisory service that creates a customized plan to optimize the customer's electricity bill by offering a range of tariffs adapted to consumption habits, with no obligation to contract.
• Electricidad End-to-end electricity supply service for residential and commercial customers, including reactivation of existing supply points, new connections, documentation management, technical checks, and coordination with the distributor.
• Smart Solar Custom photovoltaic solar energy service for individuals, companies, property communities, and shared self-consumption solar communities that reduces electricity bills with CO2-free consumption, including installation, permits, certification, excess energy compensation, and access to the Smart Solar App for real-time monitoring.
• Smart Mobility Electric vehicle solutions including plans for individuals and businesses, with access to the Smart Mobility App for scheduling recharges, viewing consumption history, and optimizing off-peak charging hours.
• Estaciones de Recarga (Solar Charging Stations) Solar-powered charging stations for electric scooters and bicycles in urban areas, using high-performance photovoltaic solar flooring, with mobile app-based reservation and charging.
• Autoconsumo Colectivo Collective self-consumption energy solution for property communities that transforms buildings into energy generators via shared solar panels, with options for excess energy compensation or battery storage. No initial investment required.

Quantifiable outcome

• Solar panels have a lifespan of approximately 30 years with guaranteed amortization

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IBERDROLAcoreChannel Partner/ Reseller/ DistributorCANARED is an official collaborator of IBERDROLA in the Canary Islands, providing access to exclusive energy products and competitive market prices. The partnership enables CANARED to offer IBERDROLA's electricity supply services alongside its own solar installation, EV charging, and energy advisory services. CANARED operates IBERDROLA branded stands in commercial areas to promote services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Naturgy: Major Spanish multi-utility offering electricity, gas, and increasingly solar and EV services. Comparable as a broad incumbent in the same Spanish retail energy market with overlapping customer segments.
• Iberdrola: Spain's largest electric utility and CANARED's primary channel partner. Iberdrola supplies the electricity products CANARED resells and co-brands in commercial stands; comparable as the anchor of the partnership relationship and the dominant player in the same end markets.
• Repsol: Spanish integrated energy company expanding into renewables and retail electricity. Comparable as a broad incumbent moving into residential solar and EV charging, overlapping with CANARED's service portfolio.
• EDP Energía: Portuguese-origin utility with significant Spanish retail presence in electricity and increasingly solar. Comparable as a broad incumbent in the same Spanish residential energy market.
• Endesa: Spain's second-largest electric utility, also active in retail electricity supply, solar PV (Endesa X), and EV charging. Comparable as a broad incumbent competing for the same residential and SMB electricity customers in Spain, including the Canary Islands.

Direct peers

• Holaluz: Spanish green electricity retailer focused on residential solar PV and 100% renewable supply. Comparable as a direct peer in the same customer segment (Spanish households seeking solar + green electricity bundles).
• Audax Renovables: Spanish renewable energy retailer and small-scale generator supplying electricity and gas to residential and commercial customers. Comparable as a direct peer combining retail supply with renewable generation assets.
• Factor Energía: Independent Spanish electricity retailer serving residential and business customers with renewable supply. Comparable as a direct peer offering retail electricity plus value-added energy services in the same Spanish market.
• Podo (TotalEnergies): Spanish retail electricity brand targeting environmentally conscious consumers with 100% renewable supply. Comparable as a direct peer in the Spanish retail electricity market serving similar customer motivations.

Emerging players

• Solar360 (Iberdrola joint venture): Joint venture between Iberdrola and EDP for residential solar PV installation in Spain. Comparable as an emerging player combining Iberdrola channel power with solar installation — a model that directly affects CANARED's partnership economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CanaredElectricaCanarias
• LinkedInlinkedin.com/company/canared-el%C3%A9ctrica-de-canarias-sl
• Instagraminstagram.com/canaredelectricadecanarias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canared Eléctrica de Canarias, SL