CANATUR PERU

What CANATUR PERU does

CANATUR PERU (Cámara Nacional de Turismo del Perú) is a private, apolitical, non-profit civil association founded on January 28, 1971, and officially recognized by the Peruvian government under RM 366-82 ITI/TUR as the representative institution of the national private tourism business sector. It is headquartered in Miraflores, Lima, with a small permanent staff of 14 employees, and operates through a federated structure of 101 associates organized into three tiers: 10 gremios (national trade associations), 16 cámaras regionales (regional chambers spanning Peru's coast, highlands, and Amazon), and 75 empresas asociadas (individual tourism enterprises). Its core service line is member-exclusive advisory — legal and regulatory interpretation, accounting and tax support, institutional strengthening, parliamentary representation, social media amplification, press release dissemination, and preferential event pricing — delivered directly from its Lima headquarters and via its network of cooperation agreements.

The organization's revenue mechanics combine undisclosed membership dues with paid training events (e.g., the 'IA en Turismo' workshop series at $32 for members / $40 for non-members), business networking events such as the annual Perú Travel Mart, and project funding for sustainability initiatives including Turismo Circular Perú (circular economy across Lima, Piura, Cusco, and San Martín) and the San Martín ecotourism programs previously supported by Swiss Cooperation SeCompetitivo (2019–2023). CANATUR does not develop proprietary technology products; its activities are centered on advocacy, capacity building, sector data distribution through its daily Boletín CANATUR and portaldeturismo.pe portal, and project management for sustainable tourism development.

Its market position rests on a regulatory designation as the principal private-sector spokesperson before the Peruvian government, supplemented by 12+ formal inter-institutional cooperation agreements with MINCETUR, PROMPERÚ, the Ministry of Foreign Affairs, the Contraloría General, universities (UNIR), municipal governments (Barranco, Machu Picchu, Ica), and international bodies (the United Nations, FEDESUP, TSTT, and — as of May 2026 — Hangzhou-Yuhang in China). The leadership comprises a board headed by President José Koechlin, with Executive Director Augusto Bauer overseeing day-to-day operations.

Name

CANATUR PERU

Legal name

Cámara Nacional de Turismo del Perú

Website

https://canaturperu.org

Company type

Private

Founded year

1971

Operating status

Operating

Short description

CANATUR PERU is a Lima-based non-profit trade association founded in 1971 that represents Peru's private tourism sector through 101 member organizations, delivering legal, accounting, and institutional advisory services plus events and training to national and regional tourism enterprises.

Ownership category

akta.pro rank

Product category

Tourism Industry Association

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)

akta.pro secondary industries

Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing) (THAAANAI), Sustainable Supply Chain & Procurement Platforms (Local Sourcing, Ethical Purchasing) (THAAANAJ)

Keywords

• Tourism trade association
• Travel industry advocacy
• Tourism chamber services
• Destination development
• Tourism training events

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Cámara Nacional de Turismo del Perú (CANATUR) is a non-profit civil association founded in 1971 that serves as the officially recognized representative institution of Peru's private tourism sector. It provides member-exclusive advisory services (legal, accounting, institutional, parliamentary), organizes the annual Perú Travel Mart business networking event, publishes daily bulletins, runs professional training workshops, and manages sustainable tourism projects across Peru's regions.

Product overview

CANATUR PERU (Cámara Nacional de Turismo del Perú) is a non-profit civil association founded in 1971, serving as the official representative institution of Peru's private tourism sector. The organization provides member-exclusive services including legal and regulatory advisory, accounting support, institutional consulting, parliamentary representation, event discounts, and social media promotion. CANATUR manages key projects such as Turismo Circular Perú (circular economy in tourism) and San Martín: Impulsando el turismo sostenible (sustainable tourism in San Martín). The organization also organizes the annual Perú Travel Mart business networking event and publishes periodic bulletins for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal and Regulatory Advisory (Asesoría Legal y Regulatoria) Member-exclusive specialized guidance on legal matters linked to the tourism sector, including interpretation of laws, regulations, and administrative procedures affecting business operations.
• Accounting Advisory (Asesoría Contable) Technical advisory in accounting, financial, and tax matters aimed at optimizing economic management and ensuring compliance with fiscal obligations for tourism businesses.
• Institutional Advisory (Asesoría Institucional) Strategic support for strengthening organizational structure and business management, promoting competitiveness and sustainability of member enterprises.
• Parliamentary Advisory (Asesoría Parlamentaria) Lobbying and representation services before the Republic Congress of Peru to promote legislative initiatives that benefit tourism development.
• Perú Travel Mart Annual B2B business networking event — described as 'la rueda de negocios más grande del turismo' (the largest tourism business wheel in Peru). Scheduled for May 14-16, 2026. Serves as a B2B platform for member enterprises to conduct business.
• Boletines CANATUR (Member Bulletins) Daily bulletins distributed to members covering CANATUR activities, specialized legal topics, tourism news, and sector information. Issues range from N° 992 (June 2026) to N° 1000 (October 2025).
• Turismo Circular Perú Transformative project promoting circular economy practices in tourism, focused on reuse, recovery, recycling, and extending the useful life of resources in Peru's tourism sector across 4 regions (Lima, Piura, Cusco, San Martín). Targets 1,000 direct beneficiaries.
• San Martín: Impulsando el turismo sostenible Project promoting responsible ecotourism in Amazonian communities of the San Martín region, preserving biodiversity and local culture in the Alto Mayo, Tarapoto, and Abiseo destinations.
• Tarapoto y Alto Mayo: Turismo y Naturaleza en Valor Project executed from August 2019 to February 2023 aimed at strengthening the competitiveness of the tourism value chain in the San Martín region through nature-based tourism products. Funded under the Swiss Cooperation SeCompetitivo Programme.
• AI in Tourism Training Workshops (IA en Turismo) Professional training workshop series oriented to executives and managers of the tourism and hotel sector, covering AI applications in traveler experience and efficient management. Priced at $32 for CANATUR members and $40 for non-members (including IGV).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, minor, regional, major and core.

• Oficina Municipal de Cultura, Radio, Televisión y Turismo de Hangzhou y Buró Distrital de Cultura, Radio y Televisión, Turismo y Deportes de YuhangflagshipStrategic or Co-development Partner · 15 May 2026Framework cooperation agreement signed May 15, 2026. Establishes a permanent cooperation mechanism between Peru, Hangzhou, and Yuhang in the areas of cultural and tourism exchange, sectoral articulation, destination promotion, and generation of cooperation results with demonstrative value.
• PRESTILYminorGTM or Marketing Partner · 27 January 2026Institutional cooperation agreement signed January 27, 2026, duration through March 2026. CANATUR and PRESTILY commit to promoting the 20th edition of the SAHIC Latin America & The Caribbean Conference, to be held March 23-24, 2026, in Rio de Janeiro, Brazil.
• Cámara de Comercio, Industria y Turismo de IcaregionalStrategic or Co-development Partner · 15 January 2026Framework cooperation agreement signed January 15, 2026. Establishes general framework of inter-institutional cooperation between CANATUR and the Chamber of Commerce of Ica to contribute to the fulfillment of institutional purposes and objectives, developing activities aimed at promoting and developing the national tourism sector.
• Universidad Internacional de la Rioja (UNIR)majorStrategic or Co-development Partner · 10 November 2025Educational cooperation agreement signed November 10, 2025, renewable 1-year term. Establishes conditions under which UNIR students will carry out external practical programs (internships) in any teaching program offered by UNIR, both official and proprietary.
• Ente Gestor del Destino Playas del NorteregionalStrategic or Co-development Partner · 3 October 2025Framework cooperation agreement signed October 3, 2025. Establishes the framework of inter-institutional relations between the Ente Gestor and CANATUR for the achievement of objectives described in the agreement's fourth clause.
• Tourism and Society Think Tank (TSTT) - Red Mundial de Destinos de Turismo ReligiosocoreStrategic or Co-development Partner · 16 September 2024Framework collaboration agreement signed September 16, 2024. Establishes bases for collaboration between TSTT's Global Religious Tourism Destination Network and CANATUR to promote religious tourism, including joint project planning, information exchange, best practices sharing, and promotional events and activities.
• Municipabilidad Distrital de BarrancocoreStrategic or Co-development Partner · 1 September 2024Framework cooperation agreement signed September 1, 2024, renewable 2-year term. Strategic alliance to promote and collaborate on the reactivation, promotion, and development of internal and receptive tourism in the district of Barranco, highlighting its attractions and tourism resources.
• Contraloría General de la República del PerúmajorStrategic or Co-development Partner · 22 July 2024Inter-institutional cooperation agreement signed July 22, 2024. Establishes general framework for cooperation for academic and training activities, mechanisms for joint work to reinforce integrity and transparency in the private sector's relationship with the public sector, and promotion of citizen participation in social control over public resources.
• Municipabilidad Distrital de Machu PicchuregionalStrategic or Co-development Partner · 15 March 2024Inter-institutional cooperation agreement signed March 15, 2024. Establishes the framework of inter-institutional relations between the Municipality and CANATUR for the achievement of proposed purposes and objectives.
• PROMPERÚcoreStrategic or Co-development Partner · 10 June 2021Cooperation agreement signed June 10, 2021, 5-year term. Agreement for joint promotion of Peru as a tourist destination in international markets, including participation in tourism fairs, development of promotional materials, and digital dissemination campaigns.
• Ministerio de Comercio Exterior y Turismo (MINCETUR)coreStrategic or Co-development Partner · 15 March 2020Inter-institutional cooperation agreement signed March 15, 2020, renewable 3-year term. Oriented toward strengthening Peru's tourism sector through development of national and international training, research, and tourism promotion programs.
• Ministerio de Relaciones Exteriores (RREE) del PerúcoreStrategic or Co-development Partner · 27 November 2019Cooperation agreement signed November 27, 2019, indefinite duration. Objective: joint activities for tourism promotion, exchange of information, cooperation in tourism and related activities such as Peruvian gastronomy promotion, participation in seminars, conferences, fairs, workshops and other tourism-related events.
• Fundación Pedro y Angélica de Osma GildemeistermajorStrategic or Co-development PartnerFramework cooperation agreement, 2-year term. Establishes general framework of collaboration between the Foundation and CANATUR to strengthen exchange and cooperation through a strategic alliance for the development of various projects and activities.
• Organización de las Naciones Unidas (ONU)flagshipOthersCANATUR is affiliated with the United Nations (ONU), providing international institutional backing and global advocacy platform for Peru's tourism sector.
• FEDESUPcoreOthersCANATUR is affiliated with FEDESUP (Federación de...), extending its network within the broader business and tourism federation ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANATO (Asociación Nacional de Agencias de Viajes y Turismo): Colombian national tourism trade association representing travel agencies, hotels, and related operators. Directly comparable to CANATUR in structure: national-level guild that aggregates multiple tourism sub-segments for advocacy, training, and B2B event organization.
• ABAV Brasil (Associação Brasileira de Agências de Viagens): Brazil's national association of travel agencies. Closest functional peer to CANATUR: aggregates a broad travel-industry membership for representation, events, and training, and operates in a similarly large Latin American tourism market.
• Sociedad Hoteles del Perú (SHP): Peruvian hotels guild, a current CANATUR gremio member. Comparable as a national-level tourism trade association focused on a specific sub-segment (hospitality), and a structural analog to the type of sub-sector guilds CANATUR federates under its umbrella.
• APAVIT (Asociación Peruana de Agencias de Viajes y Turismo): Peruvian association of travel and tourism agencies, listed as a CANATUR gremio member. Comparable as a national sub-segment tourism trade association, and structurally analogous to how other national travel-agency associations (ANATO, ABAV) relate to their parent chambers in their respective markets.

Regional players

• COTAL (Confederación de Operadores y Empresas de Turismo de América Latina): Latin American confederation of tour operators and tourism companies, originally Argentine-founded. Comparable as a regional tourism trade association providing advocacy, training, and networking, though operating across multiple LATAM countries rather than within a single national chamber.

Broad incumbents

• World Travel & Tourism Council (WTTC): Global tourism industry council representing the broader travel and tourism private sector. Comparable to CANATUR as an advocacy and convening body, but at global rather than national scope, and including the full industry (hotels, airlines, cruise, agencies) rather than one country's operators.
• UN Tourism (UNWTO): United Nations World Tourism Organization, the intergovernmental body for international tourism. Comparable in its convening and standard-setting role across the tourism sector, but operates globally and intergovernmentally rather than as a private-sector national chamber.

Others

• PROMPERÚ (Comisión de Promoción del Perú para la Exportación y el Turismo): Peruvian government commission for export and tourism promotion. Not a private-sector peer, but a key counterpart organization: CANATUR holds a 5-year cooperation agreement with PROMPERÚ for international destination promotion, making them adjacent ecosystem participants in the same market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CANATUR PERU