Bay Area Medical

What Bay Area Medical does

Bay Area Medical CanCare Clinic is a single-location, physician-owned outpatient medical practice located at 6399 38th Ave. N., St. Petersburg, Florida, serving Canadian travelers and winter residents in the Tampa Bay area, local American residents, and other international visitors. The clinic operates an Internal Medicine, Cardiology, and Family Practice model that combines in-office diagnostics (X-ray, laboratory, EKG, ultrasound, echocardiogram, pulmonary function studies, heart and stroke screenings), an on-site pharmacy, treatment services (routine and specialty injections, IV therapy, minor surgery), and emergency hospitalization coordination through admitting agreements with multiple HCA hospitals and Bayfront Hospital. The clinic maintains multilingual staff coverage in English, Spanish, French, and Korean to serve its international patient base.

The practice is led by Dr. William N. Handelman M.D. (board-certified in Internal Medicine, cardiology fellowship training, 20,000+ hours of ER experience) and his wife Myung Joo Handelman, A.P.R.N. (board-certified nurse practitioner with emergency and internal medicine background), with a total headcount of approximately 11 employees. The business monetizes through three revenue streams: professional services billed to insurance, direct insurance reimbursements filed on behalf of patients (with both domestic carriers such as Blue Cross Blue Shield and United Healthcare, and Canadian/international travel insurers including RBC Insurance, Atlantic Blue Cross, Travel Guard, and SunLife), and self-pay transactions at negotiated rates typically below prevailing Medicare rates. The clinic's go-to-market is direct-to-consumer and walk-in, relying on a physical clinic presence, community word-of-mouth within the Canadian expatriate community in Tampa Bay, and Dr. Handelman's weekly "Dr. Bill Radio MD" show on WGUL 860 AM as a top-of-funnel patient acquisition channel. Operating hours scale seasonally to match the November-April Canadian winter-resident peak.

The clinic is privately held by the founding physician family with no evidence of external investors, holding companies, or institutional ownership; no funding rounds are disclosed and the company shows no app, API, or AI/ML capability footprint. Online registration routes through PatientFusion; remaining touchpoints are phone (727-384-6411), fax, and email. The product portfolio is stable and the practice shows no geographic expansion or acquisition activity, indicating a mature, owner-operated small business anchored on the founder's clinical reputation and the Canadian-traveler niche.

Name

Bay Area Medical

Legal name

Bay Area Medical CanCare Clinic

Website

https://cancareclinic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay Area Medical CanCare Clinic is a physician-owned, single-location Internal Medicine, Cardiology, and Family Practice in St. Petersburg, Florida, serving Canadian travelers and winter residents, international visitors, and local American residents with in-office diagnostics, an on-site pharmacy, and direct hospital admission.

Ownership category

akta.pro rank

Headquarters

HQ city

St Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Visits and Medical Services: Revenue generated from providing medical consultations, diagnostic services, treatments, and procedures to patients. Services are billed to insurance or collected as self-pay. The clinic files insurance claims on behalf of patients.
2. Insurance Reimbursement: The clinic accepts and processes claims from multiple travel insurance providers (Canadian and international) as well as American domestic insurance plans. They have contracts with various insurance companies and file claims directly with carriers.
3. Self-Pay Services: Self-pay patients can negotiate rates in advance, which are generally less than prevailing Medicare rates. The clinic offers transparent, negotiated pricing for uninsured patients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bay Area Medical CanCare Clinic is a single-location outpatient medical practice in St. Petersburg, Florida providing internal medicine, cardiology, and family practice services. The clinic delivers on-site diagnostics, an in-office pharmacy, treatment services, and emergency hospitalization coordination, with particular specialization in serving Canadian travelers and winter residents through travel insurance claim processing.

Product overview

Bay Area Medical CanCare Clinic is a single-location medical clinic that provides comprehensive outpatient healthcare services from its St. Petersburg, Florida facility. The clinic operates as an Internal Medicine/Cardiology & Family Practice Medical Center with integrated diagnostic and treatment capabilities. Core services include on-site diagnostics (X-ray, Laboratory, EKG, Ultrasound, Echocardiogram, Pulmonary Function Studies, Heart & Stroke Screenings), an on-site Pharmacy, and treatment services (Routine and Specialty Injections, IV Therapy, Minor Surgery). The clinic specializes in serving Canadian travelers and winter residents, offering insurance claims processing and emergency hospitalization coordination. Additionally, the clinic provides patient education through the Dr. Bill Radio MD Program broadcast on WGUL 860 AM.

Differentiator

Problem solved

Functional benefit

Products and services

• Bay Area Medical CanCare Clinic Comprehensive outpatient medical clinic providing internal medicine, cardiology, and family practice services for Canadian travelers, winter residents, and local American residents in the Tampa Bay and St. Petersburg, Florida area. The clinic offers diagnostic care, on-site pharmacy, treatment services, and emergency hospitalization coordination.
• On-site Pharmacy

Quantifiable outcome

• Direct hospital admission without ER wait times

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HCA Hospitals (St. Petersburg General, Northside Hospital, Edward White Hospital, Largo Medical Center, St. Anthony's Hospital)coreStrategic or Co-development PartnerBay Area Medical has agreements with HCA hospitals for Medicare rates, allowing patient hospitalization at negotiated rates. The clinic is located across from St. Petersburg General Hospital and utilizes these hospitals for emergency admission and patient care coordination.
• Bayfront HospitalminorStrategic or Co-development PartnerIf patient policies require hospitalization at Bayfront Hospital, the clinic works with staff physicians there for patient admission.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorContracted insurance provider. The clinic files insurance claims directly and works with Blue Cross Blue Shield to obtain covered benefits for patients.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorContracted insurance provider. The clinic accepts United Healthcare policies and files claims on behalf of patients.
• RBC InsurancecoreChannel Partner/ Reseller/ DistributorCanadian insurance provider contracted with the clinic for travel insurance claims processing for Canadian travelers.
• Atlantic Blue CrosscoreChannel Partner/ Reseller/ DistributorContracted Canadian travel insurance provider for claim processing.
• Travel Guard CanadacoreChannel Partner/ Reseller/ DistributorTravel insurance provider that the clinic accepts and processes claims for.
• Travel Guard InternationalcoreChannel Partner/ Reseller/ DistributorInternational travel insurance provider with direct billing agreements.
• SunLifecoreChannel Partner/ Reseller/ DistributorInsurance provider with coverage claims processed at the clinic.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• AdventHealth Centra Care: Urgent and primary care walk-in clinic network operated by AdventHealth across Central Florida including the Tampa Bay region. Competes for the same walk-in, episodic primary care demand from local Tampa Bay residents that Bay Area Medical serves.
• BayCare Health System: Leading not-for-profit health system in the Tampa Bay area operating hospitals and outpatient primary/specialty care. Competes for the same local resident primary care and cardiology demand in Bay Area Medical's geographic catchment.
• Tampa General Hospital: Major academic health system serving the Tampa Bay region with primary care, specialty, and hospital services. Comparable regional competitor for internal-medicine and cardiology referrals from Tampa Bay residents.

Direct peers

• MDVIP: National concierge-medicine network pairing board-certified internists with smaller patient panels in exchange for membership fees. Comparable to Bay Area Medical in delivering highly personalized internal-medicine and cardiology-led primary care with on-site diagnostic capability and direct physician access.
• Oak Street Health (CVS Health): Senior-focused primary care network operating value-based clinics with embedded diagnostic and pharmacy services. Compares to Bay Area Medical on multi-service primary care delivery to older adults with chronic cardiovascular and internal-medicine needs.
• Passport Health: Largest US travel-medicine clinic franchise specializing in pre- and post-travel vaccinations, travel health consultations, and insurance-compatible billing. Most directly comparable to Bay Area Medical's Canadian-traveler specialization because both serve cross-border patients needing travel-insurance expertise and bilingual support.
• Cano Health: Value-based primary care platform focused on seniors, with strong Florida presence including Tampa Bay. Comparable to Bay Area Medical as a Florida-centric primary care operator serving older, often chronic-disease-heavy patient panels with on-site diagnostics and cardiology-adjacent services.

Broad incumbents

• VillageMD (Walgreens): Primary care platform co-located with Walgreens pharmacies, offering value-based care for older adults with embedded diagnostics and pharmacy. Comparable to Bay Area Medical on the integrated primary care + on-site pharmacy model.
• HCA Florida Healthcare: Largest hospital network in Florida, including St. Petersburg General Hospital directly across from Bay Area Medical. The clinic's direct-admission moat depends on its HCA hospital partnerships; HCA also competes for cardiology and internal-medicine patients at much greater scale.
• One Medical (Amazon): Membership-based primary care platform with broad geographic coverage and tech-enabled patient experience. Overlaps with Bay Area Medical's combination of internal medicine, on-site diagnostics, and direct care coordination, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bay-area-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Area Medical