South Yorkshire and Bassetlaw Cancer Alliance

What South Yorkshire and Bassetlaw Cancer Alliance does

South Yorkshire and Bassetlaw Cancer Alliance, formally the South Yorkshire, Bassetlaw & North Derbyshire Cancer Alliance, is an NHS-designated public-sector coordination body responsible for improving cancer outcomes across the South Yorkshire, Bassetlaw, and North Derbyshire regions of England. Operating under the governance of NHS England and the South Yorkshire Integrated Care Board, the alliance brings together NHS trusts, Primary Care Networks, Clinical Commissioning Groups, local councils, charities (including Macmillan Cancer Support, Yorkshire Cancer Research, and Weston Park Cancer Charity), and patient groups to coordinate cancer care programmes. Its service portfolio is organised around three pillars: early diagnosis (Cancer Champion Programme, Lung Health Checks, Nudge The Odds behavioural science initiative, Be Cancer SAFE, and the Peace of Mind campaign), high-quality services and rapid diagnostics, and personalised care and support (including the Macmillan Living With and Beyond Cancer Programme). The alliance also operates a Reward and Referral incentive scheme, a Behavioural Science Academy, and a Training Portal aggregating resources such as GatewayC and Cancer Demystified Webinars.

The alliance employs approximately 10 people at its Programme Management Office in Sheffield and delivers its programmes free at point of use through the NHS system. Funding flows from NHS England programme commissioning and from multi-year grants awarded by Yorkshire Cancer Research (covering 2022, 2023-2024, and 2024 phases). The alliance embeds more than 50 Cancer Champions within Primary Care Networks across the region and engages over 50 trained volunteers who promote screening uptake and early diagnosis awareness through community outreach, Learning Lunch sessions, and events hosted at football clubs and community venues. Strategic partnerships with football club community foundations (Sheffield United, Rotherham United), employer sites (DHL Worksop), and digital inclusion charities (Good Things Foundation) extend the alliance's reach into workplace and underserved communities. Clinical leadership is provided by Clinical Director Julia Dicks, a Consultant Breast Surgeon. The organisation does not develop proprietary software but relies on NHS England digital infrastructure and a Cancer Alliance web portal for programme coordination, supplemented by Power BI dashboards for performance monitoring.

Name

South Yorkshire and Bassetlaw Cancer Alliance

Legal name

South Yorkshire, Bassetlaw & North Derbyshire Cancer Alliance

Website

https://canceralliancesyb.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The South Yorkshire and Bassetlaw Cancer Alliance is an NHS-funded coordination body that improves cancer outcomes across South Yorkshire, Bassetlaw, and North Derbyshire by running screening promotion, early diagnosis, and personalised care programmes through NHS trusts, Primary Care Networks, and charity partners.

Ownership category

akta.pro rank

Product category

NHS Cancer Care Coordination

NAICS

Offices of All Other Health Practitioners (62139)

SIC

Services-Health Services (8000)

akta.pro primary industry

Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)

akta.pro secondary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

Keywords

• Cancer care coordination
• Cancer screening programmes
• Early cancer diagnosis
• Personalised cancer support
• Cancer awareness campaigns

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. NHS and Government Funding: The Cancer Alliance receives funding from NHS England and Yorkshire Cancer Research to implement cancer early diagnosis programmes, screening initiatives, and cancer champion programmes across the region. Funding supports operational costs, training, community engagement activities, and programme delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

South Yorkshire and Bassetlaw Cancer Alliance is an NHS-funded coordination body that brings together NHS trusts, hospitals, Primary Care Networks, local councils, charities, and patient groups to develop and deliver cancer awareness, early diagnosis, screening, and personalised care programmes across South Yorkshire, Bassetlaw, and North Derbyshire. Its portfolio includes the Cancer Champion Programme, behavioural science-based interventions, targeted screening (lung, breast, cervical, bowel), community awareness campaigns, and post-treatment support services. All offerings are delivered free at point of use through the NHS system.

Product overview

South Yorkshire and Bassetlaw Cancer Alliance operates as a coordinated network of NHS organizations, local councils, charities, and patient groups working to develop and improve cancer services. Rather than a unified software product, the Alliance offers a portfolio of interconnected public health programmes and initiatives focused on cancer awareness, early diagnosis, and patient support. The core offerings include the Cancer Champion Programme (which trains volunteers to promote screening), various screening initiatives (lung, breast, cervical, bowel), behavioural science-based interventions (Nudge The Odds, Behavioural Science Academy), awareness campaigns (Peace of Mind, Be Cancer SAFE), incentive programmes (Reward and Referral Scheme), and support services (Macmillan Living With and Beyond Cancer Programme). These programmes are supported by training resources and information portals, all aimed at increasing cancer diagnosis at stages 1 and 2 and reducing health inequalities across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Champion Programme

Quantifiable outcome

• Increased proportion of cancers diagnosed at stages 1 and 2
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• Macmillan Cancer SupportcoreStrategic or Co-development PartnerMajor charity partner supporting the Living With and Beyond Cancer Programme and providing resources, training materials, and cancer support services. Macmillan provides personalised care templates, cancer information resources, and funding support for cancer care initiatives across South Yorkshire.
• NHS EnglandcoreStrategic or Co-development PartnerNational NHS body providing strategic direction, funding for cancer programmes, and policy guidance. Supports the Cancer Alliance through Public Health Programmes Team and regional NHS structures for cancer screening and early diagnosis.
• Weston Park Cancer CharitymajorStrategic or Co-development PartnerRegional cancer charity providing the Big Purple Bus mobile cancer support services, cancer information and support centres, and community engagement activities. Offers complementary therapies, support groups, and wellbeing programmes for cancer patients.
• Cavendish Cancer CaremajorStrategic or Co-development PartnerRegional cancer charity providing support services to people living with or affected by cancer in South Yorkshire. Presents at Cancer Champion Steering Group meetings and provides training resources.
• Good Things FoundationsupportingStrategic or Co-development PartnerDigital inclusion charity providing free SIM cards through the National Databank to help patients access digital health services. Trial in progress with Health Village Dearne Valley PCN in Rotherham to address digital exclusion barriers to healthcare access.
• York Health Economics Consortium (YHEC)supportingImplementation/ SI/ Consulting PartnerExternal evaluation partner conducting assessment of the Yorkshire Cancer Research Cancer Champion Programme. Conducts Delphi Panels, stakeholder interviews, and patient/public surveys to evaluate programme effectiveness.
• Public Health EnglandmajorStrategic or Co-development PartnerNational public health body (now UK Health Security Agency) providing screening programme resources, campaign materials, and guidance for bowel, breast, and cervical cancer screening across England.
• Rotherham United Community TrustsupportingStrategic or Co-development PartnerFootball club community trust providing venue access and community connections for cancer awareness events. Supporting Cancer Champions in connecting with community groups and hosting screening awareness sessions.
• Sheffield United Community FoundationsupportingStrategic or Co-development PartnerFootball club foundation running the Fans FC (Fans Fighting Cancer) programme to engage football fans in cancer awareness and screening promotion activities.
• OUTpatients (formerly Live Through This)supportingStrategic or Co-development PartnerLGBTQI+ cancer charity providing screening resources and training for healthcare professionals. Campaigns include Screening MOT, Remove the Doubt (cervical), My Cervix My Service, and Best for My Chest (breast) targeting LGBTQI+ communities with lower screening uptake.
• DHL (Retford and Villages)supportingStrategic or Co-development PartnerCorporate partner hosting monthly Prostate Cancer Support Group at DHL Worksop site, contributing £500 for room hire and refreshments. Represents workplace engagement initiative for cancer awareness among Eastern European workers.
• Health and Care Together SYBsupportingStrategic or Co-development PartnerRegional health and care partnership collaboration platform supporting integrated cancer care initiatives across South Yorkshire and Bassetlaw.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• East of England Cancer Alliance: NHS Cancer Alliance covering the East of England, delivering structurally identical cancer coordination programmes funded by NHS England across a multi-trust footprint.
• North East and Cumbria Cancer Alliance: NHS Cancer Alliance covering North East England and Cumbria, coordinating cancer pathway improvements across multiple acute trusts and Primary Care Networks in a defined regional footprint.
• Thames Valley Cancer Alliance: NHS Cancer Alliance operating across Thames Valley with the same early diagnosis, screening uptake, personalised care, and Living With and Beyond Cancer programme portfolio as SYB.
• Wessex Cancer Alliance: NHS Cancer Alliance operating across Hampshire, Dorset, and the Isle of Wight with a comparable early diagnosis, screening, and personalised care remit.
• Surrey and Sussex Cancer Alliance: NHS Cancer Alliance covering Surrey and Sussex, delivering equivalent NHS England-mandated cancer coordination programmes across regional NHS trusts and PCNs.
• Cheshire and Merseyside Cancer Alliance: NHS Cancer Alliance delivering early diagnosis, screening promotion, and personalised care programmes across Cheshire and Merseyside trusts and PCNs — directly comparable operating model and remit.
• Greater Manchester Cancer Alliance: Another NHS Cancer Alliance operating in a defined English region, coordinating cancer screening, early diagnosis, and personalised care programmes across multiple NHS trusts and PCNs — directly comparable structure, funding model, and remit.
• Yorkshire Cancer Alliance (West Yorkshire): Sister Cancer Alliance covering West Yorkshire with a similar NHS-funded coordination model across multiple trusts and PCNs; closely comparable given shared Yorkshire geography and overlap with Yorkshire Cancer Research funding ecosystem.
• West Midlands Cancer Alliance: NHS Cancer Alliance covering the West Midlands, delivering the same portfolio of early diagnosis, screening uptake, personalised care, and Cancer Champion-style community engagement programmes.

Broad incumbents

• Macmillan Cancer Support: National cancer charity and major strategic partner of SYB; operates across all English regions funding personalised care, Living With and Beyond Cancer programmes, and providing resources used by Cancer Alliances nationwide. Comparable as a funder and content provider rather than a direct geographic peer.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CanAlliance_SYB
• Facebookfacebook.com/southyorkshireandbassetlawcanceralliance
• Instagraminstagram.com/canceralliance_syb
• LinkedInlinkedin.com/company/south-yorkshire-bassetlaw-cancer-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Yorkshire and Bassetlaw Cancer Alliance