Cantine del Notaio

What Cantine del Notaio does

Cantine del Notaio is a privately held Italian winery founded on October 5, 1998 by Gerardo Giuratrabocchetti and his wife Marcella Libutti, operating from Rionero in Vulture in the Basilicata region of southern Italy. The company is structured as an unipersonal agricultural limited liability company (Cantine del Notaio soc. agr. a r. l. Unipersonale), with Gerardo Giuratrabocchetti serving as Sole Director and the family controlling seven generations of winemaking heritage. Its operations center on the Aglianico del Vulture grape grown on the volcanic slopes of Mount Vulture across roughly 40 hectares distributed over five municipalities (Rionero, Barile, Ripacandida, Maschito, Ginestra), with some vines over 100 years old. Viticulture follows biological and biodynamic criteria, and aging takes place in natural volcanic tuff caves dating to 1600, originally cut by Franciscan monks, using French oak barriques and tonneaux. A second, technologically focused winery operates at Serra del Granato in Ripacandida.

The product portfolio spans 16 wines (Aglianico del Vulture DOC reds including La Firma, Il Sigillo, Il Repertorio; Basilicata IGT whites, rosés, and Primitivo; a sparkling range using both Martinotti and classic methods including Il Protesto, Il Passaggio, La Postilla, La Nota, La Stipula Bianca, La Stipula Rosè; plus limited edition blends Il Lascito and La Parcella), four single-varietal Aglianico grappas, four extra virgin olive oils (Coratina, Ogliarola, Rotondella, Leccino cultivars), and an on-site museum experience. R&D activity includes a germplasm recovery program covering 40+ historical Basilicata grape varieties run with A.L.S.I.A. and university research partners, and a longstanding collaboration with Prof. Luigi Moio (University of Naples) on Aglianico enology. The company holds ISO 9001:2015, ISO 14001:2015, ISO 22005:2008, BRC Global Standard for Food Safety, SQNPI, and UNI/PDR 125:2022 Gender Equality certifications, and has accumulated 1,079 awards and recognitions.

The business model is direct-to-consumer: revenues are generated from wine, grappa, and olive oil sales through a proprietary e-commerce platform (shop.cantinedelnotaio.it), on-site purchases at the Rionero winery, and paid wine tourism experiences (tastings, guided tours, gift experiences/virtual tickets) supplemented by listings on Winetourism.com. A Wine Club operates as a subscription retention channel. Customer segments are primarily individual wine enthusiasts and collectors, secondarily wine tourists and HORECA accounts. Headcount is 12 employees, no external institutional investors have been identified, and the company is self-funded.

Name

Cantine del Notaio

Legal name

Cantine del Notaio soc. agr. a r. l. Unipersonale

Website

https://cantinedelnotaio.it

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Cantine del Notaio is a privately held Italian winery founded in 1998, specializing in Aglianico del Vulture wines from volcanic Mount Vulture terroir in Basilicata. It sells a portfolio of 16 wines, grappas, olive oils, and wine tourism experiences directly to consumers and HORECA accounts.

Ownership category

akta.pro rank

Product category

Premium Italian Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Other Specialty Food Retailers (44529)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Italian winemaking
• Aglianico del Vulture
• Biodynamic viticulture
• Volcanic terroir wines
• Wine tourism experiences

Headquarters

HQ city

Rionero in Vulture

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of wines including red, white, rosé, and sparkling wines through e-commerce and physical winery location. Products range from entry-level wines to premium reserve and limited edition wines.
2. Premium and Limited Edition Wines: Sale of premium wines (La Firma, Il Sigillo, Il Repertorio) and limited edition wines (Il Lascito, La Parcella) at higher price points.
3. Grappa Sales: Sale of grappa products including Grappa Il Sigillo, La Grappa Barricata, La Grappa Bianca, and Grappa La Firma - single grape variety aglianico spirits aged in barrique.
4. Olive Oil Sales: Sale of olive oil products including L'Estratto (Coratina cultivar), Ogliarola del Vulture, Rotondella, and Leccino varieties.
5. Wine Tourism Experiences: Revenue from wine tasting and winery tour experiences, including virtual tickets for online visits and physical tour reservations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cantine del Notaio is an Italian winery that produces and sells premium wines (red, white, rosé, sparkling) primarily from the Aglianico del Vulture grape grown on the volcanic slopes of Mount Vulture in Basilicata. The portfolio also includes single-grape Aglianico grappas, extra virgin olive oils from local cultivars, and paid wine tourism experiences including cave tours and a museum.

Product overview

Cantine del Notaio is an Italian winery founded in 1998 specializing in wines from the Aglianico del Vulture grape grown on the volcanic slopes of Mount Vulture in Basilicata. The product portfolio includes: 16 still and sparkling wines (6 reds, 3 whites, 2 rosés, 5 sparkling wines including Brut sparkling whites and rosés), categorized into regular IGT/DOC wines, Limited Edition wines (Il Lascito and La Parcella), and Classic Method sparkling wines (La Nota, La Stipula Bianca, La Stipula Rosè); 4 grappa products from aglianico grapes; 4 olive oil varieties from local cultivars (Coratina, Ogliarola, Rotondella, Leccino); and a cultural museum experience. The winery operates from volcanic tuff caves dating to 1600 and practices biological and biodynamic viticulture.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Club: A wine club offering operated by Cantine del Notaio for wine enthusiasts.

Products and services

• La Firma (Aglianico del Vulture D.O.C.) Premium red wine made from 100% Aglianico del Vulture grapes, 20-day maceration and fermentation, matured in first passage French oak barrels for minimum 12 months plus 12-month bottle aging. For wine collectors and fine dining.
• Il Sigillo (Aglianico del Vulture D.O.C.) Premium red wine from 100% Aglianico del Vulture grapes, 30-day maceration and fermentation, aged minimum 24 months in French oak barrels and tonneaux plus 12-month bottle aging. For collectors and high-end dining.
• L'Atto (Basilicata Red I.G.T.) Basilicata Red I.G.T. wine with 5/6-day maceration and fermentation in stainless steel, matured in third passage French oak barrels in volcanic tuff caves. Entry-level red wine offering.
• Il Repertorio (Aglianico del Vulture D.O.C.) Aglianico del Vulture D.O.C. with 10-day traditional maceration, matured in second passage French oak barrels and tonneaux for minimum 12 months. Mid-tier red offering.
• La Procura (Basilicata Primitivo I.G.T.) Basilicata Primitivo I.G.T. made from 100% Primitivo grapes, 7-day maceration, matured in first passage French oak barrels for minimum 12 months. Premium red wine offering.
• La Raccolta (Basilicata White I.G.T.) Basilicata White I.G.T. from Aglianico (off skins), Chardonnay, Fiano and Sauvignon, vinified in stainless steel with batonnage maturation. Standard white wine.
• Il Preliminare (Basilicata White I.G.T.) Basilicata White I.G.T. from Aglianico (off skins), Chardonnay and Malvasia. Entry to mid-tier white wine.
• L'Autentica (Basilicata I.G.T. Sweet White) Basilicata I.G.T. Sweet White Wine from dried grapes: Muscat (70%) and Malvasia (30%), grapes dried on plants and reed gratings, matured in French oak barrels for 12 months. Premium dessert wine.
• Il Rogito (Basilicata I.G.T. Rosé) Basilicata I.G.T. Rosé wine with two-day maceration and malolactic fermentation, matured in French oak barrels in tuff caves. Premium rosé offering.
• La Scrittura (Rosé I.G.T.) Rosé wine from Basilicata I.G.T. grapes, soft pressing with first fermentation in stainless steel containers. Standard rosé offering.
• La Nota (Sparkling Red Classic Method) Premium sparkling red wine made using the classic method (bottle fermentation) without added sugar, matured minimum 48 months on fine lees in tuff caves. High-end sparkling offering.
• La Stipula Bianca (Quality Sparkling Zéro Dosage White) Quality Sparkling Wine Zéro Dosage, classic method millesimato, from Aglianico grapes vinified off skins. Premium white sparkling.
• La Stipula Rosè (Quality Sparkling Zéro Dosage Rosé) Quality Sparkling Wine Zéro Dosage Rosé, classic method millesimato, from Aglianico grapes, matured minimum 48 months on fine lees in volcanic tuff caves. Premium sparkling rosé.
• Il Protesto (Sparkling Red Martinotti Method) Sparkling red wine made from red grape varieties using the Martinotti method (autoclave), with second fermentation of residual sugar without adding sugar. Award-winning sparkling.
• La Postilla (Sparkling Sweet White) Sparkling sweet white wine from 100% Muscat of Basilicata using Martinotti method, second fermentation of residual sugar without adding sugar. Award-winning sparkling.
• Il Passaggio (Sparkling White Brut) Sparkling white wine brut from white grape varieties using Martinotti method (autoclave). Entry-level sparkling white.
• Il Lascito (Limited Edition Red Wine) Limited edition red wine blend of the best wines from the last 20 years since the winery's founding in 1998, representing the soul and passion of the founder. Collector's edition.
• La Parcella (Limited Edition White Wine) Limited edition Basilicata White I.G.T. from Aglianico (off skins), Sauvignon, Fiano and Chardonnay, vinified in French oak barrels with batonnage. Collector's white.
• Grappa Il Sigillo Single grape variety Aglianico grappa aged in barrique. Premium aged spirit.
• La Grappa Barricata Single grape variety Aglianico grappa aged in barrique. Standard aged grappa offering.
• La Grappa Bianca Single grape variety Aglianico white (unaged) grappa. Entry-level grappa offering.
• Grappa La Firma Single grape variety Aglianico grappa aged in barrique. Premium aged spirit.
• L'Estratto Coratina (Extra Virgin Olive Oil) Extra virgin olive oil from Coratina cultivar variety. Single-cultivar olive oil.
• L'Estratto Ogliarola (Extra Virgin Olive Oil) Extra virgin olive oil from Ogliarola del Vulture cultivar variety. Local single-cultivar olive oil.
• L'Estratto Rotondella (Extra Virgin Olive Oil) Extra virgin olive oil from Rotondella cultivar variety. Single-cultivar olive oil.
• L'Estratto Leccino (Extra Virgin Olive Oil) Extra virgin olive oil from Leccino cultivar variety. Single-cultivar olive oil.
• Wine Tourism Experiences (Winery Tours and Tastings) Wine tourism experiences including virtual and physical tours of the volcanic tuff caves and tastings. Available as virtual tickets for online visits or in-person reservations at the winery. For travelers and wine enthusiasts.
• Museo Cantine del Notaio (Peasant Civilization Museum Experience) Museum experience at the winery showcasing the peasant civilization of the Basilicata region with an animated nativity scene depicting traditional winemaking and rural life. Cultural experience for visitors.
• Wine Club Membership Wine club subscription offering from Cantine del Notaio for wine enthusiasts and collectors. For repeat customers and brand loyalists.

Quantifiable outcome

• 1,079 total awards and recognitions obtained over the years
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Winetourism.comcoreGTM or Marketing PartnerFeatured on Winetourism.com platform for international wine tourism promotion. The winery is listed for visitors to view and choose wine tours and experiences.
• A.L.S.I.A. (Lucanian Agency for Agricultural Development)coreStrategic or Co-development PartnerCollaboration on discovery and cultivation project for 40 other grape varieties historically grown in the Basilicata region's terroir.
• University Research InstitutescoreStrategic or Co-development PartnerResearch collaboration on revival of older local grape germplasm from the Basilicata region.
• Luigi Moio (Full Professor of Enology, University of Naples)coreStrategic or Co-development PartnerValuable collaboration with Luigi Moio, Full Professor of Enology at University of Naples, for extensive research on the winemaking potential of Aglianico del Vulture grape.
• Qui Vulture ConsortiumcoreStrategic or Co-development PartnerGerardo Giuratrabocchetti has been President of the Qui Vulture Consortium for the promotion of the Vulture area's wines since 2003.
• Consortium for the Protection of Aglianico del VulturecoreStrategic or Co-development PartnerGerardo Giuratrabocchetti has been a member of the Administrative Committee of the Consortium for the Protection of Aglianico del Vulture since 2008.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cantine del Vulture (Cantina di Venosa / Vitis Vulture Consortium producers): Cooperative and consortium wineries based in the same Vulture DOC area producing Aglianico del Vulture wines. Direct competitors in identical appellation, similar volcanic terroir, and overlapping customer base of Italian wine enthusiasts.
• Tenuta delle Terre Nere: Boutique Etna winery specializing in volcanic terroir Nerello Mascalese. Highly comparable as a small premium producer focused on volcanic terroir wines, biodynamic-leaning practices, and DTC/wine tourism positioning.
• Graci (Azienda Agricola Graci): Etna-based boutique winery producing volcanic terroir wines with biodynamic practices and DTC/tourism focus. Comparable in scale, terroir-led differentiation, and premium pricing strategy.
• Donnachiara: Irpinia Aglianico boutique producer. Comparable as a small-scale southern Italian Aglianico specialist targeting premium HORECA and export markets with high critic scores.

Broad incumbents

• Planeta: Sicilian producer with strong premium positioning across multiple volcanic and regional terroirs (Etna, Noto, Menfi). Comparable as an Italian family-run premium wine producer leveraging terroir storytelling, multi-region portfolio, and tourism.
• Feudi di San Gregorio: Major Campanian premium winery, dominant in Irpinia Aglianico. Comparable in Aglianico specialization, premium positioning, and export distribution; larger scale gives it broader market access but similar volcanic terroir narrative.
• Mastroberardino: Historic Irpinia winery, standard-bearer for Campanian Aglianico. Comparable in Aglianico expertise, family heritage, museum/experience offerings, and international recognition for southern Italian premium reds.
• Cusumano: Sicilian premium producer with diversified portfolio including Etna wines. Comparable in Italian family-run premium wine positioning, multi-channel distribution, and export focus.
• Tasca d'Almerita: Historic Sicilian premium wine producer with multiple estates and a strong museum/tourism program. Comparable in heritage-driven family ownership, terroir-led premium positioning, and integrated hospitality/experience offerings.

Others

• Winetourism.com (Booking platform): Wine tourism marketplace platform where Cantine del Notaio is featured for international visitor bookings. Treated as an ecosystem partner/peer since it is an indirect channel for customer acquisition rather than a product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/cantinedelnotaio
• Facebookfacebook.com/cantinedelnotaio
• Instagraminstagram.com/cantinedelnotaio
• Xtwitter.com/cantinedelnotaio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantine del Notaio