Caos Planejado

What Caos Planejado does

Caos Planejado is a Brazilian nonprofit independent media platform dedicated to urbanism, with a specific focus on Brazilian cities. It is maintained by Instituto Vida Urbana, a nonprofit foundation headquartered in Porto Alegre, Brazil, and operates with a core team of approximately 11 people supported by a network of volunteer collaborators. The platform publishes free editorial content — articles, a weekly newsletter, an urban management guide ('Guia de Gestão Urbana'), and a long-running podcast that has produced 984 episodes since its 2019 launch — distributed across owned properties (caosplanejado.com) and major podcast platforms (Apple Podcasts, Spotify, YouTube, Google Podcasts, among others). Content is positioned as evidence-based, scientifically grounded, and explicitly non-partisan, deliberately avoiding ideological terminology to serve urbanism students, professionals, policy makers, and general citizens interested in how Brazilian cities function.

The platform's core products are content-based and built on standard web technologies (a CMS-driven website, podcast hosting, and the Hubla platform for course delivery). The paid product is 'Do Planejamento ao Caos,' an online course launched in 2025 comprising 28 video lessons (~7 hours) and taught by founder and Editor-in-Chief Anthony Ling, priced at R$397 (lump sum) or 12x R$40.34. Business model is hybrid: recurring small-dollar donations from ~32,000 monthly supporters fund ongoing content production, while course sales generate incremental revenue that helps sustain the nonprofit. The go-to-market is community-led and content-driven, leveraging a 32,000-member supporter community, volunteer-driven editorial output, and dedicated course marketing handled through an external partner (Veras Marketing) using discount structures (15% community discount, 30% supporter launch discount, 20% general public launch discount) and a 7-day money-back guarantee. Distribution is domestic (Brazil) for content positioning, though podcast reach is technically global via major platforms.

Name

Caos Planejado

Legal name

Instituto Vida Urbana (operando como Caos Planejado)

Website

https://caosplanejado.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Caos Planejado is a Brazilian nonprofit media platform that produces evidence-based, non-partisan urbanism content — articles, a podcast, and a paid online course — about Brazilian cities, supported by 32,000 monthly donors and maintained by Instituto Vida Urbana.

Ownership category

akta.pro rank

Product category

Urbanism Media and Education

NAICS

Educational Services (611), Educational Support Services (61171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industry

Microlearning & Short-Form Lesson Platforms (MPACALAE)

Keywords

• Urbanism media
• Brazilian cities content
• Urban planning podcast
• Urban management education
• Online urbanism course

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Non-profit Project Funding: Maintained by Instituto Vida Urbana, a non-profit organization. Revenue comes from donations and supporter monthly contributions. The platform has 32 thousand monthly supporters who contribute to maintaining the project.
2. Course Sales: Revenue from the 'Do Planejamento ao Caos' online course sold at R$397.00 (lump sum) or R$40.34 x 12 installments. The course has 28 recorded classes with approximately 7 hours of content. Course revenue helps maintain the Caos Planejado project operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Caos Planejado is a nonprofit independent media platform that publishes free articles, podcasts, newsletters, and educational guides about urbanism in Brazilian cities. Its flagship monetized offering is the paid online course "Do Planejamento ao Caos," a 28-lesson video curriculum (~7 hours) on Brazilian urban planning taught by founder Anthony Ling and sold via the Hubla platform. The platform is maintained by Instituto Vida Urbana and sustained by 32,000 monthly supporters plus course revenue.

Product overview

Caos Planejado is a nonprofit independent media platform focused on urbanism content about Brazilian cities. The platform operates as a unified content hub consisting of the main website publishing articles and podcasts, supported by complementary offerings including a weekly email newsletter, a community platform for supporters, an educational urban management guide, and a paid online course ('Do Planejamento ao Caos') with 28 video lessons. All content is produced by volunteer collaborators and made freely accessible, with the course serving as the primary revenue generator for the nonprofit project maintained by Instituto Vida Urbana.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 32,000 monthly supporters demonstrate sustained audience engagement and trust
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Instituto Vida UrbanacoreOthersNon-profit organization that maintains and supports the Caos Planejado project. Provides organizational structure and funding framework for the independent urbanism content platform. The institute's mission aligns with promoting more accessible, efficient, and inclusive cities.
• Veras MarketingcoreImplementation/ SI/ Consulting PartnerHandles communication operations for Caos Planejado including course marketing and platform promotion. Sofia Veras serves as Communication Strategist and manages the communication operation team. Responsible for course landing page and promotional activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strong Towns: US-based nonprofit movement/media organization that produces long-form, nonpartisan content on urbanism and city-level policy. Directly comparable as an independent editorial platform monetizing via community support plus paid offerings, targeting engaged citizens and practitioners.
• Next City: US nonprofit urbanism journalism outlet covering housing, mobility, and equity in cities. Closely comparable as an independent, donor-supported media organization producing articles and editorial content focused exclusively on urbanism topics.
• Streetsblog: Urbanism-focused online journalism network covering streets, transit, and city design. Comparable as an independent media outlet producing ongoing editorial content (articles, podcasts) about urban planning with similar GTM motions.
• Pólis (Instituto Pólis): Brazilian nonprofit institute focused on urban policy research and publications. Closely comparable as a Brazil-based urbanism-focused organization producing accessible content targeting both citizens and policy makers.

Broad incumbents

• Outras Palavras: Brazilian independent journalism outlet covering politics, cities, and culture from a nonpartisan angle. Comparable as a Brazilian independent media platform using a similar donor-supported model to produce ongoing editorial content.
• ITDP Brasil: Brazilian arm of the Institute for Transportation and Development Policy, a larger global nonprofit producing research, reports, and content on sustainable urban mobility. Comparable as a Brazil-based urban-content producer, though operating at a broader institutional scale and mobility-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/caosplanejado
• YouTubeyoutube.com/channel/UCw1
• Facebookfacebook.com/caosplanejado
• LinkedInlinkedin.com/company/caosplanejado
• Instagraminstagram.com/caosplanejado

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caos Planejado