What CAP48 - RTBF does

CAP48 is the charitable solidarity operation of RTBF (Radio Télévision Belge Francophone), the French-language public broadcaster of Belgium, headquartered in Brussels. The organization mobilizes donations from the Belgian French-speaking public to finance roughly 150 projects per year carried out by ASBL (non-profit) associations operating in three focus areas: inclusion of people with disabilities, assistance to youth in difficulty, and childhood poverty alleviation. The Viva for Life sub-brand, launched in 2013, is dedicated specifically to combating child poverty in the Wallonia-Brussels Federation. CAP48 runs an event-driven fundraising model anchored by an annual sales campaign (early October), the Viva for Life week (December 17-23), and a portfolio of recurring events including GOLF48, CAP48H (Twitch gaming marathon), Tchatche48 evenings, and the T'es pas CAP Comedy Club.

The organization's operational backbone consists of 33 paid staff coordinating a network of approximately 10,000 volunteers who conduct door-to-door and event-based fundraising, primarily through sales of Post-it notes and other merchandise. CAP48 offers an 18-month Capacity Building program in partnership with the Fondation Roi Baudouin and Loterie Nationale to strengthen funded associations, and complements this with content products such as the "Les Capables" videocast featuring people with disabilities. Revenue is generated exclusively through donations, with Belgian tax incentives providing a 45% deduction on annual donations of €40 or more. The operation also distributes funds in two modalities: classical financing (team reinforcement, mobility, equipment) and real estate financing (renovation, acquisition, construction) for beneficiary associations.

CAP48 is not a technology company; its core capabilities are media-based fundraising, volunteer orchestration, and grant-making, with RTBF providing institutional credibility and mass-media distribution across television, radio, and the Auvio digital platform. Distribution is multi-channel: online donation portal (credit card, PayPal, Apple Pay, bank transfer), volunteer-led field sales, RTBF broadcasts, and an event ticketing infrastructure. The organization explicitly reports no app, no API, no proprietary technology stack, no AI modalities, and no patents or trademarks.

Name

CAP48 - RTBF

Legal name

CAP48 - Opération de Solidarité RTBF

Website

https://cap48.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CAP48 is the charitable solidarity operation of RTBF, Belgium's French-language public broadcaster, funding roughly 150 nonprofit association projects annually in disability inclusion, youth assistance, and child poverty across the Wallonia-Brussels Federation through donations and a 10,000-volunteer network.

Ownership category

akta.pro rank

Product category

Charitable Fundraising & Nonprofit Project Financing

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Charitable fundraising operations
• Disability inclusion services
• Youth assistance programs
• Nonprofit project financing
• Volunteer-driven solidarity

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: CAP48 generates revenue exclusively through donations from the public. The organization runs annual fundraising campaigns including Viva for Life, direct donation appeals, and event-based fundraising. Tax deductions of 45% are offered for donations of 40 EUR or more annually, encouraging sustained donor support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CAP48 is the solidarity operation of RTBF (the Belgian French-language public broadcaster) that raises funds through public donations, volunteer-led campaigns, and corporate partnerships to finance projects supporting people with disabilities, youth in difficulty, and children living in poverty in the Wallonia-Brussels Federation. Each year it channels donations into roughly 100-150 projects run by ASBL non-profit associations across the disability, youth aid, and early childhood sectors.

Product overview

CAP48 is a charitable solidarity operation by RTBF (Belgian public broadcaster), not a technology company. The organization offers a portfolio of fundraising, volunteer coordination, and project financing programs centered on three missions: disability inclusion, youth aid, and childhood poverty relief through the Viva for Life operation. Core offerings include direct project financing (150+ projects/year), volunteer management (10,000 volunteers), content creation (Les Capables videocast), inclusive events (T'es pas CAP Comedy Club), and organizational support programs (Capacity Building). The portfolio is unified around the single mission of social inclusion rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Viva for Life Annual solidarity operation held December 17-23 to raise funds and finance projects helping young children and families living below the poverty line in Wallonia-Brussels. Donors can give preset one-time or monthly amounts and receive tax attestations.
• Project Financing Direct grant funding for ASBL associations active in the disability, youth aid, and childhood poverty sectors, covering team reinforcement, mobility, equipment, and real estate (renovation, acquisition, construction) for approximately 100-150 projects per year.
• Capacity Building Program 18-month accompaniment program providing funded ASBL associations with five individual meetings, five collective sessions, and expert coaching to strengthen their organizational capacity.
• T'es pas CAP Comedy Club Inclusive ticketed comedy tour featuring comedians with and without disabilities, designed to promote disability inclusion through live entertainment across five Belgian cities.
• Tchatche 48 Volunteer Training Program Five-evening volunteer preparation program using improvisation techniques to train approximately 10,000 volunteers to confidently communicate CAP48's mission during annual door-to-door and event-based fundraising sales.
• Volunteer Coordination Coordination and engagement of approximately 10,000 volunteers who staff door-to-door Post-it note sales, events, and awareness activities across the annual fundraising campaigns.

Quantifiable outcome

• 150 projects funded in 2025 across disability and youth sectors
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Volkswagen BelgiumminorGTM or Marketing PartnerListed as a 'partner of heart' (partenaire de cœur). Volkswagen Belgium supports CAP48's mission, though specific partnership terms and activities are not detailed on the website.
• CBC (Commercial Bank of China Group)minorGTM or Marketing PartnerListed as a 'partner of heart' (partenaire de cœur). CBC supports CAP48, though specific partnership activities and terms are not detailed.
• Pairi DaizaminorGTM or Marketing PartnerPairi Daiza, the Belgian zoo and botanical garden, is listed as a 'partner of heart' supporting CAP48's charitable activities.
• Roi Baudouin Foundation (Fondation Roi Baudouin)coreStrategic or Co-development PartnerDevelops the Capacity Building program alongside CAP48, providing 18 months of organizational support including 5 individual meetings, 5 group sessions, and expert coaching for funded associations. This is a flagship partnership enhancing the impact of Viva for Life funding.
• ONE (Office de la Naissance et de l'Enfance)coreStrategic or Co-development PartnerONE is an important actor in early childhood services and a partner of Viva for Life, highlighting the importance of supporting reception, accompaniment, and parenting support services to combat inequalities from the earliest years.
• Délégué général aux droits de l'enfant et Fédération Wallonie-BruxellescoreStrategic or Co-development PartnerPartner organizations of Viva for Life that emphasize supporting early childhood services to fight inequalities from the earliest years of life.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Télévie (RTL Belgium): RTL Belgium's solidarity operation funding cancer research through annual televised campaigns. Direct structural analog — also a public-broadcaster-affiliated charity running mass seasonal campaigns to fund specific social causes.
• Fondation Roi Baudouin (King Baudouin Foundation): Belgium's largest charitable foundation, focused on grantmaking, donations, and capacity building for social projects. Directly comparable peer; notably CAP48 partners with KBS for the Capacity Building program, confirming structural overlap.

Emerging players

• Special Olympics Belgium: Belgian disability-sport organization with overlap to CAP48's disability funding stream. Referenced in CAP48 volunteer testimonials; comparable beneficiary population and Belgian donor base.
• Make-A-Wish Foundation Belgium: Belgian grants-based charity funding specific projects to support children in difficulty. Comparable fundraising & donor base logic; narrower cause (children's wishes) than CAP48, but the same domestic-Belgian donor pool and grantmaking-to-ASBL pipeline.
• Oxfam Solidarité (Belgium): Belgian federation of Oxfam's social justice work; comparable donation-and-volunteer fundraising model targeting vulnerable populations through annual mass campaigns.

Broad incumbents

• United Way Worldwide: Global federated giving model raising mass donations through workplace and community campaigns and distributing to local nonprofit partners — directly comparable to CAP48's federated fundraising/grants model, just at a global rather than regional scale.
• Les Restos du Cœur (France): Large French charity against poverty, funded by donations and volunteer mobilization with annual national campaigns. Comparable operating model (mass volunteer-led fundraising targeting poverty and social exclusion), though at much larger scale.

Regional players

• UNICEF Belgium: National committee of a global fundraising organization targeting Belgian donors for children's welfare causes. Comparable donation-led, campaign-driven model with child/youth focus, though primarily child-welfare rather than broader disability + youth.

Others

• Loterie Nationale / Nationale Loterij: Belgian national lottery, which already supports CAP48's Capacity Building program. Adjacent funder/distributor of capital to the same ASBL ecosystem; also a potential long-term funding source for CAP48's disability and youth programs.
• RTBF (Radio Télévision Belge Francophone): Parent entity and public broadcaster; not a peer in the fundraising sense but the platform on which CAP48's distribution moat is built. Relevant for understanding CAP48's structural cost-of-donor-acquisition advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7SmJbBNXvpTQeaEbQei7vA
• Facebookfacebook.com/cap48
• Instagraminstagram.com/cap48_rtbf
• LinkedInlinkedin.com/company/cap48

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAP48 - RTBF