Camara Paraguaya de Comercio Electronico (CAPACE)

What Camara Paraguaya de Comercio Electronico (CAPACE) does

Camara Paraguaya de Comercio Electronico (CAPACE) is the Paraguayan E-commerce Chamber, a non-profit industry association founded in 2011 and headquartered in Asunción, Paraguay. It functions as the formal industry body for the country's ecommerce ecosystem, uniting more than 170 member companies split between online retailers (over 90) and service providers (over 80, including platforms such as VTEX, dLocal, Huawei Cloud, Bancard, Pagopar, and logistics providers such as AEx, FedEx, and Loogistico). The chamber has no proprietary technology platform; its core value proposition is organizational, consisting of event production (Expo eCommerce, Hot Sale, Cyberday, EcommerceDay Asunción), annual industry research and statistics published since 2014, a tiered membership program, regulatory advocacy, and digital skills training delivered through 14 Centro de Apoyo a Emprendedores (CAE) and 3 SBDC centers.

CAPACE generates revenue principally through tiered recurring membership fees denominated in Paraguayan Guaraní for domestic companies (Gs. 50,000 to Gs. 300,000 monthly depending on company size) and in USD for foreign and multinational members (USD 30 to USD 80 monthly, or USD 360 to USD 880 annually). Event sponsorships and training partnerships add an incremental but undisclosed revenue stream. The go-to-market approach combines event-driven member acquisition with direct sales outreach by the Gerente General, supported by a small executive team of roughly 11 people and a volunteer board of directors led by the President, who is concurrently Gerente General of Grupo AEX/FedEx. Strategic alliances with the Ministry of Industry and Commerce (MIC) and The Trust for the Americas provide institutional reach and credential a regulatory moat, while member outcomes—such as Cyberday 2024 generating $4 million USD in sales and reported 200%+ cumulative sales growth since 2014—anchor the chamber's value proposition for prospective and current members.

Name

Camara Paraguaya de Comercio Electronico (CAPACE)

Legal name

Camara Paraguaya de Comercio Electrónico

Website

https://capace.org.py

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Camara Paraguaya de Comercio Electronico (CAPACE) is the Paraguayan E-commerce Chamber, a non-profit industry association serving 170+ members including online retailers and service providers in Paraguay through events, training, advocacy, and research.

Ownership category

akta.pro rank

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: CAPACE generates revenue through tiered annual and monthly membership fees categorized by company size (employees and annual revenue). Membership categories include Entrepreneur/Micro, Small Enterprise, Medium Enterprise, Large Enterprise, Foreign MIPYMES, Unipersonal Foreign, and Multinational/International companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

CAPACE operates as Paraguay's ecommerce chamber of commerce, providing tiered membership subscriptions to companies of all sizes along with associated benefits including flagship promotional events (Hot Sale, Cyberday, Expo eCommerce, EcommerceDay Asunción), digital skills training programs, annual ecommerce research reports, networking activities, legal advisory, and institutional advocacy before government bodies such as the Ministry of Industry and Commerce (MIC).

Product overview

CAPACE is a chamber of commerce organization (not a software product company) that serves as the Paraguayan E-commerce Chamber, uniting over 170 member companies including e-commerce stores and service providers. The organization offers a unified portfolio of membership-based services: major e-commerce events (Expo eCommerce, Hot Sale, Cyberday, EcommerceDay), annual e-commerce research and statistics publications, digital skills training programs (including AI courses under the ExperiencIA series), collaborative projects, and networking opportunities. The membership tiers (Entrepreneur/Micro through Multinational) provide graduated access to these services along with legal advisory and partner discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• CAPACE Membership Program Tiered membership subscription program for Paraguayan ecommerce companies and service providers, with seven tiers (Entrepreneur/Micro, Small Enterprise, Medium Enterprise, Large Enterprise, Foreign MIPYMES, Unipersonal Foreign, Multinational/International) priced from Gs. 50,000/month to USD 880/month and offering access to events, training, networking, legal advisory, and website visibility.
• Hot Sale Paraguay Major annual promotional ecommerce event organized by CAPACE bringing together Paraguayan ecommerce operators and consumers in coordinated sales campaigns; serves as a key business development platform for members.
• Cyberday Paraguay Major annual promotional ecommerce event organized by CAPACE; Cyberday 2024 generated tens of thousands of visits and 4 million USD in sales, demonstrating member ROI from chamber participation.
• Expo eCommerce Annual ecommerce industry exhibition and conference organized by CAPACE to foster ecommerce development and strengthen member businesses in Paraguay.
• EcommerceDay Asunción Annual ecommerce industry event held in Asunción, organized by CAPACE to bring together ecommerce practitioners, providers, and stakeholders in Paraguay.
• CAPACE Capacitaciones (Digital Skills Training) Training and education program covering digital marketing, AI (ExperiencIA series), Android app development, web development, digital literacy, and entrepreneurship, delivered in partnership with The Trust for the Americas (POETA initiative) at 14 Centro de Apoyo a Emprendedores (CAE) centers and 3 SBDC locations, plus discounted courses via e-Instituto and Commerce Mind scholarships.
• Annual Ecommerce Statistics Report Annual research publication documenting the development of electronic commerce in Paraguay alongside global and regional trends, published from 2014 to 2020 with documented 200% sector growth over that period.
• CAPACE Member Networking and Institutional Relations Ongoing networking activities (events, meetings) plus institutional advocacy before government bodies such as the Ministry of Industry and Commerce (MIC), connecting members with peers, supply chain partners, and regulators to strengthen Paraguay's ecommerce sector.
• CAPACE TALKS Monthly Knowledge Events Monthly knowledge-sharing events held on the third Wednesday of each month, featuring industry discussions and capacity building for CAPACE members and the broader Paraguayan ecommerce community.

Quantifiable outcome

• Members have increased sales by more than 200% since 2014
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Trust for the AmericascoreStrategic or Co-development Partner · 1 January 2025Strategic alliance with The Trust for the Americas, a non-profit organization promoting sustainable development in the region, to expand the network of digital skills training centers in Latin America. The collaboration leverages CAPACE's 14 Centro de Apoyo a Emprendedores (CAE) centers and 3 Centro de Desarrollo Empresarial (SBDC) locations.
• Ministerio de Industria y Comercio (MIC)coreStrategic or Co-development PartnerCooperation and mutual assistance agreement with the Ministry of Industry and Commerce through its Vice-ministry of MIPYMES, the Dirección Nacional de Emprendedurismo (DINAEM), to implement digital skills training programs using CAPACE's Centro de Apoyo a Emprendedores (CAE) facilities.
• e-InstitutominorChannel Partner/ Reseller/ DistributorPartner providing training and educational services to CAPACE members with discounted course offerings.
• Commerce MindminorChannel Partner/ Reseller/ DistributorInternational program partner offering CAPACE members scholarships of 50%, 80%, and 100% on courses and training programs.
• AExminorChannel Partner/ Reseller/ DistributorLogistics partner offering CAPACE members discounts on courses and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• VTEX: Latin American digital commerce platform partner of CAPACE with 3,400+ active stores; comparable as a key ecosystem enabler that participates in CAPACE events and serves overlapping members.
• dLocal: Global payments platform enabling emerging-market merchants; a CAPACE technology partner with overlapping LatAm ecommerce exposure rather than a direct trade-association competitor.

Direct peers

• Cámara Argentina de Comercio Electrónico (CACE): Argentina's national ecommerce chamber organizing Hot Sale and CyberMonday and representing Argentine online retailers; directly comparable to CAPACE as a sister national ecommerce trade association serving a similar market profile.
• Asociación Mexicana de Venta Online (AMVO): Mexico's online sales association running Hot Sale and El Buen Fin events; directly comparable as a national ecommerce trade body operating promotional events, training, and research.
• Câmara Brasileira de Comércio Eletrônico (camara-e.net): Brazilian ecommerce chamber running the annual Webshoppers report and Hot Black Friday; the largest and most established Latin American ecommerce trade association, structurally analogous to CAPACE.
• Cámara de Comercio Electrónico del Uruguay (CEU): Uruguayan ecommerce chamber representing online retailers and providers in another small South American market; close comparable in scale and structure to CAPACE.
• Cámara Colombiana de Comercio Electrónico (CCCE): Colombian ecommerce chamber organizing events and representing the digital commerce ecosystem; another structurally identical LatAm national ecommerce association.

Broad incumbents

• National Retail Federation (NRF): Largest US retail industry association running NRF Big Show; comparable as a mature, large-scale retail/ecommerce trade body, though broader than ecommerce alone.
• International Chamber of Commerce (ICC): The world's largest business association with a global footprint; comparable as a large, multi-topic chamber-of-commerce model that CAPACE emulates at a national-ecommerce level.
• GS1: Global standards organization for barcodes and supply-chain identifiers; comparable as a broader industry-body serving retail and ecommerce participants across markets, though not ecommerce-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camara-paraguaya-de-comercio-electronico-capace-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camara Paraguaya de Comercio Electronico (CAPACE)