Cap campus - UdeM

What Cap campus - UdeM does

Cap campus is a university outreach program operated by the Université de Montréal (UdeM), founded in 2000 under the original name Projet SEUR and rebranded as Cap campus in 2021. The program delivers free educational activities to secondary school and CEGEP students across Québec, with the stated mission of broadening access to university education. It reaches more than 40,000 young people per year through approximately 350 free activities.

The program's core offerings include Immersion Campus (week-long summer day camps held on the UdeM campus), in-school workshops led by UdeM student animators, conferences, mentoring, networking events, and campus visits. Specialized initiatives include the Acokanikew project supporting Indigenous student pathways and the Shipua | Sipik program, which delivers culturally adapted outreach in partnership with the Innu communities of Wemotaci, Pessamit, Ekuanitshit, and Uashat mak Mani-utenam. The supporting digital platform is a web property built on Typo3 CMS with an HTML5 and JavaScript front-end, and is certified compliant with Quebec accessibility standards SGQRI 008 2.0 and 3.0.

The business model is non-commercial: all activities are provided free of charge to participants. Cap campus is funded through the Université de Montréal operating budget and private donations, with no revenue-generating service line. It operates with approximately 17 staff and a network of student animators, and is recognized as a structured UdeM institutional program rather than an independent entity.

Name

Cap campus - UdeM

Legal name

Cap campus - Université de Montréal

Website

https://capcampus.umontreal.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cap campus is a Université de Montréal outreach program providing free educational activities to over 40,000 secondary school and CEGEP students annually across Québec, including summer campus immersions, workshops, mentoring, and Indigenous community outreach.

Ownership category

akta.pro rank

Product category

Youth Educational Outreach Services

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth-to-Adult Bridge & College Readiness (Noncredit) (EDAAAEAK)

akta.pro secondary industries

Academic Enrichment Camps (General Studies) (EDAMALAB), Campus Events, Programming & Student Engagement (EDALAHAC)

Keywords

• Educational outreach programs
• Youth university access
• Academic mentorship services
• Indigenous student support
• Campus immersion activities

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. University Funding and Donations: Cap campus is a program under the Vice-rectorat aux partenariats communautaires et internationaux of Université de Montréal. Funded through university budget and charitable donations. All activities are provided free of charge to participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cap campus is a free university outreach program at Université de Montréal that organizes 350+ activities per year including summer day camps (Immersion Campus), in-school workshops, conferences, mentoring, networking events, and campus visits for secondary school and CEGEP students. It also operates the Shipua | Sipik initiative, a culturally grounded program supporting Indigenous youth through partnerships with First Nations communities and postsecondary institutions. All programming is delivered at no cost and is designed to promote academic perseverance, career exploration, and post-secondary access among underrepresented youth.

Product overview

Cap campus - UdeM is an outreach program at Université de Montréal that offers a portfolio of free programs designed to help secondary school and CEGEP students discover university studies and career opportunities. The core offerings include Immersion Campus (summer day camps with 6 themed weeks), in-school activities (workshops, conferences, mentoring, networking, campus visits), and the Shipua | Sipik initiative focused on Indigenous youth. The organization runs over 350 activities annually, serving more than 40,000 young people per year, with a mission to encourage school perseverance among students from underrepresented backgrounds.

Differentiator

Problem solved

Functional benefit

Brands

• Shipua | Sipik: An initiative dedicated to Indigenous Peoples under Université de Montréal's Place aux Premiers Peoples action plan, aimed at building authentic and lasting relationships with Indigenous communities and post-secondary partners to support educational persistence among Indigenous youth.
• Acokanikew

Products and services

• Immersion Campus Free summer day camp program allowing secondary school students (grades 2-5 and welcome classes) to discover various fields of study and professions through activities, conferences, and campus visits over 6 themed weeks. Free lunch is provided during activities.
• Workshops (Ateliers) Immersive activities designed to concretize a field of study or profession through games and simulations based on active participation, allowing young people to immerse themselves in the university or professional world. Delivered at partner secondary schools and cégeps.
• Conferences (Conférences) Interactive presentations linked to the presenter's field of study, allowing young participants to discover various perspectives on studies and careers while opening dialogue about the presenter's journey, challenges, and future prospects. Delivered at partner secondary schools and cégeps.
• Mentoring (Mentorat) A pairing between a university student and a secondary or CEGEP student to guide research on a predefined topic at the secondary level and provide informal discussions to facilitate preparation for university studies and life.
• Networking (Réseautage) A thematic activity on the Université de Montréal campus bringing together young people, university students, and a keynote speaker to explore various fields through informal and playful conversations.
• Campus Visits (Visites du campus) Guided tours of research and teaching laboratories and various faculty buildings, providing a preview of the university environment through presentations by student community members, faculty, and staff.
• Shipua | Sipik An initiative under the Place aux Premiers Peoples action plan aimed at building authentic and lasting relationships with Indigenous communities and post-secondary partners to co-create initiatives supporting school perseverance and encouraging continued education among Indigenous youth.
• Acokanikew A project developed in collaboration with Coop Nitaskinan and École secondaire Nikanik of Wemotaci in Haute-Mauricie, bringing together secondary 4 and 5 students from Indigenous schools with Cap campus facilitators including Indigenous and non-Indigenous students and role models from First Peoples, offering playful workshops to discover various fields of study.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• École secondaire Nikanik (Wemotaci)coreStrategic or Co-development Partner · 1 January 2024Partner school in Haute-Mauricie participating in the Acokanikew project, hosting workshops and welcoming visits from Cap campus team and Indigenous youth.
• École secondaire Uashkaikan (Pessamit)coreStrategic or Co-development Partner · 1 January 2024Additional partner school for the Acokanikew project since Fall 2024, expanding outreach to Innu youth.
• Coop NitaskinancoreStrategic or Co-development Partner · 1 January 2022Collaboration with Coop Nitaskinan and École secondaire Nikanik de Wemotaci in Haute-Mauricie for the Acokanikew project supporting school perseverance among Atikamekw youth through workshops and cultural activities.
• Collège AhuntsiccoreStrategic or Co-development PartnerCo-developed the initiative 'La relation avant le projet' with Collège Ahuntsic, which offers postsecondary staff immersion experiences in Indigenous territories to foster more inclusive environments for Indigenous students.
• Communauté Innue de Uashat mak Mani-utenamcoreStrategic or Co-development PartnerCo-organizes the Salon interuniversitaire with the community and other university partners, providing Indigenous youth with information about postsecondary education opportunities.
• École secondaire ManikanetishminorStrategic or Co-development PartnerParticipates in career days presenting interactive booths on study domains for Innu youth.
• Communauté d'EkuanitshitminorStrategic or Co-development PartnerDuring summer periods, the Shipua | Sipik team travels to present career discovery workshops and perseverance role models to youth.
• Schools and cégeps of Greater MontrealcoreStrategic or Co-development PartnerCollaborates with multiple secondary schools and cégeps in the Greater Montreal region to deliver workshops, conferences, mentorship, networking events, and campus visits for students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Let's Talk Science: National Canadian STEM outreach organization offering free programming for youth from kindergarten through secondary school. Comparable to Cap campus in the free, university-partnered STEM outreach model and youth engagement focus.
• Les Scientifiques (formerly Science jeunesse): Quebec-based science outreach organization that delivers programming to secondary school students to spark interest in STEM and study paths. Directly comparable in geographic market, target audience, and youth STEM engagement mission.
• Passeport pour ma réussite: Quebec-based non-profit that supports secondary school students from disadvantaged backgrounds through tutoring, mentoring, and post-secondary preparation. Directly comparable in target audience, free service model, and school perseverance/college readiness mission.
• BRIDGE Program (University of Toronto): A university-based outreach program that supports secondary school students from underrepresented backgrounds in transitioning to post-secondary education. Directly comparable to Cap campus in mission, target population, and delivery model through a major Canadian research university.

Regional players

• Fondation pour l'alphabétisation: Quebec-based literacy and educational persistence non-profit serving youth and adults. Comparable regional focus on educational perseverance and barriers to education, with a different primary subject (literacy vs. university awareness).

Others

• Réseau RÉCIT: Quebec government-supported network that supports integration of technology in schools and cégeps. Comparable as adjacent educational infrastructure that reaches the same secondary and CEGEP student audience for educational outreach initiatives.

Emerging players

• Destination CEGEP: Quebec-based initiative focused on helping secondary students transition to CEGEP. Comparable in addressing the secondary-to-post-secondary transition that Cap campus targets, with a narrower scope (CEGEP only, not direct university bridge).

Broad incumbents

• Université Laval - Programme de sensibilisation: Outreach programs at Université Laval that welcome secondary school students onto campus and into academic activities. Comparable as a peer Quebec francophone university running an analogous 'discover the university' model.
• PromoScience (NSERC): National funding program supporting STEM outreach to Canadian youth through university and non-profit partners. Comparable as a broader funder/catalyst for the same type of university-led STEM outreach that Cap campus delivers through the Relève technoscience award.
• McGill Student Programs & Outreach: McGill University's outreach and student recruitment programs targeting secondary and CEGEP students in Quebec. Comparable as a peer Quebec university delivering the same type of post-secondary awareness activities to the same Secondary 2-5 and CEGEP audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8PE0mwsUqZICZR-e0T-RTg
• Facebookfacebook.com/capcampusudem
• LinkedInlinkedin.com/company/cap-campus
• Instagraminstagram.com/capcampusudem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap campus - UdeM