Office de Tourisme Cap d'Erquy - Val-André

What Office de Tourisme Cap d'Erquy - Val-André does

Office de Tourisme Cap d'Erquy - Val-André is a public institutional Destination Marketing Organization (DMO) operated by the Société Publique Locale Lamballe Terre & Mer Tourisme and owned by the Communauté d'Agglomération Lamballe Terre & Mer in Brittany, France. It serves visitors, residents, and tourism professionals across six municipalities (Erquy, Pléneuf-Val-André, Plurien, Lamballe-Armor, Moncontour, Jugon-les-Lacs) through four Bureau d'Informations Touristiques, a telephone hotline, an interactive website, social media, and an event calendar. Core services include visitor information, accommodation and activity recommendations, event promotion, tourism tax collection, partner network coordination, group and event planning support, and a quality management initiative aligned with the French state's Destination d'Excellence label.

Name

Office de Tourisme Cap d'Erquy - Val-André

Legal name

SPL Lamballe Terre & Mer Tourisme

Website

https://capderquy-valandre.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Public destination marketing organization for the Cap d'Erquy-Val-André territory in Brittany, France, operating four tourist information offices and a digital platform to serve visitors, residents, and local tourism businesses across six municipalities.

Ownership category

akta.pro rank

Product category

Tourism Information and Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Destination tourism services
• Visitor information services
• Tourist tax collection
• Tourism partnership network
• Destination quality management

Headquarters

HQ city

Lamballe-Armor

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Taxe de Séjour Collection: Collects tourist tax from accommodation providers on behalf of Lamballe Terre & Mer community. Applied per night per person aged 18+.
2. Partnership Fees: Annual partnership subscriptions from tourism professionals (hotels, campings, restaurants, activity providers) allowing promotional visibility through office channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Office de Tourisme Cap d'Erquy - Val-André delivers official visitor information, destination promotion, an interactive digital map, an aggregated event calendar, curated tourism experiences, and a professional partner network (Réseau T / Espace Pro) for the Lamballe Terre & Mer territory. It operates four tourist information offices, manages tourist tax (taxe de séjour) collection on behalf of the Communauté d'Agglomération, runs a quality management system under the Destination d'Excellence label, and coordinates group/event venue services.

Product overview

Office de Tourisme Cap d'Erquy-Val André operates as a unified community tourism office serving the Lamballe Terre et Mer territory across seven municipalities (Erquy, Pléneuf-Val-André, Plurien, Lamballe-Armor, Moncontour, Jugon-les-Lacs, and surrounding areas). The offering combines an interactive digital mapping platform, comprehensive tourism information services, an event calendar, a partner professional network (Espace Pro with Réseau T), WiFi access points, curated visitor experiences, a quality management initiative aligned with the Destination d'Excellence label, and a tourism observatory. All services are coordinated through four tourist information offices in Erquy, Lamballe-Armor, Moncontour, and Jugon-les-Lacs, managed by SPL Lamballe Terre & Mer Tourisme.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Services
• Interactive Map
• Event Calendar (Agenda)
• Réseau T Partnership Program
• Partner Network Tools (Espace Pro)
• Curated Tourism Experiences
• Tourist Tax Collection (Taxe de Séjour)
• Public WiFi Service
• Tourism Observatory
• Tourism Quality Approach (Démarche Qualité)

Quantifiable outcome

• 95.83% satisfaction in 2023 Quality Tourism audit renewal
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• SPL Lamballe Terre & Mer TourismecoreOthers · 1 October 2017The Office de Tourisme Cap d'Erquy-Val André is operated by SPL Lamballe Terre & Mer Tourisme, a mixed public company created on October 1, 2017. The SPL coordinates tourism strategy for the Lamballe Terre & Mer community, managing 4 tourist information offices and serving visitors, residents, and tourism professionals. Laurence Merdrignac has been Director since January 2020.
• Grand Site Cap d'Erquy - Cap FréhelcoreStrategic or Co-development PartnerMixed Syndicate created in 1992, with orientations defined by Dinan Agglomération, Lamballe Terre & Mer community, and Côtes d'Armor Department. Mission: enhancement of exceptional heritage, environmental education, Natura 2000 animation, and Grand Site development.
• CDC Lamballe & Terre MercoreOthersCommunauté d'Agglomération Lamballe Terre & Mer is the parent local government entity. The office collects tourist tax on its behalf and operates as part of its tourism development mandate.
• Atout FrancecoreStrategic or Co-development PartnerFrench Tourism Development Agency awarding and managing quality labels (Qualité Tourisme, Destination d'Excellence) that the office holds and promotes to partners.
• Côtes d'Armor DestinationmajorStrategic or Co-development PartnerTourism Development Agency of Côtes d'Armor department. Partner for tourism observatory data, newsletter distribution, and regional promotion. Shared prospect database for newsletter subscribers.
• Sensation BretagneminorGTM or Marketing PartnerNetwork of 23 coastal stations across Brittany united by identity and quality charter. Joint marketing for authentic, off-the-beaten-path experiences.
• Haras National de LamballeminorStrategic or Co-development PartnerNational Stud farm with equestrian facilities and heritage buildings on 20 hectares. Mixed Syndicate manages its enhancement and promotion as tourism attraction.
• Clémentine Pladys (Quality Referent)minorOthersRéférente Qualité (RAQ) coordinating Destination d'Excellence label compliance and quality improvement across the office and partner network.
• Cabinet Emotio TourismeminorImplementation/ SI/ Consulting PartnerTourism consulting firm engaged for 2025-2028 tourism strategy development.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Atout France: National French tourism development agency responsible for awarding and managing the Qualité Tourisme and Destination d'Excellence labels that this office holds. Provides the regulatory and quality framework within which French DMOs operate.
• Visit Brittany (Bretagne Tourisme): Regional tourism development agency for Brittany operating at a much broader geographic scale. Comparable in tourism promotion, partnership coordination, and quality labeling functions, but covers the entire region rather than a single territory.
• Côtes d'Armor Destination: Department-level tourism development agency for Côtes d'Armor. Already an explicit partner of this office for newsletter databases and tourism observatory data; comparable in tourism development mandate but operates at the broader department rather than sub-territory level.

Direct peers

• Office de Tourisme de Saint-Malo: Brittany coastal DMO operating as a community tourism office for the Saint-Malo agglomeration. Comparable in mandate (visitor information, tourist tax collection, partner network), geography (northern Brittany coast), and structure (public institutional entity).
• Office de Tourisme de Quiberon: Brittany coastal DMO operating for the Quiberon peninsula territory. Comparable mandate (visitor information, tourist tax, partnership programs) and similar profile of seasonal coastal leisure tourism on the Brittany coast.
• Office de Tourisme de Cancale: Brittany coastal DMO serving the Cancale territory in Ille-et-Vilaine. Comparable as a public institutional tourism office delivering visitor information, partnership subscriptions, and event promotion for a similar-scale coastal Brittany destination.
• Office de Tourisme de Perros-Guirec: Côtes d'Armor coastal DMO serving the Perros-Guirec territory on the northern Brittany coast. Highly comparable in geographic scope, mandate (visitor services, partnership program, event promotion), and target customer (coastal leisure and nature tourists).
• Office de Tourisme de Concarneau: Brittany coastal DMO serving Concarneau and surrounding communes in Finistère. Comparable in mandate, scale, and Breton coastal destination profile, offering visitor services, partnership programs, and event coordination.
• Office de Tourisme de Carnac: Brittany coastal DMO serving Carnac and surrounding communes in Morbihan. Comparable as a public tourism office offering visitor information, partnership network, event promotion, and natural/heritage site management for a similar-scale Brittany coastal destination.
• Office de Tourisme de Dinard - Côte d'Émeraude: Brittany coastal DMO serving the Dinard - Côte d'Émeraude territory adjacent to Cap d'Erquy. Directly comparable as a public tourism office providing visitor information, partnership programs, and quality-labeled services on the Brittany coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/office-de-tourisme-cap-d-erquy-val-andr%C3%A9

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme Cap d'Erquy - Val-André