Capitale Cultura

Name

Capitale Cultura

Legal name

Capitale Cultura Group - Impresa Culturale e Creativa

Website

https://capitalecultura.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Heritage Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Cultural heritage services
• Immersive museum experiences
• Augmented reality tours
• Cultural development consulting
• Digital heritage platforms

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services and Consulting: Cultural development consulting including fundraising and grant applications, business development, management and governance advisory, marketing services, training, and innovative content development. Services are tailored to client needs and delivered through project-based engagements.
2. Immersive Technology Solutions: Design and implementation of Extended Reality experiences, digital museums, AR tours, and immersive exhibitions for cultural heritage sites and museums.
3. Communication and Media Services: Media relations, marketing, branding, visual communication, and press office services for cultural organizations and tourism entities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Capitale Cultura is a cultural and creative enterprise that supports the development of cultural organizations, tourism entities, and food & wine businesses through professional services including fundraising, business development, marketing, and management consulting. The company designs and implements immersive Extended Reality experiences, digital museums, and AR tours via its proprietary ARtGlass platform, with notable digital products such as the Winepedia portal and the 1908 CittàMuseoCittà immersive exhibition.

Product overview

Capitale Cultura Group operates as a cultural and creative enterprise offering a portfolio of digital technology products and professional services. Their core technology is the ARtGlass augmented reality platform, which powers immersive experiences for museums and cultural sites. Key digital products include Winepedia (wine knowledge portal), 1908 CittàMuseoCittà (Messina earthquake museum), and Explora Terre del Primitivo (immersive Puglia museum). Service offerings span Immersive Culture Solutions (Extended Reality, digital museums), Cultural Development Services (fundraising, business development, marketing), Tourism Services, and Food & Hospitality Services. The company also develops specialized XR tours like ARchivi, Verona Time Machine, and Tiber Pallia for various cultural and tourism applications.

Differentiator

Problem solved

Functional benefit

Brands

• Winepedia: An encyclopedic portal designed to explore the world of wine in all its complexity: culture, history, science, territory, and innovation

Products and services

• ARtGlass Platform Proprietary augmented reality platform enabling immersive cultural experiences through smart glasses, 3D reconstructions, and interactive tours for museums, archaeological sites, and cultural heritage locations.
• Winepedia Encyclopedic web portal exploring wine culture, history, science, territory, and innovation with over 100 thematic entries for enthusiasts, students, and professionals. Designed as a standalone resource and core pillar of the future National Wine Museum.
• 1908 CittàMuseoCittà Permanent immersive exhibition at the Maria Accascina Regional Museum in Messina, using smart glasses, 3D reconstructions, and multimedia content to explore the city before and after the 1908 earthquake. Combines physical artifacts with digital reconstructions and participatory platforms.
• Explora Terre del Primitivo Immersive and widespread museum blending history, culture, and technological innovation in Puglia, integrating Augmented Reality, Web Immersive tools, and physical communication systems to create cultural and enogastronomic routes.
• Verona Time Machine

Quantifiable outcome

• 100+ projects completed for public and private clients
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and supporting.

• ARtGlasscoreTechnology or IntegrationARtGlass is the proprietary technology subsidiary of Capitale Cultura Group, specializing in Augmented Reality solutions for cultural heritage. The company develops and operates the ARtGlass platform used across all immersive experience projects, including smart glass applications, AR web apps, and 3D reconstructions.
• Fondazione MUVINcoreStrategic or Co-development PartnerStrategic partnership for the development of the National Wine Museum and Winepedia digital portal. Capitale Cultura serves as development partner, contributing content strategy, visitor experience design, and digital innovation expertise for what will be Italy's first National Wine Museum in Verona.
• SL&AmajorStrategic or Co-development PartnerPartner in the Explora Terre del Primitivo immersive museum project, combining cultural heritage with tourism innovation in Puglia.
• EArssupportingStrategic or Co-development PartnerCollaboration on the Archaeological Sites of Orvietano Amerino project, specifically for developing narrative podcasts promoting the territory and involving local cultural enterprises.
• Veneranda Fabbrica del Duomo di MilanomajorStrategic or Co-development PartnerCollaboration for creating a 12-stop Augmented Reality tour in 4 languages for the interior spaces of the Duomo di Milano, using multimedia glasses.
• Accent On Design (AOD)majorStrategic or Co-development PartnerPartnership with AOD and WePlan for the Viterbo European Capital of Culture 2033 bid, responsible for brand image, communication and promotion strategy.
• WePlanmajorStrategic or Co-development PartnerPartnership with Accent On Design and Capitale Cultura for the Viterbo European Capital of Culture 2033 candidacy management.
• Newton Lab (Gruppo 24 Ore)majorStrategic or Co-development PartnerCollaboration for international development of AMO Pavarotti exhibition project, working with Friends&Partner (Warner Group) on the traveling exhibition dedicated to the Italian tenor.
• Friends & Partner (Gruppo Warner)majorStrategic or Co-development PartnerPartnership with Newton Lab and Capitale Cultura for international development of AMO Pavarotti exhibition.
• Cultural Innovation TrustsupportingStrategic or Co-development PartnerInternational network of 5 companies promoted by Capitale Cultura Group at ICOM Conference 2016, dedicated to cultural innovation and acceleration models.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cuseum: US-based digital engagement platform for museums and cultural attractions, offering AR experiences, beacons, and mobile guides. Directly comparable as a specialist SaaS/services firm helping museums deploy AR and digital visitor experiences.
• Smartify: UK-headquartered mobile AR app that helps museum visitors identify artworks and access immersive storytelling. Comparable as a dedicated AR-for-museums player targeting similar cultural institutions and visitor-experience use cases.
• Haltadefinizione: Italian firm specializing in ultra-high-resolution digitization of artworks and cultural heritage assets for museums, foundations, and auction houses. Highly comparable as an Italian specialist enabling digital museum experiences with proprietary technology and a similar institutional client base.
• Musement: Italian-born digital platform for cultural and experiential tourism, offering tours, attractions, and museum ticketing across Europe. Comparable as an Italian cultural-tech player serving museums and tourism destinations with digital distribution and visitor experience solutions.
• GuideID: Italy-rooted provider of mobile apps, audio guides, and AR tours for museums and cultural sites. Closely comparable in the AR/mobile-guide niche for museums and archaeological sites, often deployed alongside institutional clients similar to Capitale Cultura's.
• The Luminary: US-based digital agency specializing in immersive storytelling, AR/VR, and interactive experiences for museums and cultural organizations. Comparable as a specialist consultancy delivering bespoke XR experiences to museums and heritage institutions.
• Zètema Progetto Cultura: Italian cultural management and consulting firm providing fundraising, marketing, communications, and visitor services to museums, foundations, and public cultural entities. Comparable as a fellow Italian cultural-services provider with overlapping service lines (fundraising, communications, audience development).

Broad incumbents

• Bloomberg Connects: Bloomberg Philanthropies' free mobile app providing audio guides and AR/VR content for 200+ cultural institutions worldwide. A broad incumbent offering overlapping digital visitor-experience capabilities as part of a much wider portfolio.
• Google Arts & Culture: Global digital platform partnering with major museums and cultural institutions to deliver high-resolution digitization, virtual tours, and AR/VR experiences. A broad incumbent shaping the same digital cultural-heritage category with vastly greater scale and reach.

Emerging players

• Cave (Caveomatic): Italian immersive-experience studio producing VR rooms and XR content for cultural venues and brand activations. Comparable as an emerging Italian player in the cultural XR space with overlapping museum/heritage clients.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/capitale-cultura

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitale Cultura