Capitol Plaza Hotel and Convention Center

What Capitol Plaza Hotel and Convention Center does

Capitol Plaza Hotel and Convention Center is a privately held, full-service hotel and convention property located at 415 W McCarty St in downtown Jefferson City, Missouri, opened in 1987 and operated by Atrium Hospitality LP under ownership by Atrium TRS I, LP (a Georgia limited partnership). The property is positioned as the largest meeting and event destination in Jefferson City, with over 22,000 square feet of flexible meeting space that includes a 12,000 sq ft Grand Ballroom accommodating up to 1,425 guests theatre-style or 900 in rounds, plus eight additional named venues ranging from 650 to 3,660 sq ft. Accommodations span seven room categories — King Guest Rooms, Double Guest Rooms, Junior King Suites, Executive King Two-Room Suites, Accessible Guest Rooms, King Guest Rooms with Sofa Bed, and a Presidential Suite — supported by on-site F&B (Park Place Restaurant with complimentary breakfast buffet, Fountain Court Lounge for dinner and cocktails, and in-room dining), an indoor pool, and a fitness center.

The hotel's core technology infrastructure consists of property-wide high-speed Wi-Fi and state-of-the-art A/V equipment supporting events, with no proprietary technology platform or AI capabilities. Revenue is generated through four primary streams: transient and group guest room bookings, food and beverage, convention and event space rental, and ancillary fees (parking at $10/day, pet fees at $80/pet/day, and $50/night incidentals holds). Distribution runs through the official website (powered by TravelClick reservation integration), toll-free and local phone lines, TravelClick as a third-party OTA channel, and direct sales outreach for group and event bookings.

The customer base is diversified across government and official travelers leveraging the Capitol-adjacent location, corporate and conference planners, leisure and vacationing families, social event hosts (weddings), and Lincoln University visitors. Pricing is pay-as-you-go for individual room bookings, with multi-year contract terms available on event packages including a community-oriented Fundraising Package that returns 5% of the invoice to nonprofit organizers. The property has no public listing, no disclosed funding, and operates as a single-asset hotel within the broader Atrium Hospitality portfolio.

Name

Capitol Plaza Hotel and Convention Center

Legal name

Capitol Plaza Hotel & Convention Center

Website

https://capitolplazajeffersoncity.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Capitol Plaza Hotel and Convention Center is a privately held, full-service hotel and convention property in downtown Jefferson City, Missouri, operated by Atrium Hospitality LP since 1987. It serves government travelers, conference planners, families, and social event hosts with 22,000+ sq ft of meeting space and multiple on-site dining outlets.

Ownership category

akta.pro rank

Product category

Hotel and Convention Center Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGALAA

City/Urban Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGALAK

Government & Civic Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAH

Large-Scale Headquarters Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodations
• Convention center services
• Event venues
• Meeting facilities
• Hospitality services

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Bookings: Primary revenue from overnight accommodations including various room types: King Guest Rooms, Double Guest Rooms, Junior King Suites, Executive King Two-Room Suites, Accessible Guest Rooms, and Presidential Suite. Revenue generated through direct bookings, phone reservations, and third-party OTAs.
2. Food and Beverage: On-site dining outlets including Park Place Restaurant (breakfast buffet), Fountain Court Lounge (dinner and cocktails), and In-Room Dining service. Complimentary breakfast for registered guests; public breakfast available for $14 per person.
3. Convention and Event Space Rental: Revenue from renting flexible meeting and event venues including the Grand Ballroom, Jefferson Room, Missouri Room, Truman Room, Lincoln Room, Carnegies, and smaller meeting spaces. Includes catering services with customizable menus.
4. Ancillary Fees: Additional revenue streams including parking fees ($10/day), pet fees ($80/pet/day), and incidental holds. Early check-in fees may also apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Capitol Plaza Hotel and Convention Center operates a full-service hotel with multiple guest room categories alongside a convention center offering meeting and event venues, on-site dining outlets, and amenity facilities. The property serves both individual leisure/business travelers and group event organizers including conferences, weddings, and banquets.

Product overview

Capitol Plaza Hotel & Convention Center is a historic hotel and event destination in Jefferson City, Missouri, operated by Atrium Hospitality. The property offers a comprehensive hospitality portfolio consisting of: Accommodations (seven room types ranging from standard King and Double Guest Rooms to the Presidential Suite, plus accessible rooms), Event Venues (more than 22,000 square feet of flexible meeting space including the 12,000 sq ft Grand Ballroom, Jefferson/Missouri/Truman/Capitol Rooms, Lincoln Room, Carnegies, Atrium, and smaller meeting spaces), Dining (Park Place Restaurant serving complimentary breakfast buffet, Fountain Court Lounge for dinner and cocktails, and In-Room Dining service), and Property Amenities (indoor pool, fitness center, pet-friendly accommodations, and catering services). The hotel is positioned as the largest meeting and event destination in Jefferson City with 22,000+ square feet of customizable event space.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Rooms and Suites Overnight accommodations in multiple categories including King, Double, and suite configurations, located in downtown Jefferson City near the Missouri State Capitol, with pet-friendly options and complimentary breakfast.
• Convention Center and Event Venues A collection of meeting and event venues including ballrooms and breakout rooms for conferences, weddings, banquets, and social events, supported by on-site catering and audio/visual equipment.
• On-Site Dining Outlets Restaurant and bar dining options available to hotel guests and the public, including full-service dining and in-room dining service for guest convenience.
• Stay Packages and Special Offers Bundled promotional packages that combine overnight accommodations with tailored amenities such as bike rentals, pet stays, university-affiliated rates, and fundraising offers.
• Property Amenities (Pool, Fitness, Parking, Pet Fees) On-site recreational amenities and ancillary services that support guest stays, including an indoor pool, fitness center, on-site parking, and pet accommodations available for additional fees.

Quantifiable outcome

• Meeting space: 22,000+ sq ft
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hyatt Regency: Hyatt Regency is the flagship convention and conference hotel brand of Hyatt, typically located in urban downtowns with large meeting facilities—directly comparable to Capitol Plaza's positioning as a full-service urban hotel with extensive meeting space.
• DoubleTree by Hilton: DoubleTree is a mid-upscale full-service brand commonly used for convention and group business in secondary markets, with comparable room product and meeting space offerings to Capitol Plaza.
• Embassy Suites by Hilton: Embassy Suites is an all-suite, full-service brand with on-site F&B and meeting facilities—comparable to Capitol Plaza's suite-style accommodations and convention/event hosting in secondary markets.
• Hilton Garden Inn: Hilton Garden Inn provides mid-scale full-service lodging with meeting space in secondary and tertiary markets, comparable to Capitol Plaza's tier and market position.
• Best Western Plus: Best Western Plus offers mid-upscale full-service hotels with meeting space in secondary markets and capital cities, directly comparable in tier and market position to Capitol Plaza.
• Holiday Inn: Holiday Inn operates full-service hotels with significant meeting and banquet facilities, frequently hosting conferences and government travelers in mid-size cities—closely comparable to Capitol Plaza's offering.

Broad incumbents

• Marriott Hotels: Marriott's flagship brand operates full-service hotels in capital cities and secondary downtowns across the U.S., competing for the same government and conference customers as Capitol Plaza.
• Sheraton Hotels: Sheraton is a Marriott brand focused on group, conference, and convention business in urban and destination locations, broadly comparable to Capitol Plaza's group-and-event orientation.
• The Westin: Westin properties are typically located in urban/civic centers with significant meeting space, comparable in customer mix (government, corporate, leisure) to Capitol Plaza.

Emerging players

• Hotel Indigo: Hotel Indigo is IHG's upscale boutique-style brand with smaller but flexible meeting offerings in downtown secondary markets, competing for similar leisure and small-event business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/capitolplazajeffersoncity
• LinkedInlinkedin.com/company/capitolplazahoteljeffcitymo
• Instagraminstagram.com/capitolplazajeffcity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Plaza Hotel and Convention Center