Capitol Reef Resort

What Capitol Reef Resort does

Capitol Reef Resort is a privately-held, 58-acre luxury resort and glamping destination located one mile from the entrance to Capitol Reef National Park in Torrey, Utah. The property offers ten distinct accommodation types spanning traditional hotel rooms and suites (Traditional Rooms, Superior Rooms, Studio King Suites, One Bedroom King Suites) through premium standalone cabins (King Loft, Two Bedroom, Superior Double Queen, Superior King) and signature glamping units (Conestoga Wagons and Teepees). On-site amenities include the Capitol Reef Kitchen restaurant, a seasonal outdoor pool, a year-round outdoor hot tub, and a 24-hour fitness center.

The resort generates revenue primarily through accommodation bookings ($150-$300 per night) made via its direct website using the Windsurfer CRS booking engine, phone reservations, and third-party travel agencies. Supplementary revenue comes from on-site dining and from bundled adventure packages (Jeep Safari, Horseback Ride, Llama Hike, and the four-night Adventure Package) where activities are delivered by three partner outfitters — Wilderness Ridge Trail Llamas, Wilderness Ridge Adventures, and Back Country Safaris. The property has earned sustained recognition from top-tier travel publications including Condé Nast Traveler, Travel + Leisure, U.S. News & World Report, AFAR, Parents, Entrepreneur, and AARP, and operates as part of a sister-property portfolio alongside Rustic Inn at Jackson Hole, Parkway Inn, Bungalows Key Largo, and Bungalows Beach Estate, indicating shared ownership.

Name

Capitol Reef Resort

Legal name

Capitol Reef Resort

Website

https://capitolreefresort.com

Company type

Private

Operating status

Operating

Short description

Capitol Reef Resort is a privately-held, 58-acre luxury resort and glamping destination one mile from Capitol Reef National Park in Torrey, Utah, offering ten distinct lodging types, on-site dining, and partnered adventure activities for leisure travelers, families, and glamping enthusiasts.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Desert Lodges (THAGAIAF)

Keywords

• Luxury resort hotel
• Glamping accommodations
• National park lodging
• Adventure tourism
• Cabin rentals

Headquarters

HQ city

Torrey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation Revenue: Primary revenue stream from renting various lodging options including luxury hotel rooms, cabins, teepees, and Conestoga wagons. Room rates range from $150 to $300 per night depending on accommodation type and season.
2. On-site Dining (The Capitol Reef Kitchen): The Capitol Reef Kitchen restaurant on-site serves made-to-order breakfasts (7:00AM-11:00AM summer, 7:00AM-10:00AM winter) and dinners (5:00PM-9:00PM summer, 5:00PM-8:00PM winter), featuring classic comfort food with Southwestern twist.
3. Adventure Activities: Revenue from guided adventure activities including llama hikes ($110-$300 per person), horseback rides ($131-$148 per person), and Jeep safaris ($180-$230 per person). Activities are provided through partner outfitters.
4. Packages and Promotions: Bundled packages combining accommodation with activities and meals, such as Jeep Safari + Breakfast Package, Horseback Ride + Breakfast Package, Llama Hike + Breakfast Package, and multi-night Adventure Package.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Capitol Reef Resort is a 58-acre resort hotel near Capitol Reef National Park in Torrey, Utah that rents overnight accommodations—including traditional rooms, suites, standalone cabins, and unique glamping units (Conestoga Wagons, Teepees)—and sells on-site dining plus guided adventure activities (llama hikes, horseback rides, Jeep safaris). Guests can book nightly stays or bundled packages combining lodging with meals and activities through the resort's website or third-party channels.

Product overview

Capitol Reef Resort is a 58-acre luxury resort and glamping destination near Capitol Reef National Park in Torrey, Utah, offering a diverse portfolio of accommodations and adventure experiences. The property provides traditional hotel rooms (Traditional Rooms, Superior Rooms, Studio King Suites, One Bedroom King Suites) alongside unique glamping accommodations (Conestoga Wagons, Teepees, and various Cabin configurations including King Loft Cabins, Two Bedroom Cabins, Superior Double Queen Cabins, and Superior King Cabins). On-site dining is available through The Capitol Reef Kitchen restaurant. The resort features adventure activities including Llama Adventures, Horseback Trail Rides, and Jeep Safaris. Package bundles combining accommodations with meals and activities are also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Conestoga Wagons Authentic Western-style glamping accommodation based on 19th Century designs, featuring a king-sized bed and twin bunk beds, sleeping up to six guests, with a private detached bathroom. Available mid-May through mid-October.
• Teepees 250 sq ft stand-alone luxury canvas glamping tents featuring a king bed with double pillow-top mattress, large flat-screen TV, sitting area, and a private bathroom just steps away. Available mid-May through mid-October; additional cot available for $25/night.
• King Loft Cabins 420 sq ft luxury standalone cabins with vaulted ceilings, a king bed with double pillow-top mattress, twin bunk beds, queen sofa sleeper, full kitchen, and a private veranda with gas grill. 2-3 night minimum April through mid-October.
• Two Bedroom Cabins 460 sq ft cabins with two queen bedrooms, a living room with queen sofa sleeper, full kitchen, 1.5 bathrooms, and a 300 sq ft porch with gas grill overlooking Red Rock Cliffs.
• Superior Double Queen Cabins 430 sq ft cabins featuring two queen beds with double pillow-top mattresses, spa bathroom with rain shower, flat-screen TV with surround sound, and private porch with Adirondack chairs.
• Superior King Cabins Cabins featuring a king bed with double pillow-top mattress, queen sofa sleeper, spa bathroom with rain shower, flat-screen TV with surround sound, and a covered porch with Adirondack chairs.
• One Bedroom King Suites Spacious suites with private patio featuring Red Rock Cliff views, plush king bed, queen sofa sleeper, flat-screen TVs, Keurig coffee maker, and complimentary Wi-Fi.
• Studio King Suites Spacious studio suites with a king bed, sofa sleeper, and kitchenette for families seeking comfort during their Capitol Reef adventure.
• Superior Rooms Guest rooms featuring patio or balcony with Red Cliff views, flat-screen televisions with premium channels, Keurig coffee makers, and complimentary wireless internet. Available in double queen and king configurations.
• Traditional Rooms Traditional hotel guestrooms with either two queen beds or one king bed, featuring modern amenities and in-room comfort.
• The Capitol Reef Kitchen On-site restaurant offering hearty made-to-order breakfasts and satisfying dinners with classic comfort food and Southwestern twist. Open for breakfast (7AM-11AM summer, 7AM-10AM winter) and dinner (5PM-9PM summer, 5PM-8PM winter).
• Llama Adventures Guided llama trekking excursions including day hikes (1-4 hours, $110-$300/person) and overnight multi-day treks (3-4 days, up to $2,700/person), with pack llamas carrying gear through Capitol Reef backcountry.
• Horseback Trail Rides Scenic horseback rides through Capitol Reef National Park and Fishlake National Forest, with 1-hour ($131/person) and 2-hour ($148/person) options past Red Bluff, Windgate Tunnel, and Petrified Forest. Available mid-March through late October.
• Jeep Safaris Overland Jeep tours through Capitol Reef including Waterpocket Fold Safari ($230/person), Cathedral Valley Safari, and Temple of the Sun Safari ($180/person), exploring backcountry roads to temples, canyons, and dramatic rock formations. Available April 1 through October 28.
• Pool & Fitness Center Seasonal outdoor pool (open April through October) and year-round outdoor hot tub, plus a 24-hour fitness center with treadmills, ellipticals, stationary bikes, weight machines, and free weights.
• Adventure Packages Bundled packages combining accommodation, daily breakfast, and adventure activities, including Jeep Safari + Breakfast Package (2-night min), Horseback Ride + Breakfast Package (2-night min), Llama Hike + Breakfast Package (2-night min), and Adventure Package (4-night min combining Jeep Safari, horseback ride, and llama hike). Full prepayment required.

Quantifiable outcome

• 2021 TripAdvisor Travelers' Choice Award recipient
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Wilderness Ridge Trail LlamascoreStrategic or Co-development PartnerPartner outfitter providing llama trekking adventures including day hikes (1-4 hours) and multi-day overnight treks (3-4 days). Offers guided access to exclusive areas of Capitol Reef National Park's Water Pocket Fold. Pricing from $110-$2,700 per person.
• Wilderness Ridge AdventurescoreChannel Partner/ Reseller/ DistributorPartner providing horseback trail rides through Capitol Reef National Park and Fishlake National Forest. Offers 1-hour ($131/person) and 2-hour ($148/person) rides past Red Bluff, Windgate Tunnel, and Petrified Forest.
• Back Country SafariscoreChannel Partner/ Reseller/ DistributorPartner operator offering Jeep safari tours through Capitol Reef National Park including Waterpocket Fold Safari ($230/person), Cathedral Valley Safari, and Temple of the Sun Safari ($180/person). Tours available April 1-October 28.
• SeeJH.aiminorImplementation/ SI/ Consulting PartnerWebsite design and marketing partner responsible for luxury website design and digital marketing services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rustic Inn at Jackson Hole Creekside Resort & Spa: Identified sister property on Capitol Reef Resort's website; a luxury creekside resort in Jackson Hole offering similar upscale lodging in a destination tourism market. Directly comparable as an affiliated peer in the same small-portfolio operating model.
• Parkway Inn of Jackson Hole: Identified sister property and Jackson Hole-based boutique lodging property. Comparable as a similarly-positioned, independently-marketed resort operating in a high-demand national-park-region market.
• Under Canvas: Luxury glamping operator with safari-inspired tented accommodations near major U.S. national parks. Most direct competitor in the upscale national-park glamping category Capitol Reef Resort targets.
• AutoCamp: Luxury A-frame and Airstream glamping operator near national parks and outdoor destinations. Competes directly with Capitol Reef Resort's premium glamping positioning and adventure-led guest experience.
• Collective Retreats: Luxury tented retreat operator in iconic U.S. outdoor destinations. Directly comparable as a high-end, experience-led national-park-adjacent accommodation brand targeting affluent leisure travelers.
• Conestoga Ranch: Utah-based glamping resort featuring Conestoga wagons, covered wagons, and luxury tents near Bear Lake. Direct category competitor with very similar Western-glamping product format.
• Bungalows Key Largo: Identified sister property on Capitol Reef Resort's website; adults-only all-inclusive bungalow resort in Key Largo, Florida. Comparable as a portfolio-affiliated upscale resort targeting experiential leisure travelers.

Regional players

• Sorrel River Ranch Resort & Spa: Luxury ranch resort near Moab, Utah along the Colorado River. Comparable as a high-end outdoor/adventure resort in Utah serving similar national-park-region leisure travelers, but located in a different catchment.
• Zion Ponderosa Ranch Resort: Resort and glamping property adjacent to Zion National Park offering cabins, tipis, wagon lodging, and adventure activities. Highly comparable product mix and target guest; serves an adjacent Utah national-park market rather than overlapping directly.
• Red Cliffs Lodge: Lodge resort on the Colorado River near Moab, Utah. Comparable as a destination lodge property in Utah's red-rock outdoor tourism corridor, though more wine/ranch oriented and less glamping-focused than Capitol Reef Resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCB3eGwYskUE1jMxZ_oPDcIw
• Facebookfacebook.com/CapitolReefResort
• Instagraminstagram.com/capitolreefresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Reef Resort