Most Valuable Promotions

What Most Valuable Promotions does

Most Valuable Promotions (MVP) is a privately held combat sports promotion company founded in August 2021 by Jake Paul and Nakisa Bidarian. Headquartered at 1064 Ponce De Leon Ave, San Juan, Puerto Rico, with operating subsidiaries in the US and UK, MVP promotes boxing (including the dedicated MVPW women's boxing vertical launched in April 2026) and mixed martial arts (MVP MMA, launched May 2026). The company manages a roster of more than 60 fighters including 15-18 world champions and has produced over 30 live events since inception, distributed across premium venues such as Madison Square Garden, Intuit Dome, El Paso County Coliseum, Olympia London, and bp pulse LIVE Birmingham.

MVP operates an asset-light, event-driven business model with four primary revenue streams: live event ticketing at premium venues with per-event gates running into the millions; multi-year broadcast distribution partnerships with Netflix (global), ESPN (US, through 2028), and Sky Sports (UK and Ireland) embedding events in subscription packages rather than pay-per-view; fighter purses and performance bonuses structured around a $40,000 minimum guarantee; and ancillary sponsorship/merchandising. Marketing is event-driven, leveraging high-profile press conferences, fighter rivalries, and social media to generate earned media; the November 2024 Jake Paul vs. Mike Tyson broadcast became the most-streamed sporting event in history with 125 million live viewers on Netflix, and the May 2026 MMA debut drew nearly 17 million peak viewers.

The company's stated differentiator is a "fighter-first" compensation structure — guaranteed minimums roughly 3.3x UFC entry-level pay — paired with creative control and direct distribution to mass subscription audiences rather than pay-per-view. As of April 2026, MVP claimed several hundred million dollars in cumulative revenue over three years and announced plans to pursue its first outside institutional investment to accelerate growth across boxing and MMA. The company has operating geographies in the US, UK, Puerto Rico, Saudi Arabia, and Canada, with no disclosed proprietary technology stack.

Name

Most Valuable Promotions

Legal name

Most Valuable Promotions

Website

https://www.mostvaluablepromotions.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Most Valuable Promotions is a privately held combat sports promotion company founded in 2021 by Jake Paul and Nakisa Bidarian that produces boxing (including the women's boxing vertical MVPW) and MMA events, distributing them via Netflix, ESPN, and Sky Sports to global subscription audiences.

Ownership category

akta.pro rank

Product category

Combat Sports Promotion

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Boxing Promotions (MPAKAHAA)

akta.pro secondary industry

Professional MMA Promotions (MPAKAHAB)

Keywords

• Boxing promotion
• MMA promotion
• Combat sports
• Live event promotion
• Fighter management

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Event Ticketing: MVP generates revenue through ticket sales at venues including Intuit Dome (Los Angeles), El Paso County Coliseum, Caribe Royale Resort (Orlando), Olympia (London), and Madison Square Garden (New York). Events draw audiences of 15,000+ in-person attendees.
2. Broadcasting Rights and Streaming: MVP partners with streaming platforms (Netflix, ESPN, Sky Sports) to broadcast live events. Netflix broadcasts are included in standard subscriptions at no additional PPV cost, reaching 325+ million Netflix subscribers globally.
3. Fighter Event Purses and Contracts: MVP pays fighters for participation in events, with disclosed fighter purses ranging from $40,000 minimum to $2.2 million for headliners. Top fighters like Ronda Rousey ($2.2M), Francis Ngannou ($1.5M), and Gina Carano ($1.05M) received seven-figure purses for the Rousey vs Carano event.
4. Broadcasting Deals: MVP has secured multi-year broadcast deals with Sky Sports (UK and Ireland) for MVPW women's boxing events and ESPN for US broadcasts, generating revenue through these platform agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Most Valuable Promotions (MVP) is a combat sports promotion company that organizes, produces, and broadcasts professional boxing and MMA events. The company manages a roster of 60+ professional fighters, hosts live events at premium venues worldwide, and distributes event content through partnerships with major streaming platforms including Netflix, ESPN, and Sky Sports.

Product overview

Most Valuable Promotions (MVP) is a combat sports promotion company founded in 2021 by Jake Paul and Nakisa Bidarian. The company operates two main product verticals: MVPW (women's boxing) and MVP MMA, along with the Most Valuable Prospects event series. MVPW serves as the dedicated year-round platform for women's boxing featuring world champions and championship bouts on every card. MVP MMA launched in 2026 marking the company's entry into mixed martial arts promotion with events broadcast on Netflix. The company promotes over 60 fighters including 15-18 world champions and has established broadcast partnerships with Netflix, ESPN, and Sky Sports.

Differentiator

Problem solved

Functional benefit

Brands

• MVPW: MVP's dedicated women's boxing vertical launched in 2026 as a year-round global platform showcasing elite female fighters with championship bouts on every card, broadcast through Sky Sports and ESPN partnerships.

Products and services

• MVPW (Most Valuable Promotions Women's Boxing) MVP's dedicated women's boxing vertical operating as the year-round global platform for women's boxing, featuring world champions across multiple weight classes with championship bouts on every card, broadcast through Sky Sports and ESPN partnerships.
• MVP MMA MVP's mixed martial arts promotion division launched in 2026 with MVP MMA 1 featuring Ronda Rousey vs. Gina Carano on Netflix, targeting up to 12 MMA events per year.
• Most Valuable Prospects Prospects-level fight events showcasing developing talent in the MVP roster, featuring championship bouts and emerging fighters.
• Live Event Tickets Ticket sales for live attendance at premium venues including Intuit Dome (Los Angeles), El Paso County Coliseum, Caribe Royale Resort (Orlando), Madison Square Garden (New York), and Olympia (London).

Quantifiable outcome

• 17 million peak viewers for MMA debut event (Rousey vs Carano)
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sky SportscoreGTM or Marketing Partner · 31 March 2026Multi-year deal making Sky Sports the exclusive UK and Ireland home of MVPW, featuring two all-female UK fight nights annually and selected US events from Madison Square Garden.
• ESPNcoreGTM or Marketing Partner · 1 January 2025Multi-year broadcast agreement through 2028 for MVPW women's boxing events in the US market. ESPN broadcasts major fight cards and events on ESPN+ streaming platform.
• NetflixcoreGTM or Marketing Partner · 1 November 2024MVP's primary streaming partner for major events including Jake Paul vs Mike Tyson, Katie Taylor vs Amanda Serrano events, and MVP MMA 1 (Rousey vs Carano). Netflix's 325+ million subscriber base provides unprecedented reach for combat sports content without pay-per-view barriers.
• Boxlab PromotionsminorChannel Partner/ Reseller/ DistributorMVPW-05 is produced and marketed by MVP and promoted in association with Boxlab Promotions for co-promotion services.
• Boxlab PromotionsminorStrategic or Co-development PartnerOngoing co-promotional relationship for select events including women's boxing cards featuring UK fighters.
• VIP Boxing PromotionsminorChannel Partner/ Reseller/ DistributorMVPW-06 UK vs USA is a Most Valuable Promotions event in association with VIP Boxing Promotions for UK-based fight promotion.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Others

• DAZN: DAZN is a global sports streaming platform that is the primary distribution home for Matchroom Boxing and other combat sports. It is a comparable distribution-and-content strategy to MVP's Netflix partnership and represents both a potential partner and competitor for streaming-based boxing rights.

Emerging players

• ONE Championship: ONE Championship is an Asia-headquartered combat sports promotion featuring MMA, Muay Thai, kickboxing, and submission grappling. It overlaps with MVP's MMA ambitions and offers a comparable multi-discipline combat sports model.
• Bare Knuckle Fighting Championship (BKFC): BKFC is a bare-knuckle boxing promotion producing live events and PPVs, competing for combat sports fan attention and streaming/broadcast partnerships in adjacent categories to MVP's combat sports content.

Direct peers

• Premier Boxing Champions (PBC): PBC is a major US-focused boxing promotion that signs elite fighters and produces premium pay-per-view and broadcast cards. It competes with MVP for top-tier US boxing talent and premium event slots.
• Matchroom Boxing: Matchroom Boxing is Eddie Hearn's global boxing promotion, signing world champions across weight classes and producing high-profile cards on DAZN. It is a direct competitor to MVP in boxing talent acquisition, event production, and international broadcast rights.
• Golden Boy Promotions: Golden Boy Promotions, founded by Oscar De La Hoya, is a long-standing US boxing promoter managing world champions and producing televised fight cards. It is a direct competitor in the US boxing promotion market.
• Professional Fighters League (PFL): PFL is a global MMA promotion with a season-based tournament format and Bellator roster, competing for MMA talent, broadcast deals, and mainstream audience share. It is a direct peer in the emerging challenger-promotion space against UFC.
• Queensberry Promotions: Queensberry Promotions, led by Frank Warren, is a leading UK boxing promotion producing major UK and international fight cards. It is a direct competitor for UK boxing talent and venues relevant to MVP's MVPW expansion via Sky Sports.
• Top Rank: Top Rank is one of the two largest professional boxing promoters globally, signing Olympic and world-champion talent and producing premium live boxing events. It directly competes with MVP for elite boxing roster, premium venues, and broadcast distribution.

Broad incumbents

• TKO Group Holdings (UFC): TKO Group Holdings operates UFC, the dominant global MMA promotion and the direct incumbent MVP MMA is challenging. UFC controls the overwhelming share of MMA talent and distribution, and represents the primary competitive benchmark across fighter compensation and event economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MostVpromotions
• YouTubeyoutube.com/MostValuablePromotions
• Instagraminstagram.com/MostValuablePromotions
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Most Valuable Promotions